SugarCRM has agreed to acquisition by Accel-KKR, a leading technology-focused private equity firm. Although the announcement calls the deal "a significant investment," what typically happens when private equity moves in is that venture capital moves out. Private equity likes to own everything and thus have greater control. In basketball terms, Sugar just got a big rebound and a new shot clock.

Versium has announced a partnership with LiveRamp to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The partnership will let companies perform online targeting of offline business professional data that often is housed within their own CRM systems. LiveRamp customers will get access to Versium's modeling engine.

Sonobi and LiveRamp have partnered to help marketers improve targeting. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp's identity resolution system. "Sonobi has a forecasting and planning engine that understands the visitation patterns of an individual user across the open Web," said CEO Michael Connolly.

Salesforce has inked a deal to acquire marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and intelligence, according to Salesforce. The newly acquired tech will give marketers the ability to unlock insights across channels and data sources, providing a unified view that can help companies make smarter decisions, it added.

T-Mobile and Sprint have embarked on the road to a merger, creating some consternation among competitors. One concern that the combined company would have too much power as a mobile virtual network operator -- possibly controlling as much as 40 percent of the MVNO marketplace. The question is, should regulators require the new company to do something about this prior to approving the deal?

Salesforce has announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities. Marketers now can view consumer insights from both Marketing Cloud and Analytics 360 in a single journey analytics dashboard. If they see a high rate of browse abandons, they can create a tailored journey to re-engage them, for example.

Microsoft made a big splash at the Electronic Entertainment Expo in Los Angeles with its announcement of more than 50 games for its Xbox One gaming console. Among the games unveiled by the company were 18 designed to run exclusively on Xbox, including Forza Horizon 4, Halo Infinite, Gears 5, Session, Below and Ashen.

Microsoft sent tremors through the open source world last week, when it announced that it would acquire the popular developer platform GitHub for $7.5 billion in company stock. The acquisition is expected to close by the end of the calendar year. GitHub, one of the world's largest computer code repositories, is home to more than 28 million developers for collaboration and distribution of projects.

Fitbit and Google on Monday announced a new partnership on healthcare. Fitbit will develop consumer and enterprise health solutions that will use Google's new Cloud Healthcare application programming interface. Fitbit also will move to the Google Cloud Platform to innovate and advance its products and services. Fitbit will leverage Google Cloud's infrastructure and security features.

Vendors have a better shot at closing deals for large-scale B2B software purchases when they are upfront and honest about the quality of their products, a new study suggests. There is a bit of a trust gap between what is promised in negotiations for these deals and what actually is provided, indicates the poll of more than 650 technology vendors and buyers.

Best Buy will be the exclusive retailer for Amazon's next generation of Fire TV Edition smart TVs in the U.S. and Canada, under a new multiyear partnership. Best Buy will carry more than 10 4K and HD Fire TV Edition models starting this summer. The new smart TVs will feature the Fire TV experience built-in, allowing viewers to enjoy live TV programming as well as streaming content.

The U.S. government has modernized telecom and supporting IT twice within the last 20 years -- but not without controversy, delays and costly project management. A third modernization currently is under way, under the direction of the federal GSA. The potential value of contracts issued to vendors under the Enterprise Infrastructure Solutions program is $50 billion over 15 years.

If there ever were a time when perception Trumped reality, this would be it. So much of what we see these days that looks real just isn't. I can connect a lot of this back to Steve Jobs, who was the master at this in the tech world. However, I'm worried that too many people don't realize that there were several times Steve missed jail by the skin of his teeth, largely because he did amazing work under pressure.

SAP has agreed to acquire Callidus Software for about $2.4 billion to improve back-office to front-office links. The transaction is expected to close in Q2 2018, subject to shareholder and regulatory approval and other customary closing conditions. SAP will get Callidus Software's CallidusCloud, which offers a full suite of sales performance management and configure-price-quote solutions.

Partnerships may be playing the role usually reserved for M&A activity in the CRM world right now. Generally a company makes a purchase when it wants to capture the benefits of another business' R&D or established market base. However, at the moment it appears that the desirable targets are too big to swallow, and the result is more partnering between the big guys and the really big guys.

IBM and Maersk have announced a joint venture to create a platform based on Hyperledger Fabric 1.0, with the goal of creating huge efficiencies in the global supply chain. The goal is to use blockchain tech provide a more efficient method of standardizing shipping logistics. The partnership "has the potential to remake the shipping sector landscape," said Brian Behlendorf of The Linux Foundation.

