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By now you're likely familiar with the rough outlines of the story. After nearly a decade of company building, Zuora last...

04/17/18 10:14 AM PT | E-Commerce Times | 625 Words
For example, if Facebook can tell a company which customers have started to think about jumping ship, that company then can put together a package of perks to reinforce customer loyalty and keep those customers in the fold.
The data the new...

04/03/18 5:00 AM PT | CRM Buyer | 656 Words
In addition to programming rules and policies for scripts and processes, businesses must "incorporate true machine learning to personalize, problem solve, and prescribe future solutions to foreseeable problem areas with the user," Nucleus' Ramos said. "The bottom line is truly enhancing the UX and building customer loyalty ...

03/22/18 5:00 AM PT | E-Commerce Times | 1113 Words
Customers often make investments in their relationships with the businesses they choose to patronize. There is plenty of competition, so companies...
Andrew McAfee and Erik Brynjolfesson, who teach at MIT's Sloan School of Management, started writing about the impact of artificial intelligence...
We should start discussing what's beyond CRM . I chose the word "beyond" advisedly. CRM is far, far from dead or...
Sales people and their managers should be celebrating the economic gains of the last few years but for many of them...
If you study economic cycles, you can watch the evolution of a disruptive technology throughout its lifecycle, from a specific product...
Disruptive innovations change our lives for the better. They expose longstanding needs and signal that there's a solution at hand. Moreover,...

01/22/18 2:58 PM PT | CRM Buyer | 2374 Words
She also brings the numbers: In one post about customer service and customer loyalty , she argues that you must immerse all employees at all levels in the customers' realities, which is easy to assert. Then, she drops the bomb: A company that...
Markets and companies change as industries grow and as a disruptive innovation commoditizes. Generally, prices come down because the innovation becomes...
The IT industry has been playing whack-a-mole since its inception. We've been applying sophisticated technology to our biggest business problems not...
Healthcare might offer the best example of the potential for vertical market or industry-oriented customer relationship management, but most people in...
It's uncertain how the CRM market will look in six months, given the stock market, the economy and the tax bill....
Partnerships may be playing the role usually reserved for merger and acquisition activity in the CRM world right now. Generally a...
Adam Smith famously referred to "the invisible hand" of the free market in his landmark book The Wealth of Nations ,...
We spend a great deal of time and effort trying to make healthcare more affordable and to ensure better outcomes. Too...
One of CRM's overlooked benefits, accrued over many years, is its influence on business processes. Twenty or so years ago, front-office...

06/29/16 3:46 PM PT | CRM Buyer | 863 Words
This is the first post in a four-part series on modern approaches to improving customer loyalty through customer engagement. As I see it, there are four basic capabilities, or attributes, needed to build better customer loyalty. I learned about them from two McKinsey researchers,...

08/10/16 12:43 PM PT | CRM Buyer | 817 Words
This is the fourth post in a four-part series on modern approaches to improving customer loyalty through customer engagement. The 4 Fundamental Attributes of Customer Loyalty, Part 1
The 4 Fundamental Attributes of Customer Loyalty, Part 2
The 4 Fundamental Attributes of...