Attention B2B Marketers: Access 30 Million IT Decision Makers with a Custom Lead Generation Program Click to Learn More!
Welcome Guest | Sign In
TechNewsWorld.com
Fake News: Amazon Wants a Key to Your House
October 30, 2017
I'm getting tired of headlines that present something you might want to do as something you'd have to be crazy to do. Last week was a case in point: Headline after headline shouted out that Amazon wanted to get a key to your house. The initial reaction was hell no -- but the reality is far more nuanced. You see, there are a lot of folks who live in places where their front entrance isn't secure.
New Search Tool Helps Firms Find the Best B2B Software Fit
October 27, 2017
Siftery on Thursday announced the launch of its new Product Alternatives search tool, which is designed to help companies find alternative B2B software products when replacements are needed. It allows users to search a database of more than 40,000 software options, Siftery said. Its AI technology not only helps find suitable alternative products, but also ranks the various options.
Amazon to Let Delivery Drivers Open Your Front Door
October 26, 2017
Amazon has announced a new service that will allow Prime members to receive in-home delivery of packages with the help of high-tech smart locks that allow drivers to open their front doors. Amazon Key will launch officially on Nov. 8 in 37 U.S. cities and surrounding communities, with additional locations to be added over time. The service will be available at no extra cost to Prime members.
AI Integrations Help Sort Out Sales Signals
October 25, 2017
Clari, which develops software focusing on the opportunity-to-close, or OTC, process, on Wednesday announced integrations with DocuSign, Clearslide and Xactly. Clari's artificial-intelligence-powered OTC platform already integrates Google and Microsoft email and calendar activity, which gives sales teams immediate knowledge of sales reps' and prospects' behavior.
E-Commerce Firms: Get Ready for New Privacy Laws
October 24, 2017
The Federal Trade Commission regulates privacy in the United States, and under the FTC rules, a website need not have a privacy policy at all. However, a website must comply with and not violate its policy if it has one. ifeLock learned that lesson the hard way when " target="_blank">the FTC sued it for failing to abide by its privacy policy. How do other countries' privacy laws apply to U.S. businesses?
7 Tips for Highly Effective Content Marketing
October 23, 2017
Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is the practice of sharing information your target audience will find helpful and valuable with the intention of creating a profitable customer relationship," said Ardath Albee, CEO of Marketing Interactions.
Fighting Off the Harvey Weinsteins of the World Through Technology
October 23, 2017
Harvey Weinstein just went from most powerful man in Hollywood to punching bag -- and while he deserved this, perhaps greater attention should go toward taking aggressive measures to prevent future Weinsteins -- and there will be future Weinsteins. We need to stop acting surprised when this stuff comes out and instead take stronger steps to prevent this kind of thing in the future.
Email Marketing Goes Hand-in-Glove With E-Commerce Shipping
October 20, 2017
ShippingEasy on Thursday launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an order is downloaded -- customized with a logo and specific coupon code if desired.
Accenture, SAP Plot One CX Platform for All
October 18, 2017
Accenture Interactive and SAP Hybris have partnered to create a new platform that will let users build and curate end-to-end contextual, personalized customer experiences -- from marketing, e-commerce and offline shopping to customer service and loyalty management. The joint platform will target B2C and B2B firms in retail, telecommunications and resources.
New Tools Offer Wholesale Distributors Fast Track to E-Commerce
October 18, 2017
Epicor this week released Epicor Commerce Connect, a cloud-based application designed to help wholesale distributors quickly deploy e-commerce sites that will automate many of the steps required to move product to their customers. The Commerce Connect software is now available for Epicor Eclipse, a cloud-based platform geared toward helping companies deploy rich B2B and B2C solutions.
Retailers Slowly Embracing In-Store Tech Tools
October 16, 2017
Most retailers don't have the in-store technology to view customer information across various touchpoints, suggests a new study from Kibo. Fifty-eight percent of retailers who participated in the study, released last Thursday, acknowledged they did not have that capability. The study was based on questions posed to 115 retail executives during the Future Stores 2017 conference.
AWS, Microsoft Offer New Open Source AI Framework
October 13, 2017
AWS and Microsoft have announced the availability of Gluon, an open source deep learning library for building AI neural networks. Gluon will make it easier for researchers to define machine learning models using a collection of prebuilt, optimized neural network components. It will enable software developers and enterprise users to manipulate machine learning models like any other data structures.
FTC Tightens Screws on Social Media Influencers
October 12, 2017
Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, but the implication is that the endorsements are voluntary.
Walmart Throws Down Gauntlet to Amazon
October 11, 2017
Walmart on Tuesday outlined plans to grow its critically important e-commerce business in the U.S. by 40 percent over the next fiscal year. The company intends to leverage a series of key acquisitions and its more than 4,600 brick-and-mortar locations to mount a direct challenge to Amazon for millennial customers. Walmart is the largest retail operation in the world and the leading U.S. challenger to Amazon.
LogicHub CPO Monica Jain: Focus on Results
October 11, 2017
"I was always interested in analyzing the data," said LogicHub Chief Product Officer Monica Jain. "I was introduced to a company that was a pioneer in the market, and that's where my career in security started. I fell in love with security because it's all about finding and analyzing the data, and about crunching the data. That's how I started with security. I've never left it since then."
3 Timely E-Commerce Shipping Tips
October 4, 2017
Shipping has become a key part of e-commerce success. Amazon has raised consumer expectations dramatically when it comes to shipping, and etailers have been scrambling to keep up. Because changes occur on a near-daily basis in the shipping world, here are some tips for getting ahead of the game. The faster you can get your goods out the door and into your customers' hands, the better.
