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As of this writing, I haven't been prebriefed on what Oracle will be announcing at OpenWorld regarding CRM -- or as...
10/04/18 5:00 AM PT | E-Commerce Times | 1638 Words
The marketing landscape has shifted as power has moved from sellers to buyers, and businesses have realized a heightened need for customer loyalty . Market fragmentation has dramatically increased competition, magnifying the need for loyalty. Traditionally, loyalty has been achieved through a series of...
09/28/18 5:00 AM PT | CRM Buyer | 1125 Words
Relying on A-players alone will fail to bring in enough revenue or deliver a customer experience that will contribute to customer loyalty . You need to ensure that every player on the sales team is contributing to your sales success -- you can't...
As markets mature, they trend toward oligopoly or even outright monopoly. There isn't much difference, because an oligopoly has several members...
Salesforce has been very good at skating to where the puck will be, to paraphrase the great Wayne Gretzky. As a...
People at Oracle must sometimes feel like they're living in Mark Twain's reality. After hearing that his obituary had been published...
OK, this is looking somewhat predictable. Oracle has beat earnings estimates in seven of the past eight quarters, according to Forbes...
With less than a week to go, Dreamforce continues to bear down on the world like a hurricane slowly approaching from...
09/12/18 10:37 AM PT | CRM Buyer | 840 Words
It offers Apple Pay as a payment option. 7Rewards, an app-based customer loyalty program that lets consumers earn and redeem points on checkout. It also offers an assortment of customer experiences in and out of stores. 7-Eleven Bot on Facebook Messenger lets consumers chat...
The CRM industry spent the better part of a decade building up the social aspect of CRM. Back in about 2004,...
08/18/18 5:00 AM PT | E-Commerce Times | 1102 Words
The City of Sunrise Firefighters' Pension Fund recently filed a lawsuit alleging that Oracle executives lied about the company's successes in...
Well, here's one Dreamforce idea I never heard of. A group of groups opposed to the Trump administration's immigrant detention and...
The Salesforce people whom I speak with are all heads down and breathing hard in the big push to Dreamforce. In...
I have been writing a lot about social media becoming a utility -- in my last piece , for example --...
A confusing dynamic has been emerging in the software industry, caused by the inexorable shift to the cloud. Even before you...
More often than you might think, disruptive innovations travel in pairs -- at least until they are separated by the markets,...
There's an emerging theme in sales and marketing that I expect will be important for a while and could influence some...
No one at Oracle will ever be nominated for sainthood, and that's probably OK with them. Over the years the company...
During the same week it was sued by irate investors over progress moving its customer base to the cloud, Oracle protested...
08/10/18 11:07 AM PT | CRM Buyer | 653 Words
A lot of people might have thought Oracle's announcement of the autonomous database at last year's OpenWorld and its subsequent release...
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