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Vincent Vu
5 Ways for Amazon Sellers to Elevate Their Brand
07/18/19 5:00 AM PT | E-Commerce Times | 1228 Words

Sellers can choose either to build their team in-house or outsource the task to a team of professionals who represent an Amazon marketing or advertising agency.

Sellers can really benefit from working with agency professionals who are learning from several different clients...

Jack M. Germain
Twitter Tweaks Desktop Design
07/17/19 10:45 AM PT | TechNewsWorld | 1200 Words

Sometimes websites make design changes for specific purposes like releasing, promoting or removing features, or to open up more advertising . However, Twitter's recent changes are all about brand image, she noted.

"Websites have to constantly evolve to stay relevant, including...

Richard Adhikari
LinkedIn Tweaks Its Algorithms to Skew Feeds to User Interests
06/26/19 3:07 AM PT | E-Commerce Times | 891 Words

"LinkedIn is getting into the advertising game, and at some point it has to be targeted advertising," noted Michael Jude, program manager at Stratecast/Frost & Sullivan .

"There are so many advertising channels that it's bedlam for the poor advertiser, so...

Brett Sappington
What Shifting Data Use Means for Pay-TV and Video Services
06/21/19 10:16 AM PT | E-Commerce Times | 934 Words

YouTube , which launched in 2005 -- just before Netflix began streaming videos to consumers -- quickly grew to become one of the world's most popular video websites, changing video consumption and the advertising industry as it grew.

Online giants including...

Jack M. Germain
Fraud Siphons Billions of Ad Cash Into Digital Hole
06/11/19 3:03 AM PT | E-Commerce Times | 2119 Words

Cavazos, who has studied the economic costs of fraud in many sectors for decades, was stunned by the scale of fraud in online advertising . The online advertising ecosystem has created a situation in which the interests of more than 20 parties...

Thibaud Clement
For Brands the Future Is Facebook
06/07/19 8:48 AM PT | E-Commerce Times | 1609 Words

Third, it is reasonable to anticipate that new commerce activities that blossom within the Facebook ecosystem will put additional pressure on organic reach availability and advertising inventory, leading to an increase in bids and cost per acquisition (CPA). This is especially worth...

Richard Adhikari
Internet's Crowds Stunting Its Growth: Trends Report
06/13/19 3:12 AM PT | E-Commerce Times | 896 Words

Online Ads
Internet advertising spend increased 22 percent YoY from 21 percent YoY, Meeker said. Mobile ads showed most of the growth, a continuation of the trend begun in 2016.

However, quarterly Internet ad revenue on the leading U.S.

Richard Adhikari
Facebook's Ad Library API Draws Fire
05/01/19 10:21 AM PT | E-Commerce Times | 888 Words

These are the criteria set by Mozilla and its partners for a "functional, open API": It should have comprehensive political advertising content; It should provide the content of the advertisement and information about targeting criteria; It should empower, not limit, research and...

Antoine Forest
How to Get Smarter About Influencer Marketing
04/22/19 1:29 PM PT | E-Commerce Times | 1455 Words

As the Internet approximated advertising to practically anyone, the abundance of ads has diluted marketing efforts. Being overwhelmed with commercial content has made consumers increasingly resistant to click-on ads and affiliate marketing links, while ad blocker tools have made it more difficult for...

John P. Mello Jr.
News Industry Ad Study Knocked as 'Tripe'
06/12/19 2:53 AM PT | TechNewsWorld | 1044 Words

That's because the estimate doesn't take into account Google's advertising revenue from publishers and data collected from news content.

The actual value of news content to Google is difficult to quantify because of the ways it uses news to drive traffic, develop...

Peter Suciu
Dodging Facebook's 'Like' Trap for Small Businesses
06/07/19 5:00 AM PT | TechNewsWorld | 2205 Words

Simply put, Facebook advertising is the latest gimmick that promises more than it delivers in the digital age.

Before Facebook
In the 1970s and 1980s the "Yellow Pages" was the place to "let your fingers do the walking" and...

Sean Gordon
Leveraging Live Video Streaming, the Great Democratizer
06/01/19 5:00 AM PT | TechNewsWorld | 2882 Words

Decades ago, live television transformed advertising and pushed markets to unseen heights. Unfortunately for many, those markets were beyond the reach of 99 percent of businesses. Now the platform has been equalized.

With diverse brands taking full advantage of this platform...

Pam Baker
The Cannabis Rush: Where There's Smoke, There's E-Commerce
05/31/19 5:00 AM PT | E-Commerce Times | 1182 Words

The silver lining is that this will weed out the bad players and those that operate above the law, with accurate advertising claims and quality product, will survive," observed Paul Miller, president of Lokus Nutrition , an e-commerce CBD company.

Despite the...

John P. Mello Jr.
Apple's New iPod Gets in Touch With Gamers
05/29/19 2:35 AM PT | TechNewsWorld | 1025 Words

Arcade will be a subscription service with more than 100 new games that can be played online or off without advertising or the need for online purchases.

Gap in the Market
Apple's decision to move up the games value chain...

Arun Upadhyay
Better Customer Satisfaction Through AI-Enabled CRM
05/22/19 7:00 AM PT | CRM Buyer | 1493 Words

This can help marketers focus marketing and advertising funds toward prospects with the highest buying interest and prioritize engaged leads.

Who Needs AI?
Now that we've touched on a few ways AI can be leveraged in your business' CRM system,...

Richard Adhikari
EU's Counterattack on Junk News May Help Protect Elections
05/22/19 2:56 AM PT | E-Commerce Times | 973 Words

It rolled out plans to build capacity for joint responses to misinformation campaigns in the EU; launched campaigns to raise awareness among voters; took legal and regulatory actions to force social media companies to disclose financial information about political campaign advertising ; and...

James Kiernan
Interactive Advertising Goes Retro
08/15/02 12:18 PM PT | E-Commerce Times | 752 Words

While it's still very stimulating to discuss wireless advertising and experiment with complex targeting technologies, we're now seeing more interactive media professionals talking about GRPs (gross rating points). A couple of years ago, you would have expected an interactive guru to think that...

Anthony Mitchell
Search Advertising Campaign Management
06/27/07 4:00 AM PT | E-Commerce Times | 3238 Words

... advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people...

Jack M. Germain
In Touch CEO Laura Betterly on the Art of Online Advertising
10/24/06 4:00 AM PT | E-Commerce Times | 1048 Words

... advertising , like many novelties that play on the Internet , at first grabbed a great deal of attention from businesses. Online advertising was the new fad, and many people predicted it would overtake traditional advertising forms. Now that the newness of...

Dana Gardner
The Future of Advertising: There Is No Advertising
05/22/08 5:06 AM PT | E-Commerce Times | 1443 Words

... future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo. And Wall Street still has a hard time figuring out how much Google is worth, based on just those little text ads next...

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Which type of online advertising is most likely to attract your favorable attention?
Straightforward display ads
Ads based on my interests
Informational articles on products/services
Video ads
Ads designed to grab my attention, e.g. pop-ups, autoplay
None -- I avoid all online ads