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Richard Adhikari
Customer Experience Revolution Ahead: Gartner
02/24/18 11:00 AM PT | CRM Buyer | 680 Words

By 2020, Alvarez said, we can expect to see the following changes: 25 percent of customer service and support operations will have integrated virtual customer assistant or chatbot technology across engagement channels; 20 percent of large enterprises will have evaluated and adopted augmented, virtual and mixed reality immersive solutions; and 30 percent of all B2B companies will have employed artificial intelligence to augment at least one of their primary sales processes. "These trends confirm companies will need to continuously evolve and meet their customers where they are and prefer to be, to effectively do business with them," said Mike Asebrook, director of product marketing ...

Richard Adhikari
Broken Corporate Processes Degrade Customer Experience: Survey
02/21/18 9:27 AM PT | CRM Buyer | 670 Words

Marketing: Tough Administrative Haul
Another area of inefficiencies occurs in partner marketing, which recently has become more important for many companies.

A survey of 100 senior U.S. marketing executives conducted last fall by WorkSpan found the following: 78...

Kris Holt
Gadget Ogling: A Different Sort of Activity Tracker and a Smartwatch for Kids
02/21/18 2:36 PM PT | TechNewsWorld | 804 Words

If the engineers spent as much time working on the device as the marketing teams spent coming up with the name, it doesn't exactly inspire confidence, but I'll give them the benefit of the doubt.

The watch features colorful bricks -- don't...

John P. Mello Jr.
Russian Twitter Trolls Exploit Florida School Shooting
02/21/18 5:00 AM PT | TechNewsWorld | 715 Words

Exploiting high-profile events to advance an agenda is a common tactic of all Internet trolls, noted Edward Roberts, director of product marketing at Distil Networks .

"Timely news is used because it feels trustworthy and current," he told TechNewsWorld.


Chris Bucholtz
Are You Engineering the Customer Experience Out of Your Business?
02/20/18 2:32 PM PT | CRM Buyer | 882 Words

Automation. Robots. Technology taking our jobs. I defy you to pick up a business magazine and avoid this topic -- it...

Rob Enderle
Silicon Valley's Corrupt Underbelly: It's Far Worse Than We Thought
02/19/18 10:55 AM PT | TechNewsWorld | 1965 Words

After addressing the topic of sexual harassment and misconduct in Silicon Valley last month, I finally got my hands on a...

Rob Enderle
Intel's Fake 5G Olympic Hail Mary
02/12/18 10:45 AM PT | TechNewsWorld | 1807 Words

IBM, back in the 1990s, had the best marketing organization in tech. Its CEO, the only one hired from outside the company, came from Nabisco. While he didn't know squat about technology, he really understood that perception Trumped reality.

So, when he...

Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 2
01/31/18 5:00 AM PT | CRM Buyer | 2596 Words

Kate covers the more traditional CRM space and customer service, while John examines sales and marketing technologies. Together, they create a set of posts that are concise and correlate strongly to their current research, with a few "bigger picture" posts that explore...

Richard Adhikari
Account Scoring Tool Helps Companies Home In on Best Targets
02/13/18 7:00 AM PT | CRM Buyer | 668 Words

Account Scoring creates one master scoring model that helps ensure alignment across sales and marketing, Dorsey said.

The scoring model is applied to all the two million-plus companies in DataFox's database. Customers can use the company's search engine to find...

Vivian Wagner
3 Reasons Your E-Commerce Biz Should Have a Blog
02/05/18 2:10 PM PT | E-Commerce Times | 819 Words

Because of its direct effects on search engine rankings, blogging can be seen both as part of your content strategy and part of your marketing plan.

"Google has long said that publishing original, high-quality content on a consistent basis is one...

Denis Pombriant
Trending in CRM
02/14/18 11:46 AM PT | CRM Buyer | 736 Words

We've already looked at some here, but there's one that we should be especially aware of on the vendor side -- marketing and sales.

We've built a powerful suite of sales and marketing tools, and lately it has seemed that we are...

Jack M. Germain
Open Source Software Turns 20-Something
02/03/18 11:00 AM PT | LinuxInsider | 1724 Words

Achieving Ubiquity
In the 20 years since that April 1998 Freeware Summit, the single most significant achievement of open source has been gaining ubiquity, observed Julian Dunn, director of product marketing at Chef Software .

Today, everyone interacts with...

Mick Brady
Resist: Don't Sign That AT&T Contract
02/01/18 5:00 AM PT | CRM Buyer | 1165 Words

I was left on hold waiting for a live agent, listening to obnoxiously repetitive marketing messages interspersed with loud music. After 32 minutes, I hung up.

A few days later, I called the sales department again. A very nice agent went through...

Richard Adhikari
3 Cybersecurity Threats SMB Etailers Should Not Ignore
02/16/18 12:23 PM PT | E-Commerce Times | 878 Words

Working with such managed service providers will address "SMBs' limited skilled manpower and technologies," said Gabi Reish, VP of product management and marketing at Check Point .

"There is no excuse for SMBs not to integrate a dependable cybersecurity solution," he...

Richard Adhikari
Nimble Mobile CRM Gets Desktop Browser Features
02/15/18 2:46 PM PT | CRM Buyer | 632 Words

Nimble Mobile CRM 3.0 "introduces the sales intelligence, sales enablement, and marketing automation features available in our Web app to mobile Office 365 and G Suite users," said spokesperson Jenna Dobkin.

"Our goal is to enable [users] to be as effective...

Peter Suciu
Apple's HomePod Could Leave a Lasting Mark With Customers
02/15/18 2:17 PM PT | TechNewsWorld | 721 Words

"These types of manufacturing issues and especially edge-case test scenarios can happen, but what's important is how quickly organizations identify these, and how they respond to them," said Scott Kendrick, vice president of marketing at CallMiner .

"Catching an issue as...

David Jones
Can Amazon Scale Its Own B2B Shipping Service?
02/13/18 12:40 PM PT | E-Commerce Times | 828 Words

The WSJ 's suggestion that Amazon's delivery service will compete with FedEx and UPS, indicates "a lack of basic understanding of the full scale of the global transportation industry," said Patrick Fitzgerald, senior vice president for integrated marketing and communications at FedEx.

Richard Adhikari
Amazon Makes Free Whole Foods Deliveries a Prime Perk
02/09/18 9:27 AM PT | E-Commerce Times | 659 Words

"Like any trial run, it's important to start out with a market size that's small enough to deeply analyze and be responsive to changes in real time while also being large enough to gather quality data," Ng noted. "The marketing, promotion,...

John P. Mello Jr.
Intel's Smart Peepers Look Smart, Too
02/06/18 12:30 PM PT | TechNewsWorld | 940 Words

"It really requires strong brands and marketing to push AR glasses to the masses," Abbruzzese said.

Apple has such a brand, and it is rumored to have a pair of AR specs in the works.

When those hit the market,...

Richard Adhikari
Will 2018 Be the Year of Reckoning for Online Tax Collection?
02/06/18 10:37 AM PT | E-Commerce Times | 894 Words

Supreme Court, based on the following: Statements made by Associate Justice Anthony Kennedy in Direct Marketing Ass'n v. Brohl , which the U.S. Supreme Court had decided in favor of Colorado; The claim that states, local brick-and-mortar stores, and interstate commerce were being...

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