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Andrew K. Burger
Marketing Automation Solutions for Startups, Part 2
10/26/07 4:00 AM PT | CRM Buyer | 1503 Words

... is a wealth of options out there for startup online retailers looking to craft and manage all-important marketing campaigns and programs, as Part 1 of this series notes. While e-tail technology and support continues to get cheaper and become more ubiquitous, the...

Andrew K. Burger
Marketing Automation Solutions for Startups, Part 1
10/25/07 4:00 AM PT | CRM Buyer | 867 Words

... effective marketing campaigns and finding the right marketing mix are primary concerns for any online retailer. They are especially important for startups and small to medium-sized businesses (SMBs) competing with larger and better established e-tailers, as well as the rapidly growing number...

Thomas Harpointner
Using E-Mail Marketing to the Max
10/04/07 4:00 AM PT | E-Commerce Times | 789 Words

... marketing works. Seventy-nine percent of consumers have signed up to receive e-mail at least from one company, according to Forrester Research , and two out of three people surveyed said they read e-mail every day of the week. E-mail marketing delivers a...

Katherine Noyes
Viral Marketing: A Plague or a Cure?
06/26/07 4:00 AM PT | E-Commerce Times | 1360 Words

... marketing may be relatively new on the Internet , having emerged roughly a decade ago in its high-tech form. However, it's by no means a novel promotional technique, and it certainly doesn't depend on technology . "Viral marketing is about generating buzz,"...

Kelly Shermach
HP Builds Brand with Marketing Resource Management
02/10/05 5:00 AM PT | CRM Buyer | 733 Words

CRM may be able to solve that problem, but the study found an even bigger problem that traditional CRM doesn't touch: 68 percent of companies can't measure the return on investment of marketing campaigns. Something called marketing resource management may be the answer.

Alison Diana
Catherine Seda on Search Engine Marketing
06/30/04 5:30 AM PT | E-Commerce Times | 2614 Words

Catherine Seda, who heads Thousand Oaks, California-based Seda Communication, has been involved in helping corporations leverage the Internet's marketing strengths for nine years. Before then, she was a marketing executive at a Web agency, where she helped clients develop online promotions such...

Clare Saliba
I-Marketing Interview: Oracle
11/13/01 5:27 PM PT | E-Commerce Times | 2318 Words

In an exclusive interview with the E-Commerce Times, Oracle senior vice president and chief marketing officer Mark Jarvis attributed the company's online marketing success to its use of exhaustive scientific measurement and data analysis . Most importantly, he said, Oracle does not...

Richard Adhikari
Has Marketing Automation Started Making Sense?
08/21/17 3:06 PM PT | CRM Buyer | 656 Words

... marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals in the United States and Europe. Act-On Software commissioned Econsultancy to conduct the research for its State of B2B Marketing report...

Vivian Wagner
Crafting an Online Strategy, Part 4: Homegrown Marketing
04/27/16 5:00 AM PT | E-Commerce Times | 944 Words

Whether you're crafting candles or jewelry, marketing, in short, leads to sales.

It's one thing to set up a booth at a craft fair and meet your customers face to face, but it's another thing entirely to market online. Becoming comfortable...

Denis Pombriant
Marketing's Next Act
04/28/15 8:45 AM PT | CRM Buyer | 954 Words

It's so big, in fact, that I can see it splintering in multiple ways to accommodate all the permutations that are suddenly possible, thanks to big data, analytics, and a determination to get beyond using marketing technology as a glorified accounting system designed...

Denis Pombriant
Marketo's Show
04/16/14 6:35 PM PT | CRM Buyer | 944 Words

Still basking in last year's IPO, the company attracted a large and diverse audience of marketers who wanted to learn about modern marketing automation , and it was a good opportunity to take stock of where marketing has been and where it is...

Erika Morphy
TreeHouse Brings Content Marketing Into Its CRM Fold
12/02/13 5:00 AM PT | CRM Buyer | 603 Words

TreeHouse Interactive recently updated the core functionality in its Marketing View marketing automation platform by adding a new tool called "Content Marketing Manager." Marketing automation -- along with TreeHouse's other play in the CRM space, partner relationship management -- is one of the...

Christopher J. Bucholtz
Sales-Marketing Misalignment Hamstrings CRM
09/27/13 5:00 AM PT | CRM Buyer | 688 Words

... you talk to any sales consultant -- or marketing consultant, for that matter -- you'll probably get an earful of comments laden with the jargon of "sales-marketing misalignment." To the layperson -- or business person who refrains from paying for expensive consultants...

Scott Yates
Analog Marketing Strategies for a Digital World
09/04/13 5:00 AM PT | CRM Buyer | 1195 Words

People no longer view busy intersections as part of their marketing strategies, and advertisers of all stripes have found the Internet and social media to be much more fertile ground for their marketing energy.

This does not mean, however, that the strategies...

Denis Pombriant
Which Tools Do You Use?
07/29/13 5:00 AM PT | CRM Buyer | 817 Words

... of the subtexts to the marketing automation explosion is analytics. Having a CRM system might make you wonder why marketing automation is needed at all, but the reasons boil down to analysis and improved data collection. Let me share some information with...

Vivian Wagner
Selling to the World: A Map for Global Marketing Success
04/05/13 5:00 AM PT | E-Commerce Times | 603 Words

E-commerce businesses that want to sell their goods or services overseas need to consider everything from language to cultural expectations when designing their sites and overall marketing strategies. One of the simplest ways to build an online presence and do effective marketing...

Vivian Wagner
You Just Have to Be There: Trends in Event Marketing
06/15/12 5:00 AM PT | E-Commerce Times | 826 Words

Theories of Event Marketing
While Heaston's company exists solely to organize, market and sell events, many companies are turning to event marketing to promote their brand, attract new customers, and establish client loyalty. In fact, the field of event marketing...

Vivian Wagner
Short and Sweet: Text Marketing
06/09/12 5:00 AM PT | E-Commerce Times | 700 Words

... messages are intimate, to-the-point, and readable, and they bring marketing messages straight to where people spend much of their time -- their phones. Texting, it turns out, is more than just a series of LOLs or smiley faces between friends. Increasingly, it's...

Joe Cordo
Turning Customer Intelligence Into Gold
11/10/11 5:00 AM PT | CRM Buyer | 855 Words

As they learn and achieve results, marketers will discover the benefits of database marketing , apply customer intelligence in more meaningful ways, and begin the execution of multichannel marketing campaigns, at the right time, and in the right places, to optimize revenue.

...

Jeff Pedowitz
The True Nature of Marketing Automation
09/23/11 5:00 AM PT | CRM Buyer | 635 Words

Talk about a misnomer. Marketing automation is not science. It is a badly coined term that describes the automation of push marketing . The name is often associated with a class of cloud software that helps marketing become more efficient and effective. Marketing...

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Will Facebook be able to fix social media's biggest problems?
Yes, its return to emphasizing close relationships is a good start.
No, its efforts aren't sincere -- it only cares about its bottom line.
Yes, but only through a huge, sustained education effort.
No, people -- not the platform -- are the problem.
Yes, the problems are wildly exaggerated -- there's not much to fix.
No, and it's too big to fail, so the problems will only get worse.