The borderless promise of e-commerce doesn't mean one size fits all. Your business can have customers from around the globe, but if you want to keep them and grow, it is crucial to understand local shopper preferences and behaviors, and be able to respond to them. Without localization, you won't have an effective go-to-market strategy, and your opportunity for growth will stall.

Oracle has filed a suit in federal court over the $10 billion Pentagon JEDI contract to be awarded to a single vendor. Oracle claims that the single-vendor award is unfair and illegal, a claim it first filed with the GAO, or Government Accountability Office. The suit followed the GAO's denial of Oracle's claim. My first instinct was to call this legislative entrepreneurship.

Developers of U.S.-based Elementary OS recently released the community's annual major update, Juno 5. What makes this distro so nontraditional is its own desktop interface, called "Pantheon." This desktop interface is somewhat of a hybrid, inspired by Apple's Debian Ubuntu-based OS X. It combines some similarities of the GNOME 3 Shell with the visual finesse of the OS X dock.

Supermicro CEO Charles Liang has informed the company's customers that a leading third-party investigations company found "absolutely no evidence of malicious hardware" on its motherboards. The investigation was undertaken in response to a recent claim that bad actors had inserted spy chips in the firm's motherboards on behalf of the Chinese People's Liberation Army.

Selling location data collected by mobile phones has become a lucrative business, according to a report that noted location advertising sales are expected to reach $21 billion this year. At least 75 companies receive anonymous, precise location data from applications with the location services feature activated. Several of those outfits claim to track 200 million mobile devices in the U.S.

December has become consistent with the Chinese curse, "May You Be Born In Interesting Times." We are up to our armpits in wars. Qualcomm and Intel are fighting for 5G control, and Intel is tearing itself apart. Microsoft passed Apple in valuation, largely because it has not been focusing on Apple. The Huawei founder's daughter has just been arrested, at the request of the U.S.

Rumors circulated this week that Microsoft will be replacing the core technology in its Edge browser for Windows 10 with Chromium, the open source software from Google that is the core of the Chrome browser. Google's Blink -- the browser engine that is responsible for interpreting website coding and displaying it on a user's device -- will be basis of the new browser, codenamed "Anaheim."

Salesforce has announced the addition of IoT Insights to Field Service Lightning. The new tool permits signals from IoT devices to show up directly on Salesforce Service Cloud and Field Service Lightning mobile app consoles, alongside CRM data. Service organizations can draw on those IoT signals to anticipate and diagnose issues remotely, determine the source of the problem.

Deepin 15.8, released last month, is loaded with more efficient layout tweaks that give the distribution greater functionality and maturity. Deepin, based in China, shed its Ubuntu base when with the 2015 release of version 15, which favored Debian Linux. That brought numerous subtle changes in the code base and software roots. Ubuntu Linux itself is based on Debian.

Nvidia has announced a breakthrough in 3D rendering research that may have far-reaching ramifications for future virtual worlds. A team led by Nvidia VP Bryan Catanzaro discovered a way to use a neural network to render synthetic 3D environments in real time, using a model trained on real-world videos. With Nvidia's technology, worlds can be populated with objects "learned" from video input.

This is the time of year for a product guide. I'm a big fan of products most people don't have that solve a specific work problem, as well as those that could make your life easier, more comfortable or more fun. I like to give gifts that people actually would use. In some cases, due to the cost, these may be things you'd buy only for yourself, a spouse, or a relative you really want to impress.

Amazon introduced AWS Outposts at its AWS re:Invent conference in Las Vegas. The new system, which provides AWS-branded boxes for use in traditional data centers, will allow the company to make advances into the world of on-premises storage, taking on legacy hardware vendors including Cisco, Dell, and Hewlett Packard Enterprise. Outposts technology can run on rival vendors' data center equipment.

Andy Jassy, CEO of Amazon Web Services, announced that AWS customers would be off all Oracle databases by the end of 2019 and running on one of Amazon's database products. This is not the first time the market has heard something like this, but this time could be different. The statement comes on the heels of Amazon spending significant coin on Oracle licenses a few months ago.

Void Linux is a bit out of the ordinary. It offers an unusually interesting alternative to many of the traditional Linux distros affiliated with a larger Linux family such as Debian or Ubuntu or Arch. Void Linux is an independently developed, rolling-release, general-purpose operating system. That means that its software is either homegrown or plain-vanilla compiled.

Amazon has announced Amazon Comprehend Medical, a language processing service that lets users gather information -- such as a patient's medical condition and medication dosage, strength and frequency -- from sources including doctors' notes, clinical trial reports, hospital admission notes and patient health records. Most health and patient data currently is stored as unstructured medical text.

