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Sean Gordon
5 Strategies for Collecting, Creating and Circulating Customer Testimonials
08/14/18 12:03 PM PT | CRM Buyer | 1968 Words

This is what makes video testimonials such a critical facet of any business marketing plan. There's incredible brand value to be found in sharing real customer documentation of an experience with your product and service. With the explosion of social media branding,...

Rob Enderle
The Weird Mistakes Killing Tesla
08/13/18 11:06 AM PT | TechNewsWorld | 2106 Words

Tesla is trending to fail spectacularly. (CEO Elon Musk actually has an impressive failure history .) Tesla has been burning cash...

Richard Adhikari
AI-Driven Marketing Offers High Hopes to B2B Firms
08/08/18 10:36 AM PT | E-Commerce Times | 1159 Words

When those attributes are matched to an enterprise's internal data and used in Versium's machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said.

The partnership will "extend companies' reach and ability to target...

Dan Baird
What Your CRM Data May Not Be Telling You
08/04/18 5:00 AM PT | CRM Buyer | 1050 Words

... ability to collect massive amounts of data represented a huge leap forward in customer service and communication when customer relationship management first hit the market as a marketing, sales and data management tool. However, CRMs weren't a holy grail. Data management...

Richard Adhikari
Data Partners Team Up to Get ABM Right
07/20/18 9:21 AM PT | E-Commerce Times | 948 Words

Openprise on Wednesday announced new partnerships and a new service designed to streamline marketing automation and account-based marketing operations. The newly announced third-party data partners for the Openprise Data Marketplace are Dun & Bradstreet, Oceanos, DiscoverOrg, KickFire, Acxiom , Cognism and People Data...

Vivian Wagner
Televerde's Michelle Cirocco: Tech Enables Trust
07/31/18 5:00 AM PT | TechNewsWorld | 1050 Words

... Cirocco is head of global marketing for Televerde , a company focusing on business-to-business demand generation and inside sales solutions. Televerde staffs a portion of its contact centers with incarcerated women, providing them with training and helping them find career opportunities after...

Richard Adhikari
New AI-Driven Strategy Aims to Heat Up B2B Sales
07/26/18 12:28 PM PT | CRM Buyer | 1018 Words

EverString , a San Mateo, California-based startup that offers artificial intelligence software for business-to-business sales, marketing and operations teams, on Wednesday released FIRE, a four-point strategy to improve sales performance. The FIRE methodology is designed to unite and simplify the goals of sales...

Vivian Wagner
5 Practical Tips for Crowdfunding Success
08/07/18 10:26 AM PT | E-Commerce Times | 1106 Words

"If you can launch a new brand and attract thousands of people within a short time frame, it becomes a mile marker of the consumer readiness of the product," Giddings said. "Plus, it's just good marketing. If a product is ever...

Sara Hicks
How to Plan Your E-Commerce and SEO Migration
07/30/18 10:59 AM PT | E-Commerce Times | 1339 Words

Some platforms may include basic SEO features, but the bulk of the work is up to your digital marketing expert to assess, implement and verify. You absolutely cannot avoid this and expect your new shiny platform to retain and migrate your SEO...

Richard Adhikari
Galaxy Note9 Is Front and Center in Samsung's Connected World
08/10/18 9:58 AM PT | TechNewsWorld | 1111 Words

Samsung has been working with "a handful of partners" to provide more functionality on the S Pen and soon will open the SDK , announced Jonathan Wong, director of product marketing.

The S Pen is charged by placing it into...

Brett Sappington
Who's Your Buddy? The Evolution of OTT Video Partnerships
07/21/18 5:00 AM PT | E-Commerce Times | 1008 Words

For video services, partnering with an aggregator such as Amazon Channels offers increased visibility while minimizing risk and marketing costs.

Several factors have been driving the heightened push for partnerships, including high fragmentation of content, the success of bundling, polarization in subscriptions...

Richard Adhikari
Slide Over, Salesforce? Freshworks Scores $100M in Funding Round
08/01/18 11:56 AM PT | CRM Buyer | 893 Words

Investment firm Tiger Global Management -- Freshworks' largest shareholder and an early backer -- led the company's Series B, C, D and E rounds of funding, noted Arvind Parthiban, Freshworks' director of marketing.

"The new funding will be used to...

Jim McGregor
The Transportation Revolution: Much More Than Self-Driving Cars
07/28/18 5:00 AM PT | TechNewsWorld | 918 Words

The autonomous car has thrown the automotive industry -- an industry that is notoriously slow to change -- into the forefront...

Vivian Wagner
Gamification and E-Commerce: Play Your Way to Success
07/23/18 5:00 AM PT | E-Commerce Times | 1077 Words

In addition to offering basic rewards programs, businesses can weave game psychology, principles and mechanics into all of their content, including their sales and marketing strategies.

"Advanced gamification is about adding value, serving the needs of the content, and achieving behavior...

Ned Madden
At-Home Eldercare Goes High Tech
08/11/18 5:00 AM PT | TechNewsWorld | 2305 Words

The call came in less than an hour before the 8 a.m. shift was scheduled to start: A family emergency meant...

John P. Mello Jr.
The Wiggly Line Between Journalism and PR
08/09/18 5:00 AM PT | E-Commerce Times | 1160 Words

Christian interviewed more than two dozen marketers, journalists and others about individuals and marketing firms that paid journalists to promote their clients in articles and keep the arrangements on the QT.

All the publications in which the journalists placed articles and...

Rob Enderle
Behind Apple's Trillion-Dollar Company Numbers
08/06/18 10:48 AM PT | TechNewsWorld | 1561 Words

Apple is one of the most popular and powerful companies in the United States, and last week it became the most...

Rob Enderle
AI and the Future of Your Job
07/30/18 10:07 AM PT | TechNewsWorld | 2029 Words

I just finished The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity , and it was one hell...

Peter Suciu
How Online Businesses Must Comply With New California, EU Privacy Laws
07/27/18 5:00 AM PT | E-Commerce Times | 1597 Words

"It's chiefly aimed at data brokers and large processors of data such as Google , Facebook and other online advertising and marketing companies," he noted. "Any company doing business in California or using California citizens' data will have to...

Rob Enderle
CEO Ousters: Is Elon Musk Next?
07/23/18 11:02 AM PT | TechNewsWorld | 1650 Words

For pretty much my entire career, CEOs have been almost invulnerable. Even when Steve Jobs, Apple's founder and lead spokesperson, tried...

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