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02/26/18 1:57 PM PT | E-Commerce Times | 766 Words
Many sophisticated attack patterns are used repeatedly on SMBs, noted Vanita Pandey, VP of product marketing at ThreatMetrix .
"Hackers are getting craftier and layering their efforts to make them harder to detect," she told the E-Commerce Times. "In this heightened...
02/26/18 10:16 AM PT | TechNewsWorld | 1714 Words
The shooting at the school in Florida was devastating, and it appears clear that Russia has been manipulating public opinion in...
02/21/18 2:36 PM PT | TechNewsWorld | 804 Words
If the engineers spent as much time working on the device as the marketing teams spent coming up with the name, it doesn't exactly inspire confidence, but I'll give them the benefit of the doubt.
The watch features colorful bricks -- don't...
02/21/18 5:00 AM PT | TechNewsWorld | 715 Words
Exploiting high-profile events to advance an agenda is a common tactic of all Internet trolls, noted Edward Roberts, director of product marketing at Distil Networks .
"Timely news is used because it feels trustworthy and current," he told TechNewsWorld.
Because...
02/20/18 2:32 PM PT | CRM Buyer | 882 Words
Automation. Robots. Technology taking our jobs. I defy you to pick up a business magazine and avoid this topic -- it...
02/19/18 10:55 AM PT | TechNewsWorld | 1965 Words
After addressing the topic of sexual harassment and misconduct in Silicon Valley last month, I finally got my hands on a...
02/16/18 12:23 PM PT | E-Commerce Times | 878 Words
Working with such managed service providers will address "SMBs' limited skilled manpower and technologies," said Gabi Reish, VP of product management and marketing at Check Point .
"There is no excuse for SMBs not to integrate a dependable cybersecurity solution," he...
02/15/18 2:46 PM PT | CRM Buyer | 632 Words
Nimble Mobile CRM 3.0 "introduces the sales intelligence, sales enablement, and marketing automation features available in our Web app to mobile Office 365 and G Suite users," said spokesperson Jenna Dobkin.
"Our goal is to enable [users] to be as effective...
02/15/18 2:17 PM PT | TechNewsWorld | 721 Words
"These types of manufacturing issues and especially edge-case test scenarios can happen, but what's important is how quickly organizations identify these, and how they respond to them," said Scott Kendrick, vice president of marketing at CallMiner .
"Catching an issue as...
02/13/18 12:40 PM PT | E-Commerce Times | 828 Words
The WSJ 's suggestion that Amazon's delivery service will compete with FedEx and UPS, indicates "a lack of basic understanding of the full scale of the global transportation industry," said Patrick Fitzgerald, senior vice president for integrated marketing and communications at FedEx.
02/09/18 9:27 AM PT | E-Commerce Times | 659 Words
"Like any trial run, it's important to start out with a market size that's small enough to deeply analyze and be responsive to changes in real time while also being large enough to gather quality data," Ng noted. "The marketing, promotion,...
02/06/18 12:30 PM PT | TechNewsWorld | 940 Words
"It really requires strong brands and marketing to push AR glasses to the masses," Abbruzzese said.
Apple has such a brand, and it is rumored to have a pair of AR specs in the works.
When those hit the market,...
02/06/18 10:37 AM PT | E-Commerce Times | 894 Words
Supreme Court, based on the following: Statements made by Associate Justice Anthony Kennedy in Direct Marketing Ass'n v. Brohl , which the U.S. Supreme Court had decided in favor of Colorado; The claim that states, local brick-and-mortar stores, and interstate commerce were being...
02/05/18 10:57 AM PT | TechNewsWorld | 1454 Words
Healthcare is a mess in the United States. Consumers pay more and get less than in most other developed countries. Strong...
02/02/18 12:55 PM PT | E-Commerce Times | 1058 Words
"Podcasts are suddenly hot because now more mainstream media celebrities are podcasting," said sales and marketing technology coach Phil Gerbyshak .
Examples include the multitude of podcasts NPR puts out, he told the E-Commerce Times. "They're very well done, and they...
Beyond these reasons, there are other potential long-term impacts associated with payment of a ransom or payment to hide attacker activity -- such as the potential negative marketing and bad press associated with the public learning about it.
Both Uber and...
01/29/18 10:48 AM PT | TechNewsWorld | 1865 Words
I am not remotely religious, but recently it has become harder and harder to ignore that things have become incredibly ironic...
01/24/18 5:00 AM PT | E-Commerce Times | 628 Words
Focus on Information
Among Deal ScoreCard's benefits: It shows the ranked importance of different pain points, initiatives and features in buyers' minds before and after purchase, and the relative strengths of a company's products and those of competitors; It lets sales leaders compare their companies to market leaders and the competition, understand what concessions competitors are offering in deal cycles, and get quarterly updates on the data directly relevant to decisions about training, as well as demo and pitch construction; It helps content marketers improve positioning, message development and content by showing them the most important and fastest-growing topics, and by noting which topics their company is relatively strong or weak in; and It gives competitive intelligence teams a more independent, detailed and regular view of market dynamics than available in customized reports by including pre-purchase shortlist insights, along with unbiased win/loss buyer data. "We've seen a huge shift in both B2B selling behavior and in B2B buyer preferences, the former being driven by the latter," said Joe Andrews, VP of marketing ...
01/22/18 12:47 PM PT | E-Commerce Times | 1300 Words
First, it could provide a major boost to Internet marketing in general by putting a huge amount of federal government purchases in play for online procurement versus standard paper and contract-based purchasing. For example, office supplies could be acquired via Amazon, suggested...
Sometimes I wonder if boards think CEO is a throwaway job. Considering that boards used to have a ton of ex-CEOs...
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