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ECT News Community   »   E-Commerce Times Talkback   »   Re: Don't Touch Google's Name



Re: Don't Touch Google's Name
Posted by hermanlochner on 2005-04-20 11:35:56
In reply to Naseem Javed
"In the current battle with Froogle, Google has the full right to challenge as the spelling of frugal was changed to appear like Google's."
I agree with the general theme of the article, but just on a point of order...GOOGLE actually OWNS (and develops) FROOGLE.
In short, Google INTENTIONALLY created the name Froogle to resemble their core brand name closely to ensure future brand recognition when they position Froogle as a proper comparison shopping web site (or tool).




 * Topic  Author  Date
Re: Don't Touch Google's Name  Naseem Javed  2005-04-20 11:29:16
Re: Don't Touch Google's Name  hermanlochner  2005-04-20 11:35:56
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