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The 4 Best Ways to Get Customers to Pay Attention
November 14, 2018
I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top.
Black Friday Deal Sprawl Grows
November 13, 2018
Although retailers are slating some outstanding deals for Black Friday, the shine of the once-feverish shopping day has diminished, as product discounts have started to appear earlier and earlier in the holiday season. Discounts formerly found exclusively on Black Friday -- and on its online equivalent, Cyber Monday -- gradually have migrated to earlier in the fall.
6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
November 8, 2018
The holiday shopping season is kicking off! It is only a matter of time before carols and bright lights greet us in malls and shopping centers. One popular item on many of this year's wish lists is the Velvet Lip Kit. To fulfill this particular wish, givers can skip the crowds and the checkout lines. They can skip the retail stores all together, at least for this one item, by ordering it through Kylie Jenner's direct-to-consumer online channel.
Cryptohackers Breach StatCounter to Steal Bitcoins
November 8, 2018
Hackers planted malware on StatCounter to steal bitcoin revenue from Gate.io account holders, according to Eset researcher Matthieu Faou, who discovered the breach. The malicious code was added to StatCounter's site-tracking script last weekend, he reported. The malicious code hijacks any bitcoin transactions made through the Web interface of the Gate.io cryptocurrency exchange.
Above the Funnel No More
November 7, 2018
The conventional sales funnel exceeded its usefulness a long time ago, roughly when the Internet gave us the ability to gather information about vendors, products and services. Without the necessity of contacting a salesperson, individuals and businesses could eliminate the middleman in the information exchange. The result was sales cycle compression and more emphasis on getting a good deal.
The Resurrection of SoLoMo for Today's Brick-and-Click Shoppers
November 2, 2018
In the last decade or so, the inability or unwillingness to adapt has caused many businesses to succumb to a newer, more innovative company, or one that has re-thought how to do business in the digital age. For example, people who can remember browsing the aisles of Borders likely understand the irony of one of Amazon's first moves into the brick-and-mortar realm: book stores.
How E-Commerce SMBs Can Step Up Sales Engagement
November 1, 2018
"Sales engagement" is not a new concept, but the premise around its application has matured over the last few years. So, what is it? If you want the TL;DR version, it's the process of engaging with new sales opportunities quickly and persistently, with a cadence designed to connect, using multiple channels such as telephone, email, SMS and social media.
Dialing Up CRM: Harnessing the Power of Voice
October 30, 2018
Until fairly recently, industry pundits had all but written off voice as a customer engagement channel. Considering there were more than 100 billion inbound calls via mobile devices alone in 2018, the past year has proven them wrong. There has been an incredible resurgence of voice as the new UI of choice, and it remains the chief channel for complex customer inquiries and interactions.
How Vulnerable Is Your E-Business to Employee-Assisted Fraud?
October 30, 2018
We made it. The holiday shopping season is here once again! This is a great opportunity for you as an e-commerce retailer. If you're like many other merchants out there, the run-up to Christmas is one of the most profitable, and busiest, times of the year. You may need some extra help to handle the surge in traffic and maximize your return. That means hiring seasonal employees.
Resellers, It's Not Too Late - Here's How to Get a New Marketplace Up and Running for the Holidays
October 26, 2018
With the holidays approaching, many resellers may think it's too late to set up or expand their marketplaces to take advantage of the holiday rush. That is not the case. If you leverage the right technology, you can accelerate the process of setting up your marketplace from weeks to hours, and never have to hold any inventory. For social influencers, e-commerce success can have an amplified effect.
The 4-Step Method for Developing Strong Product Content
October 25, 2018
Many brick-and-mortar shops have been expanding their business to the online realm. It's no wonder why, considering global retail e-commerce sales are expected to reach $4.5 trillion by 2021. However, brands making the move first need to consider the differences between brick-and-mortar and e-commerce, and implement SMEA: set up, manage, enrich and audit.
Oracle OpenWorld: Margin Lab
October 24, 2018
Markets grow at the margins. This bit of sage advice was given to me at the start of my analyst career, and it has kept me in good nick for nearly two decades. Of course the focus has drifted over time but that's the point: The CRM market has evolved, and the job of an analyst is to make sense of the evolution. Oracle OpenWorld 2018 held in San Francisco this week is a laboratory for the margin.
7 Priceless E-Commerce Tips for Small Businesses
October 24, 2018
From big companies to small-town mom-and-pop shops to "mompreneurs" working from home, e-commerce is the key to keeping revenue streams flowing and businesses afloat. In fact, e-commerce is really the only way for you to ensure your business' longevity these days, especially if you are a small retailer. Why? Because your customers don't always live in your neighborhood.
6 Tactics to Bring Out the Superpowers in Retail SMBs
October 23, 2018
There could be as much as a 22 percent increase in holiday sales this season. The 2018 U.S. retail e-commerce season will reach $123.4 billion, up from $106.14 billion in 2017, according to Statista's estimates. If you are a small business retailer, these numbers no doubt will bring a twinkle to your eye. However, to get your share, you will need to step up your game.
Harnessing Video for Customer Advocacy
October 22, 2018
Video has risen in recent years to the forefront of any marketing campaign, recognized as the optimum medium to elevate brand awareness and share a company's latest product buzz with an increasingly diverse and sophisticated audience. It's so easy to work with; platforms are readily available, simple to learn, and hyper affordable. High-quality results can be achieved on a budget.
Black Friday/Cyber Monday Is Coming - and It's Only the Beginning
October 19, 2018
Are you a retailer trying to get ready for the 2018 holiday season? Well, I'm afraid I can't help you. Just kidding. Sort of. I could just sit here and share yet another checklist to remind you of all the standard e-commerce table stakes you need to master. However, what I really want to do is help you get ready for Cyber Monday 2019 -- and beyond.
