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Silo Buster: Salesforce Attacks the Data Sprawl Problem
September 25, 2018
I have never been a big fan of the term "360-degree view of the customer," mostly because you never can have a complete view of your customers. It's simply impossible. Things happen that you don't capture in the data, as CRM guru Paul Greenberg has pointed out. They get divorced, their dog dies, they get a really nice birthday gift. Those things can affect customers' buying behavior.
UberMedia CEO Gladys Kong: Success Is Data-Driven
September 4, 2018
"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to understand the consumer. Location measurement is becoming a much more important part of advertising."
Is Weak Data Integrity Killing Your CRM?
August 29, 2018
American companies spend an enormous amount of money on training. Spending reached more than $90 billion in 2017, an increase of over 32 percent from 2016. It's unlikely that even a small share of the billions spent on training last year were devoted to educating and motivating employees to regularly and accurately input data into a company's CRM. Maybe it should have been.
5 Important Healthcare Cloud Security Factors to Weigh
August 21, 2018
The healthcare cloud has been growing incredibly, becoming an ever-more-important element of health information technology, or HIT. There are many reasons why the HIT cloud has been becoming more prominent, such as research and development and collaboration. Since the cloud has been expanding so rapidly, this may be a good time to reconsider security.
Google One Paid Storage Now Open to All US Users
August 17, 2018
Google has announced the availability of Google One as a storage upgrade option for people in the United States. The option will become available in other countries within the next few weeks. Users with paid Google Drive storage plans automatically were upgraded to Google One in the past few months, noted Pavni Diwanji, VP of Google One. Google One plans begin at $1.99 for 100 GB.
Oracle Releases Second Half of Autonomous DB
August 10, 2018
A lot of people might have thought Oracle's announcement of the autonomous database at last year's OpenWorld and its subsequent release earlier this year were the whole story, but there's a lot more. This week's webcast featuring Larry Ellison was proof. Ellison must find his CTO role -- since he handed the CEO reins to Safra Catz and Mark Hurd -- to be stimulating and liberating at the same time.
AI-Driven Marketing Offers High Hopes to B2B Firms
August 8, 2018
Versium has announced a partnership with LiveRamp to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The partnership will let companies perform online targeting of offline business professional data that often is housed within their own CRM systems. LiveRamp customers will get access to Versium's modeling engine.
Data Partners Team Up to Get ABM Right
July 20, 2018
Openprise has announced new partnerships and a new service designed to streamline marketing automation and account-based marketing operations. The new partners offer capabilities such as reverse-IP lookup, business-to-personal-email address lookup, business data in the UK, and more in-depth business-to-consumer and business-to-business data capabilities.
Did Salesforce Need to Buy Datorama?
July 17, 2018
Salesforce has inked a deal to acquire marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and intelligence, according to Salesforce. The newly acquired tech will give marketers the ability to unlock insights across channels and data sources, providing a unified view that can help companies make smarter decisions, it added.
US Lawmakers Eye Apple, Alphabet Data Privacy Practices
July 11, 2018
The House Committee on Energy and Commerce has written Alphabet CEO Larry Page and Apple CEO Tim Cook demanding information on their companies' practices with regard to third-party access, audio and location data collection. "This is a huge issue," said Consumer Watchdog's John Simpson. "People are becoming aware of how much data about them is being sucked up by their smartphones."
Oracle's Nice Numbers
June 30, 2018
Significant Q4 wins and earnings numbers reflect the strength of Oracle's resurgence as a cloud company. At its earnings call earlier this week, CEO Mark Hurd mentioned some big names -- including Johnson & Johnson, the Cleveland Clinic, Baylor University and AT&T -- that made significant commitments to Oracle in the quarter. For FY2018, total revenues were up 6 percent compared with fiscal 2017.
What the GDPR Means for Small US Etailers
June 21, 2018
Large corporations are not the only businesses governed by the European General Data Protection Regulation, or GDPR, which became effective last month. Small and mid-sized businesses also are subject to its provisions. The regulation applies to the processing of personal data of individuals in the EU by an individual, a company or an organization engaged in professional or commercial activities.
Crate.io Releases Commercial Machine Data Platform
June 20, 2018
rate.io has introduced a commercial Machine Data Platform, along with a new version of its open source SQL database for the Internet of Things and machine data. The company also announced an US$11 M Series A funding round. The Machine Data Platform is Crate.io's first major commercial venture following last year's initial steps toward selling services around its free database.
Breach Litigation: A Growing Risk for E-Commerce Businesses
June 15, 2018
The expanding world of Internet commerce likely will generate a corresponding expansion of data breaches, resulting in more e-commerce businesses becoming the targets of consumer class action lawsuits. Breach litigation has become more prevalent as a result of a perceptible legal trend favoring consumers. Courts have tended to allow lawsuits based on a lower threshold for establishing injury.
CRMDialer President Dimitri Akhrin: Raw Data Is No. 1 Thing
June 12, 2018
One of the top current trends in the CRM space is that AI offers "the ability to gain insight, and the most important example is visitor tracking," said Dimitri Ahkrin, president of CRMDialer. "That's a big component -- knowing how in real time to react to something a prospect is doing on a site. It's going to allow prescriptive recommendations about what to do in a particular moment."
