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Pam Baker
Reining In Data-Crazed Tech Companies, Part 2
05/15/18 11:05 AM PT | E-Commerce Times | 1230 Words

"There would be no Russian fake news scandal unless Russia were willing to fund the creation, dissemination, and targeted advertising of fake news abroad," he said.

While several countries have agreed that social media was at the crux of recent Russian...

Jeff Kagan
Charter Spectrum May Want to Rethink Its Digital Pay-TV Service
05/14/18 11:11 AM PT | E-Commerce Times | 1326 Words

In its television advertising , its talks a great talk. Charter Spectrum points to all the areas that need improving and essentially admits that it didn't care about the customer in the past. It emphasizes all the new features it now offers.

John P. Mello Jr.
Publishers Protest Google's 'Troubling' GDPR Policy
05/02/18 5:00 AM PT | E-Commerce Times | 807 Words

Under its new GDPR-compliant policy, Google, as a provider of digital advertising services to publishers, will have sole control over data sent to it by publishers or collected from publishers' websites.

What's more, Google's policy requires publishers to obtain legally valid consent,...

John P. Mello Jr.
Facebook's Clear History Privacy Option: Boon or Sop?
05/03/18 10:28 AM PT | TechNewsWorld | 788 Words

"Letting users reset their profiles is a net positive, and echoes similar tools to reset advertising identifiers on mobile OSes," said Joseph W. Jerome, policy counsel for the Center for Democracy & Technology .

"It's a good alternative to a complete...

John P. Mello Jr.
Facebook Peddles Future Behavior Data to Advertisers
04/17/18 10:14 AM PT | E-Commerce Times | 625 Words

... has developed a new advertising service designed to predict the future behavior of consumers, The Intercept reported Friday, after viewing a confidential document describing the offering. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016.

...

John P. Mello Jr.
Google to Weed Out Cryptocurrency Ads
03/15/18 3:57 PM PT | E-Commerce Times | 726 Words

"People believe they're getting stock, not a crypto token," said Carolina Abenante, founder of NYIAX , an advertising exchange.

Some ICOs are packaged in a way that makes them look like an IPO, she told the E-Commerce Times.

Although Google...

Peter Suciu
Disney Debuts ESPN+ Streaming Sports Service
04/13/18 5:00 AM PT | TechNewsWorld | 797 Words

It features limited advertising . There are no display ads and no pre-roll ads with ESPN+ exclusive content; however ads will appear in the natural advertising breaks of live events.

The ESPN app is available for Android , iOS, Apple TV, Chromecast,...

Richard Adhikari
Google Makes It Super Easy to Subscribe to Premium Content
03/23/18 5:00 AM PT | E-Commerce Times | 597 Words

Locking In Ad Customers
"Once again, this is a way to leverage Google's strength in search to sell not only advertising , but now new, fresh content," said Michael Jude, research manager at Stratecast/Frost & Sullivan .

"The next...

David Jones
Facebook Rolls Out European-Style Privacy Protections
04/19/18 10:42 AM PT | TechNewsWorld | 863 Words

Under the EU's GDPR, users between the ages of 13 and 15 in certain EU countries need parental permission to use certain features, including advertising based on data from partners, and religious or political views.

Not Enough
While the...

David Jones
Demandbase Debuts ABM Analytics for Optimal Marketing Performance
04/18/18 10:38 AM PT | CRM Buyer | 543 Words

The new tech, part of the company's account-based marketing platform, leverages its account identification technology to help marketers analyze performance from advertising to pipeline and revenue figures. "Artificial intelligence gives business-to-business marketers a clear view into the behavior of their target accounts," said...

Pam Baker
Reining In Data-Crazed Tech Companies
04/16/18 11:43 AM PT | E-Commerce Times | 1230 Words

Facebook also promised to increase transparency and improve vetting of its political advertising and news providers.

Is that enough?

Promises, Profits and Patriotism
"Facebook and other technology firms are thus far proposing to fix the problem via self-regulation...

David Jones
Lawmakers Lean In on Facebook
04/13/18 9:22 AM PT | E-Commerce Times | 1125 Words

In order to access a service, users give immediate consent to share information without reading or understanding what they're permitting, and their data then is used for market research or advertising , or just sold for profit.

"Should we apply a standard...

Richard Adhikari
Model-Based Structure: Key to Success in a Data-Driven World
04/10/18 5:00 AM PT | E-Commerce Times | 900 Words

Companies in the United States will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven, Internet Advertising Bureau projections indicate. It's not just a matter of harvesting data...

Richard Adhikari
Snapchat May Risk Connecting Apps, Despite Facebook Uproar
03/31/18 8:00 AM PT | TechNewsWorld | 668 Words

"Access to data on user behavior is key to targeted advertising," said Michael Jude, research manager at Stratecast/Frost & Sullivan .

"The name of the game in social media is monetizing user data creatively," he told TechNewsWorld. Third-party access "is...

David Jones
New Firefox Extension Builds a Wall Around Facebook
03/28/18 11:09 AM PT | LinuxInsider | 661 Words

Last week Mozilla halted advertising on Facebook.

"Mozilla's new browser extension for Facebook offers an intriguing solution for a seemingly insoluble problem,' said Charles King, principal analyst at Pund-IT .

Facebook's central business model relies on the selling of user data...

David Jones
YouTube Aims to Put the Brakes on Online Conspiracies
03/16/18 11:32 AM PT | TechNewsWorld | 602 Words

The lion's share of digital advertising has been gobbled up by Facebook and Google, leading to severe economic distress for the journalism...

Hunter Sappington
The VR Experience: Challenges for a Growing Market
03/10/18 5:00 AM PT | E-Commerce Times | 783 Words

VR's unique capability to promote user interaction through highly immersive content provides untapped potential in terms of storytelling, advertising , the practice of medicine, business, travel and much more. Virtual reality headsets are now available at increasingly attainable prices, and many consumers have...

Richard Adhikari
AdRoll Creates New Division to Target B2B Marketers
02/28/18 9:33 AM PT | CRM Buyer | 612 Words

AdRoll's Strategy
"Over the past few years, AdRoll has expanded their product set and offerings beyond core digital advertising to include features supporting ABM, prospecting and personalization," Zhou pointed out.

AdRoll last spring launched ABM capabilities with AdRoll ABM...

Vivian Wagner
FutureProof Retail President Di Di Chan: Combine Your Strengths
02/27/18 12:09 PM PT | TechNewsWorld | 1037 Words

With a lot of print advertising , the messages don't offer a connection. I'm even paying Hulu and Pandora to not have ads. There needs to be a new channel to reach people.

As people are shopping with their phones, that's...

Anthony Mitchell
Search Advertising Campaign Management
06/27/07 4:00 AM PT | E-Commerce Times | 3238 Words

... advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people...

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What should be the role of adaptive accessories, like Microsoft's Xbox Adaptive Controller, in video game competitions?
Anyone should be able to use them in any context, including in competitions.
Only people with physical limitations should be allowed to use them in competitions.
They should be banned entirely in competitions due to the potential for unfair advantage.
Their use should be limited to special competitions set up for gamers with disabilities.