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Ian Michiels
Is Sales and Marketing Tech Integration Worth the Trouble?
01/28/08 4:00 AM PT | CRM Buyer | 1645 Words

... proliferation of marketing channels represents a key challenge for every CMO seeking to optimize return on marketing investments. Today, the marketing department is tasked with maximizing return across dozens of marketing channels. Most organizations have become intimately familiar with the need to...

Ian Michiels
Acronym Ambiguity in the Marketing Automation Space
08/20/07 4:00 AM PT | CRM Buyer | 1271 Words

... does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space -- MRM, MOM, EMM, DAM, etc. -- have undeniably...

Denis Pombriant
Marketing Quantification
02/10/16 9:54 AM PT | CRM Buyer | 714 Words

... has been fun watching the rapid improvement of the marketing function over the last decade. The advance was in no small part due to the advances in marketing automation , and the marketing revolution is not over by a long shot. However,...

Lisa Cramer
Debunking the Myths of Marketing Automation
09/15/11 8:46 AM PT | CRM Buyer | 1162 Words

... is a lot of hype around marketing automation, and it's for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap...

Debbie Qaqish
Great Expectations: New Revenue Metrics for Today's CMO
07/23/11 5:00 AM PT | E-Commerce Times | 807 Words

... of power tools like marketing automation, marketers are able to contribute to revenue in a very measurable way. Expectations are high because of this capability -- like salespeople, marketers are now accountable for making a direct revenue contribution to the top line.

John Tenore
7 Reasons to Embrace MAM for 'Glocal' Marketing
07/18/11 5:00 AM PT | CRM Buyer | 899 Words

That's the value of Marketing Asset Management (MAM) in a world of multichannel marketing .

While many companies are leveraging MAM for just that sort of marketing today, many are also deriving tremendous benefits from MAM in more traditional marketing areas that...

Lisa Cramer
Fixing a Fundamentally Flawed Marketing-to-Sales Process
05/23/11 5:00 AM PT | CRM Buyer | 1022 Words

... long been discussed that marketing and sales need to "get along." But the reality is that marketing and sales actually need to work smoothly together along a defined lead management process. The lack of this cooperation costs companies more than wasted leads.

Chris Houpis
Optimizing Lead Management From Campaign to Close
03/15/11 5:00 AM PT | CRM Buyer | 620 Words

... June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive's Agenda . The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure...

Kevin S. Ryan
9 Ways to Turn Up the Ringer on Mobile Marketing
01/21/11 5:00 AM PT | E-Commerce Times | 1209 Words

Meeting consumer demand at the precise moment of that demand is not just push marketing , either. The new mobile environment empowers consumers to initiate the interaction. Many marketers report that mobile marketing is generally more cost-effective than other marketing efforts and that...

Aniruddha Bhattacharya and Laukik Desai
The Paradigm of Cross-Channel Marketing, Part 2
09/27/10 5:00 AM PT | CRM Buyer | 978 Words

Part 1 of this two-part series discusses the difference between a multichannel marketing approach and a cross-channel marketing approach. Moving from a multiple marketing channel strategy to implementing a cross-channel marketing strategy can be accomplished following a three-pronged approach involving process, technology and...

Justin Gray
Driving Revenue Across the Sales and Marketing Divide
09/14/10 5:00 AM PT | CRM Buyer | 1163 Words

... 80 percent of leads generated by marketing are never contacted by a sales person. What a frightening statistic, and what an enormous waste of time, money and resources. "The problem is not that marketing departments are delivering such high numbers of leads...

Aniruddha Bhattacharya and Laukik Desai
The Paradigm of Cross-Channel Marketing, Part 1
08/23/10 5:00 AM PT | CRM Buyer | 779 Words

With marketers using these myriad channels, it becomes essential to understand the difference between a multichannel marketing approach and a cross-channel marketing approach.

Multichannel vs. Cross-Channel Marketing
Multichannel marketing allows channels to operate in silos. Let us take an example...

Peter Ostrow and Omer Minkara
Using Marketing Asset Management to Keep the Brand in Line
03/26/10 5:00 AM PT | CRM Buyer | 657 Words

... Asset Management (MAM) is an emerging category of Digital Asset Management (DAM) technology that has been developed exclusively for the marketing function. With a host of digital asset technology available, many generic DAM products lack workflow capabilities, dynamic collateral development, and the...

Jeff Zabin
Dialing Into Mobile Marketing
09/24/09 4:00 AM PT | CRM Buyer | 1261 Words

... marketing has at last emerged as an important part of the marketing mix. Through a confluence of technologies and standards related to mobile devices, including 3G networks and data packages, the mobile channel can now enable large-scale marketing activities capable of engaging...

Jeff Zabin
Pulling the Trigger on Trigger Marketing
01/15/09 4:00 AM PT | CRM Buyer | 2100 Words

In marketing , triggers are used to automatically deliver targeted messages, offers, recommendations or other treatments to customers on an individual basis at the most optimal point in time, based on any number of factors. A growing number of chief marketing officers are...

Ned Madden
B2B in a Web 2.0 World, Part 2: Social Media Marketing
05/16/08 4:00 AM PT | E-Commerce Times | 1449 Words

Part 2 explores marketing 2.0.

Marketing 1.0: Promoting, buying and/or selling in a market.

Marketing 2.0 (aka social media marketing): Identifying, educating and influencing the Internet blogosphere, reputation aggregators, e-communities and social networks. Leveraging conversational online buzz to increase product anticipation...

Guy Maser
Seven Ways to Make E-Marketing Work in a Tough Economy
05/11/08 4:00 AM PT | E-Commerce Times | 796 Words

... a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment...

Denis Pombriant
Sales 2.0 and Marketing Too
12/05/07 4:00 AM PT | CRM Buyer | 854 Words

... 2.0 is a big deal both because it is causing us all to take a new look at selling -- along with all of the social networking ideas and technology that is changing our work habits -- as well as for what it says about marketing ...

Andrew K. Burger
Marketing Automation Solutions for Startups, Part 2
10/26/07 4:00 AM PT | CRM Buyer | 1503 Words

... is a wealth of options out there for startup online retailers looking to craft and manage all-important marketing campaigns and programs, as Part 1 of this series notes. While e-tail technology and support continues to get cheaper and become more ubiquitous, the...

Andrew K. Burger
Marketing Automation Solutions for Startups, Part 1
10/25/07 4:00 AM PT | CRM Buyer | 867 Words

... effective marketing campaigns and finding the right marketing mix are primary concerns for any online retailer. They are especially important for startups and small to medium-sized businesses (SMBs) competing with larger and better established e-tailers, as well as the rapidly growing number...

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