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Richard Adhikari
Google One Paid Storage Now Open to All US Users
08/17/18 11:59 AM PT | E-Commerce Times | 1000 Words

"The fundamental controlling principle of everything Google does is related to advertising," noted Frost's Jude. "Google will claim that access to customer data helps it defray the cost of the service through targeted advertising."

What Google One Offers Users

John P. Mello Jr.
The Wiggly Line Between Journalism and PR
08/09/18 5:00 AM PT | E-Commerce Times | 1160 Words

The rise of the "advertorial," or "native advertising," is an example of that. It is the practice of packaging advertising in a format that looks like editorial content, creating the illusion of earned public relations.

Advertorials succeed in misleading people, in...

Denis Pombriant
The Social Utility 2
08/07/18 11:49 AM PT | CRM Buyer | 858 Words

We know this -- but it's only true because Facebook hasn't graduated from the advertising model.

Other models could be employed that could help shape the dynamic, such that advertisers wouldn't be using social to force feed their markets. The franchise model...

Denis Pombriant
Wheat and Chaff
07/31/18 11:25 AM PT | CRM Buyer | 1128 Words

What all of this has in common is social's business model of collecting data and selling targeted advertising . The business model doesn't work anymore, or perhaps it works too well. The flip side of the model is that vendors give away...

Peter Suciu
How Online Businesses Must Comply With New California, EU Privacy Laws
07/27/18 5:00 AM PT | E-Commerce Times | 1597 Words

"It's chiefly aimed at data brokers and large processors of data such as Google , Facebook and other online advertising and marketing companies," he noted. "Any company doing business in California or using California citizens' data will have to...

Vivian Wagner
3 Smart Ways to Use Video in E-Commerce
07/16/18 11:25 AM PT | E-Commerce Times | 998 Words

Build Video Into Your Advertising and Marketing
Video is a natural medium for advertising and marketing.

"If you're not advertising on Facebook or Instagram, it's time to start," said Reyes. "The ad inventory on these platforms is getting more and...

Richard Adhikari
US Lawmakers Eye Apple, Alphabet Data Privacy Practices
07/11/18 5:00 AM PT | E-Commerce Times | 926 Words

Online advertising is expected to grow by 70 percent between 2017 and 2021, Forrester Research predicted last fall.

Apple's introduction of Intelligent Tracking Prevention last year drew fire from the advertising industry, with advertising agencies contending that it cost them millions...

Richard Adhikari
Marketing Partnership to Help Fine-Tune Targeting
07/18/18 11:01 AM PT | CRM Buyer | 813 Words

Nearly two-thirds of brands making programmatic ad purchases have moved the function in-house, either fully or partially, according to the Interactive Advertising Bureau.

Among the advantages: Improved ad performance and return on investment; Greater cost efficiency and transparency; Better control and...

Peter Suciu
EU Watchdog Accuses Facebook, Google of Privacy Shenanigans
06/29/18 5:00 AM PT | TechNewsWorld | 882 Words

More worrisome is that the sharing of personal data and the use of targeted advertising routinely are presented as being beneficial to the user, said the NCC. The wording and design suggests users actually benefit from having their data shared. At the...

Peter Suciu
Teens Falling Away From Facebook
06/01/18 5:00 AM PT | TechNewsWorld | 817 Words

"It is how they connect with their tribe and stay relevant -- and they don't want fake news, political nonsense, motivational memes, or advertising or spam," Safko added. "That's why they don't do email either. ... Teens will always share and stay...

Anthony Mitchell
Search Advertising Campaign Management
06/27/07 4:00 AM PT | E-Commerce Times | 3238 Words

... advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people...

Jack M. Germain
In Touch CEO Laura Betterly on the Art of Online Advertising
10/24/06 4:00 AM PT | E-Commerce Times | 1048 Words

... advertising , like many novelties that play on the Internet , at first grabbed a great deal of attention from businesses. Online advertising was the new fad, and many people predicted it would overtake traditional advertising forms. Now that the newness of...

Paul Korzeniowski
Cell Phones Emerge as New Advertising Medium
11/16/05 5:00 AM PT | TechNewsWorld | 949 Words

In addition, cell phones are quite popular among a prime advertising demographic: youth, including college and high school students. Many college students have abandoned wired connections for wireless ones, and a survey by The American Advertising Federation (AAF) found that 69 percent...

Dana Gardner
The Future of Advertising: There Is No Advertising
05/22/08 5:06 AM PT | E-Commerce Times | 1443 Words

... future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo. And Wall Street still has a hard time figuring out how much Google is worth, based on just those little text ads next...

Kelly Shermach
Does Online Advertising Enhance Offline Sales?
04/04/05 5:00 AM PT | CRM Buyer | 639 Words

In recent research, MSN and research partners the Advertising Research Foundation and the Internet Advertising Bureau sought to quantify the return on online marketing investments not for expensive items but for consumer packaged goods (CPGs). Their results, perhaps unsurprisingly, are bullish on online...

Staff Writer
The Role of Content-Based Advertising
08/25/03 3:59 AM PT | E-Commerce Times | 795 Words

... last week's Search Engine Strategies Conference in San Jose, California, it became clear that search engine providers are seeking new ways to leverage their advertising listings. The most recent development in this area is called "content-based advertising," in which search engines serve...

John P. Mello Jr.
Video Game Advertising: Closing In on a Billion Bucks
07/11/07 4:00 AM PT | E-Commerce Times | 777 Words

In-game advertising will grow from $77.7 million in 2006 to $971.3 million in 2011, the Yankee Group report predicted.

As the advertising pot swells, so will the average ad buy for a game, the report reasoned. The average buy in 2006 was...

Razil Suarez
The Value of Online Advertising
11/22/05 5:00 AM PT | E-Commerce Times | 1333 Words

... advertising is a cost-efficient way to relay your message to potential customers, allowing you to reach more of your audience and providing thoughtful and meaningful data on your marketing spend. Unlike the majority of marketing programs that are difficult to track, online...

Erika Morphy
Growth in Online Advertising Slacking Off
03/31/09 2:42 PM PT | E-Commerce Times | 636 Words

... good news and bad news in the latest Internet Advertising Revenue Report , newly released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. The good news is that Internet advertising revenues in the U.S. are still growing, topping US$23 billion in 2008.

Paul Korzeniowski
Is In-Game Advertising About to Take Off?
04/11/07 4:00 AM PT | E-Commerce Times | 972 Words

Consumers' viewing and purchasing habits are changing dramatically, the number of ways to reach potential customers is increasing and new techniques to measure advertising effectiveness are emerging. The confluence of these changes is leading advertisers to a new medium: in-game video game ads.

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