Attention B2B Marketers: Access 30 Million IT Decision Makers with a Custom Lead Generation Program Click to Learn More!
Welcome Guest | Sign In
TechNewsWorld.com
Content Marketing on ALL EC

Results 21-40 of 9840 for marketing (0.006 secs).

Searching: Articles | Discussions

Sort by Date | Sort by Relevance

Richard Adhikari
The IoT's Perplexing Security Problems
06/19/18 9:57 AM PT | E-Commerce Times | 949 Words

"Often IoT devices are added to the network without the direct knowledge of IT," noted Bob Noel, director of strategic relationships and marketing for Plixer .

"Companies need to pay attention to the deployment of IoT devices, which are regularly put...

Rob Enderle
Cisco, Dell, and the Race to Make a Better World
06/18/18 10:43 AM PT | TechNewsWorld | 1716 Words

To say we live in troubled times would be an understatement. It often feels like the politicians and executives who surround...

Richard Adhikari
Salesforce Adds Google Analytics Capabilities to Marketing Cloud
06/14/18 11:06 AM PT | CRM Buyer | 656 Words

... on Wednesday announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities, including the following: View consumer insights from both Marketing Cloud and Analytics 360 in a single journey analytics dashboard to...

Rob Enderle
Could BlackBerry Displace Apple?
04/30/18 10:22 AM PT | TechNewsWorld | 1983 Words

By the way, I don't think this is because Apple's products suck -- it is because it has lost the demand-generation and marketing capabilities that Jobs drove and funded.

That is not an uncommon problem, by the way. A textbook CEO mistake...

David Jones
Demandbase Debuts ABM Analytics for Optimal Marketing Performance
04/18/18 10:38 AM PT | CRM Buyer | 543 Words

The new tech, part of the company's account-based marketing platform, leverages its account identification technology to help marketers analyze performance from advertising to pipeline and revenue figures. "Artificial intelligence gives business-to-business marketers a clear view into the behavior of their target accounts," said...

Chris Bucholtz
AI May Be Secret Weapon to Retain Sales Talent
05/09/18 9:59 AM PT | CRM Buyer | 950 Words

An organization might even set up a "churn scoring" system, similar to what is done for marketing, that can weigh the churn chances for every salesperson on an ongoing basis and allow managers to focus their retention efforts on those who...

Richard Adhikari
HubSpot Connects With Shopify, Workplace by Facebook
05/06/18 5:00 AM PT | CRM Buyer | 643 Words

HubSpot this week rolled out platform integrations with Shopify and Workplace by Facebook, which are designed to support the marketing and sales efforts of small and mid-sized businesses.

The Shopify integration, which is now live and available free of charge to shared...

David Jones
AI-Based Customer Data Platform Supports ABM Operations
04/28/18 5:00 AM PT | CRM Buyer | 606 Words

Lattice Engines , a provider of account-based marketing tools driven by artificial intelligence , on Thursday announced the launch of Lattice Atlas, positioning it as the first customer data platform for ABM. The new platform synchronizes all customer data across a single, integrated...

Vivian Wagner
How to Come Up With a Logo That Speaks Volumes About Your Business
05/07/18 10:13 AM PT | E-Commerce Times | 797 Words

... key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit...

Brad Russell
Insurance and the Consumer IoT
04/30/18 11:36 AM PT | E-Commerce Times | 1110 Words

In light of these challenges, insurance companies have begun developing both short-term and long-term IoT strategies: Short-term plans tend to focus on raising consumer awareness, generating measurable results for marketing and sales, and deepening customer engagement to pave the way for future...

John P. Mello Jr.
Microsoft Goes All-In With Gaming
06/12/18 10:40 AM PT | TechNewsWorld | 1039 Words

"We've been thrilled to see the positive impact Xbox Game Pass is having on the gaming ecosystem, including increasing the number of titles gamers play nearly 40 percent, and increasing gameplay hours by almost 20 percent," said Mike Nichols, chief marketing officer...

Vivian Wagner
G2 Crowd VP Heather Reed: Go After the Prize
06/09/18 5:00 AM PT | TechNewsWorld | 947 Words

I worked for a while at an upscale retirement community, doing marketing, and from there, I kept diving into various industries.

After leaving T-Mobile, I moved into a startup B2B event management and marketing company, working right alongside the tech sector.

Jim McGregor
Qualcomm and Huawei: More Partners Than Rivals
05/31/18 7:00 AM PT | TechNewsWorld | 677 Words

As a follow-on to my column about the impacts of the political battle between the United States and China ( The...

Richard Adhikari
Cloud Health Services, Part 2: Privacy and Security
05/23/18 9:50 AM PT | E-Commerce Times | 933 Words

The Perennial Bugbear
The move to electronic medical record systems has made patient records vulnerable to cyberattacks, and the rapid rise in healthcare-related Internet of Things devices "has created a new and large attack surface," said Bob Noel, director of strategic relationships and marketing ...

Richard Adhikari
Fresh Funds Help BorderX Open Chinese E-Commerce Market to West
05/10/18 10:05 AM PT | E-Commerce Times | 643 Words

It offers fully localized product content, extensive marketing tailored to the local market, international payment options, international logistics and customs handling, and in-app customer service.

BorderX claims more than 3 million shoppers, and 70 percent of sales comes via original content.

...

Richard Adhikari
New Video-Making Tool Targets B2B Sales Pros
05/04/18 5:00 AM PT | E-Commerce Times | 621 Words

Video Comes to Sales
Sales and marketing departments have been using video for the past few years, and "we'll see an increasing use of tactical video -- in sales situations and others -- as a way to get above the...

Jim McGregor
The Electronics Industry: A Pawn in the US vs. China Chess Game
04/19/18 5:00 AM PT | TechNewsWorld | 803 Words

Rising tensions between China and the United States have led to growing concerns that a tariff war will have a negative...

John P. Mello Jr.
Sony Trains Spotlight on a Few Good Games
06/13/18 9:29 AM PT | TechNewsWorld | 896 Words

Sony's presentation echoed a marketing approach that's worked well for the company in the past, noted Enderle.

"They are going to focus on a few top titles and make buyers lust after them. This has traditionally been a successful path to...

Richard Adhikari
How B2B Sellers Can Keep Buyers Engaged
06/12/18 11:21 AM PT | E-Commerce Times | 875 Words

Vendors have to be open and authentic in their own marketing assets and interactions with prospects, she cautioned. They also have to leverage information sources buyers already find influential and trustworthy.

"Connect buyers with your customers," Neumann suggested. "Most every buyer...

Vivian Wagner
CRMDialer President Dimitri Akhrin: Raw Data Is No. 1 Thing
06/12/18 5:00 AM PT | CRM Buyer | 717 Words

Dimitri Akhrin is president of CRMDialer . In this exclusive interview, Akhrin addresses the role of real-time responsiveness in achieving business...

Previous 1 2 3 4 5 6 7 Next

Search for: In:

Facebook Twitter LinkedIn Google+ RSS
How does the tech industry compare to other industries when it comes to diversity?
Tech firms have been working much harder than others to achieve diversity.
Tech is rife with sexism, racism, homophobia and other forms of discrimination.
The tech industry would be more inclusive if there were more qualified applicants.
Tech firms have made superficial efforts but they're mainly for show.
The push for diversity is a cultural fad, and there is no real problem.