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Omnichannel Retail: Big Data Is Nice, Fast Data Is Necessary
May 18, 2019
Any retailer that wants to be competitive knows it must offer a seamless omnichannel experience to its customers. However, many retailers aren't aware that the key to powering that customer experience is IT system performance. Why? Omnichannel retailers must process, analyze and use huge amounts of data for a multitude of equally important functions.
Walmart Enters High-Stakes Next-Day Delivery Game
May 15, 2019
Walmart has announced free one-day delivery for 220,000 of its most-frequently purchased items. The service will be available first in Phoenix and Las Vegas, because "these locations are major metro markets served by our fulfillment center in Southern California ... where we expect strong customer adoption of our NextDay delivery offering," a Walmart spokesperson said.
Online Shopping Gets Real: The Rise of Interactive Product Visualization
May 13, 2019
The shopper's desire to touch, feel, see and hear is what interactive product visualization is all about. In a world dominated by digital interfaces, interactive product visualization gives consumers the opportunity to experience, see, and understand products before buying them. Interactive product visualization brings products closer to the people interested in purchasing them.
Amazon Touts Small Biz Success on Its Platform
May 8, 2019
Third-party gross physical merchandise sales on Amazon, made primarily by SMBs, accounted for more than half the units sold in the company's stores and totaled more than $160 billion in 2018, according to Amazon's 2019 SMB Impact Report. SMBs selling on Amazon created about 1.6 million jobs worldwide, up from 900,000 in 2017. Amazon gave startups more than $500 million in AWS credits in 2018.
Einstein Analytics for Financial Services
May 7, 2019
It's not that Salesforce has introduced more artificial intelligence apps for its Einstein analytics tool set -- this time for financial services -- that's important. It's that the clear trend now emerging is that you can't really have an industry market solution-set without analytics tuned to the vertical. There are at least two ways to do analytics.
4 Advanced Ways Brands Use Data to Increase Online Sales
May 6, 2019
Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points. They have a constant stream of visitors to help them optimize every image, ad and product description.
Small Biz Reaps Major Benefits With Oracle Autonomous Database
May 4, 2019
Drop Tank is a small company in footprint -- it started with only 22 people -- but it has an outsized mission: to provide loyalty and discount programs to thousands of gasoline retailers. It has been decades since gas stations offered incentives to purchase their products. Last time, in the 1960s, retailers routinely would offer silverware, glassware and china with fill-ups.
The Critical Role of Artificial Intelligence in Payments Tech
May 2, 2019
Long an obsession of science fiction writers, "artificial intelligence" in the modern era of fast-paced technological innovation is a term that is as ubiquitous as it is nebulous. For the payments technology industry, however, the term describes advanced analytical technology that has an outsized potential to improve the payments ecosystem for banks, payments processors, merchants and consumers.
Facebook's Ad Library API Draws Fire
May 1, 2019
Facebook has come under fire for its Ad Library API, which lets users perform customized keyword searches of all active and inactive ads related to politics or issues of national importance stored there. Released in beta last summer, the archive became available to everyone in March, following pressure from Mozilla ahead of the EU's upcoming parliamentary elections.
How to Succeed With Micro-Influencer Marketing
April 30, 2019
Influencer marketing continues to build steam, and more companies, large and small are getting involved. As powerful and as helpful as influencers can be, it's important to realize that not every influencer is right for every company. Selection of the right influencers to work with your company and your brand is an important key to success. Let's face it -- people don't trust companies.
5 Ways to Personalize B2B E-Commerce
April 29, 2019
For B2B sellers, keeping pace with customer expectations is anything but easy. Accustomed to the simplicity and convenience that has become common across B2C transactions, buyers expect more from B2B sellers than ever before. Make the most of a growing B2B e-commerce market by considering the unique needs and preferences of each customer. Avoid funneling customers into a complicated buyer journey.
How a Route Planner Can Streamline E-Commerce Operations
April 27, 2019
With jam-packed delivery schedules, driver shortages, and impatient millennials who refuse to wait three days for their goods, it's clear that running an e-commerce company is not an easy walk in the park. It seems the "Amazon effect" is only growing stronger and stronger. Retail e-commerce sales are projected to surpass $735 billion in 2023. With this growth, naturally, come several challenges.
What Social Can Learn From CRM
April 25, 2019
There's been a chorus of calls from all corners for social media regulation -- from pundits like me to the halls of Congress and even from Facebook CEO Mark Zuckerberg himself. The social media community seems tied up in knots over what to do about the abuse happening within their communities, but if you look elsewhere you might see signs of solutions that could solve some fundamental problems.
How Customer Expectations Contribute to Fraud and Losses
April 25, 2019
Contemporary online retail enables faster, smoother and more profitable interactions between consumers and merchants. Individuals can shop and make purchases at any time, from any location, with the help of the devices resting in their pockets. Plus, with innovations like same-day shipping, IoT-connected devices, and much more, it's never been easier to be a consumer.
