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Christopher J. Bucholtz
5 Ways Data Denial Hurts Marketing and Sales
10/06/14 1:26 PM PT | CRM Buyer | 1167 Words

... as other parts of business have reoriented around data, sales and marketing have been allowed to function as though they're black arts, with their practitioners going about their trades mysteriously, doing things for reasons only they know. Sometimes the result is a...

Christopher J. Bucholtz
4 Ways to Waste Great Marketing Opportunities
02/28/14 3:53 PM PT | CRM Buyer | 988 Words

The good news: It exposed a void in the mix that marketing automation rushed to fill. Marketing automation in tandem with CRM gives businesses the tools they need to build relationships. As any couples counselor will tell you, the key to successful relationships...

Denis Pombriant
It Was a Very Good Marketing, Partners and Platform Year
12/11/13 5:00 AM PT | CRM Buyer | 1005 Words

From my spot, it looks like marketing took a big step toward greater relevance in 2013, the importance of being a partner in an ecosystem increased -- as did the significance of software platforms -- and reports of CRM's demise were greatly exaggerated.

Denis Pombriant
Social Marketing: Right Idea for the Times
10/24/12 5:00 AM PT | CRM Buyer | 1249 Words

... might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry -- and pundits like me -- to generate more business. Well, you'd be right about some of that, but I'd...

Denis Pombriant
Entering Marketing's Golden Age
03/02/11 5:00 AM PT | CRM Buyer | 791 Words

The economic drivers that I look at tell me that we are in an age of marketing or an age of buying, but not an age of selling. The major niches for things that people want to consume have been long established,...

Chris Bucholtz
Take Marketing Off Autopilot and Get Creative
04/19/17 5:00 AM PT | CRM Buyer | 1051 Words

... than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same? The reason, in part, is that some things work well. In nature, convergent...

Denis Pombriant
Sales Reach: A Marketing Tool for Reps
07/30/14 7:20 PM PT | CRM Buyer | 552 Words

While marketing automation has taken the industry by storm over the last couple of years, I don't know any business that generates all of the leads a sales person needs.

When I sold, companies did that -- it was called the phone...

Christopher J. Bucholtz
Fire, Aim, Ready: Is Your Marketing Approach on Target?
11/03/15 4:17 PM PT | CRM Buyer | 847 Words

Coordinated Content
Delivering targeted, valuable content to a highly segmented set of lists means a little more work on the front end -- demand generation will have to coordinate with content marketing more, for instance -- but in most cases...

Ian Michiels
8 Steps to Getting Sales and Marketing to Play Nice
07/02/09 4:00 AM PT | CRM Buyer | 1674 Words

... are dozens of webinars, seminars, research reports, whitepapers, and blog postings on the topic of sales and marketing alignment. Despite the endless flow of resources and suggestions, sales and marketing alignment continues to elude many organizations. Misalignment is often a byproduct of...

Ian Michiels
What Is Marketing Automation and Why Should You Care?
05/14/09 4:00 AM PT | CRM Buyer | 1447 Words

... term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation , and you'll probably get 10 different answers. Are there marketing...

Jeff Zabin
Recessionary Times Call for Recessionary Marketing
03/26/09 4:00 AM PT | CRM Buyer | 2846 Words

... dismal state of the economy is causing companies everywhere to reassess their marketing budgets to ensure that they're allocating their limited marketing funds in the most productive ways possible. In many cases, this means curtailing, postponing or even eliminating previously planned marketing...

Ian Michiels
Closing the Loop on Marketing Strategies
05/22/08 4:00 AM PT | CRM Buyer | 1359 Words

... recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today's Best-in-Class organizations, and the dynamic shift in the tools, technologies and processes that support today's top-performing closed-loop marketing initiatives. Significantly, 88 percent of top-performing organizations indicated they...

Ian Michiels
Is Sales and Marketing Tech Integration Worth the Trouble?
01/28/08 4:00 AM PT | CRM Buyer | 1645 Words

... proliferation of marketing channels represents a key challenge for every CMO seeking to optimize return on marketing investments. Today, the marketing department is tasked with maximizing return across dozens of marketing channels. Most organizations have become intimately familiar with the need to...

Ian Michiels
Acronym Ambiguity in the Marketing Automation Space
08/20/07 4:00 AM PT | CRM Buyer | 1271 Words

... does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space -- MRM, MOM, EMM, DAM, etc. -- have undeniably...

Vivian Wagner
7 Tips for Highly Effective Content Marketing
10/23/17 1:35 PM PT | E-Commerce Times | 1164 Words

... is king, and nowhere is that more true than in content marketing. Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is the practice of sharing information your target audience...

John Tenore
7 Reasons to Embrace MAM for 'Glocal' Marketing
07/18/11 5:00 AM PT | CRM Buyer | 899 Words

That's the value of Marketing Asset Management (MAM) in a world of multichannel marketing .

While many companies are leveraging MAM for just that sort of marketing today, many are also deriving tremendous benefits from MAM in more traditional marketing areas that...

Lisa Cramer
Fixing a Fundamentally Flawed Marketing-to-Sales Process
05/23/11 5:00 AM PT | CRM Buyer | 1022 Words

... long been discussed that marketing and sales need to "get along." But the reality is that marketing and sales actually need to work smoothly together along a defined lead management process. The lack of this cooperation costs companies more than wasted leads.

Aniruddha Bhattacharya and Laukik Desai
The Paradigm of Cross-Channel Marketing, Part 2
09/27/10 5:00 AM PT | CRM Buyer | 978 Words

Part 1 of this two-part series discusses the difference between a multichannel marketing approach and a cross-channel marketing approach. Moving from a multiple marketing channel strategy to implementing a cross-channel marketing strategy can be accomplished following a three-pronged approach involving process, technology and...

Justin Gray
Driving Revenue Across the Sales and Marketing Divide
09/14/10 5:00 AM PT | CRM Buyer | 1163 Words

... 80 percent of leads generated by marketing are never contacted by a sales person. What a frightening statistic, and what an enormous waste of time, money and resources. "The problem is not that marketing departments are delivering such high numbers of leads...

Peter Ostrow and Omer Minkara
Using Marketing Asset Management to Keep the Brand in Line
03/26/10 5:00 AM PT | CRM Buyer | 657 Words

... Asset Management (MAM) is an emerging category of Digital Asset Management (DAM) technology that has been developed exclusively for the marketing function. With a host of digital asset technology available, many generic DAM products lack workflow capabilities, dynamic collateral development, and the...

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What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.