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Chris Bucholtz
To Drive Change, Let Your Customers Be the Messengers
06/30/18 5:00 AM PT | CRM Buyer | 791 Words

Before I was a parent, I was a youth leader for high school-age young people. As individuals, they had unique personalities,...

Chris Bucholtz
4 Email Marketing Mistakes to Avoid
02/27/17 2:38 PM PT | CRM Buyer | 753 Words

It said, in part: "Dear Chris,
We've noticed you haven't been in as regularly in recent weeks. I understand there may be many reasons for not being able to make it in, but I just wanted to send a quick note to...

Chris Bucholtz
Toward a More Perfect CRM
06/26/14 6:03 PM PT | CRM Buyer | 796 Words

"Perfection is the enemy of completion" is a bastardization of a translation of the first line of a poem by Voltaire....

Chris Bucholtz
AI May Be Secret Weapon to Retain Sales Talent
05/09/18 9:59 AM PT | CRM Buyer | 950 Words

Much of the discussion around sales and artificial intelligence has been outwardly focused. It's exciting to think about using AI to...

Chris Bucholtz
Are You Engineering the Customer Experience Out of Your Business?
02/20/18 2:32 PM PT | CRM Buyer | 882 Words

Automation. Robots. Technology taking our jobs. I defy you to pick up a business magazine and avoid this topic -- it...

Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 2
01/31/18 5:00 AM PT | CRM Buyer | 2596 Words

The Top 20 CRM Blogs of 2017: Countdown, Part 1 Where does the discipline of CRM begin? We have a...

Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 1
01/22/18 2:58 PM PT | CRM Buyer | 2374 Words

Something very interesting is happening in the world of CRM blogs: CRM is becoming less and less of a subject. Oh,...

Chris Bucholtz
3 Critical Things Sales Can Learn From IT
01/09/18 5:00 AM PT | CRM Buyer | 1030 Words

If you're in sales, there are people in your organization you want to talk to, and others you may go out...

Chris Bucholtz
The Strange Bedfellows That Make Sales AI Work
12/11/17 3:45 PM PT | CRM Buyer | 1268 Words

At some point, the discussion about artificial intelligence and sales is going to mature. Too many people still think AI for...

Christopher J. Bucholtz
Going Off-Script to Delight Customers
05/16/14 10:03 AM PT | CRM Buyer | 672 Words

I also know that, at the market where I shop, clerks are instructed to thank customers at the end of transactions by using their last names -- as in, "thank you, Mr. Bucholtz."

It's a way to try to mandate that...

Chris Bucholtz
Savvy Marketers Don't Ditch the Non-Digital
06/20/17 3:25 PM PT | CRM Buyer | 1257 Words

A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be,...

Chris Bucholtz
Managing Commissions to Boost Sales Productivity
06/05/17 1:04 PM PT | CRM Buyer | 759 Words

Ask salespeople and they'll tell you: They don't have enough time in the day to sell. That's not because the laws...

Chris Bucholtz
3 Ways Your Sales Organization Should Prepare for AI
05/16/17 8:38 AM PT | CRM Buyer | 821 Words

A company in the CPQ (configure, price, quote) space last year announced an artificial intelligence feature for its solution. AI is...

Chris Bucholtz
Take Marketing Off Autopilot and Get Creative
04/19/17 5:00 AM PT | CRM Buyer | 1051 Words

More than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do...

Chris Bucholtz
Translating Website Visits Into Quality Leads
03/30/17 11:26 AM PT | CRM Buyer | 785 Words

Back in the day -- like, 1993 -- every company had to have a website because it was the thing you...

Chris Bucholtz
Trust: Why Financial Services Should Embrace DoL's Fiduciary Rule
03/24/17 10:36 AM PT | CRM Buyer | 866 Words

When the U.S. Department of Labor issued its fiduciary rule last year, it set financial advisers, insurers and agents into a...

Chris Bucholtz
The Right Sales Technology Buys Time to Turn B Players Into A Players
02/24/16 6:00 AM PT | CRM Buyer | 964 Words

In sales, A-B-C does not simply refer to the Alec Baldwin scene in Glengarry Glen Ross . It's the system that...

Chris Bucholtz
Debunking the Lead Numbers Myth
09/29/14 5:00 AM PT | CRM Buyer | 805 Words

Sales people love leads. They want lots of them, and they want them now. The more leads, the more money --...

Chris Bucholtz
Don't Rebuild Those Silos!
03/28/13 5:00 AM PT | CRM Buyer | 779 Words

It's hard to overstate the impact that the arrival of Software as a Service had on the CRM world. Spearheaded by...

Chris Bucholtz
The Perils of Making Up Your Social Media Policy as You Go
03/21/13 5:00 AM PT | CRM Buyer | 856 Words

Social media and its close relative, social CRM , allow you to connect with customers in new and meaningful ways, on...

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What role will technology play in the upcoming U.S. midterm elections?
Advanced security measures will protect the legitimacy of the elections.
Inadequate security will place the election process at grave risk.
Voter technology is so decentralized, attackers can't have much impact.
Companies that manufacture voting machines need to shore up their security.
The upcoming midterms will be no better or worse than others from a tech standpoint.