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Rob Enderle
Intel's Fake 5G Olympic Hail Mary
02/12/18 10:45 AM PT | TechNewsWorld | 1807 Words

IBM, back in the 1990s, had the best marketing organization in tech. Its CEO, the only one hired from outside the company, came from Nabisco. While he didn't know squat about technology, he really understood that perception Trumped reality.

So, when he...

Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 2
01/31/18 5:00 AM PT | CRM Buyer | 2596 Words

Kate covers the more traditional CRM space and customer service, while John examines sales and marketing technologies. Together, they create a set of posts that are concise and correlate strongly to their current research, with a few "bigger picture" posts that explore...

Richard Adhikari
AdRoll Creates New Division to Target B2B Marketers
02/28/18 9:33 AM PT | CRM Buyer | 612 Words

AdRoll on Tuesday announced RollWorks, a new division that will provide business-to-business marketers with highly targeted, personalized marketing at scale across multiple channels and devices. The result of a corporate restructuring, RollWorks will focus specifically on B2B marketing, while the AdRoll business unit...

Richard Adhikari
Broken Corporate Processes Degrade Customer Experience: Survey
02/21/18 9:27 AM PT | CRM Buyer | 670 Words

Marketing: Tough Administrative Haul
Another area of inefficiencies occurs in partner marketing, which recently has become more important for many companies.

A survey of 100 senior U.S. marketing executives conducted last fall by WorkSpan found the following: 78...

Richard Adhikari
Account Scoring Tool Helps Companies Home In on Best Targets
02/13/18 7:00 AM PT | CRM Buyer | 668 Words

Account Scoring creates one master scoring model that helps ensure alignment across sales and marketing, Dorsey said.

The scoring model is applied to all the two million-plus companies in DataFox's database. Customers can use the company's search engine to find...

Vivian Wagner
Zoho VP Rodrigo Vaca: AI Can Help Salespeople Seize the Moment
03/26/18 11:05 AM PT | CRM Buyer | 855 Words

... Vaca is vice president of marketing for CRM at Zoho. In this exclusive interview, Vaca shares his enthusiasm over the marriage of artificial intelligence and CRM.

Zoho Vice President
Rodrigo Vaca

CRM Buyer: What are some of the most significant...

Vivian Wagner
3 Reasons Your E-Commerce Biz Should Have a Blog
02/05/18 2:10 PM PT | E-Commerce Times | 819 Words

Because of its direct effects on search engine rankings, blogging can be seen both as part of your content strategy and part of your marketing plan.

"Google has long said that publishing original, high-quality content on a consistent basis is one...

Richard Adhikari
Customer Experience Revolution Ahead: Gartner
02/24/18 11:00 AM PT | CRM Buyer | 680 Words

By 2020, Alvarez said, we can expect to see the following changes: 25 percent of customer service and support operations will have integrated virtual customer assistant or chatbot technology across engagement channels; 20 percent of large enterprises will have evaluated and adopted augmented, virtual and mixed reality immersive solutions; and 30 percent of all B2B companies will have employed artificial intelligence to augment at least one of their primary sales processes. "These trends confirm companies will need to continuously evolve and meet their customers where they are and prefer to be, to effectively do business with them," said Mike Asebrook, director of product marketing ...

Denis Pombriant
Trending in CRM
02/14/18 11:46 AM PT | CRM Buyer | 736 Words

We've already looked at some here, but there's one that we should be especially aware of on the vendor side -- marketing and sales.

We've built a powerful suite of sales and marketing tools, and lately it has seemed that we are...

Vivian Wagner
5 Steps to a Painless Checkout Process
03/21/18 10:53 AM PT | E-Commerce Times | 731 Words

"Making the checkout process as simple and fast for customers as possible is one of the most important elements of your website," said Eric Marotta, director of product marketing for CloudCraze .

"If your checkout process is too long or cumbersome,...

Richard Adhikari
Pega Enlists AI to Coach Sales Teams
03/08/18 7:00 AM PT | CRM Buyer | 647 Words

It can benefit firms with 100 employees as well as Fortune 500 enterprises with revenues of US$500 million and up, according to Chris Benedetto, Pega's director of product marketing for sales automation.

Pega also offers a version of the sales automation product...

Vivian Wagner
5 Podcast Pluses for E-Commerce SMBs
02/28/18 12:20 PM PT | E-Commerce Times | 673 Words

"Podcasting allows you to build rapport and trust at scale in a way that blogging, paid traffic and other online marketing can't match," said Youderian. "When someone gets used to hearing your voice in their car, ears or home week-in and week-out,...

Vivian Wagner
FutureProof Retail President Di Di Chan: Combine Your Strengths
02/27/18 12:09 PM PT | TechNewsWorld | 1037 Words

From a marketing point of view, I remember in high school I used to sell those coupon books. Or getting Sunday comics and coupons in newspapers -- we'd spend hours finding the best coupon. Today, you get a long receipt with a...

Jack M. Germain
Open Source Software Turns 20-Something
02/03/18 11:00 AM PT | LinuxInsider | 1724 Words

Achieving Ubiquity
In the 20 years since that April 1998 Freeware Summit, the single most significant achievement of open source has been gaining ubiquity, observed Julian Dunn, director of product marketing at Chef Software .

Today, everyone interacts with...

Mick Brady
Resist: Don't Sign That AT&T Contract
02/01/18 5:00 AM PT | CRM Buyer | 1165 Words

I was left on hold waiting for a live agent, listening to obnoxiously repetitive marketing messages interspersed with loud music. After 32 minutes, I hung up.

A few days later, I called the sales department again. A very nice agent went through...

Rob Enderle
Chaos Threatens Tech Takeover
03/26/18 10:29 AM PT | TechNewsWorld | 1753 Words

The tech world experienced more insanity last week. We finally got confirmation from AMD that the CTS Labs security report was...

David Jones
California Weighs Tough Net Neutrality State Law
03/19/18 3:17 PM PT | E-Commerce Times | 614 Words

The bill also bans misleading marketing practices. It requires that ISPs that contract with the state or get public money for broadband infrastructure buildout, as well as firms that apply or hold state licenses, must adhere to these rules.

"SB 822...

Rob Enderle
Fake News Has Become an Existential Threat
03/19/18 11:27 AM PT | TechNewsWorld | 1705 Words

The scene in A Few Good Men with Jack Nicholson going off on handling the truth has been coming to mind...

Peter Suciu
Google Opens Maps APIs and World Becomes Dev Playground
03/17/18 11:30 AM PT | LinuxInsider | 827 Words

However, "as the market for location-based games becomes more crowded, it will be difficult for games to compete if they do not feature well-known brands or do not have a sizable marketing budget," suggested SuperData's Rogers.

"Games that use real-world locations...

Richard Adhikari
Salesforce Offers SMBs a Bunch of Essentials
03/16/18 5:00 AM PT | CRM Buyer | 671 Words

Sixty-six percent of the SMB staff who participated in Salesforce research indicated they were personally responsible for at least three areas of their business, noted Marie Rosecrans, SVP for SMB marketing at Salesforce.

Only 26 percent of their organizations had one...

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