Where Online Shopping Search Has Gone Wrong
October 17, 2018
While online shopping has exploded over the last decade and innovation around e-commerce has skyrocketed, there has been very little development around quality improvements in product search, navigation or discovery, notwithstanding the success of generic and open source search solutions, such as Elastic. That is ironic, as great search can make all the difference for an etailer's bottom line. Here's the problem: Define exactly what "great search" is.
Top 3 E-Commerce Trends That Will Drive Sales in 2019
October 16, 2018
When it comes to e-commerce, it seems like one day you are in and the next you are out. With online shopping now more accessible than ever, customers steadily are becoming harder to please, and they are considering it a given that their rising expectations be met every time. Just having an online version of a physical store isn't enough anymore, as consumers don't want to grab and go.
How to Avoid 10 Mobile E-Commerce Conversion Killers
October 15, 2018
Just five years ago, mobile e-commerce was a minor part of the e-commerce landscape. Today, most online searches are carried out from mobile devices, and 40 percent of all e-commerce is carried out from smartphones. This has forever changed the e-commerce industry. The smartphone is the most important lead channel. Smartphones are an extended part of our brains and social life.
4 Ways SMBs Can Compete With Amazon on Cyber Monday
October 12, 2018
E-commerce companies compete with Amazon for shoppers year-round, but especially around the holidays when Q4 earnings are made. More than 75 percent of U.S. consumers shop on Amazon despite endless e-commerce options. Amazon commands more than 49.1 percent of all online sales and has more than 300 million active consumer accounts, making it a competitor that can't be ignored.
5 Tech Advances That Can Deepen Customer Engagement
October 11, 2018
Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment. It should be no surprise that customers prefer companies that treat them as valued individuals.
The Fine Art of Winning Over Gen Z Consumers
October 9, 2018
From generation to generation, retail has evolved into a global business. Gone are the days of the local corner store. Today's consumers have access to products from across the world with a simple click of a button. Even brick-and-mortar stores are adapting to e-commerce as retailers find innovative ways to incorporate online orders into the storefront to accommodate their shoppers' expectations.
How to Position Your Brand for Holiday Success on Amazon
October 8, 2018
The holiday season presents a significant opportunity for sellers to capture unprecedented sales on Amazon. Cyber Week alone, the seven-day period beginning the Tuesday prior to Thanksgiving and running through Cyber Monday, is expected to account for 40 percent of all e-commerce sales during the holidays. The bulk of those holiday sales are likely to occur in one place: Amazon.com.
How I Grew My E-Commerce Business From 0-$100K in Less Than 4 Months
October 5, 2018
Over the past 10 years, I've been a part of at least that many startups. The tools of the trade have changed rapidly, but the core elements of successful entrepreneurship remain relatively unchanged. When I first started out, "social media marketing" was a brand new concept. Now entrepreneurs have a slew of tools to amplify their brand and grow their e-commerce revenue.
6 Surefire Ways Etailers Can Boost Customer Loyalty
October 4, 2018
Given today's data and technological advancements, coupled with an abundance of choices for consumers, the importance of loyalty has never been greater. The marketing landscape has shifted as power has moved from sellers to buyers, and businesses have realized a heightened need for customer loyalty. Market fragmentation has dramatically increased competition, magnifying the need for loyalty.
Software Security Best Practices Are Changing, Finds New Report
October 2, 2018
Independent software vendors, along with Internet of Things and cloud vendors, are involved in a market transformation that is making them look more alike. The similarities are evident in the way they approach software security initiatives, according to a report from Synopsys. Synopsys has released its ninth annual Building Security in Maturity Model, or BSIMM9.
The Best of Both Worlds: Converging Online and Offline Shopping
September 27, 2018
Online and offline shopping businesses have to work together to improve customer engagement and retention. Although some brick-and-mortar stores are suffering revenue loss to online retailers, there is still an important space for them in the shopping experience. By joining forces, brick-and-mortar and online stores can meet the emerging needs of today's customers.
The New Brick-and-Mortar: Shopping's Blended Future
September 26, 2018
With the advent of digital technologies and the radical growth of online shopping, it might seem that brick-and-mortar stores are on the way out, but that's not so. Physical stores are likely to remain far into the foreseeable future. However, the nature of those stores will be fundamentally transformed. Only those that become capable omnichannel retailers are likely to survive.
The Crypto-Criminal Bar Brawl
September 25, 2018
As if e-commerce companies didn't have enough problems with transacting securely and defending against things like fraud, another avalanche of security problems -- like cryptojacking, the act of illegally mining cryptocurrency on your end servers -- has begun. We've also seen a rise in digital credit card skimming attacks against popular e-commerce software such as Magento.
Poor Website Designs Could Trigger Legal Actions
September 21, 2018
Internet marketing has become so popular that e-commerce retail sales in the United States are on pace to double between 2009 and 2018. The transaction value of e-commerce service industry contracts reached $600 billion in 2016. Despite the rush to digital commerce, the rules for business transactions are still the same, whether they are concluded on paper or electronically.
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salesforce commerce cloud
How do you feel about Black Friday/Cyber Monday this year?
I'm excited to find great deals and plan to do some serious shopping on BFCM.
I'll watch for BFCM sales, but I intend to drastically curb my spending this year.
BFCM has become a season -- I no longer feel driven to look for bargains on those specific days.
I plan to have most of my holiday shopping done *before* BFCM.
I detest the holiday sales hype and will avoid shopping on BFCM.
salesforce commerce cloud
salesforce commerce cloud