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Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 1
01/22/18 2:58 PM PT | CRM Buyer | 2374 Words

Customer experience, customer engagement and content marketing are vying with artificial intelligence , Internet of Things and bots to elbow CRM to the back of the stage. CRM is still back there, though -- and it's CRM that glues these disparate trends and...

John K. Higgins
Feds to Ramp Up Online Purchasing Presence
01/22/18 12:47 PM PT | E-Commerce Times | 1300 Words

First, it could provide a major boost to Internet marketing in general by putting a huge amount of federal government purchases in play for online procurement versus standard paper and contract-based purchasing. For example, office supplies could be acquired via Amazon, suggested...

Rob Enderle
The One Man Who Could Save Intel
01/22/18 10:12 AM PT | TechNewsWorld | 1469 Words

Sometimes I wonder if boards think CEO is a throwaway job. Considering that boards used to have a ton of ex-CEOs...

Jack M. Germain
Barcelona Opts for Breath of Open Source Fresh Air
01/20/18 11:00 AM PT | LinuxInsider | 981 Words

"City governments choosing open source for desktop computing is a more specialized case," said Howard Green, vice president of Marketing at Azul Systems .

Its success will depend entirely upon the open source applications they choose to develop and/or implement," he...

Richard Adhikari
New Google Service Makes Machine Learning More Accessible
01/18/18 1:46 PM PT | E-Commerce Times | 566 Words

Other Business Software
Vendors of CRM , marketing automation and sales force automation software that incorporates AI and ML technology need not fear Google Cloud AutoML, said Cindy Zhou, principal analyst at Constellation Research.

"Google just announced a renewed...

Richard Adhikari
Salesfusion Launches Spiffy New Marketing Automation Tool
01/17/18 3:14 PM PT | CRM Buyer | 666 Words

Salesfusion on Tuesday launched version 12 of its marketing automation solution. The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, Salesfusion's...

Richard Adhikari
Demandbase Adds Conversion Solution to ABM Platform
01/15/18 2:58 PM PT | CRM Buyer | 598 Words

Demandbase on Thursday launched its Conversion Solution, adding artificial intelligence-enabled intent data to its account-based marketing platform, which already incorporates targeting and engagement solutions. The Conversion Solution sends sales teams relevant and actionable alerts and insights across multiple channels in real time when...

Rob Enderle
CES 2018: Spare Human Bodies, a $54K HTC Simulator and Intel's People-Chopping Cuisinart
01/15/18 10:57 AM PT | TechNewsWorld | 1929 Words

OK, I hate CES. It really is a horrible event, largely because of the timing -- and particularly this year, Las...

Jeffrey M. Kaplan
Cloud Training to Boost Competitive Advantage Strategies
01/11/18 3:24 PM PT | E-Commerce Times | 1038 Words

Customer training and support are the operating expenses that most often have been shortchanged so they could invest as much money as possible in the product development, sales and marketing functions that drive cloud vendor revenue growth.

Technology Adoption Curve

Pam Baker
Winning Tactics for Marketing in the Micro-Moment
01/10/18 11:58 AM PT | E-Commerce Times | 1158 Words

Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know,...

Chris Bucholtz
3 Critical Things Sales Can Learn From IT
01/09/18 5:00 AM PT | CRM Buyer | 1030 Words

Finally, the unmanaged deployment of cloud applications for sales and marketing can create silos where data can be hidden.

That means that complete analysis can require a lot of work in preparing the data before any numbers can be run. That will...

Rob Enderle
The End of Silicon Valley
01/08/18 10:55 AM PT | TechNewsWorld | 1639 Words

If you haven't read last week's Vanity Fair article on the institutionalized sexual exploitation going on in tech companies, you should....

Jeff Kagan
Verizon's Reawakening
01/05/18 7:00 AM PT | E-Commerce Times | 808 Words

It's about time! Verizon and The Wave The secret to success in the world of marketing, advertising and public relations is simply this: Create a positive wave of topics for the marketplace to talk about. Always be on the growth side of...

John P. Mello Jr.
E-Commerce Trends in 2018: Voice, Subscriptions, Personalization
01/04/18 10:53 AM PT | E-Commerce Times | 1008 Words

... mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. "You're going to have a whole new frontier of commerce space driven through voice and brand recognition," said Michael Levine, marketing vice president at...

Denis Pombriant
CRM in 2018
01/03/18 12:08 PM PT | CRM Buyer | 994 Words

For instance, marketing automation today is a far cry from even the wildest imaginings of marketers at the beginning of the century.

Also, Oracle's introduction of its autonomous database and highly automated security (soon to be autonomous) further accelerate the general...

Peter Suciu
Tech to Watch in 2018: Cryptocurrency, AI, Wearables
01/02/18 1:55 PM PT | TechNewsWorld | 1499 Words

"This will be especially true in online marketing and digital media," he told TechNewsWorld.

However, hype may outpace reality in terms of what exactly computers can do, and many of AI's advances may be evident only behind the scenes.

"AI...

Rob Enderle
Who's More Dangerous - the Sexual Predator or the Enabler?
01/01/18 7:00 AM PT | TechNewsWorld | 745 Words

There are three groups of people involved in sexual harassment: the victims; the perpetrators/predators; and those who cover up or enable...

Richard Adhikari
6 Ways to Boost Your Mobile Commerce Performance
12/30/17 9:00 AM PT | E-Commerce Times | 840 Words

Increase Site Stickiness
"Mobile app users are more loyal, and when a user registers for an account within your app and starts exploring, you get access to their name, location, interests, behavior and more," said Joyce Solano, VP of global marketing ...

Rob Enderle
Ready Player One and the Troubled Future of VR
12/25/17 7:00 AM PT | TechNewsWorld | 738 Words

One of the issues with virtual reality is that expectations have been overset massively with TV shows like Star Trek: The...

David Jones
Zealot Loads Cryptocurrency Miner on Linux, Windows Machines
12/22/17 7:00 AM PT | LinuxInsider | 602 Words

A patch was issued in March, confirmed Sally Khudairi, vice president of marketing and publicity for The Apache Software Foundation .

Recommended Precautions
The increased use of open source applications and the growing popularity of cryptocurrency have created more...

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Will Facebook be able to fix social media's biggest problems?
Yes, its return to emphasizing close relationships is a good start.
No, its efforts aren't sincere -- it only cares about its bottom line.
Yes, but only through a huge, sustained education effort.
No, people -- not the platform -- are the problem.
Yes, the problems are wildly exaggerated -- there's not much to fix.
No, and it's too big to fail, so the problems will only get worse.
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