Google Adds a Brick to Online Publishers' Paywalls
October 2, 2017
Google on Monday announced that it was dropping its decade-old policy of requiring media and news publishers to provide a limited amount of free content. The so-called "first click free" policy meant that publishers had to make a certain amount of content available to users who conducted a search on Google, even if their stories, videos or images otherwise were behind a paywall.
New BPM, CRM Features Aim to Speed Strategy Execution
September 30, 2017
Bpm'online has introduced software update 7.11 for its intelligent CRM and BPM platform, with more than 200 improvements designed to accelerate strategy execution. Among other features, it provides new machine learning capabilities and predictive algorithms that offer users relevant information and automation within a specific context based on analysis of historical data.
Red Hat, SAP Team on New Integrated Enterprise Linux Platform
September 28, 2017
Red Hat on Tuesday announced the launch of Red Hat Enterprise Linux for SAP Solutions, a new platform that combines two existing systems for analytics and data management into a single offering. The new platform combines the existing Red Hat Enterprise Linux for SAP Applications and Red Hat Enterprise Linux for SAP HANA into a single, consolidated platform.
Cloudflare Stream Promises Easy, Cheap Video Hosting
September 28, 2017
Cloudflare on Wednesday released the beta version of Cloudflare Stream, a new, inexpensive streaming video service. Designed for app developers who want to build businesses hosting and streaming videos, Cloudflare Stream bundles encoding, global delivery and video player software into one package. These functionalities can be separated upon request.
New Cloud Tools Aim to Streamline, Monetize Partner Relationships
September 27, 2017
AppDirect on Tuesday announced new products and functionality for its Cloud Commerce Platform. The new tools, AppReseller and Cloud Management Suite, enable software vendors to launch reseller partner programs quickly. Software as a Service providers can use the new capabilities to help their small and mid-sized business users manage and leverage their software more effectively.
Behind-the-Scenes Cryptocurrency Mining Discovered on Showtime Sites
September 27, 2017
Showtime Networks apparently has mined the websites of online viewers using the same Coinhive technology that The Pirate Bay recently used in a test run on its site. A subsidiary of CBS, Showtime is a premium television network that offers professional boxing, feature films, original scripted television shows like Ray Donovan and other programming.
Nimble's Social CRM Finds Its Way Into Office 365
September 21, 2017
Social sales and marketing software provider Nimble and cloud services consultant NeoCloud have partnered to deliver a simple, affordable contact management and CRM package for Microsoft Office 365. NeoCloud has agreed to bundle Nimble CRM into all of its Office 365 deployments, beginning this month. Nimble CRM adds employees' individual connections to a shared team relationship manager.
New Mobile App Promises Full B2B E-Commerce Experience
September 19, 2017
Insite Software has introduced the first fully configurable white label mobile app built for leading manufacturers and distributors, it said. The app supports everyone involved in the B2B e-commerce experience, from customers to channel partners, to field sales and support teams. Companies purchasing the app can tailor its functions to specific roles and responsibilities.
The Pirate Bay Takes Heat for Testing Monero Mining
September 19, 2017
The Pirate Bay has come under fire for testing a Monero javascript miner as a possible means for generating new revenue to replace its current model of making money through advertising on the site. It reportedly hijacked the processing power of its own users to help generate revenue. Monero is an open source digital currency, like bitcoin, with one important difference.
Account-Based Marketing Inspires New Software, Strategies
September 18, 2017
InsideView has released a new tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. "Companies who want to [succeed] with ABM need to start with the right set of target accounts and people," said Joe Andrews, VP of product and solution marketing.
5 Ways to Use Snapchat to Target Millennials
September 18, 2017
Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you're trying to reach a younger demographic, it's somewhere you probably want to be. "Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active users," said Melissa Sanchot, head of marketing at MakeMeReach.
New Checklist Guides B2B Marketing Automation Platform Purchases
September 15, 2017
Four Quadrant this week released its Marketing Automation Buyer's Checklist for companies seeking to purchase a B2B marketing automation platform, or MAP. The checklist has eight major categories for evaluation and more than 35 subcategories. It lists more than 100 questions buyers should ask to make an informed assessment of MAP vendors' offerings.
The Vision Thing
September 15, 2017
Salesforce earlier this year introduced its Einstein Vision capability, an idea with a lot of promise but not a great deal of precedent. Who had applications that could see, and how would this be used? For decades, we've been content with scanning documents and analyzing them with OCR tools, or we've used bar codes and QR codes -- but it all came down to recognizing simple symbols.
Vivaldi CEO Claims Google Retaliated for Privacy Criticism
September 6, 2017
Vivaldi CEO Jon von Tetzchner, the brains behind both the new Vivaldi browser and the early Opera browser, has accused Google of retaliating against his company after he questioned its customer privacy practices. Vivaldi's Google Adwords campaigns mysteriously were suspended just two days after von Tetzchner's criticisms of Google's handling of customer data were published this spring, he said.
See More Articles in E-Commerce Section >>
Facebook Twitter LinkedIn Google+ RSS
What effect is social media having on the current discussion of sexual misconduct?
It's enabling many more people to engage in serious discussions.
It's functioning mostly as an echo chamber.
It's giving everyone a voice.
It's creating much more divisiveness.
It's enabling a cultural re-education.
It's making my news feed so unpleasant I'm staying away.