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Chris Houpis
Optimizing Lead Management From Campaign to Close
03/15/11 5:00 AM PT | CRM Buyer | 620 Words

... June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive's Agenda . The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure...

Kevin S. Ryan
9 Ways to Turn Up the Ringer on Mobile Marketing
01/21/11 5:00 AM PT | E-Commerce Times | 1209 Words

Meeting consumer demand at the precise moment of that demand is not just push marketing , either. The new mobile environment empowers consumers to initiate the interaction. Many marketers report that mobile marketing is generally more cost-effective than other marketing efforts and that...

Aniruddha Bhattacharya and Laukik Desai
The Paradigm of Cross-Channel Marketing, Part 2
09/27/10 5:00 AM PT | CRM Buyer | 978 Words

Part 1 of this two-part series discusses the difference between a multichannel marketing approach and a cross-channel marketing approach. Moving from a multiple marketing channel strategy to implementing a cross-channel marketing strategy can be accomplished following a three-pronged approach involving process, technology and...

Justin Gray
Driving Revenue Across the Sales and Marketing Divide
09/14/10 5:00 AM PT | CRM Buyer | 1163 Words

... 80 percent of leads generated by marketing are never contacted by a sales person. What a frightening statistic, and what an enormous waste of time, money and resources. "The problem is not that marketing departments are delivering such high numbers of leads...

Aniruddha Bhattacharya and Laukik Desai
The Paradigm of Cross-Channel Marketing, Part 1
08/23/10 5:00 AM PT | CRM Buyer | 779 Words

With marketers using these myriad channels, it becomes essential to understand the difference between a multichannel marketing approach and a cross-channel marketing approach.

Multichannel vs. Cross-Channel Marketing
Multichannel marketing allows channels to operate in silos. Let us take an example...

Mark Smith
Marketing ROI: No Downside to Uplift Modeling
05/12/10 5:00 AM PT | E-Commerce Times | 841 Words

... successful companies invest in marketing . Marketing budgets are utilized differently depending on factors such as industry and company goals, and results are contingent on how well an organization understands and interacts with its customers. However, what many organizations don't know is...

Guy Maser
Seven Ways to Make E-Marketing Work in a Tough Economy
05/11/08 4:00 AM PT | E-Commerce Times | 796 Words

... a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment...

Keith Regan
Lyris Launches E-Marketing Portal
04/11/08 2:19 PM PT | E-Commerce Times | 631 Words

... marketing firm Lyris , best known for its e-mail advertising services , has launched a portal meant to give online marketers a place to foster community and learn from one another. Lyris plans to formally launch the LyrisHQ portal at the Ad:tech...

Gretchen Duhaime
Giving Sales and Marketing a Single View of the Customer
01/02/08 4:00 AM PT | CRM Buyer | 1115 Words

... pressure to increase top-line revenue growth is uniting sales and marketing executives to focus resources on aligning their two groups. In October, Aberdeen Group surveyed over 250 companies to identify the strategies, capabilities and enablers that Best in Class (BIC) companies are...

Denis Pombriant
Sales 2.0 and Marketing Too
12/05/07 4:00 AM PT | CRM Buyer | 854 Words

... 2.0 is a big deal both because it is causing us all to take a new look at selling -- along with all of the social networking ideas and technology that is changing our work habits -- as well as for what it says about marketing ...

Andrew K. Burger
Marketing Automation Solutions for Startups, Part 2
10/26/07 4:00 AM PT | CRM Buyer | 1503 Words

... is a wealth of options out there for startup online retailers looking to craft and manage all-important marketing campaigns and programs, as Part 1 of this series notes. While e-tail technology and support continues to get cheaper and become more ubiquitous, the...

Andrew Boyd and Ian Michiels
Sales and Marketing Alignment: One Lead, One View, One Result
10/18/07 4:00 AM PT | CRM Buyer | 705 Words

... need more leads!" cries the sales manager . "What happened to the ones we gave you last month?" replies the marketing manager. "Those leads were lousy" retorts the increasingly frustrated sales manager... and so goes the never-ending lead "quality vs. quantity" debate...

Thomas Harpointner
Using E-Mail Marketing to the Max
10/04/07 4:00 AM PT | E-Commerce Times | 789 Words

... marketing works. Seventy-nine percent of consumers have signed up to receive e-mail at least from one company, according to Forrester Research , and two out of three people surveyed said they read e-mail every day of the week. E-mail marketing delivers a...

Katherine Noyes
Viral Marketing: A Plague or a Cure?
06/26/07 4:00 AM PT | E-Commerce Times | 1360 Words

... marketing may be relatively new on the Internet , having emerged roughly a decade ago in its high-tech form. However, it's by no means a novel promotional technique, and it certainly doesn't depend on technology . "Viral marketing is about generating buzz,"...

Louis Columbus
Passion: The Fifth P of Marketing
11/18/05 5:00 AM PT | CRM Buyer | 1188 Words

... a dividing line emerging in marketing today, and it doesn't have anything to do with the size of a marketing budget , the amount of CRM or channel management software installed, the size of the company or its long-standing reputation. In fact...

Kelly Shermach
Marketing's Intellectual Capital Generates More Money for Revlon
08/22/05 5:00 AM PT | CRM Buyer | 797 Words

... organizations increasingly experience the creep from the general tracking of customer contacts and responses by CRM to the general tracking of marketing activities and their returns by the CFO. Marketers have to look at the bigger picture, at their contribution to the...

Kelly Shermach
HP Builds Brand with Marketing Resource Management
02/10/05 5:00 AM PT | CRM Buyer | 733 Words

CRM may be able to solve that problem, but the study found an even bigger problem that traditional CRM doesn't touch: 68 percent of companies can't measure the return on investment of marketing campaigns. Something called marketing resource management may be the answer.

Alison Diana
Catherine Seda on Search Engine Marketing
06/30/04 5:30 AM PT | E-Commerce Times | 2614 Words

Catherine Seda, who heads Thousand Oaks, California-based Seda Communication, has been involved in helping corporations leverage the Internet's marketing strengths for nine years. Before then, she was a marketing executive at a Web agency, where she helped clients develop online promotions such...

Corinne Bernstein
Charting a Course Toward Marketing Automation
07/23/03 4:00 AM PT | CRM Buyer | 727 Words

In fact, analysts expect marketing automation to emerge as the next major area of CRM spending as both the market and the technology evolve.

Even in turbulent business conditions, economic arguments can be made for marketing automation because it is fairly easy...

Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 1
01/22/18 2:58 PM PT | CRM Buyer | 2374 Words

Customer experience, customer engagement and content marketing are vying with artificial intelligence , Internet of Things and bots to elbow CRM to the back of the stage. CRM is still back there, though -- and it's CRM that glues these disparate trends and...

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