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Ravi Chalaka
Integrating MAP With CRM Can Fuel Your Pipeline
02/14/19 10:32 AM PT | CRM Buyer | 1308 Words

Fifty-two percent of respondents to a recent Harvard Business Review study credited event marketing with driving more business value than other marketing channels. However, only 23 percent admitted they were able to calculate an ROI for events.

With the amount of...

Rob Enderle
Wireless Charging and Our Autonomous Electric Future
02/18/19 5:00 AM PT | TechNewsWorld | 1593 Words

One of the biggest problems for those of us who have electric cars is charging. Chargers that drop the charging time...

Vivian Wagner
Marketing Mindfulness: A New Age of Digital Consciousness
01/25/19 9:30 AM PT | E-Commerce Times | 1003 Words

The communications and brand marketing consultancy Style House , for instance, makes an effort to provide mindful marketing and PR services for its clients.

"As an entrepreneur, I had my own mindfulness journey, trying to figure out how to do it all,"...

Richard Adhikari
LinkedIn Launches Streaming Video Service as Private Beta
02/13/19 9:36 AM PT | E-Commerce Times | 794 Words

About 73 percent of all Americans engage with YouTube , said Clodagh O'Brien, content marketing manager at the Digital Marketing Institute. Video digital marketing is "a top-tier, incredibly effective digital marketing tool."

The use of live videos is "one of the...

Jim McGregor
Will the Sharing Economy Kill Personal Ownership?
02/07/19 5:00 AM PT | E-Commerce Times | 1000 Words

The social networking era brought about a sharing economy. We share not only our lives, but also everything from cars to...

Vivian Wagner
Wading Into the E-Book Publishing Waters
02/04/19 11:21 AM PT | E-Commerce Times | 1077 Words

... and publishing an e-book can be a great way to develop your brand, reach a broad audience, and potentially increase sales of your products or services. "Publishing an e-book is part of building and promoting your brand as an authority and thought leader," said Liz Mays, director of sales and marketing ...

Jack M. Germain
Endless OS Functionality Controls Simplify Computing
02/01/19 5:00 AM PT | LinuxInsider | 2186 Words

That is precisely the target user base envisioned in the marketing plan of U.S.-headquartered Endless Solutions, the company behind the operating system.

The Endless OS community's goal is to build a global platform for digital literacy. It has outlined two strategies...

John P. Mello Jr.
Facebook Adds Petition Feature to Global Community-Building Effort
01/22/19 5:00 AM PT | TechNewsWorld | 1040 Words

For Facebook, everything is about public relations and marketing, maintained Carroll.

"This Community Actions feature ticks both those boxes They're trying to look like good citizens and do good in the community, but this is a marketing gold mine for...

Denis Pombriant
Spreading CRM's Message
02/12/19 10:43 AM PT | CRM Buyer | 933 Words

As you might expect, this one brings in the Salesforce Marketing Cloud to apply journey mapping and execution. Simply put, any treatment situation, from recovering from surgery to managing diabetes, has a predictable trajectory -- but individuals might not always stay on their...

Rob Enderle
How IBM'S Project Debater Could Fix the State of the Union
02/11/19 10:24 AM PT | TechNewsWorld | 2169 Words

Last week, like a lot of you, I imagine, I watched the State of the Union and tried to figure out...

Rob Enderle
FTC v. Qualcomm: What Really Is Going On
02/04/19 5:00 AM PT | TechNewsWorld | 2487 Words

I've been watching antitrust cases actively since the 1980s. I had to study historical antitrust cases going back to Standard Oil...

John P. Mello Jr.
Apple Banishes Facebook Data Reaper From iPhones
01/31/19 9:12 AM PT | TechNewsWorld | 1029 Words

Under Apple's rules, apps are forbidden from collecting information about other apps on a device for the purpose of analytics, advertising or marketing.

What's more, apps must make clear to a user which data they're collecting and how it will...

Richard Adhikari
US Mobile Phones Flooded With Robocalls
01/31/19 7:00 AM PT | CRM Buyer | 733 Words

Mobile "is the primary channel" for marketing, Wang said. "When marketers abuse this channel, users shut them...

Richard Adhikari
Crypto Support in Samsung Galaxy S10 Could Fall Flat
01/30/19 10:41 AM PT | E-Commerce Times | 808 Words

The large number of expected breaches may reduce the lure of Samsung's crypto support as a marketing tool.

"Before the breaches, [a cryptocurrency wallet] could have been the killer app for the Samsung Galaxy line," Enderle said. "Now there's a lot...

Rob Enderle
Why Intel Is in Such Horrid Condition
01/28/19 11:22 AM PT | TechNewsWorld | 1512 Words

Intel released earnings last week, and it was ugly. Yes, the company beat expectations on the bottom line, but it missed...

Chris Bucholtz
Future Whisper Coaching: Will AI Do All the Whispering?
01/23/19 7:00 AM PT | CRM Buyer | 723 Words

The customer experience battle is being fought in the contact center. Whether it's a service line or an inside sales call...

Jeff Kagan
Is Facebook's Five-Point Fix-It Plan Enough?
01/22/19 10:47 AM PT | E-Commerce Times | 761 Words

Protecting users from bad marketing is an important point. Protecting society from fake news and outsider influence is an important point. There are many more important points that need to be considered.

The real fix will come when Facebook executives understand all...

Rob Enderle
Jaguar I-Pace vs. Tesla Model 3: Which Is the Better Electric Car?
01/21/19 11:06 AM PT | TechNewsWorld | 1974 Words

To suggest that electric cars are having a painful birth would be a colossal understatement. Tesla clearly plowed this field and...

Chris Bucholtz
Top CRM Blogs of 2018: Countdown, Part 1
01/10/19 12:00 PM PT | CRM Buyer | 2521 Words

An example of that was her great post "Acquisition Addiction's Impact on Customer Experience ROI," which points out that there are three opposing forces at work within marketing departments: maximizing profits, maximizing revenue, and creating and keeping customers.

If CX is...

Robert Passikoff
10 Brand and Marketing Trends to Watch in 2019
12/07/18 9:40 AM PT | E-Commerce Times | 1758 Words

Following are 10 trends that will have direct consequences to the success -- or failure -- of your 2019 branding and marketing initiatives.

1. Real People, Real Profits
How consumers define "value" is already complex and is only going...

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