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Results 1-20 of 533 for "customer loyalty" (0.002 secs).

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Denis Pombriant
Zuora Takes It to the Big House
04/17/18 11:00 AM PT | CRM Buyer | 710 Words

By now you're likely familiar with the rough outlines of the story. After nearly a decade of company building, Zuora last...

John P. Mello Jr.
Facebook Peddles Future Behavior Data to Advertisers
04/17/18 10:14 AM PT | E-Commerce Times | 625 Words

For example, if Facebook can tell a company which customers have started to think about jumping ship, that company then can put together a package of perks to reinforce customer loyalty and keep those customers in the fold.

The data the new...

Richard Adhikari
New Platform Boosts Intelligence in Bot Interactions
04/03/18 5:00 AM PT | CRM Buyer | 656 Words

In addition to programming rules and policies for scripts and processes, businesses must "incorporate true machine learning to personalize, problem solve, and prescribe future solutions to foreseeable problem areas with the user," Nucleus' Ramos said. "The bottom line is truly enhancing the UX and building customer loyalty ...

Jeff Kagan
Squandering Customer Loyalty Is Risky Business
03/22/18 5:00 AM PT | E-Commerce Times | 1113 Words

Customers often make investments in their relationships with the businesses they choose to patronize. There is plenty of competition, so companies...

Denis Pombriant
Digital Disruption
04/04/18 11:08 AM PT | CRM Buyer | 891 Words

Andrew McAfee and Erik Brynjolfesson, who teach at MIT's Sloan School of Management, started writing about the impact of artificial intelligence...

Denis Pombriant
Beyond CRM
04/10/18 7:00 AM PT | CRM Buyer | 843 Words

We should start discussing what's beyond CRM . I chose the word "beyond" advisedly. CRM is far, far from dead or...

Denis Pombriant
It's Getting Lonely at Quota Club
03/27/18 11:01 AM PT | CRM Buyer | 887 Words

Sales people and their managers should be celebrating the economic gains of the last few years but for many of them...

Denis Pombriant
The Social Utility
03/24/18 5:00 AM PT | E-Commerce Times | 1054 Words

If you study economic cycles, you can watch the evolution of a disruptive technology throughout its lifecycle, from a specific product...

Denis Pombriant
Keeping It Simple
02/22/18 3:07 PM PT | CRM Buyer | 650 Words

Disruptive innovations change our lives for the better. They expose longstanding needs and signal that there's a solution at hand. Moreover,...

Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 1
01/22/18 2:58 PM PT | CRM Buyer | 2374 Words

She also brings the numbers: In one post about customer service and customer loyalty , she argues that you must immerse all employees at all levels in the customers' realities, which is easy to assert. Then, she drops the bomb: A company that...

Denis Pombriant
Managing in Mature Markets
03/20/18 5:00 AM PT | CRM Buyer | 851 Words

Markets and companies change as industries grow and as a disruptive innovation commoditizes. Generally, prices come down because the innovation becomes...

Denis Pombriant
Document Management Revisited
02/05/18 2:25 PM PT | CRM Buyer | 702 Words

The IT industry has been playing whack-a-mole since its inception. We've been applying sophisticated technology to our biggest business problems not...

Denis Pombriant
Healthcare, CRM's New Vertical
03/14/18 10:16 AM PT | CRM Buyer | 877 Words

Healthcare might offer the best example of the potential for vertical market or industry-oriented customer relationship management, but most people in...

Denis Pombriant
Trending in CRM
02/14/18 11:46 AM PT | CRM Buyer | 736 Words

It's uncertain how the CRM market will look in six months, given the stock market, the economy and the tax bill....

Denis Pombriant
Salesforce's Triangulation Strategy
01/24/18 2:45 PM PT | CRM Buyer | 823 Words

Partnerships may be playing the role usually reserved for merger and acquisition activity in the CRM world right now. Generally a...

Denis Pombriant
Facebook's Vulnerabilities Surface
03/07/18 12:35 PM PT | CRM Buyer | 893 Words

Adam Smith famously referred to "the invisible hand" of the free market in his landmark book The Wealth of Nations ,...

Denis Pombriant
To Fix Healthcare, Fix IT First
03/01/18 3:07 PM PT | CRM Buyer | 816 Words

We spend a great deal of time and effort trying to make healthcare more affordable and to ensure better outcomes. Too...

Denis Pombriant
Advanced Selling Strategies
02/17/18 11:00 AM PT | CRM Buyer | 526 Words

One of CRM's overlooked benefits, accrued over many years, is its influence on business processes. Twenty or so years ago, front-office...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 1
06/29/16 3:46 PM PT | CRM Buyer | 863 Words

This is the first post in a four-part series on modern approaches to improving customer loyalty through customer engagement. As I see it, there are four basic capabilities, or attributes, needed to build better customer loyalty. I learned about them from two McKinsey researchers,...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 4
08/10/16 12:43 PM PT | CRM Buyer | 817 Words

This is the fourth post in a four-part series on modern approaches to improving customer loyalty through customer engagement. The 4 Fundamental Attributes of Customer Loyalty, Part 1

The 4 Fundamental Attributes of Customer Loyalty, Part 2

The 4 Fundamental Attributes of...

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