Salesforce has inked a deal to acquire marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and intelligence, according to Salesforce. The newly acquired tech will give marketers the ability to unlock insights across channels and data sources, providing a unified view that can help companies make smarter decisions, it added.

The House Committee on Energy and Commerce has written Alphabet CEO Larry Page and Apple CEO Tim Cook demanding information on their companies' practices with regard to third-party access, audio and location data collection. "This is a huge issue," said Consumer Watchdog's John Simpson. "People are becoming aware of how much data about them is being sucked up by their smartphones."

Significant Q4 wins and earnings numbers reflect the strength of Oracle's resurgence as a cloud company. At its earnings call earlier this week, CEO Mark Hurd mentioned some big names -- including Johnson & Johnson, the Cleveland Clinic, Baylor University and AT&T -- that made significant commitments to Oracle in the quarter. For FY2018, total revenues were up 6 percent compared with fiscal 2017.

Large corporations are not the only businesses governed by the European General Data Protection Regulation, or GDPR, which became effective last month. Small and mid-sized businesses also are subject to its provisions. The regulation applies to the processing of personal data of individuals in the EU by an individual, a company or an organization engaged in professional or commercial activities.

rate.io has introduced a commercial Machine Data Platform, along with a new version of its open source SQL database for the Internet of Things and machine data. The company also announced an US$11 M Series A funding round. The Machine Data Platform is Crate.io's first major commercial venture following last year's initial steps toward selling services around its free database.

The expanding world of Internet commerce likely will generate a corresponding expansion of data breaches, resulting in more e-commerce businesses becoming the targets of consumer class action lawsuits. Breach litigation has become more prevalent as a result of a perceptible legal trend favoring consumers. Courts have tended to allow lawsuits based on a lower threshold for establishing injury.

One of the top current trends in the CRM space is that AI offers "the ability to gain insight, and the most important example is visitor tracking," said Dimitri Ahkrin, president of CRMDialer. "That's a big component -- knowing how in real time to react to something a prospect is doing on a site. It's going to allow prescriptive recommendations about what to do in a particular moment."

Oracle has been on a security campaign ever since Larry Ellison openly began discussing the new "autonomous database" -- so called because it can manage itself, including self-patching and upgrading, without human effort. The hands-off database can eliminate human labor to keep it tuned and running, according to Oracle, greatly reducing the time between availability and implementation.

Cien this week released its AI-based Data Enhancement Services to help companies manage CRM records in Salesforce Sales Cloud implementations. Data Enhancement Services "is an optional standalone Cien offering for companies that aren't ready to start tackling their sales productivity traps and feel a more urgent need to augment their CRM data," noted Cien CEO Rob Käll.

Salesforce CEO Marc Benioff described Facebook as the "new cigarettes" in a recent appearance on the TV show CBS This Morning and called for the U.S. to adopt a national privacy law like the GDPR, which just went into effect in Europe. "Maybe this is a time where the government has to step in and regulate not just that product but really our industry," Benioff said, referring to Facebook.

"There's this notion that software is primarily something you have to work for," said Jon Lee, CEO of ProsperWorks. "There's a lot of data entry, a lot of navigating screens and moving between different windows. Software as it was designed in the 1980s was a database for recording information. The trend you're seeing today is ... what if my software works for me?"

Health services vendors have been partnering with various organizations to gain a foothold in the cloud and to test out their solutions. One of the cloud's major selling points is security -- but it is not as safe as it's made out to be. Google Cloud "recently announced a significant expansion in HIPAA compliance across our portfolio of cloud products," noted Google Cloud's Joe Corkery.

The cloud offers a host of potential uses, according to the healthcare industry and academic medical center representatives who participated in a Healthcare Information and Management Systems Society survey. Application hosting was the top use, identified by 90 percent of the respondents. Disaster recovery and backup, and hosting application data were among other uses cited.

U.S.-based providers of e-commerce resources, including cloud services, must release foreign-held customer information to law enforcement agencies under a new law. Providers have strongly objected to releasing customer information residing outside the U.S. for fear of violating the privacy laws of other countries. The providers noted a potential "staggering" loss of international customers.

Facebook plans to offer members a tool that to prevent tracking of their online activity outside the network. The Clear History feature will allow users to see which websites and applications send Facebook information when they use them, delete the data and prevent Facebook from collecting and storing it in the future. It will take a few months to build the tool, Facebook said.

