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Chris Maxcer
Apple Teases Consumers, Doubles Down With Devs
06/03/14 5:00 AM PT | TechNewsWorld | 2384 Words

Even though Apple's WWDC has turned into a limited venue affair -- only about 6,000 developers can buy tickets -- it's an important opportunity to showcase new Apple products and services. Apple lets its fans view the keynote stream live from its...

Chris Maxcer
Breaking Down the Crazy Apple-Buying-Beats Riff
05/09/14 10:54 AM PT | TechNewsWorld | 1031 Words

... hottest -- and possibly craziest -- tech rumor of the week is, hands down, that Apple is in negotiations to acquire Beats Electronics for US$3.2 billion. First reported by Matthew Garrahan and Tim Bradshaw of the Financial Times , the story has...

Chris Maxcer
The Calm Before 2014's Tech Storm: Apple Will Bring the Rain
05/01/14 12:42 PM PT | TechNewsWorld | 1143 Words

... a lot shaping up for Apple this year, and it's going to be wild. In fact, there's so much going on at Infinite Loop in Cupertino these days that it makes me believe that 2014 will be the first post-Steve Jobs year...

Chris Maxcer
Apple's Painful Cry in the Wilderness
03/21/13 5:00 AM PT | TechNewsWorld | 1497 Words

... I first heard about Apple's new "Why iPhone" marketing page that went live shortly after Samsung's big Galaxy S4 smartphone launch, I thought, "Uh oh, Apple's really playing defense." Coupled with the timely Galaxy S4 pre-launch interview that Phil Schiller, Apple's...

Chris Maxcer
Apple's Obsession With Simplicity Can Really Complicate Things
02/28/13 5:00 AM PT | TechNewsWorld | 1623 Words

You don't need an owner's manual to figure out how to use most Apple products. Apple aggressively whittles down its products so they become the essence of the most important things they do. The floppy disk drive? Gone from the Macintosh before some...

Chris Maxcer
The Patient and Telling Vocabulary of Apple CEO Tim Cook
02/14/13 5:00 AM PT | TechNewsWorld | 2204 Words

... Apple CEO Tim Cook is growing on me. His reputation comes from being an operational genius, a guy who could manage supply chains and factories around the world, and connect them with suppliers and distributors and all sorts of trucks, boats, planes...

Chris Maxcer
The 3 Things Wall Street's Missing About Apple
01/24/13 5:00 AM PT | TechNewsWorld | 1586 Words

... wonder if some of the Wall Street whiners need to listen to Apple's Q1 FY13 earnings call with investors again. Of course, I have to remind myself that most of these investors are not actually investing in Apple, that they are...

Chris Maxcer
Apple's Biggest Threat: Killer Advertising
10/25/12 5:00 AM PT | TechNewsWorld | 1428 Words

... Apple crafts consumer gadgets of incredible beauty, built to look good on the outside and the inside -- even when Apple tries to fuse the case so the components can never be seen by mere mortals -- the hardware is not Apple's...

Chris Maxcer
Apple's EPEAT Flip Floppery: Maybe Genius, More Likely Just Dumb
07/19/12 5:00 AM PT | TechNewsWorld | 1504 Words

... Apple yanked all 39 of its Macs from EPEAT certification, was the company simply basking in the power, glory and pride of being the number one consumer electronics producer in the history of our known universe? Or was it up to something...

Chris Maxcer
2011's Most Momentous Moments for Apple
12/15/11 5:00 AM PT | TechNewsWorld | 1940 Words

... was a big year for Apple fans. Maybe not as big as the introduction of the iPhone or iPad, but a lot of amazing things happened, and the company gathered an astounding amount of momentum. Of course, 2011 was also the year...

Chris Maxcer
10 Things on an Apple Fan's 2016 Wish List
12/22/15 10:22 AM PT | TechNewsWorld | 1284 Words

I'm not talking about a new Apple car or even any special new product category. As it turns out, I just want some simple things to work better. I'd like to see some refinements, really, small shifts in priority from Apple's various...

