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Madhav Durbha
6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
11/08/18 10:37 AM PT | E-Commerce Times | 1652 Words

With a combination of free and paid applications on its platform, it aims to lower market barriers to entry, offering a fully functional retail operating system that is integrated with social media marketing tools.

Microbrands also have the advantage of lean supply...

Denis Pombriant
Above the Funnel No More
11/07/18 10:55 AM PT | CRM Buyer | 704 Words

The popular lingo sometimes used to describe this is trying to gather information "above the funnel." This means capturing data and turning it into information that marketers can use to drive interest, even if they can't turn a marketing qualified lead, or MQL,...

David Feinleib
The 4-Step Method for Developing Strong Product Content
10/25/18 5:00 AM PT | E-Commerce Times | 1567 Words

Similarly, marketing departments and brand managers didn't need item setup data, because they were focused on brand marketing and advertising . It is only recently, with the advent of e-commerce, that suppliers have needed all their data and content in one place.

Sean Gordon
Harnessing Video for Customer Advocacy
10/22/18 11:12 AM PT | E-Commerce Times | 2858 Words

... has risen in recent years to the forefront of any marketing campaign, recognized as the optimum medium to elevate brand awareness and share a company's latest product buzz with an increasingly diverse and sophisticated audience. It's so easy to work with; platforms...

Erich Litch
E-Commerce Success Strategies: Think Local, Not Global
12/14/18 5:00 AM PT | E-Commerce Times | 1715 Words

It's a determining factor in the buying decision, and it's a good way to establish a level of trust and comfort that no amount of marketing or promotion can provide.

In addition to increased conversions, card purchases transacted with the combination of...

Dave Woodward
7 Priceless E-Commerce Tips for Small Businesses
10/24/18 5:00 AM PT | E-Commerce Times | 1368 Words

Use opt-in incentives like free reports or an informative newsletter to gather email addresses, and start off your targeted marketing efforts by building rapport.

Facebook is a great place to begin, as it has excellent targeted marketing algorithms, and the email address...

Jim McGregor
IBM Dons Red Hat for Cloudy Future
11/09/18 9:07 AM PT | LinuxInsider | 534 Words

IBM's deal to acquire Red Hat caught everyone by surprise when it was announced less than two weeks ago. While concerns...

Jeff Kagan
Can Sprint Get Out of Its Own Way?
11/07/18 10:02 AM PT | E-Commerce Times | 931 Words

T-Mobile needs Sprint's spectrum, and Sprint needs T-Mobile's marketing ability in order to grow. It's a match made in heaven.

5G: the Next Wireless Revolution
The companies have agreed to merge -- the only question is whether the proposed...

Vikas Nehru
Dialing Up CRM: Harnessing the Power of Voice
10/30/18 11:48 AM PT | CRM Buyer | 1284 Words

This in turn supports organizational improvements related to customer experience, sales and marketing, workforce productivity, and training, at a velocity never before achievable through near real-time analysis of customer interactions.

Organizations then can leverage capabilities such as predictive analytics to...

Denis Pombriant
Turning a Corner in CRM
10/19/18 8:56 AM PT | CRM Buyer | 819 Words

Cloud computing, marketing automation , collaboration, social media , mobility, analytics and many other technologies piled into the suite too. This continual invasion is partly what gave CRM its aura of innovation.

Innovation goes through a life cycle that begins with early...

Peter Suciu
BlackBerry Makes Autonomous Vehicle Play
12/13/18 5:00 AM PT | TechNewsWorld | 1303 Words

"Vehicles need to be able to securely communicate with other vehicles, infrastructure and a plethora of smart devices," said Mark Wilson, chief marketing officer at BlackBerry, during a press call on Monday.

The future of autonomous vehicles will rely on a...

Rob Enderle
Who's Winning the Latest Tech Industry Battles?
12/10/18 11:02 AM PT | TechNewsWorld | 2462 Words

December has become consistent with the Chinese curse, "May You Be Born In Interesting Times." We are up to our armpits...

Peter Suciu
End of the Line for Microsoft Edge?
12/07/18 5:00 AM PT | TechNewsWorld | 1332 Words

IE effectively became legacy, with compatibility with IT apps but little else, and Edge was slated to move against Google's Chrome browser but with zero market share to start -- and still free, so marketing funding was well below what was needed for...

Rob Enderle
Quirky but Useful Gifts: Rob Enderle's 2018 Personal Tech Product Guide
12/03/18 10:09 AM PT | TechNewsWorld | 2327 Words

This is the time of year for a product guide, and this year I thought I'd list my favorite unusual products...

Richard Adhikari
Facebook Staffers Once Brainstormed Ways to Sell User Data: Report
11/30/18 5:00 AM PT | TechNewsWorld | 1050 Words

The bank maintained that it never had a minimum marketing spend or target agreement with Facebook.

Taking Care of Business
The documents at the center of the WSJ story "reflect internal conversations where we were trying to build a...

Rob Enderle
Tesla vs. Jaguar: The First Real Electric Car Track Shootout
11/26/18 8:42 AM PT | TechNewsWorld | 1536 Words

I'm a longtime Jaguar fan. I've owned a ton of them over the years, and I've had both good and bad...

Denis Pombriant
Reining In Social Media Without Crippling It
11/23/18 9:40 AM PT | E-Commerce Times | 1023 Words

I see this as a professional grade user, someone who works in sales or marketing or politics or who-knows-what and needs to communicate to thousands or millions of followers. This isn't big brother, but more an acknowledgment that with great power comes...

Rob Enderle
10 Ways to Avoid Losing Your Retirement to a Scam
11/19/18 9:24 AM PT | TechNewsWorld | 1808 Words

A news item that surfaced last week was particularly interesting and personal for me. Several years ago, my wife and I...

Jack M. Germain
Users Rate 'Creep Factor' in New Privacy-Security Product Guide
11/16/18 11:57 AM PT | E-Commerce Times | 1364 Words

Useful or Not
Mozilla's approach to consumer education may not get the hoped-for results, but anything to build awareness helps, said David Ginsburg, vice president of marketing at Cavirin . Although typical consumers have a low chance of being breached,...

Jack M. Germain
Whether Intended or Accidental, Internet Traffic Rerouting Can Be Costly
11/14/18 5:00 AM PT | TechNewsWorld | 1081 Words

BGP is a decades' old technology that is not cryptographically secure, enabling these types of mistakes by third parties, which is what this incident most likely was, said Rick Moy, chief marketing officer at Acalvio .

"There have certainly been nefarious...

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salesforce commerce cloud
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