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Rob Enderle
BlackBerry: The Most Important Mobile Company of the Future?
11/20/17 11:24 AM PT | TechNewsWorld | 1513 Words

If you are like many, when you saw this headline you likely were surprised BlackBerry was still around. As BlackBerry phones...

Denis Pombriant
Revisiting Show Season
11/14/17 2:58 PM PT | CRM Buyer | 848 Words

Marketing is a rich area, with its newfound abilities to identify, target, hand off, score and journey map. Service has its own rich tool set, most significantly analytics married to multichannel abilities to take customers from beginning to end of a support...

David Jones
Real Human Interactions Beat Automation, Survey Says
11/13/17 1:59 PM PT | CRM Buyer | 625 Words

Interaction Balance
One of the key issues that companies face when considering the right mix of customer service options is balancing the expense of running a customer service infrastructure with the cost of staffing with live agents, said Cindy Zhou, principal analyst for digital marketing ...

Rob Enderle
Why Are Tech Companies Trying to Kill Us?
11/13/17 10:56 AM PT | TechNewsWorld | 1577 Words

This is the question that keeps me up at night after seeing the news of Russian influence through social media ,...

John P. Mello Jr.
Marcher Malware Poses Triple Threat to Android Users
11/07/17 11:18 AM PT | TechNewsWorld | 769 Words

It's not unusual for malware to be released in a single country or region and then, depending on its success, expand to other countries, said Damien Hugoo, director of product marketing at Easy Solutions .

"We have seen many banking Trojans...

Rob Enderle
Dilbert vs. Trump: Why False Facts Have Power
11/06/17 10:25 AM PT | TechNewsWorld | 1648 Words

We've been having a lot of interesting weeks since the presidential election, making more than a few of us wish for...

Jeff Kagan
The Eve of the Self-Driving Revolution
11/02/17 3:06 PM PT | E-Commerce Times | 609 Words

Companies likely will use the same terminology in their marketing of many different offerings.

The self-driving trend represents a huge growth opportunity for the wireless industry -- for carriers like AT&T Mobility, Verizon Wireless , T-Mobile and Sprint, and handset makers like...

Rob Enderle
Fake News: Amazon Wants a Key to Your House
10/30/17 11:12 AM PT | TechNewsWorld | 1753 Words

I'm getting tired of headlines that present something you might want to do as something you'd have to be crazy to...

Jack M. Germain
AWS Offers Aurora Cloud DB Service Compatible With PostgreSQL
10/26/17 11:05 AM PT | LinuxInsider | 1049 Words

The support for PostgreSQL provides users with a winning combination, said Andy Ellicott, chief marketing officer at Crate.io .

PostgreSQL is one of the most widely used and supported databases in the world, he told LinuxInsider.

"With this enhancement to...

Christopher J. Bucholtz
Sales and Marketing Sentiment: Feeling Is Perception Is Reality
11/16/15 10:59 AM PT | CRM Buyer | 927 Words

... a year ago, I conducted a survey that led to my company's first-ever Sales & Marketing Sentiment Study. The idea was to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the...

Denis Pombriant
Big Data for Marketing
02/13/13 8:34 AM PT | CRM Buyer | 838 Words

... marketing funnel is not exactly a new idea. Neither are sales or customer service, though all have morphed considerably from what they were more than a decade ago when CRM began. Sales and service evolved organically, making incremental changes as markets transformed...

Kristin Hambelton
Conversational Marketing: The Next Phase of Customer Engagement
03/25/11 5:00 AM PT | CRM Buyer | 985 Words

Enterprise marketing technology helped many marketers make the initial shift from basic single- and multi-channel approaches, to adopting cross-channel marketing strategies. Once a relatively nascent market, cross-channel marketing used to be discussed in terms of consistency and coordination, as well as the value...

Christopher J. Bucholtz
The Rhyme and Reason of Sales and Marketing Tech Adoption
02/18/15 11:02 AM PT | CRM Buyer | 1052 Words

And marketing tossing leads over the wall!
Even marketing's in on it too -- they're lead scoring and poring through data for you!
They have their own software for scooping up leads
And campaigning campaigns to meet your lead needs!
But none...

Christopher J. Bucholtz
Sales and Marketing Aren't Aligned - but Their Problems Are
12/08/14 1:15 PM PT | CRM Buyer | 1081 Words

... numbers prove it: Sales and marketing just aren't playing well together in most organizations. A not-so-small industry has sprung up to attack the issue of sales/marketing alignment, but the problem is so deeply entrenched that it may never be fully eradicated. That's...

Denis Pombriant
Marketing Automation Report Card
01/29/14 3:14 PM PT | CRM Buyer | 843 Words

... two years of fairly hectic activity in the marketing automation space, it might be useful to ask where all the commotion has gotten us. Once a captive of finance, which was concerned with reeling in marketing's costs and rationalizing expenses with known...

Denis Pombriant
What's Driving Marketing's Renaissance?
04/08/13 5:00 AM PT | CRM Buyer | 686 Words

While we've all been fixated on social media , many companies -- both vendors and end customers -- have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company...

Denis Pombriant
Marketing's New Golden Age
09/05/12 5:00 AM PT | CRM Buyer | 820 Words

... is the golden age of marketing. I was tempted to write the second golden age since history sometimes seems to repeat but I am more of the Mark Twain school of history and he believed that history did not repeat itself...

Denis Pombriant
The Marketing Renaissance
04/20/11 5:00 AM PT | CRM Buyer | 848 Words

With that shift it becomes more important than ever to market well, and at a macro level that spells the rising importance of marketing automation . This might seem redundant, but it is not.

The Tone of the Times
When...

Denis Pombriant
Marketing and IT: Two Ships Passing
03/30/11 5:00 AM PT | CRM Buyer | 862 Words

Tactics
What I find somewhat ironic and interesting is that where IT is becoming more strategic and creative, departments like marketing are becoming more tactical and quantitative (which can drive strategy!). In interviews with Phil Fernandez (CEO of Marketo ), Bruce...

Christopher J. Bucholtz
Why Is Sales-Marketing Alignment Getting Worse?
02/01/16 11:09 AM PT | CRM Buyer | 888 Words

... almost a quarter century removed from the coining of the phrase "sales and marketing alignment," a concept that dates back another 30 years. Businesses have been wrestling with the idea of coordinating two teams of people with different skill sets, ideas, personalities...

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Will Facebook be able to fix social media's biggest problems?
Yes, its return to emphasizing close relationships is a good start.
No, its efforts aren't sincere -- it only cares about its bottom line.
Yes, but only through a huge, sustained education effort.
No, people -- not the platform -- are the problem.
Yes, the problems are wildly exaggerated -- there's not much to fix.
No, and it's too big to fail, so the problems will only get worse.