Oracle's Security Jag
June 2, 2018
Oracle has been on a security campaign ever since Larry Ellison openly began discussing the new "autonomous database" -- so called because it can manage itself, including self-patching and upgrading, without human effort. The hands-off database can eliminate human labor to keep it tuned and running, according to Oracle, greatly reducing the time between availability and implementation.
There's a New AI-Based Data Service on the CRM Block
May 30, 2018
Cien this week released its AI-based Data Enhancement Services to help companies manage CRM records in Salesforce Sales Cloud implementations. Data Enhancement Services "is an optional standalone Cien offering for companies that aren't ready to start tackling their sales productivity traps and feel a more urgent need to augment their CRM data," noted Cien CEO Rob Käll.
Benioff Endorses GDPR for US
May 27, 2018
Salesforce CEO Marc Benioff described Facebook as the "new cigarettes" in a recent appearance on the TV show CBS This Morning and called for the U.S. to adopt a national privacy law like the GDPR, which just went into effect in Europe. "Maybe this is a time where the government has to step in and regulate not just that product but really our industry," Benioff said, referring to Facebook.
ProsperWorks CEO Jon Lee: You're Going to Need Great Data
May 23, 2018
"There's this notion that software is primarily something you have to work for," said Jon Lee, CEO of ProsperWorks. "There's a lot of data entry, a lot of navigating screens and moving between different windows. Software as it was designed in the 1980s was a database for recording information. The trend you're seeing today is ... what if my software works for me?"
Cloud Health Services, Part 2: Privacy and Security
May 23, 2018
Health services vendors have been partnering with various organizations to gain a foothold in the cloud and to test out their solutions. One of the cloud's major selling points is security -- but it is not as safe as it's made out to be. Google Cloud "recently announced a significant expansion in HIPAA compliance across our portfolio of cloud products," noted Google Cloud's Joe Corkery.
Cloud Health Services, Part 1: Benefits and Complications
May 22, 2018
The cloud offers a host of potential uses, according to the healthcare industry and academic medical center representatives who participated in a Healthcare Information and Management Systems Society survey. Application hosting was the top use, identified by 90 percent of the respondents. Disaster recovery and backup, and hosting application data were among other uses cited.
Cloud Providers Look for Legal Loopholes to Protect Customer Data
May 17, 2018
U.S.-based providers of e-commerce resources, including cloud services, must release foreign-held customer information to law enforcement agencies under a new law. Providers have strongly objected to releasing customer information residing outside the U.S. for fear of violating the privacy laws of other countries. The providers noted a potential "staggering" loss of international customers.
Facebook's Clear History Privacy Option: Boon or Sop?
May 3, 2018
Facebook plans to offer members a tool that to prevent tracking of their online activity outside the network. The Clear History feature will allow users to see which websites and applications send Facebook information when they use them, delete the data and prevent Facebook from collecting and storing it in the future. It will take a few months to build the tool, Facebook said.
Fitbit's Health Alliance With Google Could Be a Risky Experiment
May 2, 2018
Fitbit and Google on Monday announced a new partnership on healthcare. Fitbit will develop consumer and enterprise health solutions that will use Google's new Cloud Healthcare application programming interface. Fitbit also will move to the Google Cloud Platform to innovate and advance its products and services. Fitbit will leverage Google Cloud's infrastructure and security features.
Publishers Protest Google's 'Troubling' GDPR Policy
May 2, 2018
Four trade groups representing 4,000 publishers have blasted Google's approach to compliance with Europe's upcoming GDPR. The new rules are set to take effect at the end of the month. Under its new GDPR-compliant policy, Google, as a provider of digital advertising services to publishers, will have sole control over data sent to it by publishers or collected from publishers' websites.
Insurance and the Consumer IoT
April 30, 2018
Smart home and consumer IoT solutions promise significant opportunities for the insurance industry in terms of reducing costs, alleviating risks, deepening customer engagement, and creating new services and revenue streams. There are many barriers ahead to overcome, but given the tremendous upside, insurance companies have begun attacking these challenges with a multi-tiered strategy.
Reining In Data-Crazed Tech Companies
April 16, 2018
Facebook has been in seriously hot water for its data monetization model almost from the firm's beginning. The Cambridge Analytica, election meddling and fake news scandals have turned up the heat. Facebook's problems aren't limited to the public and government backlash that spans several countries; the firm faces potentially devastating legal threats too.
Facebook and Google Could Be Nationalized in 5-10 Years
April 16, 2018
After I considered Facebook CEO Mark Zuckerberg's testimony before Senate and House committee hearings last week, it became very clear to me -- and I expect many in Congress -- that social media companies need to be regulated. However, I think this is only a step in the path that governments -- and I do mean more than the U.S. -- will take to ensure their effectiveness and protect their people.
The Internet Is Facing a Health Scare, Suggests Mozilla Report
April 14, 2018
Mozilla has launched the first full edition of its Internet Health Report. The report is "an open source effort to explore the state of human life on the Internet," said Mozilla Executive Director Mark Surman. It consists of research and analysis about the Internet compiled by researchers, engineers, data scientists, policy analysts and artists in Mozilla's extended community.
House Critics Grill Zuckerberg Over Political Bias, Privacy
April 12, 2018
Facebook CEO Mark Zuckerberg on Wednesday endured a second day of congressional criticism during a hearing of the House Energy and Commerce Committee. His appearance followed an intense session with two Senate Committees a day earlier. Some members of the House committee questioned whether Facebook tracked users offline. Some blasted what they claimed were repeated instances of censorship.
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