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Shifting Shopping Trends Push Retailers to Rethink Marketing
February 25, 2021
Shopping trends are expanding as the pandemic's effect on e-commerce continues, forcing retailers to adapt their marketing strategies to meet new consumer expectations and demands, according to a new report. Consumer adoption of digital shopping is driving increased use of user-generated content, new private labels, and access to product sampling.
New Customer Experience Needs and Commerce Trends for 2021
February 24, 2021
Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain priorities for many shoppers. Merchants who demonstrate that they are able to quickly get products to consumers, resolve issues with customer service, and provide fast delivery and returns will be the ones that thrive.
Contactless Goes Far Beyond Payments: It's For Everything
February 23, 2021
Retailers are finding new ways to retool their customer experiences to conform with the new contactless "everything" supply chain; and artificial intelligence and computer vision technologies are lending a notable hand. Out are the bulky metal lockers where customers had to open doors that many other people have come in contact with to retrieve their items staged from online purchases.
Fake Review Schemes Conning Online Shoppers
February 18, 2021
Online shoppers beware: a fast-selling marketplace of fake reviews is trying to lure you into buying products on major digital store sites and social media outlets. This latest review scam involves an under-wrap false review network operating among Amazon sellers. Trading in phony reviews may or not be legal, but such practices are clearly unethical and will have repercussions if discovered, warns Amazon.
How to Build an SEO Strategy for 2021
February 12, 2021
The E-Commerce Times discussed with Steve Wiideman, president and CEO of Wiideman Consulting Group, the essentials of how to build an SEO strategy for 2021. Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton and the SEO Tools and Analytics course at University of California San Diego.
Standing Out From the Crowd: Investor Selection Criteria in 2021
February 10, 2021
When the COVID-19 pandemic hit, many investors began to hold their funds back and we're waiting to see how things unfold. But at the same time, crisis often precedes opportunity -- and while M&A activity was down overall last year, when you look at the data more closely you will see a flurry of activity in one sector: e-commerce.
E-Tailers Squandering a Fortune in 'NUMO' False Declines
February 9, 2021
Is your list of new business customers falling short due to issues with their rejected credit approvals? New User Missed Opportunity or "NUMO" is a growing problem for e-commerce vendors. It is caused by false payment declines based on a lack of access to current consumer data by the rating agencies. But you can fix this problem.
The Unforeseen Consequences of Amazon's Boardroom Switch
February 8, 2021
Jeff Bezos last week announced he will be stepping down from his role of CEO Amazon. Bezos is following Microsoft's lead and putting his cloud executive Andy Jassy in charge of the company. Given that Microsoft was exceedingly successful with putting Satya Nadella in the same role, it would seem that this would be a slam-dunk success. But the issue is that Amazon is not Microsoft.
B2B Payments Industry Trends to Watch in 2021
February 5, 2021
At the start of 2020, it's doubtful that anyone would have guessed how much the pandemic would change almost everything. With that mindset, it almost seems ironic to make predictions. Still, some clear trends in B2B payments have emerged from the events of the past year that are likely to unfold over the next twelve months. Here are some payment automation trends to watch for this year.
A New Era of Leadership on the Horizon at Amazon
February 3, 2021
Amazon gets a new chief executive this summer. Jeff Bezos plans to step down from that role and transition into a new job -- executive chair of Amazon. The chief of Amazon's cloud computing division, Andy Jassy, will become Amazon's new chief executive. Jassy served in that post in a temporary capacity along with another Amazon executive in recent years. The change will be effective in the third quarter, which starts in July.
Aussies Play Bing Card in Dispute With Google
February 2, 2021
Microsoft is set to step in with its Bing search engine should Google make good on its promise to cut service to Australia in response to a proposed law to make tech firms pay for news content produced by the country's media companies. Australia's Prime Minister Scott Morrison said he has spoken to Microsoft CEO Satya Nadella, who is confident Bing could meet the needs of Australians should Google exit.
How to Deploy an Effective Mobile CX Strategy for E-Commerce
January 28, 2021
As the pandemic continues to keep shoppers out of brick-and-mortar stores, new shopping behaviors continue to include smartphones to nudge products into consumers' digital shopping carts. CRM Buyer discussed with Dennis Reno, SVP and head of customer experience at Cyara, how mobile CX is influencing e-commerce, and how these changes can help to improve the customer's overall experience.
Algolia Acquires MorphL to Advance Marketing Prowess
January 26, 2021
Search-as-a-service company Algolia on Monday announced its acquisition of Google DNI-funded machine learning startup MorphL to fuel Algolia's new artificial intelligence offering. The company hopes the new service will eliminate barriers to AI implementation and help businesses drive website conversion and personalization.
Google Touts Alternative to Crumbling Third-Party Cookies
January 26, 2021
Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. "FLoC" will be available for public testing with the March release of Chrome.
The New Era of Cashless, Invisible Payments
January 21, 2021
While it was already underway prior to the pandemic, the worldwide shift to digital payments has been accelerated by the crisis. This new cashless concept and the related back-end changes by banks to adopt real-time payments are becoming increasingly popular; and have set into motion the potential for a ripple effect throughout the e-commerce ecosystem.
