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Results 1-20 of 217 for "marketing automation" (0.002 secs).

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David Jones
AI-Based Customer Data Platform Supports ABM Operations
04/28/18 5:00 AM PT | CRM Buyer | 606 Words

Lattice sits between a company's sales force automation and its marketing automation solutions to help prioritize accounts based on key attributes, she said.

"The challenge for companies remains data quality," Zhou pointed out. "Predictive solutions require sound data to feed it for...

Denis Pombriant
Platform Logic
05/01/18 10:09 AM PT | CRM Buyer | 806 Words

Cloud-based CRM was the innovation of the new millennium, and marketing automation would count as a departmental innovation. It's also reasonable to look at analytics as a systemic innovation, because although it straddles departments, it has become a department itself.

This is not...

Richard Adhikari
AdRoll Creates New Division to Target B2B Marketers
02/28/18 9:33 AM PT | CRM Buyer | 612 Words

Users can connect their CRM or marketing automation system to RollWorks, and their data will be matched with AdRoll's pool of opt-in intent data.

RollWorks reporting provides transparency at the account and contact level. Its CRM and marketing automation connectors let users...

Richard Adhikari
CRM Tops Software Sales Charts Worldwide
04/11/18 9:54 AM PT | CRM Buyer | 659 Words

Marketing automation software also deals with lead management, and "many of the vendors we cover in LM would also be seen as MA vendors," Poulter said. However, MA also includes more demand generation -- ad tech and data management platforms -- and more...

Ian Michiels
What Is Marketing Automation and Why Should You Care?
05/14/09 4:00 AM PT | CRM Buyer | 1447 Words

Ask 10 different people how they define marketing automation , and you'll probably get 10 different answers. Are there marketing automation solutions? Is it a category? Is it a type of technology? Or is it just a bunch of hooey?

As an analyst,...

Ian Michiels
Acronym Ambiguity in the Marketing Automation Space
08/20/07 4:00 AM PT | CRM Buyer | 1271 Words

... does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space -- MRM, MOM, EMM, DAM, etc. -- have undeniably become...

Richard Adhikari
Has Marketing Automation Started Making Sense?
08/21/17 3:06 PM PT | CRM Buyer | 656 Words

... marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals in the United States and Europe. Act-On Software commissioned Econsultancy to conduct the research for its State of B2B Marketing report released...

Lisa Cramer
Debunking the Myths of Marketing Automation
09/15/11 8:46 AM PT | CRM Buyer | 1162 Words

... is a lot of hype around marketing automation, and it's for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap...

Corinne Bernstein
Charting a Course Toward Marketing Automation
07/23/03 4:00 AM PT | CRM Buyer | 727 Words

In fact, analysts expect marketing automation to emerge as the next major area of CRM spending as both the market and the technology evolve.

Even in turbulent business conditions, economic arguments can be made for marketing automation because it is fairly easy to...

Denis Pombriant
Marketing Automation's Next Gig
04/24/14 5:25 PM PT | CRM Buyer | 629 Words

... you aren't sold on marketing automation yet, there's another reason to consider it before you end up down two touchdowns with three minutes to play. We usually think of marketing in its traditional role of new customer outreach, which is good but no...

Jeff Pedowitz
The True Nature of Marketing Automation
09/23/11 5:00 AM PT | CRM Buyer | 635 Words

Talk about a misnomer. Marketing automation is not science. It is a badly coined term that describes the automation of push marketing . The name is often associated with a class of cloud software that helps marketing become more efficient and effective. Marketing automation...

Erika Morphy
Marketing Automation: A Well-Oiled Machine That's Ready to Roll
10/05/09 4:00 AM PT | CRM Buyer | 803 Words

That it is relevant to marketing automation is illustrative of some important changes that have been under way in this space over the past year or so.

For example, traditional marketing automation areas, such as email marketing, have become commoditized.

Growing Demand...

Richard Adhikari
Salesfusion Launches Spiffy New Marketing Automation Tool
01/17/18 3:14 PM PT | CRM Buyer | 666 Words

Salesfusion on Tuesday launched version 12 of its marketing automation solution. The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, Salesfusion's VP...

Denise J. Deveau
LeadLife Gives Marketing Automation Web 2.0 Chops
11/07/11 5:00 AM PT | CRM Buyer | 814 Words

LeadLife Solutions has released a second-generation marketing automation product that combines a Web 2.0 user interface with a visual campaign builder designed to make marketing automation easier for companies. The new solution provides an easy-to-use alternative to complex marketing automation offerings, the company said.

Dom Lindars
Turning Your Company Web Site Into a Marketing Automation Tool
03/05/09 4:00 AM PT | CRM Buyer | 826 Words

Enter the next generation of marketing automation . Today there's absolutely no reason that a subpar Web presence should undermine your marketing efforts, and by leveraging available technology you can personalize your site so that customers get the information they want and can...

Corinne Bernstein
DoubleClick Makes Moves in Marketing Automation
06/24/03 4:00 AM PT | CRM Buyer | 495 Words

DoubleClick , which took a giant step into the campaign-management business with its November 2002 acquisition of Protagona, is seeking to make major strides in marketing automation by adding analytics and real-time capabilities to its software . The company's mission is to make marketing...

Richard Adhikari
New Checklist Guides B2B Marketing Automation Platform Purchases
09/15/17 12:56 PM PT | CRM Buyer | 611 Words

Four Quadrant this week released its Marketing Automation Buyer's Checklist for companies seeking to purchase a B2B marketing automation platform, or MAP. The checklist has eight major categories for evaluation and more than 35 subcategories. It lists more than 100 questions buyers should ask...

Erika Morphy
Salesfusion Bumps Up Lead Scoring in New Marketing Automation Release
03/10/14 10:16 PM PT | CRM Buyer | 651 Words

Salesfusion has released a new version of its marketing automation platform enhanced with the lead-scoring capabilities it acquired earlier this year with the acquisition of LoopFuse. The end result of this newly integrated product is a marketing automation application that has predictive lead scoring...

Erika Morphy
Bislr Brings a Bunch of New Tools for Easier Marketing Automation
09/16/13 5:00 AM PT | CRM Buyer | 620 Words

... this year Bislr launched with an impressive goal for a startup: It wanted to do for marketing automation what Steve Jobs and Apple did for mobile . That is, it wanted to take an arguably still clunky, expensive and difficult-to-use piece of enterprise...

Andrew K. Burger
Marketing Automation Solutions for Startups, Part 1
10/25/07 4:00 AM PT | CRM Buyer | 867 Words

Marketing Automation Solutions for Startups, Part...

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