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Building a Better Way to Measure Marketing Effectiveness
April 7, 2020
With the business world -- and the world at large, for that matter -- changing at what feels like a moment's notice, businesses and brands have never been required to be as limber as in this current moment. Marketing leaders want hard evidence and objective facts for decision making. It wasn't long ago that multi-touch attribution was the prized child of the hype cycle among marketers.
eBay Lends Hand to Bring SMB Merchants Online
April 3, 2020
eBay is waiving seller fees and providing other initiatives to help shuttered retailers move online, as the COVID-19 pandemic threatens to wipe out Main Street. The e-commerce giant on Thursday announced the launch of its Up & Running accelerator program, designed specifically to help the 70 percent of small businesses that lack any online presence to make the transition to e-commerce.
Coronavirus Threat Sparks Revolt at Amazon, Whole Foods, Instacart
April 2, 2020
Amazon has promised to check temperatures and provide surgical masks for workers at its fulfillment centers and Whole Foods grocery stores starting next week. Instacart workers have not received similar promises. The news came in the midst of brewing turmoil among employees. Some full-time and contract workers at Whole Foods, Amazon and Instacart walked out or called in sick on Monday and Tuesday.
Risk Assessment: Buttress Account Security and Foil Fraudsters
March 30, 2020
Under ordinary circumstances, the average consumer can order a latte on the way to the coffee shop, book a last-minute trip to the coast, and come home to find groceries delivered -- all with the click of a button. What makes these transactions so smooth and effortless? It starts with account creation. Consumers increasingly are willing to create accounts with sites they interact with regularly.
Report: E-Commerce Account Takeovers, Shipping Fraud on the Rise
March 25, 2020
E-commerce account takeovers increased 347 percent and shipping fraud jumped 391 percent from 2018 to 2019, a fraud and identity solutions company reported. Fraudsters are gaining access to accounts using credential stuffing, romance scams, social engineering, phishing or hacking. The three-digit rise in account takeovers is connected to the rash of data breaches over the last decade.
Marketing on Amazon 101
March 23, 2020
More than 20 million individuals visit Amazon every month, making the platform the top e-commerce website in the U.S. Today's consumers don't use Amazon solely to make purchases -- they use the marketplace to check prices, discover new products, and research items they might want to buy. Amazon continues to dominate the shopping journey, and a reported 66 percent of consumers turn to Amazon first.
How AI Can Improve Customer Retention
March 21, 2020
Customer attrition and churn are not new problems. Anyone who has spent time in the sales world has heard statistics around the cost of acquiring a new customer. It can be five to 25 times more expensive to acquire a new customer than to retain an existing one. Improving customer retention by just 5 percent can increase profits by 25-95 percent, depending on your industry and company size.
Facebook Pledges Funds for SMBs in Face of Shutdowns
March 19, 2020
Facebook has announced a $100M commitment of cash grants and ad credits to help as many as 30,000 eligible small businesses in 30 countries where the company operates. The program can help SMBs maintain their workforces, meet rent costs, connect with more customers, and cover operational costs. In addition, Facebook has earmarked $1 million in grants to local news organizations covering COVID-19.
4 Ways Intelligent CRM Can Help You Reach Tech-Savvy Millennials
March 18, 2020
Does your customer relationship management strategy have what it takes to reach Generation Y? It's estimated that by 2021, an additional $394 billion in revenue could be gained from artificial intelligence adoption in CRM activities in the U.S. As companies grow and technology evolves at a faster-than-ever pace, collecting, storing and providing data is becoming a bigger and bigger task.
Amazon Buckles Under Stress of Staple-Hoarding
March 17, 2020
Shopping hysteria in the wake of the COVID-19 pandemic is crippling Amazon's ability to fill online orders and meet timely delivery promises. The company plans to increase pay in the U.S., UK and Europe for employees engaged in fulfillment operations, as well as open 100,000 new full and part-time positions to meet the surge in demand. Amazon has been was running out of household staples.
Food and E-Commerce: A Healthy Outlook
March 16, 2020
Consumers were becoming increasingly comfortable with the idea of ordering food online, either for pick up or home delivery, even before the onset of the coronavirus pandemic. Now many more shoppers are turning to online grocery shopping. "People have been comfortable ordering food such as pizza for delivery for years," noted Commercetools Vice President of Americas Marketing Margaret Rea.
Why Retailers Need to Adopt Omnichannel Personalization
March 13, 2020
The sky starts to dump the first snow of the year. Looking down at your dress shoes, you make a mental note to order some sturdier winter boots. Later that day, you're comparing two boot brands on your laptop and get distracted -- no more online shopping at work. When you get home, you grab your tablet to continue browsing boots. Maybe you can find a recommendation on Twitter?
Reddit Challenges Twitter With Trending Takeover Ads
March 12, 2020
Reddit has launched Trending Takeover ads for its Search tab and Popular feed, on both mobile and desktop versions. One third of the more than 430 million monthly active users visiting Reddit view the Popular feed every day. The Trending Takeover ad unit is in the second slot of the Trending Today module on Reddit's Popular feed and in the Trending Today dropdown in Reddit's Search tab.
4 Sales Presentation Innovations That Keep Viewers on the Edge of Their Seats
March 11, 2020
People have been giving presentations for thousands of years, from Moses with his stone tablets to Elon Musk revealing his grand plans to colonize Mars. While the elements of a great pitchman generally have remained the same over the past 5,000 years -- conviction, charisma, credibility -- today's successful presenters do more than just get in front of an audience and talk.
