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Richard Adhikari
LinkedIn Launches Streaming Video Service as Private Beta
02/13/19 9:36 AM PT | E-Commerce Times | 794 Words

Because LinkedIn Live is focused and business-oriented, it "will be able to effectively use a blended advertising fee model," Enderle said.

However, Microsoft has been "having trouble with Skype of late, and those problems created a cloud over this offering," he...

Denis Pombriant
What's Wrong With the Social Media Model
01/31/19 5:00 AM PT | E-Commerce Times | 1844 Words

The Business Model
You can trace some of social's troubles to the free use and advertising business model. Leveraging it, the social media companies have developed businesses dependent on easily collecting, dredging through, and analyzing user data. They then sell...

John P. Mello Jr.
Apple to Raise Barrier Against VR, AR Websites
02/06/19 5:00 AM PT | TechNewsWorld | 1019 Words

"Supporting consumer privacy is a good message for them," he continued. "It doesn't hurt them with the consumer, and it doesn't hurt their business, because it doesn't make any money off advertising."

Apple is driving hard for privacy, noted Victoria...

John P. Mello Jr.
Apple Banishes Facebook Data Reaper From iPhones
01/31/19 9:12 AM PT | TechNewsWorld | 1029 Words

Under Apple's rules, apps are forbidden from collecting information about other apps on a device for the purpose of analytics, advertising or marketing.

What's more, apps must make clear to a user which data they're collecting and how it will be...

Richard Adhikari
YouTube TV Hits Screens Across Most of the US
01/24/19 9:06 AM PT | TechNewsWorld | 966 Words

That said, Google "has a bad reputation for mining users for their data, and this may prevent people from signing up -- particularly if cable companies go on the advertising warpath, which is likely," Enderle observed.

Using YouTube TV
...

John P. Mello Jr.
DoJ Takes Down Online Ad Fraud Ring, Indicts 8
11/29/18 5:00 AM PT | E-Commerce Times | 1447 Words

Department of Justice on Tuesday revealed an unsealed indictment of eight defendants for crimes related to their involvement in widespread digital advertising fraud. The DoJ alleges the eight individuals were behind two global schemes, 3ve (pronounced "eve") and Methbot, which stole tens of...

John P. Mello Jr.
Location Data Selling Threatens Consumer Privacy
12/11/18 5:00 AM PT | TechNewsWorld | 1025 Words

Location advertising sales are expected to reach US$21 billion this year, according to the article. At least 75 companies receive anonymous, precise location data from applications with the location services feature activated.

Several of those outfits claim to track 200 million mobile...

Peter Suciu
Sex Tech Maker Cries Foul After CES Retracts Innovation Award
01/14/19 12:46 PM PT | E-Commerce Times | 1416 Words

Online adult video sharing service YouPorn last week offered Lora DiCarlo $50,000 worth of free advertising on its website for one month.

"We are excited about the launch of Lora DiCarlo's Osť, and we would love to support a wonderful product,...

Robert Passikoff
10 Brand and Marketing Trends to Watch in 2019
12/07/18 9:40 AM PT | E-Commerce Times | 1758 Words

That means identifying real emotional values -- not just producing more creative advertising and mobile videos.

5. The Need For Emotional Engagement Will Not Go Away
Engagement is the way consumers will do business with you. Period. It is...

Norty Cohen
Did Marketers Underestimate Their Competition in 2018?
12/05/18 10:40 AM PT | E-Commerce Times | 1188 Words

Marketers Marketing to Marketers
This amplified need to belong and check status has turned into hundreds of millions of personal advertising campaigns, all competing against brands for attention.

It is much more likely for people to adopt a brand...

Peter Suciu
The Biggest Cybercrime Threats of 2019
01/11/19 5:00 AM PT | E-Commerce Times | 1910 Words

"In digital advertising , the most common scams take the form of malicious or hijacked ads redirecting Internet users to phishing pop-ups that enable bad actors to commit identity and credit card theft," said The Media Trust's Bittner.

"In such attacks,...

Denis Pombriant
The Teetering Social Empire
01/09/19 11:48 AM PT | CRM Buyer | 1043 Words

Common social networking makes it possible to go way beyond Dunbar, though the relationships maintained often look similar to what you get with broadcast advertising .

I think there's a future for notifications, and it's possible that notification technologies will disrupt social...

Richard Adhikari
Microsoft, Kroger Ring Up Retail as a Service
01/09/19 10:04 AM PT | E-Commerce Times | 1053 Words

The EDGE shelves will let Kroger sell digital advertising space to consumer packaged goods brands. Further, brands can use video analytics to present personalized offers and advertisements based on customer demographics.

The pilot will guide expansion this year and beyond.

...

Richard Adhikari
Google Hasn't Kept Promise to Stop Bubble-Wrapping Users: Report
12/06/18 5:00 AM PT | TechNewsWorld | 1205 Words

Collecting data helps Google show consumers targeted ads, but "we show advertising based on individual search terms," Davis noted. "We've been profitable since 2014, and it's possible to thrive as a business without collecting or storing personal data."

Consumers should "use...

Richard Adhikari
Facebook Staffers Once Brainstormed Ways to Sell User Data: Report
11/30/18 5:00 AM PT | TechNewsWorld | 1050 Words

One Facebook employee asked whether the bank had an agreement requiring it to spend a certain amount on advertising each year. Another responded that the bank would run one of the biggest mobile app-install ad campaigns ever run in Canada.

The bank...

James Kiernan
Interactive Advertising Goes Retro
08/15/02 12:18 PM PT | E-Commerce Times | 752 Words

While it's still very stimulating to discuss wireless advertising and experiment with complex targeting technologies, we're now seeing more interactive media professionals talking about GRPs (gross rating points). A couple of years ago, you would have expected an interactive guru to think that...

Anthony Mitchell
Search Advertising Campaign Management
06/27/07 4:00 AM PT | E-Commerce Times | 3238 Words

... advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people...

Jack M. Germain
In Touch CEO Laura Betterly on the Art of Online Advertising
10/24/06 4:00 AM PT | E-Commerce Times | 1048 Words

... advertising , like many novelties that play on the Internet , at first grabbed a great deal of attention from businesses. Online advertising was the new fad, and many people predicted it would overtake traditional advertising forms. Now that the newness of...

Paul Korzeniowski
Cell Phones Emerge as New Advertising Medium
11/16/05 5:00 AM PT | TechNewsWorld | 949 Words

In addition, cell phones are quite popular among a prime advertising demographic: youth, including college and high school students. Many college students have abandoned wired connections for wireless ones, and a survey by The American Advertising Federation (AAF) found that 69 percent...

Dana Gardner
The Future of Advertising: There Is No Advertising
05/22/08 5:06 AM PT | E-Commerce Times | 1443 Words

... future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo. And Wall Street still has a hard time figuring out how much Google is worth, based on just those little text ads next...

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