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ECT News Community   »   E-Commerce Times Talkback   »   Re: Google's Ad Mute Option Could Be a Valuable Messaging Tool



Re: Google's Ad Mute Option Could Be a Valuable Messaging Tool
Posted by: Peter Suciu 2018-01-30 03:12:21
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Google on Thursday announced a new feature that will let users mute so-called
"reminder ads" in third-party apps and websites that are powered by
its ad engine. It plans to expand this feature to its own services, including Gmail, YouTube and Google Search, in the coming months. The new tool is the latest addition to Google's dashboard for ad controls, first launched as Ads Preferences Manager back in 2009. The addition of Ad Settings and Mute This Ad will allow users essentially to block certain ads on Google, on websites and in apps.


Re: Google's Ad Mute Option Could Be a Valuable Messaging Tool
Posted by: ickneb9 2018-01-30 03:16:00 In reply to: Peter Suciu
This is a good move, but for someone who works at an ad blocker itís weird that this functionality is being compared to ad- or tracker-blocking. We did a test, and out of 55 ad types identified, Chrome 64 will block only 9 of them (vs. Adblock Plus which blocks 51). You can see a side-by-side comparison spreadsheet in this blog post: https://adblockplus.org/blog/what-will-google-chrome-s-new-ad-filter-actually-block-we-investigate
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