VPN, Ad Blocker Provider Caught With Hand in the Data Jar
March 11, 2020
A number of VPN and ad-blocking apps owned by Sensor Tower, a popular analytics platform, have been collecting data from millions of people using the programs on their Android and iOS devices, according to a report. The software involved includes Free and Unlimited VPN, Luna VPN, Mobile Data, Adblock Focus for Android devices, and Adblock Focus and Luna VPN for iOS hardware.
Podcasting Around the Virus - and Beyond
March 10, 2020
Several conferences I was scheduled to attend have been canceled in the past week. All of the sponsors cited an abundance of caution in the face of the unknown consequences of coronavirus transmission and outright COVID-19 pneumonia. That's all to the good, but we need to get business done even in the face of the virus, because business has to propel itself forward or individual companies wither.
4 Ways to Optimize Your Brand's Amazon Advertising
March 10, 2020
Way back in 1995, Amazon made its first-ever customer sale. Within two short months, Amazon was selling $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, and more than 54 percent of all product searches occur on Amazon. In other words, Amazon has replaced Google as the No. 1 search engine for products.
COVID-19 and the End of Daily Life as We Know It
March 9, 2020
We apparently have no immunity to COVID-19, and a vaccine likely is around 18 months away. It takes a while to change human behavior, but if we go a full 18 months or more with people working from home and avoiding places like malls, big box stores, and other areas where people congregate -- like offices and events -- it will force a fundamental, permanent change in the way we work and interact.
E-Commerce Deliveries: How to Master the Last Mile
March 6, 2020
If you're an online retailer, congratulations are in order. Online holiday sales grew 18.8 percent in 2019 compared with 2018, according to Mastercard. Armed with new systems and processes -- as well as lessons from the past -- etailers were able to fulfill more orders than in previous years. E-commerce business leaders are already thinking ahead to the 2020 holiday season.
Study: Fake Reviews Take Heavy Toll on E-Commerce
March 5, 2020
Product vendors are facing a growing negative reaction from consumers concerned about product quality and fake or misleading product reviews posted online, according to new research. A large majority of consumers polled said they would flee a brand if the manufacturer sold them poor quality products, ran dishonest or misleading ads, or was associated with fake or fraudulent reviews.
Shop Safe Act Targets E-Commerce Counterfeiters
March 4, 2020
Members of the U.S. House of Representatives have introduced legislation that aims to protect online shoppers from purchasing counterfeit goods. The proposed Shop Safe Act would establish trademark liability for companies that sell counterfeits that pose a risk to consumer health and safety. It also would impose requirements online platforms to curb counterfeiting.
E-Commerce Payments Industry Trends to Watch in 2020
March 3, 2020
2019 was a milestone year for many in the payments industry, with contactless payments making up more than 50 percent of debit card transactions, and the good news doesn't end there. The consumer drive for seamless experiences is continuing to push the industry toward new innovations that will change the face of payments. So, what will 2020 hold for e-commerce and m-commerce?
4 Customer Service AI Applications That Work Today
March 2, 2020
The concept of AI improving emotional intelligence might sound like a paradox. A coded algorithm is not the most natural supplement to human empathy. Yet CX leaders understand that AI-powered technologies can transform the way businesses understand core audiences. Customer service agents benefit from real-time and historical sentiment analysis that takes the guesswork out of reading emotions.
Is Amazon OTT Advertising Right for Your Brand?
February 29, 2020
Perhaps you're a direct-to-consumer brand trying to build brand awareness and tell your story. Perhaps you're looking to increase branded search volume across search engines like Amazon, Google, Bing and others. Maybe your brand is focused on new customer acquisition in your sales funnel and you have dedicated marketing resources and asset creation.
How Social Selling Changed the Buyer's Journey
February 27, 2020
Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and the Internet of Things. The modern buyer does more research up front and online.
Facebook Bans Coronavirus Ad Scams
February 27, 2020
Facebook is clamping down on ads and misinformation relating to coronavirus. Criticism of social media platforms for spreading fear and confusion about coronavirus is rife. Still, Facebook's decision-making has raised a few eyebrows, as the coronavirus ad restrictions could be interpreted as limiting free speech in a way that is inconsistent with Facebook's general practices.
Amazon Goes Big With Automated Grocery Store
February 26, 2020
Amazon has opened its first large-scale fully automated Amazon Go grocery store. The 7,700 square foot store, located in Seattle, offers baked goods sourced locally, fresh seasonal produce, meat, seafood and ready-made meals, as well as beer, wine and spirits. There are no cashiers. To make purchases, shoppers need an Amazon account and the free Amazon Go app.
The Architectural Imperative for AI-Powered E-Commerce
February 25, 2020
We've been promised, repeatedly, that AI would revolutionize e-commerce. Think about it for a moment. Has it lived up to expectations for you? If not, the problem may lie not in the technology you've deployed on your site, but in the architecture and data that support it. The effectiveness of AI-powered features ultimately depends on a high level of discipline about data and architecture.
2020: The Year for Custom CX and Privacy
February 24, 2020
With the introduction of the CCPA this year and GDPR in 2018, the age of data privacy has begun, bringing the opportunity for businesses to harness it to gain competitive advantage. There are both challenges and opportunities for those that aim to deliver superior CX while adhering to data privacy regulations. Data privacy protection concerns are driving new regulations around the world.
3 Important Factors for Long-Term E-Commerce Success
February 20, 2020
You've heard all the reasons why businesses fail: lack of capital, poor product execution, or too much competition seem to be the most frequent excuses. Lately, it's become more common to hear about retail stores closing due to competition with online stores and marketplaces such as Amazon. However, what makes an e-commerce store successful in the long term?
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Which of these technologies has the pandemic caused you to increase using the most?
e-commerce
gaming
online news
social networking
streaming entertainment
texting
videoconferencing
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