Google has announced the rebranding and expansion of its Cloud Launcher platform. Going forward, it will be known as the "Google Cloud Platform Marketplace," or "GCP Marketplace." It will offer production-ready commercial Kubernetes apps, promising simplified deployment, billing and third-party licensing. Google's goal is to make containers accessible to everyone, especially the enterprise.

Microsoft has announced a new version of its Skype messaging app, along with a warning that previous versions of the software will be disabled after Sept. 1. "As we roll out improvements, there comes a time when we must shut down older services and application versions," wrote the Skype Team in an online post. "This is done to ensure that all customers have the best possible Skype experience."

Salesforce has inked a deal to acquire marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and intelligence, according to Salesforce. The newly acquired tech will give marketers the ability to unlock insights across channels and data sources, providing a unified view that can help companies make smarter decisions, it added.

Microsoft Inspire is taking place this week, and a huge number of my personal friends and I were prebriefed on what the big announcements would be. Strangely, the embargo on the news lifted last week, so I'm not going to get in trouble for sharing some of the revelations. There are a number of interesting elements, including Microsoft's suddenly aggressive move to use Azure as an IoT host.

So far, the looming trade war is limited to actions and reactions related to durable things that trade throughout the global economy. Will that remain the battleground? Or should we expect greater contentiousness around services -- specifically, SaaS, and CRM in particular? Retaliation for U.S. trade initiatives so far has been aimed at things produced by Trump-leaning industries and states.

TrueCommerce has announced the integration of its unified commerce solutions with Shopify, a cloud-based, multichannel commerce platform. Shopify powered more than 600,000 merchants across 175 countries as of last August. The new offering will give Shopify merchants a unified scheme for greater integration across all commerce channels within a business' systems and supply chain network.

T-Mobile and Sprint have embarked on the road to a merger, creating some consternation among competitors. One concern that the combined company would have too much power as a mobile virtual network operator -- possibly controlling as much as 40 percent of the MVNO marketplace. The question is, should regulators require the new company to do something about this prior to approving the deal?

The House Committee on Energy and Commerce has written Alphabet CEO Larry Page and Apple CEO Tim Cook demanding information on their companies' practices with regard to third-party access, audio and location data collection. "This is a huge issue," said Consumer Watchdog's John Simpson. "People are becoming aware of how much data about them is being sucked up by their smartphones."

A popular fitness app provided a convenient map for anyone interested in shadowing government personnel who exercised in secret locations, including intelligence agencies, military bases and airfields, nuclear weapons storage sites, and embassies around the world. The fitness app, Polar Flow, publicized more data about its users in a more accessible way than comparable apps, investigators found.

The close of Q2 ends the first wave of vendor customer events. Still to come this fall are Salesforce Dreamforce and Oracle OpenWorld -- and others -- but mercifully, we have the summer to digest all the information absorbed this spring and re-sync with our native time zones.For starters, CRM doesn't appear to be slowing down. As an industry, it's rated at about $35 billion in revenues.

Significant Q4 wins and earnings numbers reflect the strength of Oracle's resurgence as a cloud company. At its earnings call earlier this week, CEO Mark Hurd mentioned some big names -- including Johnson & Johnson, the Cleveland Clinic, Baylor University and AT&T -- that made significant commitments to Oracle in the quarter. For FY2018, total revenues were up 6 percent compared with fiscal 2017.

Facebook and Google have manipulated users into sharing data using so-called "dark patterns," according to a report from the Norwegian Consumer Council. The practices nudged users toward accepting privacy options that favored the tech companies rather than themselves, the NCC found. Facebook and Google have no intention of providing users with an actual choice, the NCC has claimed.

Vendors seeking to crack the largest single global customer for information technology -- the U.S. government -- should keep a sharp eye on the ever-changing contract landscape. One of the recent changes initiated by the Trump administration for managing federal IT contracting focuses on the use of technology business management to improve the IT acquisition process.

B2B customer support firm TeamSupport has added sentiment analysis technology, powered by IBM's Watson, to its customer relationship platform. The new tech provides automatic text analysis of email or chat responses to assess how a customer feels, so customer support teams can prioritize and personalize their outreach efforts. It includes predefined categories such as "satisfied" and "frustrated."

Network devices with better security will be hitting the market this year, thanks to Wi-Fi Certified WPA3, which the Wi-Fi Alliance launched Tuesday. The announcement paves the way for the proliferation of devices that support the new, more secure protocol for WiFi communication, which is designed to replace the 14-year-old WPA2. The new protocol adds features to simplify WiFi security.