Fitbit and Google on Monday announced a new partnership on healthcare. Fitbit will develop consumer and enterprise health solutions that will use Google's new Cloud Healthcare application programming interface. Fitbit also will move to the Google Cloud Platform to innovate and advance its products and services. Fitbit will leverage Google Cloud's infrastructure and security features.

Four trade groups representing 4,000 publishers have blasted Google's approach to compliance with Europe's upcoming GDPR. The new rules are set to take effect at the end of the month. Under its new GDPR-compliant policy, Google, as a provider of digital advertising services to publishers, will have sole control over data sent to it by publishers or collected from publishers' websites.

Smart home and consumer IoT solutions promise significant opportunities for the insurance industry in terms of reducing costs, alleviating risks, deepening customer engagement, and creating new services and revenue streams. There are many barriers ahead to overcome, but given the tremendous upside, insurance companies have begun attacking these challenges with a multi-tiered strategy.

Facebook has been in seriously hot water for its data monetization model almost from the firm's beginning. The Cambridge Analytica, election meddling and fake news scandals have turned up the heat. Facebook's problems aren't limited to the public and government backlash that spans several countries; the firm faces potentially devastating legal threats too.

After I considered Facebook CEO Mark Zuckerberg's testimony before Senate and House committee hearings last week, it became very clear to me -- and I expect many in Congress -- that social media companies need to be regulated. However, I think this is only a step in the path that governments -- and I do mean more than the U.S. -- will take to ensure their effectiveness and protect their people.

Mozilla has launched the first full edition of its Internet Health Report. The report is "an open source effort to explore the state of human life on the Internet," said Mozilla Executive Director Mark Surman. It consists of research and analysis about the Internet compiled by researchers, engineers, data scientists, policy analysts and artists in Mozilla's extended community.

Facebook CEO Mark Zuckerberg on Wednesday endured a second day of congressional criticism during a hearing of the House Energy and Commerce Committee. His appearance followed an intense session with two Senate Committees a day earlier. Some members of the House committee questioned whether Facebook tracked users offline. Some blasted what they claimed were repeated instances of censorship.

Facebook CEO Mark Zuckerberg conceded that the company failed to inform the FTC that Cambridge Analytica had gained improper access to personal data belonging to millions of Facebook members, despite its 2011 settlement with the commission over earlier complaints of unauthorized data sharing. Zuckerberg made the admission at a joint hearing of the U.S. Senate Commerce and Judiciary Committees.

A group of nonprofits have agreed to fund an initiative to study Facebook's role in elections and democracy. The organizations will pay the expenses of researchers, and Facebook will give the scholars access to proprietary data that has met the company's new standards for heightened user privacy protection. "This is a critical first step," said Larry Kramer, president of the Hewlett Foundation.

Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunching it; companies have to map data against their business model in order to get the most out of it.

Facebook reportedly allowed CEO Mark Zuckerberg and other senior executives to delete messages from recipients' inboxes and chat threads, but it did not disclose the practice or offer the same capabilities to users. Facebook began using the tool after the 2014 hack of Sony Pictures to protect executive communications. Facebook later said it would make the feature available to all users.

Facebook has announced an update to its policies for restricting data access on its platform. CEO Mark Zuckerberg also discussed some of Facebook's new efforts to shore up user privacy protections in a 45-minute long Q&A with members of the media on Wednesday. Facebook will implement nine changes, which will allow users to set privacy levels and limit automatic data sharing.

Anyone who has attempted to adopt Salesforce cloud solutions in an enterprise environment knows that it may not be as easy as expected because of the additional effort typically required to integrate data sources. This is a common problem that has plagued the enterprise application industry since its inception. In fact, it spawned an entire subsegment of integration vendors and service providers.

SpaceChain has teamed with the Arch Mission Foundation to use open source technology to launch an ambitious project involving the storage of large data sets in spacecraft and on other planets. Arch Mission will load large quantities of data onto SpaceChain's satellite vehicles with the eventual aim of storing data on other planets. The joint effort will help launch the Earth Library.

How far does the long arm of U.S. law enforcement extend when government agencies seek electronically processed information? The U.S. Supreme Court recently addressed that issue in an intriguing session covering global electronic connectivity, the law, and the significance of national borders. The discussion came during last month's oral arguments in U.S. v. Microsoft.