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David Jones
Google and Amazon Square Off, Ignoring Customers in the Middle
12/07/17 11:47 AM PT | TechNewsWorld | 419 Words

YouTube depends on advertising revenue to make a profit, Enderle pointed out, and cutting off access is going to hurt Google more than Amazon.

More Than It Can Chew?
On the other hand, it could be Amazon's ambitions that...

David Jones
Amazon Denies Rumored Plans for Ad-Supported Prime Video Service
11/14/17 11:31 AM PT | E-Commerce Times | 645 Words

Support for Ad-Supported Content
Over-the-top viewing remains a powerful medium in terms of engagement with advertisers, according to a report the Interactive Advertising Bureau released Monday. After linear television, more viewers watch OTT programming than any other.

Fifty-six percent...

John P. Mello Jr.
Risky Scripts Pose Threat to Web Surfers, Say Researchers
11/28/17 11:24 AM PT | TechNewsWorld | 1166 Words

"The Web provides all sorts of amazing technical capabilities that are designed to let users have rich experiences at websites," he observed, "but what's frustrating is that the advertising , profiling and tracking industries have discovered very quickly clever ways to track...

David Jones
Black Friday Shoppers Embrace Mobile, Set New Online Records
11/27/17 12:48 PM PT | E-Commerce Times | 1143 Words

Mobile is performing better this year because retailers have learned not to overload their sites with third-party elements such as tracking and advertising applications, said Mehdi Daoudi, CEO of Catchpoint .

"The mobile sites tend to be a little bit better...

John K. Higgins
FTC Tightens Screws on Social Media Influencers
10/12/17 5:00 AM PT | E-Commerce Times | 1204 Words

... media influencer advertising has become a major factor in e-commerce . Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities, in an effort to influence consumers to purchase products and...

Vivian Wagner
7 Tips for Highly Effective Content Marketing
10/23/17 1:35 PM PT | E-Commerce Times | 1164 Words

"Stories are already engaging on an organic level, and they are a key advertising opportunity for today's brands. The ability to leverage the authentic format as an advertising platform is a chance for marketers to create content that feels a lot less...

David Jones
Report Probes Social Media's Threat to Democracy
10/13/17 11:38 AM PT | TechNewsWorld | 775 Words

The report follows recent disclosures about targeted dark post advertising , fake news and other abuses propagated by Russian troll farms during the 2016 presidential election.

Among the questions the report raises is whether the U.S. government may need to take steps...

Rob Enderle
Google Pixel 2: 8/10ths of an Apple-Killer Strategy
10/09/17 10:58 AM PT | TechNewsWorld | 1778 Words

Google -- or more accurately, Alphabet -- also is largely a single-product company, getting massive revenue and profits from Internet advertising . However, it also has Android , which currently is more dominant than iOS. Were it to shut down that business...

David Jones
The Pirate Bay Takes Heat for Testing Monero Mining
09/19/17 3:15 PM PT | LinuxInsider | 552 Words

... Pirate Bay has come under fire for testing a Monero javascript miner as a possible means for generating new revenue to replace its current model of making money through advertising on the site. It used a cryptocurrency miner from Coinhive, essentially hijacking...

Vivian Wagner
5 Ways to Use Snapchat to Target Millennials
09/18/17 3:20 PM PT | E-Commerce Times | 718 Words

Snapchat is its own world, though, and using it for marketing and advertising means working creatively with its unique features. With that in mind, here are five ways you can use it to interact with your audience, find new customers, and build...

Peter Suciu
Eavesdropper Vulnerability Exposes Hundreds of Mobile Apps
11/10/17 5:00 AM PT | TechNewsWorld | 847 Words

Appthority on Thursday warned that up to 700 apps in the enterprise mobile environment, including more than 170 that were...

John P. Mello Jr.
Facebook Messenger Jumps to Business Websites
11/08/17 5:00 AM PT | CRM Buyer | 758 Words

It can help Facebook gather more information about its users to support its advertising businesses. It can help drive Facebook's plans to extend the Messenger platform and grow its enterprise presence to drive further monetization. "Facebook has been ramping up its focus on...

David Jones
PayPal Lets Messenger Users Send Money to Buddies
10/20/17 1:47 PM PT | E-Commerce Times | 625 Words

"Making Messenger more of a platform for commerce and transactions also serves Facebook's wider ambitions to drive platform monetization," he told the E-Commerce Times. "Bringing payments and advertising closer together can help drive up the value of ads and promotions inside the...

David Jones
HPE Gave Russia Deep Dive Into Security Software Used by Pentagon
10/06/17 1:19 PM PT | E-Commerce Times | 576 Words

More recently, Russian accounts have been linked to major purchases of targeted advertising and the proliferation of fake news on Facebook during the 2016 campaign. Facebook has been cooperating with federal investigators who are looking into whether U.S. operatives or campaign officials...

Peter Suciu
Google Adds a Brick to Online Publishers' Paywalls
10/02/17 1:35 PM PT | E-Commerce Times | 889 Words

Still, its core business always has been built around search -- and of course, the advertising dollars that search can provide.

However, Google's strategies have not been welcomed by content publishers, which in essence were forced to give away potentially valuable content.

John P. Mello Jr.
Malware Embedded in CCleaner Tool Puts Millions at Risk
09/19/17 11:29 AM PT | E-Commerce Times | 832 Words

CCleaner is designed to rid computers and mobile phones of junk, such as unwanted applications and advertising cookies.

Two versions of the program were modified illegally before they were released to the public, Piniform said.

However, the threat has been neutralized,...

Anthony Mitchell
Search Advertising Campaign Management
06/27/07 4:00 AM PT | E-Commerce Times | 3238 Words

... advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people...

Jack M. Germain
In Touch CEO Laura Betterly on the Art of Online Advertising
10/24/06 4:00 AM PT | E-Commerce Times | 1048 Words

... advertising , like many novelties that play on the Internet , at first grabbed a great deal of attention from businesses. Online advertising was the new fad, and many people predicted it would overtake traditional advertising forms. Now that the newness of...

Paul Korzeniowski
Cell Phones Emerge as New Advertising Medium
11/16/05 5:00 AM PT | TechNewsWorld | 949 Words

In addition, cell phones are quite popular among a prime advertising demographic: youth, including college and high school students. Many college students have abandoned wired connections for wireless ones, and a survey by The American Advertising Federation (AAF) found that 69 percent...

Dana Gardner
The Future of Advertising: There Is No Advertising
05/22/08 5:06 AM PT | E-Commerce Times | 1443 Words

... future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo. And Wall Street still has a hard time figuring out how much Google is worth, based on just those little text ads next...

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