Chris Maxcer
5 Reasons Jony Ive's Step Back Is Apple's Step Forward
05/28/15 12:23 PM PT | TechNewsWorld | 1230 Words

... seem to be two major reactions to the "promotion" of Apple's Jonathan Ive to the newly created position of chief design officer: first, that he deserves the recognition and reward; and second, that this is the beginning of the end for...

Chris Maxcer
Take Your Apple Watch Face and Love It!
04/23/15 3:04 PM PT | TechNewsWorld | 904 Words

... Apple is known for fantastic product design, it's not known for customization. For instance, the first iPhone hit the world nearly eight years ago, and yet our "customizable" home screen options are limited to the organization of app icons and some wallpaper...

Chris Maxcer
The Apple Watch as Bullsh*t Filter? We Can Only Hope
04/03/15 5:00 AM PT | TechNewsWorld | 1169 Words

... "iPhone Killer: The Secret History of the Apple Watch," Wired's David Pierce doesn't reveal any serious secrets -- because Apple never does -- but he does illuminate the early days of the Apple Watch, centering on an interview with Kevin Lynch, Apple's...

Chris Maxcer
Whoa, Maybe Apple Really Is Serious About Enterprise IT
12/12/14 3:05 PM PT | TechNewsWorld | 935 Words

The apps are the first proof point in the "unprecedented" partnership, which IBM and Apple announced this summer with few details and vague promises, such as forging Apple's "legendary user experience" with IBM's "unmatched position in enterprise computing." While those phrases seem hyperbolic,...

Chris Maxcer
Apple's 'Way Too Long' Invite Lands With a Thud
10/09/14 7:00 AM PT | TechNewsWorld | 995 Words

This year, Apple's hint is this: "It's been way too long." That is the worst teaser I've ever heard.

What Haven't You Been Doing Lately?
Consider the phrase: It's been way too long since... what? Since we've seen...

Chris Maxcer
The One Apple Watch Thing That Really Matters
10/03/14 7:07 AM PT | TechNewsWorld | 1222 Words

... the cellphone, with its constantly updated and accurate clock, nearly killed the wristwatch, the Apple Watch gizmo actually will revive it. In fact, I think the attention that the Apple Watch will bring to our wrists will spark sales of traditional watches.

Chris Maxcer
The Pain of an Apple Enthusiast: When Will I Be Wowed?
08/14/14 6:24 AM PT | TechNewsWorld | 1042 Words

It's cleaning up its supply chain, both environmentally and through better labor practices. Apple produces the best-selling MacBook Air and MacBook Pro with Retina display, which have helped to increase its PC market share in 32 of the last 33 quarters, despite generally...

Chris Maxcer
The iPad Keyboard: When Will Apple Get Real?
08/07/14 7:13 AM PT | TechNewsWorld | 1316 Words

... keep wondering when Apple is going to hear the alarm and respond to the real iPad keyboard wakeup call. Apple can point to touch-based apps all it wants -- even going so far as to partner with IBM to help the company...

Chris Maxcer
Despite Apple's Aperture Fumble, the Photos for OS X End Goal Could Win It All
07/03/14 7:14 AM PT | TechNewsWorld | 1083 Words

... a lot riding on Apple's new Photos for Mac OS X app. At WWDC, Apple briefly showed off an early version of its upcoming Photos app, which will integrate with iCloud and the iOS 8-based Photos app with the iCloud Photo...

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How does the tech industry compare to other industries when it comes to diversity?
Tech firms have been working much harder than others to achieve diversity.
Tech is rife with sexism, racism, homophobia and other forms of discrimination.
The tech industry would be more inclusive if there were more qualified applicants.
Tech firms have made superficial efforts but they're mainly for show.
The push for diversity is a cultural fad, and there is no real problem.