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Billy Nayden
When the News Went Live... Online
11/15/18 5:00 AM PT | E-Commerce Times | 936 Words

... shift of live content from traditional broadcast television to online sources has significantly changed the video industry -- and especially, the news media industry. News typically derives its value and attracts viewers with live updates and real-time engagement. The rise of live...

Michele PW
The 4 Best Ways to Get Customers to Pay Attention
11/14/18 9:29 AM PT | CRM Buyer | 1840 Words

That's one of the main reasons why social networking took off as it did. People have a deep need to connect and build relationships with other people. That need to connect is SO deep, it extends past other people to pets and...

John P. Mello Jr.
Black Friday Deal Sprawl Grows
11/13/18 10:29 AM PT | E-Commerce Times | 1036 Words

Although retailers are slating some outstanding deals for Black Friday, the shine of the once-feverish shopping day has diminished, as product...

Jeff Kagan
The Secret Ingredient for Social Media Success: Elbow Grease
10/29/18 11:34 AM PT | E-Commerce Times | 1123 Words

As good as this may seem, my social networks are not growing fast enough for me. I want a gazillion followers on both services and I want them overnight. Don't you?

The Whole Truth?
I know many people with...

Mick Brady
Former White House CIO Theresa Payton: 'There Are Grave Concerns About Election Interference'
10/26/18 5:00 AM PT | TechNewsWorld | 3950 Words

In this exclusive interview, she also shares her views on social networking , privacy, and the changing playing field for women who aspire to leadership roles in technology.

TechNewsWorld: What is the chief cyberthreat to the upcoming midterm elections?

Theresa...

Dan Breeden
6 Tactics to Bring Out the Superpowers in Retail SMBs
10/23/18 5:00 AM PT | E-Commerce Times | 1105 Words

Be a Social Butterfly
Social channels are essential to developing your niche market and community. Creating a positive connection with your customers, and nurturing this connection through a steady, active social media presence strengthens relationships and develops loyalty. It can give...

Rob Enderle
The Rise of Activist Employees in the Tech Industry
10/22/18 5:00 AM PT | TechNewsWorld | 1593 Words

The power structure is changing, and if executives don't get a clue, we likely will see the rise of a new and far more powerful set of unions -- not based on old structures, but with the power of social media behind...

Madhav Durbha
6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
11/08/18 10:37 AM PT | E-Commerce Times | 1652 Words

She used Shopify to set up her online store; social media channels (Instagram, Snapchat and Twitter) for marketing; and Seed Beauty, a private label manufacturer, for producing and packaging the products.

Her secret sauce is her star power and her 118 million...

John Mason
How to Protect Your Online Privacy: A Practical Guide
11/07/18 5:00 AM PT | TechNewsWorld | 2540 Words

Also, never use your Social Security Number as your username.

Next, pick a strong password. There are many ways to do this, but we can narrow them down to two options: 1) Learn how to make strong passwords; or 2) Use a...

Darryl Praill
How E-Commerce SMBs Can Step Up Sales Engagement
11/01/18 5:00 AM PT | E-Commerce Times | 2684 Words

If you want the TL;DR version, it's the process of engaging with new sales opportunities quickly and persistently, with a cadence designed to connect, using multiple channels such as telephone, email, SMS and social media . Said another way, it's a formalized process...

Ed Kennedy
The Resurrection of SoLoMo for Today's Brick-and-Click Shoppers
11/02/18 5:00 AM PT | E-Commerce Times | 1441 Words

It's a stellar example of SoLoMo -- social, local, mobile -- which brands have been trying to get right for years.

New Take on an Older Marketing Trend
The acronym "SoLoMo" seems dated in 2018. Interest in the...

Dave Woodward
7 Priceless E-Commerce Tips for Small Businesses
10/24/18 5:00 AM PT | E-Commerce Times | 1368 Words

Facebook is a great place to begin, as it has excellent targeted marketing algorithms, and the email address you'll get via a social media opt-in path is much more valuable than one you might get through traditional email or other opt-in methods.

Sean Gordon
Harnessing Video for Customer Advocacy
10/22/18 11:12 AM PT | E-Commerce Times | 2858 Words

Your video strategy shouldn't just be reserved for delivering marketing materials via social media platforms like Twitter, Facebook and Instagram in the hopes of catching a scrolling eye. Your customers want video content. They interact with it all day long in their...

Denis Pombriant
Turning a Corner in CRM
10/19/18 8:56 AM PT | CRM Buyer | 819 Words

Cloud computing, marketing automation , collaboration, social media , mobility, analytics and many other technologies piled into the suite too. This continual invasion is partly what gave CRM its aura of innovation.

Innovation goes through a life cycle that begins with early...

Shahrum Gilani
Mobile Phone Security: All You Need to Know
11/06/18 10:01 AM PT | TechNewsWorld | 2092 Words

Our digital activities -- from checking bank balances to paying for a product with a tap of the screen, to sending friends and family messages over social media , to accessing work emails remotely -- have turned our phones into a goldmine of...

Sara Hicks
Black Friday/Cyber Monday Is Coming - and It's Only the Beginning
10/19/18 5:00 AM PT | E-Commerce Times | 1412 Words

Things like load testing, inventory monitoring and management, mobile site optimization, security compliance, paid ads, email drip campaigns, social media campaigns and customer support .

However, what I really want to do is help you get ready for Cyber Monday 2019. And...

John P. Mello Jr.
Senators Bash Google at Russian Election Meddling Hearing
09/06/18 5:00 AM PT | TechNewsWorld | 1083 Words

Senate Intelligence Committee hearing on foreign influence operations' use of social media platforms, Sept 5, 2018. Arrogance or Dodging Questions? Google dodged the hearing either because it was "arrogant" or because it did not want answer questions about a Google Transparency Project report...

John P. Mello Jr.
Facebook Cracks Down on Iranian, Russian Influence Campaigns
08/23/18 10:13 AM PT | TechNewsWorld | 1040 Words

"We identified an influence operation, not just on Facebook, but across several social media platforms," said Sandra Joyce, vice president for global intelligence at FireEye , a cybersecurity company in Milpitas, California.

"We have moderate confidence it's Iranian-based," she told TechNewsWorld.

Peter Suciu
Google Digs In Heels Over Global Expansion of EU's 'Right to Be Forgotten'
09/14/18 5:00 AM PT | TechNewsWorld | 1662 Words

The EU recently has been considering rules that would require search engines and social media companies to remove alleged terrorist propaganda from their respective platforms within an hour of a "competent" authority's notification.

Europe, which has experienced a rash of terrorist...

John P. Mello Jr.
ACLU Sues Facebook for Facilitating Gender-Biased Job Recruitment
09/19/18 9:03 AM PT | E-Commerce Times | 1046 Words

The complaint alleges that Facebook delivers job ads selectively based on age and sex categories expressly chosen by employers, and that the social network profits from ads that exclude older workers and women from receiving them.

"Sex-segregated job advertising has historically...

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salesforce commerce cloud
How do you feel about Black Friday/Cyber Monday this year?
I'm excited to find great deals and plan to do some serious shopping on BFCM.
I'll watch for BFCM sales, but I intend to drastically curb my spending this year.
BFCM has become a season -- I no longer feel driven to look for bargains on those specific days.
I plan to have most of my holiday shopping done *before* BFCM.
I detest the holiday sales hype and will avoid shopping on BFCM.