Conversational Platform Trends for 2021
January 19, 2021
Live chat and conversational platform technologies have made significant advancements in recent years. Thanks to AI and machine learning, these implementations have gone beyond just being a customer support tool, to a crucial component of an e-commerce revenue engine. Here's what retailers need to know to get maximum conversions and satisfied customers from live chat tools in 2021 and beyond.
Search Milestone Gives DuckDuckGo Something to Quack About
January 19, 2021
DuckDuckGo reached a significant milestone last week when it racked up more than 100 million searches in a single day. While still a paltry number compared to the more than five billion daily searches performed by Google, the milestone is a major one for the search engine that doesn't store any of its users' personal information, archive their search histories, or track their search activity.
Coffee Sales 2.0
January 18, 2021
Coffee is one of the most widely consumed beverages in the U.S. and worldwide. As the market grows -- and becomes more competitive -- coffee companies are coming up with more creative ways to get their products to online consumers. The E-Commerce Times recently spoke with coffee and e-commerce experts to get their views on what's involved in successful online coffee sales.
Pet Products and Services Market Takes a Fancy to E-Commerce
January 11, 2021
As pet owners increasingly opt to shop from home, pet-related companies are stepping up their game to grab a share of industry expenditures forecasted for 2020 to reach approximately $99 billion in the U.S. The E-Commerce Times spoke with various experts in the field of online pet product sales and services to get their take on trends in this market.
Acquiring and Retaining Customers in an Era Without Brand Loyalty
January 7, 2021
E-commerce is now at an all-time high, with global sales figures projected to reach $4.1 trillion in 2020, almost doubling since 2015. While the spectrum of global customers has broadened, so has the scope of competition. As the need for customer support grows, there is a golden opportunity for brands to capitalize on the changes fueled by the pandemic and emerge from the crisis with a newfound customer base.
Package Theft Jumps 7 Percent in 2020
January 6, 2021
Porch pirates were busier than ever in 2020, according to an annual survey by market research firm C+R Research. Forty-three percent of Americans said they had a package stolen in 2020, a seven point increase over 2019, when 36 percent revealed they'd been theft victims. The report also revealed that 47 percent of those surveyed filed police reports about their theft.
Winning on eBay the Perfect Part for These Young Entrepreneurs
January 5, 2021
An intense knack for technology throughout middle school and high school where he repaired classmates' phones and gaming devices set the stage for entrepreneurial success for Adam Zinker, founder and CEO of The Perfect Part. That passion -- and a family loan of $4,000 seed money -- drove his technology logistics company over the last nine years to become the sixth-largest eBay company in North America.
New FAA Rules Clear Delivery Drones for Takeoff
December 30, 2020
Final rules governing unmanned aircraft, commonly known as drones, have been released by the Federal Aviation Administration. The move is expected to open the door for delivery of consumer packages by air. The rules establish minimum standards for safety so drones can fly over populated areas and at night under certain conditions.
Walmart Tackles Return Issues With New Home Pickup Service
December 22, 2020
Walmart has raised the bar for service by an online retailer with its announcement of free home pickup of customer returns. Called "Carrier Pickup by Fedex," the program allows items bought at Walmart's online store to be returned with a minimum of hassle by scheduling a home pickup from the store and printing a return label for the item.
E-Commerce Working Beautifully for the Cosmetics Industry
December 17, 2020
Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile and creative enough to take advantage. The E-Commerce Times spoke with experts in cosmetic sales about trends in this dynamic and evolving industry.
Clickwrap Technology Brings Speed, Efficiency to Digital Transactions
December 11, 2020
Clickwrap transaction platforms, which serve to replace electronic signatures, are emerging as a valuable tool to help businesses navigate the increased volume of online transactions. Instead of signing, users click to check a box, or click on a button with a label such as 'I Agree' or 'Accept'. That action authorizes the included consent language.
'Scalper' Bots Hoarding Hottest Products from Consumers
December 9, 2020
During any holiday season, consumers have a tough time wrestling with each other for best-selling products, but now times have become even tougher, thanks to the proliferation of online "scalper" bots. These robot shoppers, unleashed by cybercriminals, emulate the activity of ticket scalpers in the real world.
The Rise of Mobile Shopping Apps
December 5, 2020
Mobile shopping apps have in the midst of the pandemic become central to online retail operations, and they're clearly here to stay. The E-Commerce Times spoke with m-commerce specialists to find out what's behind the rapid growth of consumers shopping on mobile devices, what mobile shoppers require from shopping apps, and how retailers can provide a better experience for their customers who shop on mobile devices.
Facebook's Digital Currency Renamed Diem
December 2, 2020
Libra, the digital currency announced by Facebook last year, is getting a new name. Libra will now be Diem. The new name will reenforce the currency project's independence, according to a statement released by the Libra Association, which is also changing its name. From now on it will be the Diem Association.
'Tis the Season for Online Counterfeits
November 25, 2020
It should be prime time for shopping, but the pandemic has forced many consumers to tighten their purse strings. To help consumers -- and give e-tailers a heads up about better security -- the E-Commerce Times discussed holiday shopping issues with a panel of cybersecurity experts. They offered advice on how consumers can avoid buying counterfeit products; and analyses of how fake goods affect the broader retail market.
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