The rumor that Amazon has set its sights on disrupting the pharmaceutical industry has gained greater currency recently, just months after the company set the grocery business on fire with its acquisition of Whole Foods, and in the midst of its widely publicized search for a second U.S. headquarters location. Amazon reportedly has taken major steps toward becoming a drug distributor and seller.

Apple and General Electric on Wednesday announced a new software development kit for iOS that enables developers to create applications for Predix, an Internet of Things platform made by GE. Applications developed with the new SDK could give industrial operators more insight and visibility into the performance of their equipment and operations on an iPhone or iPad.

Accenture Interactive and SAP Hybris have partnered to create a new platform that will let users build and curate end-to-end contextual, personalized customer experiences -- from marketing, e-commerce and offline shopping to customer service and loyalty management. The joint platform will target B2C and B2B firms in retail, telecommunications and resources.

Brightpearl, which offers a cloud-based retail management system for mid-sized retailers and wholesalers, on Wednesday launched a new Enterprise Partner Program. The company aims to build out its partner ecosystem to deploy an end-to-end management service for omnichannel retailers as an alternative to traditional enterprise resource planning systems.

Apruve last week announced a strategic alliance with Matrix Payment Systems to create a turnkey solution to mitigate the risk of advancing a revolving line of credit to business customers. Under the agreement, the companies will help businesses streamline the extension of credit with less financial risk and fewer back office overhead expenses. Both companies have dozens of customers.

Microsoft and Amazon this week announced a deal that will let their voice-controlled digital assistants, Cortana and Alexa, engage in cross-platform communications. Microsoft customers will be able to access Alexa voice commands by saying "Cortana, open Alexa" on any device that supports Cortana, which is available on millions of desktops, laptops, tablets and other devices.

Apple and Accenture on Tuesday announced a new partnership to develop iOS tools and services to help enterprises connect with their customers through iPads and iPhones. Accenture will create a dedicated iOS practice within Accenture Digital Studios, staffed by a range of visual and experience designers, programmers, data scientists and architects, as well as hardware and software designers.

Amazon kicked off the completion of its acquisition of Whole Foods Market with steep price cuts on some products. Among those now available at lower prices are Whole Trade bananas, organic avocados, organic large brown eggs, responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85 percent lean ground beef, and organic Gala and Fuji apples.

Amazon's plan to buy Whole Foods Market has raised many new questions. If the company is successful in making the acquisition, and then successful in operating the business, it could transform the entire grocery industry. If we pull the camera back, we can see how success on the grocery side could foreshadow Amazon's success in many other parts of the retail environment.

Sage's Tuesday announcement of its agreement to buy Intacct prompts a multilayered look at the evolution of the cloud ERP space. Both companies are partners with Salesforce and have products based on the Salesforce platform. Each is a member of the AppExchange, and both are situated in the broad cloud ERP space, which has been receiving a lot of attention lately as the market seems to be moving en masse, albeit glacially, to the cloud.

Digital River has expanded its ties with Adobe Experience Manager to offer an end-to-end cloud commerce solution targeting the high-tech industry. The new solution, which is based on a 2015 agreement to integrate Digital River's cloud-based Global Commerce Platform with Adobe Experience Manager, offers brands a fresh approach for bolstering their direct channel strategy and competitive position.

Verizon last week completed its US$4.5 billion acquisition of Yahoo's operating business assets, merging it with its existing AOL business to create Oath. The new subsidiary encompasses more than 50 media and technology brands -- including HuffPost; Yahoo Sports, Finance and Mail; AOL.com; Makers; Tumblr; TechCrunch; Flickr; and Build Studios.

Amazon has inked a deal to acquire Whole Foods Market for close to $14 billion in cash. The agreement includes assumption of Whole Foods' net debt. Whole Foods will run as a wholly independent subsidiary of Amazon. It will continue to operate stores under its own brand and source products from vendors and partners. Cofounder John Mackey will continue in his role as Whole Foods' CEO.

Visa this week announced the Visa Ready Program for Business Solutions, a strategic framework to help ensure that tech companies integrating with Visa's B2B payment services and data solutions meet the company's standards and are market ready. The program lets Visa's tech partners quickly integrate and approve various Visa B2B payments solutions, including enhanced data, virtual card integration, payables automation, and payment controls.