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Chris Maxcer
Apple's EPEAT Flip Floppery: Maybe Genius, More Likely Just Dumb
07/19/12 5:00 AM PT | TechNewsWorld | 1504 Words

... Apple yanked all 39 of its Macs from EPEAT certification, was the company simply basking in the power, glory and pride of being the number one consumer electronics producer in the history of our known universe? Or was it up to something...

Chris Maxcer
2011's Most Momentous Moments for Apple
12/15/11 5:00 AM PT | TechNewsWorld | 1940 Words

... was a big year for Apple fans. Maybe not as big as the introduction of the iPhone or iPad, but a lot of amazing things happened, and the company gathered an astounding amount of momentum. Of course, 2011 was also the year...

Chris Maxcer
iPhone 4S: Just Apple Being Apple
10/06/11 5:00 AM PT | TechNewsWorld | 1382 Words

My nagging thoughts: Why would Apple deviate from its previous roadmap, where it set its basic strategy when it introduced the iPhone 3GS? The 3GS offered a nice boost but was skippable by 3G owners, particularly those still married to two-year contracts. It...

Chris Maxcer
Why Apple's Subscription Switch Isn't Enough
06/16/11 5:00 AM PT | TechNewsWorld | 1440 Words

... was previously quite supportive of Apple's new-subscription offering mechanism and the policies it designed for media publishers back in February. But a few months later, and after Apple has lowered its big threatening stick an inch or two, I have an...

Chris Maxcer
5 Reasons Jony Ive's Step Back Is Apple's Step Forward
05/28/15 12:23 PM PT | TechNewsWorld | 1230 Words

... seem to be two major reactions to the "promotion" of Apple's Jonathan Ive to the newly created position of chief design officer: first, that he deserves the recognition and reward; and second, that this is the beginning of the end for...

Chris Maxcer
Take Your Apple Watch Face and Love It!
04/23/15 3:04 PM PT | TechNewsWorld | 904 Words

... Apple is known for fantastic product design, it's not known for customization. For instance, the first iPhone hit the world nearly eight years ago, and yet our "customizable" home screen options are limited to the organization of app icons and some wallpaper...

Chris Maxcer
The Apple Watch as Bullsh*t Filter? We Can Only Hope
04/03/15 5:00 AM PT | TechNewsWorld | 1169 Words

... "iPhone Killer: The Secret History of the Apple Watch," Wired's David Pierce doesn't reveal any serious secrets -- because Apple never does -- but he does illuminate the early days of the Apple Watch, centering on an interview with Kevin Lynch, Apple's...

Chris Maxcer
Whoa, Maybe Apple Really Is Serious About Enterprise IT
12/12/14 3:05 PM PT | TechNewsWorld | 935 Words

The apps are the first proof point in the "unprecedented" partnership, which IBM and Apple announced this summer with few details and vague promises, such as forging Apple's "legendary user experience" with IBM's "unmatched position in enterprise computing." While those phrases seem hyperbolic,...

Chris Maxcer
Apple Pay vs. CurrentC: Prelude to the Beacon Wars
10/30/14 7:30 AM PT | TechNewsWorld | 1853 Words

... current dustup between Apple Pay and CurrentC is a stark, bleak mess. That's not because Apple promises an easier, more secure way of making a smartphone-based retail transaction. Nor is it because CurrentC wants to harvest data on you and provide behavior-bending...

Chris Maxcer
Apple's 'Way Too Long' Invite Lands With a Thud
10/09/14 7:00 AM PT | TechNewsWorld | 995 Words

This year, Apple's hint is this: "It's been way too long." That is the worst teaser I've ever heard.

What Haven't You Been Doing Lately?
Consider the phrase: It's been way too long since... what? Since we've seen...

Chris Maxcer
The One Apple Watch Thing That Really Matters
10/03/14 7:07 AM PT | TechNewsWorld | 1222 Words

... the cellphone, with its constantly updated and accurate clock, nearly killed the wristwatch, the Apple Watch gizmo actually will revive it. In fact, I think the attention that the Apple Watch will bring to our wrists will spark sales of traditional watches.

Chris Maxcer
The Dark Side of Apple Design: From Antennagate to Bendgate
09/25/14 6:42 AM PT | TechNewsWorld | 1047 Words

... Apple -- which is clearly one of the world's best companies at design -- makes a misstep, it's amplified by a wild combination of user dismay and hater glee. Because there are millions of users and many haters, a design flaw can...

Chris Maxcer
The Pain of an Apple Enthusiast: When Will I Be Wowed?
08/14/14 6:24 AM PT | TechNewsWorld | 1042 Words

It's cleaning up its supply chain, both environmentally and through better labor practices. Apple produces the best-selling MacBook Air and MacBook Pro with Retina display, which have helped to increase its PC market share in 32 of the last 33 quarters, despite generally...

Chris Maxcer
The iPad Keyboard: When Will Apple Get Real?
08/07/14 7:13 AM PT | TechNewsWorld | 1316 Words

... keep wondering when Apple is going to hear the alarm and respond to the real iPad keyboard wakeup call. Apple can point to touch-based apps all it wants -- even going so far as to partner with IBM to help the company...

Chris Maxcer
Despite Apple's Aperture Fumble, the Photos for OS X End Goal Could Win It All
07/03/14 7:14 AM PT | TechNewsWorld | 1083 Words

... a lot riding on Apple's new Photos for Mac OS X app. At WWDC, Apple briefly showed off an early version of its upcoming Photos app, which will integrate with iCloud and the iOS 8-based Photos app with the iCloud Photo...

Chris Maxcer
The Real Reason Apple Bought Beats: Addiction
05/30/14 6:49 AM PT | TechNewsWorld | 1352 Words

... get the sense that a good many Apple enthusiasts are confused by its acquisition of Beats Electronics. Sure, many are nodding their heads, saying that Beats is good for Apple and makes total sense. The headphones are selling well. With 250,000 paying...

Chris Maxcer
Apple May Connect the Smart Home of Your Dreams
05/27/14 3:22 PM PT | TechNewsWorld | 1013 Words

... hottest tech rumor of the week already happened, and it's only Tuesday: Apple is finally breaking into home automation. That's right -- connected lights, thermostats, security systems and home appliances. And the key? the iPhones that already are carried by millions of...

Chris Maxcer
Apple's Story: Passion, Patience and Pressure
04/25/14 6:38 AM PT | TechNewsWorld | 1078 Words

... market-changing, life-changing innovation comes from three key elements: passion, patience and pressure. Apple is the poster child for this view of innovation. Especially now. Especially when Apple is simply selling millions of profitable iPhones and MacBooks and iPads, quarter after quarter (after...

Chris Maxcer
Apple Will Light the Wearable Tech Fire
03/21/14 6:11 AM PT | TechNewsWorld | 913 Words

It's the Marketing, First and Foremost
Here's what I see happening in 2014: The Android crowd will continue to release smartwatches and wearable jewelry, making progress, but even with the impressive Moto 360, none of it will hit any sort of true tipping point of mass adoption until Apple ...

Chris Maxcer
Amazon and Apple's 'Tough Slog' on Madison Avenue
02/21/14 5:00 AM PT | TechNewsWorld | 911 Words

... and Apple just can't seem to catch a break with the advertising elite on Madison Avenue. In fact, advertising sales are a "tough slog" for both companies, mourns a feature in the latest Advertising Age . The problem? Apple and Amazon won't...

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Which technology has the strongest positive or negative impact on race relations?
Smartphone cameras, by holding people accountable.
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