FAA Greenlights Wing Aviation Drone Deliveries
April 25, 2019
The Federal Aviation Administration has given its first air drone delivery certification in the United States to Alphabet's Wing Aviation, paving the way for the service to begin commercial package delivery in Blacksburg, Virginia. "This is an important step forward for the safe testing and integration of drones into our economy," said U.S. Department of Transportation Secretary Elaine Chao.
E-Commerce Branding in the Time of Amazon
April 23, 2019
I recently made two major additions to my life -- a second dog and a lake house. On weekends, I need to transport all my stuff and my two dogs to the lake, so I decided to upgrade my SUV to a larger model with an additional row of seats and more cargo space. When I began looking around at available models, I was stunned. The amount of competition in the SUV marketplace is astounding.
How to Get Smarter About Influencer Marketing
April 22, 2019
Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennials have been abandoning traditional media channels and instead becoming increasingly invested in social media. However, marketers may find that PPC ads may not reach the desired performance levels.
How SMBs Can Trade Stressful One-by-One Shipping for Streamlined Operations
April 18, 2019
E-commerce continues to grow at an unprecedented pace. Total retail sales, excluding the sale of items not normally bought online -- like fuel, automobiles, and food at restaurants -- hit $3.628 trillion last year, up 3.9 percent year over year from $3.490 trillion. E-commerce accounted for a 14.3 percent share of that total, and 51.9 percent of all retail growth. That is substantial.
Disruption Plus
April 17, 2019
There's a chicken-and-egg issue with digital disruption. Making decisions based on numbers instead of gut instinct is recognized to be a superior approach in many situations, but before you can get to decision making, people have to be able to use things like AI and ML. Humans are not naturals when it comes to numbers; thinking back to high school algebra is all it takes to convince most of us.
Managing Sales Tax Complexities in Merchandise Returns
April 17, 2019
As the world has become increasingly digital, the retail industry has gone through tremendous transformation. To survive in the competitive landscape and keep up with evolving customer preferences, merchants have had to adapt and learn how to deliver the seamless omnichannel experience that shoppers expect. Delivering that efficiency and convenience comes with challenging operational intricacies.
The Rise of Headless Commerce
April 15, 2019
"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? "In its most basic terms, 'headless commerce' refers to the decoupling of a website's presentation layer -- the front end -- from its commerce and business logic/function layer -- the back end," said Meghan Stabler, vice president of product marketing at BigCommerce.
Back to the Old School With Zoho
April 13, 2019
Customer relationship management keeps expanding, and some people might wonder why we never seem to get all the way to some mythical goal of perfection. One of the chief reasons is that the goal posts are moving away from us and always will be. This isn't some plot by the software companies to drive demand. From what I've seen, most companies simply try to keep up with demand with increasingly diverse products that meet real market needs.
SEO: How Important Is It to Make the First Page?
April 12, 2019
In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough, they wanted to see more.
Google Presents a Cornucopia of Cloud Goodies
April 11, 2019
Google announced a host of new services, features and partners at Google Cloud Next '19 Day 2 in San Francisco. The new unveilings followed its announcement of Anthos, an open source platform powered by Kubernetes, on Day 1. Anthos is "a single platform for developers and operations; it is for on-premise and multicloud installations," said Google SVP Urs Hölzle.
What Sellers Are Missing From CRM
April 11, 2019
As the B2B buyer continues to evolve, B2B sellers have more solutions than ever in their technology stacks. From CRM, sales content and asset management, to sales enablement, LMS and more, these technologies have been adopted in order to stay ahead of the changing behavior of prospects. The adopter of these solutions hopes to drive individual sales while increasing the team's productivity.
Alphabet's Wing Delivery Service Takes Flight in Australia
April 10, 2019
Alphabet's Project Wing on Monday launched a commercial air delivery service in North Canberra, Australia, providing customers with fresh food, hot coffee and over-the-counter medications from seven local businesses. Shoppers can use Wing's mobile app to place orders and receive deliveries within 30 minutes. The launch follows an 18-month test period in the area.
Social Media's Next Act
April 9, 2019
A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper forecasting that social networking and analytics would be tightly interwoven into the fabric of the vendor-customer relationship.
10 Steps to Create a Seamless Omnichannel Business
April 9, 2019
During the last year, longstanding brick-and-mortar retailer chains such as Toys "R" Us, Payless, and Diesel USA have filed for bankruptcy. Failures like these happen despite the fact that U.S. consumer spending currently is high, and the unemployment rate is low. Why is that? We cannot address this topic without first taking a good look at Amazon and the massive power it represents.
The Power of Influencer Marketing
April 5, 2019
Influencer marketing uses the popularity of people who have many followers and a wide reach to sway opinions. It's very much a strategy for the social media age. "Influencer marketing is one of the fastest-growing marketing channels today," said digital strategist Shane Barker. "It involves leveraging social media influencers or key leaders to get more people to trust your brand."
Stocks and Flows, in Brexit and CRM
April 4, 2019
In one way or another, CRM is the heart of the digital disruption, or the modernization of business. CRM was the first front office system to help organize significant staff doing important but far from routinized things for the business. You could rely on back office apps to organize various aspects of production, but the front office was the Wild West before CRM.
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