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Peter Suciu
Google's Ad Mute Option Could Be a Valuable Messaging Tool
01/26/18 12:22 PM PT | E-Commerce Times | 610 Words


"Google is taking brave steps into the politics of advertising these days," said Josh Crandall, principal analyst at Netpop Research .

"They are releasing their Chrome based Adblock Plus and now have announced ad controls," he told the E-Commerce Times.

Peter Suciu
There May Be Gold in Them Thar Podcasts
02/02/18 12:55 PM PT | E-Commerce Times | 1058 Words

Directed Advertising
The analytics findings should come as good news to advertisers, who have faced increased fragmentation from traditional delivery challenges in recent years.

Podcasts could have the potential to reach target audiences in a way that radio and...

John P. Mello Jr.
Google Launches Offensive Against Annoying Ads
02/15/18 12:08 PM PT | E-Commerce Times | 810 Words

The group was formed to do something to blunt consumers' bad experiences with advertising on the Web, said CBA spokesperson Brendan McCormick.

"A big symptom of that was ad blocking around the world where consumers were trying to get rid of...

John P. Mello Jr.
Google Offers New Mobile Story Tech to Publishers
02/14/18 5:00 AM PT | TechNewsWorld | 795 Words

One drawback to this early version of the format is the absence of advertising support.

"We're all asking for it, and Google is thinking seriously about it," Buckley told TechNewsWorld.

"Advertising in the long run for this format is going...

David Jones
Facebook Is Gobbling Less of Users' Time
02/01/18 3:24 PM PT | TechNewsWorld | 833 Words

The problem is that nobody has figured out quite how to monetize those apps, which means Facebook will face lower advertising yield as its members increasingly go to them, according to Mulligan.

However,Facebook has been showing an increase in monthly and...

Mick Brady
Resist: Don't Sign That AT&T Contract
02/01/18 5:00 AM PT | CRM Buyer | 1165 Words

Within a couple of days -- before my new service was established -- I received a mailer from AT&T advertising the same service I'd just signed up for, but dangling a $200 reward card as bait.

Based on that offer, I...

Richard Adhikari
B2B Digital Ad Spending to Jump Next Year
12/18/17 2:53 PM PT | E-Commerce Times | 622 Words

However, advertisers' B2B digital ad budgets emphasize building a technology infrastructure to help execute -- and measure the effects of -- digital advertising , according to the report.

The most sophisticated B2Bs are focused on data collection and analysis. Machine learning,...

Jeff Kagan
Verizon's Reawakening
01/05/18 7:00 AM PT | E-Commerce Times | 808 Words

It seems to be on a comeback trail, thanks to its new advertising campaign. Having followed the company for decades, I've noticed how all of a sudden, it is blowing its own horn again. This is what it should have been doing all...

John P. Mello Jr.
Big Players Scored in the E-Commerce Battles of 2017
01/02/18 11:45 AM PT | E-Commerce Times | 928 Words

It made headlines with its purchase of Whole Foods for $13.7 billion, and its advertising strategy, years in the making, began to bear fruit.

When Amazon gained dominance of product searches, advertisers began to take notice. That's because a search for product...

David Jones
Facebook's Move to Dial Back News Ratchets Up Drama
01/17/18 11:51 AM PT | E-Commerce Times | 669 Words

Further, publishers have complained that Facebook and Google have been hijacking their content and advertising dollars to the point that many digital media site valuations have nearly evaporated.

However, the change Facebook just announced represents a further blow to publishers, according...

Richard Adhikari
Demandbase Adds Conversion Solution to ABM Platform
01/15/18 2:58 PM PT | CRM Buyer | 598 Words

It leverages 3 billion monthly visits across the Demandbase customer network, crawls 400 T-bytes of Web pages, and analyzes 50 billion impressions on the platform's advertising stream.

The Conversion Solution lets users create multiple profiles to better align customers with the...

Rob Enderle
CES 2018: Spare Human Bodies, a $54K HTC Simulator and Intel's People-Chopping Cuisinart
01/15/18 10:57 AM PT | TechNewsWorld | 1929 Words

Replacement Human Bodies
There was a huge display advertising , I kid you not, replacement human bodies (sign me up, mine is clearly out of warranty).

The company is called "Psychasec," and the folks in the booth explained that...

Vivian Wagner
Namogoo CEO Chemi Katz: Malware Can Ruin the Customer Journey
01/12/18 1:59 PM PT | CRM Buyer | 831 Words

For example, they can push the homepage down, and have advertising on the top.

Eventually, what the e-commerce business wanted on top of the fold can go to below the fold. All kinds of things that the e-commerce sites are working on...

Kristen Hanich
Top 5 Data-Driven Mobile Services for a Competitive Edge
01/12/18 12:37 PM PT | E-Commerce Times | 870 Words

Revenue models for mobile games typically include in-app purchases and advertising .

Mobile service providers traditionally have benefited from the popularity of mobile gaming by offering paid downloads from their own app stores, but the popularity of OS-bundled app stores such as...

David Jones
New Open Source Mobile OS Puts Privacy Front and Center
01/05/18 12:33 PM PT | LinuxInsider | 684 Words

"They want to know us as much as possible to sell advertising," Duval wrote in a post introducing eelo's Kickstarter campaign, which has more than doubled its goal with 14 days remaining.

"People are free to do what they...

David Jones
Google and Amazon Square Off, Ignoring Customers in the Middle
12/07/17 11:47 AM PT | TechNewsWorld | 419 Words

YouTube depends on advertising revenue to make a profit, Enderle pointed out, and cutting off access is going to hurt Google more than Amazon.

More Than It Can Chew?
On the other hand, it could be Amazon's ambitions that...

John P. Mello Jr.
Risky Scripts Pose Threat to Web Surfers, Say Researchers
11/28/17 11:24 AM PT | TechNewsWorld | 1166 Words

"The Web provides all sorts of amazing technical capabilities that are designed to let users have rich experiences at websites," he observed, "but what's frustrating is that the advertising , profiling and tracking industries have discovered very quickly clever ways to track...

David Jones
Black Friday Shoppers Embrace Mobile, Set New Online Records
11/27/17 12:48 PM PT | E-Commerce Times | 1143 Words

Mobile is performing better this year because retailers have learned not to overload their sites with third-party elements such as tracking and advertising applications, said Mehdi Daoudi, CEO of Catchpoint .

"The mobile sites tend to be a little bit better...

Anthony Mitchell
Search Advertising Campaign Management
06/27/07 4:00 AM PT | E-Commerce Times | 3238 Words

... advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people...

Jack M. Germain
In Touch CEO Laura Betterly on the Art of Online Advertising
10/24/06 4:00 AM PT | E-Commerce Times | 1048 Words

... advertising , like many novelties that play on the Internet , at first grabbed a great deal of attention from businesses. Online advertising was the new fad, and many people predicted it would overtake traditional advertising forms. Now that the newness of...

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What do you think about Google's addition of an 'annoying ad' blocker to Chrome?
It's terrific -- I don't want people making money from harassing me.
It's not enough -- all ads are annoying.
It's dangerous industry dominance -- Google is already too powerful.
It's irrelevant to me -- I already use an ad blocker.
I'd rather put up with ads than pay for online content.
I don't use Chrome, but I'd like to see this in my browser.