Today's Linux platform accommodates a number of really good financial applications that are more than capable of handling both personal and small-business accounting operations. That was not always the case, however. Not quite 10 years ago, I scoured Linux repositories in a quest for replacement applications for popular Microsoft Windows tools. Back then, the pickings were mighty slim.

Amazon recently disclosed its 2015 decision to scrap a recruitment tool used to hire talent, after finding that it had a bias against women. While this story has been covered sufficiently, there is a much greater story still to tell: A substantial amount of the AI technology that currently is used for recruitment and human resources purposes has been acting independently for some time.

Google has announced support for a range of new Android tools for application developers, chief among them the creation of a new support category for foldable devices. After years of speculation, it finally looks as though foldable screen smartphones are headed to market. Google's dev announcement followed closely on the heels of Samsung's announcement of a folding phone/tablet prototype.

Although retailers are slating some outstanding deals for Black Friday, the shine of the once-feverish shopping day has diminished, as product discounts have started to appear earlier and earlier in the holiday season. Discounts formerly found exclusively on Black Friday -- and on its online equivalent, Cyber Monday -- gradually have migrated to earlier in the fall.

GalliumOS is a Chromebook-specific Linux variant. It lets you put a real Linux distro on a Chromebook. My recent review of a new Chromebook feature -- the ability to run Linux apps on some Chromebook models -- sparked my interest in other technologies that run complete Linux distros on some Chromebooks without using ChromeOS. GalliumOS can be a handy workaround.

A recent episode of a Linux news podcast I keep up with featured an interview with a journalist who had written a piece for a non-Linux audience about giving it a try. It was surprisingly widely read. The writer's experience with some of the more popular desktop distributions had been overwhelmingly positive, and he said as much in his piece and during the subsequent podcast interview.

Feren OS is a nice alternative to Linux Mint and an easy stepping stone to transition to Linux from Microsoft Windows or macOS. I am a long-time user of Linux Mint, but I am falling out of love with it. Mint is getting stale. That diagnosis started me thinking about a suitable replacement distro that runs the Cinnamon desktop with a bit more innovation and flare.

The cloud computing landscape may look much different to enterprise users following the announcement earlier this week of IBM's agreement to acquire Red Hat. IBM plans to purchase Red Hat, a major provider of open source cloud software, for $34 billion. IBM will acquire all of the issued and outstanding common shares of Red Hat for $190 per share in cash, under terms of the deal.

For all of the dazzle of its rapidly evolving software portfolio, which includes a self-monitoring and self-patching database that also configures itself, as well as numerous cloud applications, Oracle has begun showing its credibility as a hardware vendor. Hardware has commoditized and will not return to the prominence it had in the early days of the tech era.

Linux apps now can run in a Chromebook's Chrome OS environment. However, the process can be tricky, and it depends on your hardware's design and Google's whims. It is somewhat similar to running Android apps on your Chromebook, but the Linux connection is far less forgiving. If it works in your Chromebook's flavor, though, the computer becomes much more useful with more flexible options.

Many brick-and-mortar shops have been expanding their business to the online realm. It's no wonder why, considering global retail e-commerce sales are expected to reach $4.5 trillion by 2021. However, brands making the move first need to consider the differences between brick-and-mortar and e-commerce, and implement SMEA: set up, manage, enrich and audit.

When we write the history of the IT era, the big factor that has played an important but not well recognized role will be hardware -- specifically, the Oracle Exadata appliance that puts databases into memory. All of the cloud software starting with the autonomous database on view this week at OpenWorld would be vastly different if the database was still running primarily on disk drives.

Are you a retailer trying to get ready for the 2018 holiday season? Well, I'm afraid I can't help you. Just kidding. Sort of. I could just sit here and share yet another checklist to remind you of all the standard e-commerce table stakes you need to master. However, what I really want to do is help you get ready for Cyber Monday 2019 -- and beyond.

Think about planning for a natural disaster emergency that might affect your home. You'd likely store some water, flashlights, food, blankets and other essentials. The key element of your planning would be proactivity. You'd do all of the work before an emergency occurred, not during the actual crisis. If your supplies were used up after the emergency passed, then you quickly would restock.

The MakuluLinux Flash distro is splashy and fast with a spiffy new look and new features. MakuluLinux developer Jacque Montague Raymer just announced the second of this year's three major releases in the Series 15 distro family. The Flash edition follows last month's LinDoz edition release. The much-awaited innovative Core edition will debut between the end of November and mid-December.