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Results 1-20 of 515 for "customer loyalty" (0.002 secs).

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Denis Pombriant
Infrastructure as an Anchor
01/18/18 3:06 PM PT | CRM Buyer | 815 Words

Oracle's race to the cloud has offered multiple successes to its investors and some disappointment as well. No transition of...

Denis Pombriant
CRM in 2018
01/03/18 12:08 PM PT | CRM Buyer | 994 Words

Simple points systems supporting customer loyalty programs often are used for this, but the research shows that when the points stop so does the loyalty.

Redeemable points place unnecessary drag on profitability, so it's best to find additional ways to engage customers --...

Denis Pombriant
The Platform Wars of 2018
01/10/18 3:00 PM PT | CRM Buyer | 865 Words

The new battleground in enterprise software is likely to be the software platform. This is not to say that analytics and...

Denis Pombriant
2017: CRM in Full Stride
12/23/17 11:00 AM PT | CRM Buyer | 718 Words

There was a lot in customer relationship management to like in 2017. The industry racked up north of US$35 billion and...

Vivian Wagner
5 Innovative Ways to Inspire Customer Loyalty
11/06/17 2:41 PM PT | CRM Buyer | 1040 Words

Building true, lasting customer loyalty involves incentivizing customers to spend time at your site and, most importantly, to return.

"A loyalty program can really be anything that inspires a customer to keep coming back," explained Hansen. "With that in mind, brands would...

Denis Pombriant
Dreamforce Pivot
11/09/17 11:05 AM PT | CRM Buyer | 879 Words

Michelin is using its ability to monitor tire pressure and publish digital tire information to engage its fleet customers with better service, and in the process compete for customer loyalty . It's a small thing -- but it's the stuff that leads to...

Richard Adhikari
Everybody Talks About CX, but Nobody Does Anything About It
11/21/17 5:00 AM PT | CRM Buyer | 652 Words

All About the Feelings
Emotions drive customer loyalty in online retail, Forrester found.

That's because "buyers are just a click away from making their emotions known," Nucleus' Wettemann told CRM Buyer.

Among the positive customer experience emotions are feeling...

Denis Pombriant
Reading Between Oracle's Lines
12/19/17 5:00 AM PT | CRM Buyer | 950 Words

Oracle's most recent financial report reveals some hints about its future. Oracle has posted some very impressive numbers as its...

Richard Adhikari
6 Ways E-Commerce SMBs Can Offer Great Customer Service on a Tight Budget
11/01/17 10:04 AM PT | E-Commerce Times | 537 Words

Companies have to "measure beyond metrics like wait times and on-time order shipping and get to the heart of customer loyalty , which is about creating fans who will recommend and endorse your product," Splice Software's Kelly said.

For example, it's surprisingly...

Richard Adhikari
Machines Could Become Driving Force Behind CX
12/06/17 3:37 PM PT | CRM Buyer | 627 Words

Among the researchers' findings: Overall, 95 percent of the respondents saw customer experience (CX) improvements as an important part of digital transformation; 59 percent had completed half or more of their expected CX improvements; 90 percent planned to tie machines to their communications and collaboration tools; 85 percent believed machine-to-people interactions would result in positive transformations in the customer experience; 75 percent planned to implement machine-based interactions with customers within the next two years; 75 percent saw automated event-triggered calls from customer devices as a valuable service; 73 percent believed machine-enhanced routines were valuable to their organization; 57 percent of retail respondents believed better CX would lead to higher customer satisfaction; and 56 percent of retail respondents believed better CX would lead to higher customer loyalty ...

Denis Pombriant
CPQ's Other Life
11/30/17 2:32 PM PT | CRM Buyer | 763 Words

Configure, Price, Quote systems have a name problem. When they debuted, their basic functions gave a name to the category that...

Denis Pombriant
Revisiting Show Season
11/14/17 2:58 PM PT | CRM Buyer | 848 Words

Show season changes the CRM market; it always does. One day you're in the vanilla application software space, and a week...

Denis Pombriant
Oil Patch CRM
10/31/17 6:00 AM PT | CRM Buyer | 753 Words

A recent New York Times story about a conference held in Riyadh, Saudi Arabia, chilled me to the bone. The headline...

Denis Pombriant
Creeping Decentralization and CRM
12/13/17 1:42 PM PT | CRM Buyer | 806 Words

One of the big stories of next year might be decentralization. It's below the radar right now, which is why I...

Denis Pombriant
Cool Effect
12/08/17 10:34 AM PT | CRM Buyer | 810 Words

Dreamforce is a bit like a holiday feast in that there are usually leftovers to savor. One of the stories that...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 1
06/29/16 3:46 PM PT | CRM Buyer | 863 Words

This is the first post in a four-part series on modern approaches to improving customer loyalty through customer engagement. As I see it, there are four basic capabilities, or attributes, needed to build better customer loyalty. I learned about them from two McKinsey researchers,...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 4
08/10/16 12:43 PM PT | CRM Buyer | 817 Words

This is the fourth post in a four-part series on modern approaches to improving customer loyalty through customer engagement. The 4 Fundamental Attributes of Customer Loyalty, Part 1

The 4 Fundamental Attributes of Customer Loyalty, Part 2

The 4 Fundamental Attributes of...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 3
07/29/16 11:27 AM PT | CRM Buyer | 823 Words

This is the third post in a four-part series on modern approaches to improving customer loyalty through customer engagement. The 4 Fundamental Attributes of Customer Loyalty, Part 1

The 4 Fundamental Attributes of Customer Loyalty, Part 2

The third of four attributes...

Denis Pombriant
AI and Customer Loyalty
10/19/16 2:53 PM PT | CRM Buyer | 652 Words

Customer loyalty is an area that could use some help -- even the help of bots. Loyalty always has been a passive thing -- customers are expected to do something that demonstrates loyalty in the moment -- rather than an active thing that...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 2
07/14/16 3:18 PM PT | CRM Buyer | 833 Words

This is the second post in a four-part series on modern approaches to improving customer loyalty through customer engagement. The 4 Fundamental Attributes of Customer Loyalty, Part 1

Lots of CRM vendors talk about personalization, but their idea of how to do it...

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