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Jack M. Germain
Cinnamon Desktop Spices Up RoboLinux Raptor
05/19/18 5:00 AM PT | LinuxInsider | 1201 Words

It does this for free under current marketing plans. RoboLinux is also a free download.

All currently supported Robolinux OS releases come with free tech support . This combination of benefits makes RoboLinux an ideal platform for enterprises and SOHOs, as well...

Jack M. Germain
Open Source Is Everywhere and So Are Vulnerabilities, Says Black Duck Report
05/15/18 5:00 AM PT | LinuxInsider | 1393 Words

Lodash appeared as the most common open source component used in applications employed by such industries as healthcare, IoT, Internet, marketing, e-commerce and telecommunications, according to the report.

Other Findings
Eighty-five percent of the audited code bases had either...

Rob Enderle
Tech Career Checklist: Aggressive Diversity, Cold Cash
05/14/18 9:44 AM PT | TechNewsWorld | 1413 Words

I've become convinced that too many of us don't prioritize our employment choices properly. What recently drew my attention to this...

Rob Enderle
Could BlackBerry Displace Apple?
04/30/18 10:22 AM PT | TechNewsWorld | 1983 Words

By the way, I don't think this is because Apple's products suck -- it is because it has lost the demand-generation and marketing capabilities that Jobs drove and funded.

That is not an uncommon problem, by the way. A textbook CEO mistake...

Chris Bucholtz
AI May Be Secret Weapon to Retain Sales Talent
05/09/18 9:59 AM PT | CRM Buyer | 950 Words

An organization might even set up a "churn scoring" system, similar to what is done for marketing, that can weigh the churn chances for every salesperson on an ongoing basis and allow managers to focus their retention efforts on those who...

Richard Adhikari
HubSpot Connects With Shopify, Workplace by Facebook
05/06/18 5:00 AM PT | CRM Buyer | 643 Words

HubSpot this week rolled out platform integrations with Shopify and Workplace by Facebook, which are designed to support the marketing and sales efforts of small and mid-sized businesses.

The Shopify integration, which is now live and available free of charge to shared...

David Jones
AI-Based Customer Data Platform Supports ABM Operations
04/28/18 5:00 AM PT | CRM Buyer | 606 Words

Lattice Engines , a provider of account-based marketing tools driven by artificial intelligence , on Thursday announced the launch of Lattice Atlas, positioning it as the first customer data platform for ABM. The new platform synchronizes all customer data across a single, integrated...

Vivian Wagner
How to Come Up With a Logo That Speaks Volumes About Your Business
05/07/18 10:13 AM PT | E-Commerce Times | 797 Words

... key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit...

Brad Russell
Insurance and the Consumer IoT
04/30/18 11:36 AM PT | E-Commerce Times | 1110 Words

In light of these challenges, insurance companies have begun developing both short-term and long-term IoT strategies: Short-term plans tend to focus on raising consumer awareness, generating measurable results for marketing and sales, and deepening customer engagement to pave the way for future...

Richard Adhikari
Fresh Funds Help BorderX Open Chinese E-Commerce Market to West
05/10/18 10:05 AM PT | E-Commerce Times | 643 Words

It offers fully localized product content, extensive marketing tailored to the local market, international payment options, international logistics and customs handling, and in-app customer service.

BorderX claims more than 3 million shoppers, and 70 percent of sales comes via original content.

...

Richard Adhikari
New Video-Making Tool Targets B2B Sales Pros
05/04/18 5:00 AM PT | E-Commerce Times | 621 Words

Video Comes to Sales
Sales and marketing departments have been using video for the past few years, and "we'll see an increasing use of tactical video -- in sales situations and others -- as a way to get above the...

Rob Enderle
Solving Tech's Diversity Problem
05/07/18 5:00 AM PT | TechNewsWorld | 2212 Words

I recently attended Dell Technology World in Las Vegas, which shone a light on one of Michael Dell's passions: addressing the...

Denis Pombriant
Platform Logic
05/01/18 10:09 AM PT | CRM Buyer | 806 Words

Cloud-based CRM was the innovation of the new millennium, and marketing automation would count as a departmental innovation. It's also reasonable to look at analytics as a systemic innovation, because although it straddles departments, it has become a department itself.

This is...

John P. Mello Jr.
'Holy Grail' Exploit Puts Nintendo Switch Consoles at Risk
04/25/18 10:30 AM PT | TechNewsWorld | 652 Words

Fusée Gelée should alert chip makers to the need for better communication between the hardware and software sides of their business, observed Willy Leichter, vice president of marketing for Virsec .

"The silos between chip designers and software developers continue to...

Vivian Wagner
5 Ways to Build Community Around Your Brand
04/24/18 5:00 AM PT | E-Commerce Times | 759 Words

"If you want to go a step further, you can adapt your platform to be mobile-friendly," said Schram. "As mobile marketing is getting bigger, the on-the-go audience is increasing. You can use that as an additional gateway. All these channels serve to...

Rob Enderle
Fighting Fake News and Forging Real Diplomacy
04/23/18 10:52 AM PT | TechNewsWorld | 1878 Words

What we do about fake news today could have a major impact on our future. Two new initiatives -- a concerted...

David Jones
Hybrid Messaging Key to Upselling Success: Report
04/21/18 5:00 AM PT | CRM Buyer | 551 Words

It can be up to 25 times more costly for a company to acquire a new customer than to sell to an existing one, based on earlier research from Harvard and Bain, noted Cindy Zhou, principal analyst for digital marketing transformation at...

David Jones
Demandbase Debuts ABM Analytics for Optimal Marketing Performance
04/18/18 10:38 AM PT | CRM Buyer | 543 Words

The new tech, part of the company's account-based marketing platform, leverages its account identification technology to help marketers analyze performance from advertising to pipeline and revenue figures. "Artificial intelligence gives business-to-business marketers a clear view into the behavior of their target accounts," said...

Richard Adhikari
AdRoll Creates New Division to Target B2B Marketers
02/28/18 9:33 AM PT | CRM Buyer | 612 Words

AdRoll on Tuesday announced RollWorks, a new division that will provide business-to-business marketers with highly targeted, personalized marketing at scale across multiple channels and devices. The result of a corporate restructuring, RollWorks will focus specifically on B2B marketing, while the AdRoll business unit...

Richard Adhikari
Broken Corporate Processes Degrade Customer Experience: Survey
02/21/18 9:27 AM PT | CRM Buyer | 670 Words

Marketing: Tough Administrative Haul
Another area of inefficiencies occurs in partner marketing, which recently has become more important for many companies.

A survey of 100 senior U.S. marketing executives conducted last fall by WorkSpan found the following: 78...

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What should be the role of adaptive accessories, like Microsoft's Xbox Adaptive Controller, in video game competitions?
Anyone should be able to use them in any context, including in competitions.
Only people with physical limitations should be allowed to use them in competitions.
They should be banned entirely in competitions due to the potential for unfair advantage.
Their use should be limited to special competitions set up for gamers with disabilities.