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Denis Pombriant
OpenWorld Preview
10/17/18 10:51 AM PT | CRM Buyer | 1130 Words

Virtually any business process can be enhanced by new intelligent apps, and I expect there will be talk about both in sales, marketing and service. There will be more to say about bots and specific use cases in industries too.


Chris Bucholtz
For Great Customer Experiences, Design Great Employee Experiences
10/16/18 11:25 AM PT | CRM Buyer | 1037 Words

"Customer experience" is the great watchword of 2018 -- and it was a great watchword in 2017 and 2016, too. Eighty-five...

Kosta Popov
Top 3 E-Commerce Trends That Will Drive Sales in 2019
10/16/18 5:00 AM PT | E-Commerce Times | 1579 Words

In order to avoid confusion, let's separate more hands-on use cases for AI in e-commerce (virtual style assistants and immersive try-it-on sessions) from those related to data (product management and marketing insight gathering).

Remember the character Cher from the movie Clueless...

Benjamin Gundgaard
How to Avoid 10 Mobile E-Commerce Conversion Killers
10/15/18 12:49 PM PT | E-Commerce Times | 2185 Words

Knowing which products, a customer has saved for later and thus considered buying is a gold mine for personalized emails and other marketing purposes. Very clever indeed.

8. No Guest Checkout Option

If you force customers to register to shop...

Rob Enderle
Serious Efforts to Use Tech for Good Shine Through
10/15/18 9:36 AM PT | TechNewsWorld | 1379 Words

For much of this year, technology companies have been showcased in a very poor light. There was the coverage of Facebook's...

Marissa Allen
4 Ways SMBs Can Compete With Amazon on Cyber Monday
10/12/18 5:00 AM PT | E-Commerce Times | 1257 Words

Leverage ads and marketing to compel your devotees to shop with you over the holidays. Keep in mind that 64 percent of Cyber Monday Facebook ad conversions came on a mobile device in 2017, meaning that your website should be optimized for mobile...

Amit Bhaiya
5 Tech Advances That Can Deepen Customer Engagement
10/11/18 5:00 AM PT | E-Commerce Times | 1421 Words

Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment. It should be no surprise that customers prefer companies that treat them as valued individuals. It is also no secret...

Jeff Kagan
Apple's Slow March to 5G
10/10/18 10:53 AM PT | E-Commerce Times | 761 Words

That is a choice that doesn't seem to make sense from a marketing perspective, but it is one that always has worked very well for Apple. It has never hurt them, and it ensures that their users get exactly what they want...

Matt Mullen
The Fine Art of Winning Over Gen Z Consumers
10/09/18 5:00 AM PT | E-Commerce Times | 1457 Words

With Gen Z becoming more comfortable paying for fast shipping, retailers can use marketing promotions and premium offers to further promote these options. Retailers also can offer free and fast delivery to customers whose carts qualify to further provide the convenience this...

Josh Neblett
How to Position Your Brand for Holiday Success on Amazon
10/08/18 9:40 AM PT | E-Commerce Times | 1815 Words

Run seasonal marketing.
Studies have shown that emotions have a powerful impact on purchasing decisions. Ads with the best emotional response generated a 23 percent uptick in sales, The Nielsen Company found. Demonstrating your holiday spirit will build rapport with...

Rob Enderle
PC Innovation Is Back
10/08/18 5:00 AM PT | TechNewsWorld | 1374 Words

There were two interesting product launches last week. HP delivered what is pretty much a clean slate rethinking of the 2-in-1...

Maxwell Finn
How I Grew My E-Commerce Business From 0-$100K in Less Than 4 Months
10/05/18 5:00 AM PT | E-Commerce Times | 1829 Words

By following the right steps, I was able to grow Startup Drugz from zero to US$100,000 in less than four months with the use of Facebook marketing and automated sales funnels. After six months, I was hitting a $500K run rate. By taking...

Denis Pombriant
The CRM Oligopoly
10/04/18 10:11 AM PT | CRM Buyer | 1652 Words

Lots of companies in the CRM space today offer a call center, help desk , analytics, sales, marketing or other single solutions.

However, unless they have superior integration capabilities, it's difficult to make a case for some of them. More likely, the...

Tom Caporaso
6 Surefire Ways Etailers Can Boost Customer Loyalty
10/04/18 5:00 AM PT | E-Commerce Times | 1638 Words

The marketing landscape has shifted as power has moved from sellers to buyers, and businesses have realized a heightened need for customer loyalty . Market fragmentation has dramatically increased competition, magnifying the need for loyalty. Traditionally, loyalty has been achieved through a series...

Denis Pombriant
Dreamforce 2018
10/01/18 11:40 AM PT | CRM Buyer | 1130 Words

My Two Bits
All this not withstanding, Dreamforce is becoming too big for users to navigate, and a time is coming when users more actively will seek out specialized forums like Trailhead for developers or Connections, the marketing show.


Rob Enderle
How AI Could Fix What Seems Unfixable
10/01/18 10:31 AM PT | TechNewsWorld | 1440 Words

Like many of you I watched last week's Senate Judiciary Committee hearings, and I was struck by the fact that they...

Chris Bucholtz
5 Reasons the Sales A-Player's Era Is Ending
09/28/18 5:00 AM PT | CRM Buyer | 1125 Words

They may have to spend inordinate amounts of time working to understand the machinations of marketing departments confronting their own issues with lead generation .

In any event, many new salespeople are thrown in the deep end and expected to swim. If...

Vivian Wagner
The New Brick-and-Mortar: Shopping's Blended Future
09/26/18 10:26 AM PT | E-Commerce Times | 1046 Words

"Consumers now shop in a channel-agnostic manner with multiple devices," observed Katie Hickey, marketing manager at Usabilla .

"The store is no longer the stage for the beginning, the middle and end of a shopping experience," she told the E-Commerce Times.

Chris Bucholtz
Silo Buster: Salesforce Attacks the Data Sprawl Problem
09/25/18 5:30 AM PT | CRM Buyer | 878 Words

The advent of the cloud made it easy for sales, marketing and support to implement systems that unintentionally rebuilt the silos that CRM was supposed to knock down.

This has resulted in what could be called "data sprawl": The more customer data...

Rob Enderle
Women as CEOs: The Problems and the Promise
09/24/18 8:49 AM PT | TechNewsWorld | 2073 Words

A CEO must watch every aspect of a business, including sales, marketing, finance, manufacturing, operations and line functions.

The job requires that you have a lot of balls in the air at any one time. Further, if you want to keep...

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The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
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Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.