E-commerce SMBs are likely to be hit hard by the United States Federal Communications Commission's repeal of Net neutrality earlier this month. The move will let Internet service providers block and manipulate Internet usage and discriminate against users at will, according to critics. Various public interest groups have challenged the FCC's repeal of Net neutrality in the U.S. Court of Appeals.

Although Oracle was one of the last major enterprise software vendors to move to the cloud, it has embraced the idea of creative destruction in breathtaking ways. With BYOL -- Bring Your Own License -- the company has inspired a movement of its traditional software customers to its infrastructure cloud. It continued the translation exercise with Oracle LaunchPad, a new online learning platform.

Suse has launched Suse Linux Enterprise 15, its latest flagship operating platform. SLE 15 bridges traditional infrastructure technologies with next-generation software-defined infrastructure, the company said. Suse Manager helps users meet management challenges created by technology advancements such as software-defined infrastructure, cloud computing and containers.

A good way to understand what Salesforce articulated at Connections 2018 is to recall the direction it set a few years ago, when CEO Marc Benioff said the company would develop most apps for the small screen first. Translated, that was a concession that handheld devices -- phones and tablets -- would become the primary devices we'd all use in business. So far that's been a good bet.

rate.io has introduced a commercial Machine Data Platform, along with a new version of its open source SQL database for the Internet of Things and machine data. The company also announced an US$11 M Series A funding round. The Machine Data Platform is Crate.io's first major commercial venture following last year's initial steps toward selling services around its free database.

Worldwide IoT spending will total nearly $773 billion this year, IDC has predicted. The IoT will sustain a compound annual growth rate of 14.4 percent, and spending will hit $1.1 trillion by 2021, according to the firm's forecast. Consumer IoT spending will total $62 billion this year, making it the fourth largest industry segment, after manufacturing, transportation and utilities.

A group of data, technology, digital services and other organizations have launched the AI Global Marketplace, an app store that will host more than 2,000 high-value AI assets focused on customer engagement and process intelligence problems for the banking, insurance, healthcare and digital commerce markets. Software assets will be based on the Cognitive Agent Modeling and Execution Language.

News flash: Private cloud economics can offer more cost efficiency than public cloud pricing structures. Private, or on-premises, cloud solutions can be more cost-effective than public cloud options, according to a report by 451 Research and Canonical. That conclusion counters the notion that public cloud platforms traditionally are more cost-efficient than private infrastructures.

In the old IT world, systems integration and consulting companies flourished, helping enterprises of all sizes across nearly every industry pull together a plethora of proprietary systems from a wide array of software and technology vendors. Despite the promises of the cloud, not much has changed. Yet, there are several important differences in today's IT services requirements that set them apart.

Just when the European Union's General Data Protection Regulation, or GDPR, was about to go into effect, the United States Congress created the CLOUD Act. Without any public hearings, review or public comment, Congress passed the legislation as part of the $1.3 trillion government spending bill. The CLOUD Act changed the privacy provisions that previously were in effect.

SAP has unveiled a new attempt to consolidate a group of about a dozen front office apps into a fully integrated CRM suite -- next year. How do you say "lipstick on a pig" in a non-derogatory way? Look, CRM is over 20 years old now. For most of the early days, the vendors scrambled to integrate their apps into a coherent whole, supporting multiple customer-facing processes.

Red Hat has launched its Fuse 7 cloud-native integration solution and introduced Fuse Online, an alternative iPaaS. Red Hat Fuse is a lightweight modular and flexible integration platform with a new-style enterprise service bus to unlock information. It provides a single, unified platform across hybrid cloud environments for collaboration between integration experts, application developers and business users.

A significant percentage of IT systems are cloud-based, according to a recent survey. The cloud is a key enabler for emerging technology, suggests the CompTIA poll, which was conducted last month. Cloud computing was one of four trends respondents expected to feature heavily in IT conversations over the next 12 to 18 months, the survey found. Others were AI, the IoT and cybersecurity.

Cien this week released its AI-based Data Enhancement Services to help companies manage CRM records in Salesforce Sales Cloud implementations. Data Enhancement Services "is an optional standalone Cien offering for companies that aren't ready to start tackling their sales productivity traps and feel a more urgent need to augment their CRM data," noted Cien CEO Rob Käll.

Salesforce CEO Marc Benioff described Facebook as the "new cigarettes" in a recent appearance on the TV show CBS This Morning and called for the U.S. to adopt a national privacy law like the GDPR, which just went into effect in Europe. "Maybe this is a time where the government has to step in and regulate not just that product but really our industry," Benioff said, referring to Facebook.