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Aniruddha Bhattacharya and Laukik Desai
The Paradigm of Cross-Channel Marketing, Part 2
09/27/10 5:00 AM PT | CRM Buyer | 978 Words

Part 1 of this two-part series discusses the difference between a multichannel marketing approach and a cross-channel marketing approach. Moving from a multiple marketing channel strategy to implementing a cross-channel marketing strategy can be accomplished following a three-pronged approach involving process, technology and...

Justin Gray
Driving Revenue Across the Sales and Marketing Divide
09/14/10 5:00 AM PT | CRM Buyer | 1163 Words

... 80 percent of leads generated by marketing are never contacted by a sales person. What a frightening statistic, and what an enormous waste of time, money and resources. "The problem is not that marketing departments are delivering such high numbers of leads...

Aniruddha Bhattacharya and Laukik Desai
The Paradigm of Cross-Channel Marketing, Part 1
08/23/10 5:00 AM PT | CRM Buyer | 779 Words

With marketers using these myriad channels, it becomes essential to understand the difference between a multichannel marketing approach and a cross-channel marketing approach.

Multichannel vs. Cross-Channel Marketing
Multichannel marketing allows channels to operate in silos. Let us take an example...

Peter Ostrow and Omer Minkara
Using Marketing Asset Management to Keep the Brand in Line
03/26/10 5:00 AM PT | CRM Buyer | 657 Words

... Asset Management (MAM) is an emerging category of Digital Asset Management (DAM) technology that has been developed exclusively for the marketing function. With a host of digital asset technology available, many generic DAM products lack workflow capabilities, dynamic collateral development, and the...

Jeff Zabin
Dialing Into Mobile Marketing
09/24/09 4:00 AM PT | CRM Buyer | 1261 Words

... marketing has at last emerged as an important part of the marketing mix. Through a confluence of technologies and standards related to mobile devices, including 3G networks and data packages, the mobile channel can now enable large-scale marketing activities capable of engaging...

Jeff Zabin
Pulling the Trigger on Trigger Marketing
01/15/09 4:00 AM PT | CRM Buyer | 2100 Words

In marketing , triggers are used to automatically deliver targeted messages, offers, recommendations or other treatments to customers on an individual basis at the most optimal point in time, based on any number of factors. A growing number of chief marketing officers are...

Jeff Zabin
Follow the Money With Marketing Dashboards
06/05/08 4:00 AM PT | E-Commerce Times | 1260 Words

... percent of marketing executives view return on marketing investment (ROMI) as a top driver compelling their organizations to track and measure marketing performance , according to a recent Aberdeen Group survey of 728 companies. This begs the question: Can the implementation of...

Ned Madden
B2B in a Web 2.0 World, Part 2: Social Media Marketing
05/16/08 4:00 AM PT | E-Commerce Times | 1449 Words

Part 2 explores marketing 2.0.

Marketing 1.0: Promoting, buying and/or selling in a market.

Marketing 2.0 (aka social media marketing): Identifying, educating and influencing the Internet blogosphere, reputation aggregators, e-communities and social networks. Leveraging conversational online buzz to increase product anticipation...

Guy Maser
Seven Ways to Make E-Marketing Work in a Tough Economy
05/11/08 4:00 AM PT | E-Commerce Times | 796 Words

... a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment...

Denis Pombriant
Sales 2.0 and Marketing Too
12/05/07 4:00 AM PT | CRM Buyer | 854 Words

... 2.0 is a big deal both because it is causing us all to take a new look at selling -- along with all of the social networking ideas and technology that is changing our work habits -- as well as for what it says about marketing ...

Andrew K. Burger
Marketing Automation Solutions for Startups, Part 2
10/26/07 4:00 AM PT | CRM Buyer | 1503 Words

... is a wealth of options out there for startup online retailers looking to craft and manage all-important marketing campaigns and programs, as Part 1 of this series notes. While e-tail technology and support continues to get cheaper and become more ubiquitous, the...

Andrew K. Burger
Marketing Automation Solutions for Startups, Part 1
10/25/07 4:00 AM PT | CRM Buyer | 867 Words

... effective marketing campaigns and finding the right marketing mix are primary concerns for any online retailer. They are especially important for startups and small to medium-sized businesses (SMBs) competing with larger and better established e-tailers, as well as the rapidly growing number...

Thomas Harpointner
Using E-Mail Marketing to the Max
10/04/07 4:00 AM PT | E-Commerce Times | 789 Words

... marketing works. Seventy-nine percent of consumers have signed up to receive e-mail at least from one company, according to Forrester Research , and two out of three people surveyed said they read e-mail every day of the week. E-mail marketing delivers a...

Kelly Shermach
HP Builds Brand with Marketing Resource Management
02/10/05 5:00 AM PT | CRM Buyer | 733 Words

CRM may be able to solve that problem, but the study found an even bigger problem that traditional CRM doesn't touch: 68 percent of companies can't measure the return on investment of marketing campaigns. Something called marketing resource management may be the answer.

Clare Saliba
I-Marketing Interview: Oracle
11/13/01 5:27 PM PT | E-Commerce Times | 2318 Words

In an exclusive interview with the E-Commerce Times, Oracle senior vice president and chief marketing officer Mark Jarvis attributed the company's online marketing success to its use of exhaustive scientific measurement and data analysis . Most importantly, he said, Oracle does not...

Richard Adhikari
Has Marketing Automation Started Making Sense?
08/21/17 3:06 PM PT | CRM Buyer | 656 Words

... marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals in the United States and Europe. Act-On Software commissioned Econsultancy to conduct the research for its State of B2B Marketing report...

Vivian Wagner
Crafting an Online Strategy, Part 4: Homegrown Marketing
04/27/16 5:00 AM PT | E-Commerce Times | 944 Words

Whether you're crafting candles or jewelry, marketing, in short, leads to sales.

It's one thing to set up a booth at a craft fair and meet your customers face to face, but it's another thing entirely to market online. Becoming comfortable...

Denis Pombriant
Marketing Quantification
02/10/16 9:54 AM PT | CRM Buyer | 714 Words

... has been fun watching the rapid improvement of the marketing function over the last decade. The advance was in no small part due to the advances in marketing automation , and the marketing revolution is not over by a long shot. However,...

Denis Pombriant
Marketing's Next Act
04/28/15 8:45 AM PT | CRM Buyer | 954 Words

It's so big, in fact, that I can see it splintering in multiple ways to accommodate all the permutations that are suddenly possible, thanks to big data, analytics, and a determination to get beyond using marketing technology as a glorified accounting system designed...

Denis Pombriant
Marketo's Show
04/16/14 6:35 PM PT | CRM Buyer | 944 Words

Still basking in last year's IPO, the company attracted a large and diverse audience of marketers who wanted to learn about modern marketing automation , and it was a good opportunity to take stock of where marketing has been and where it is...

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