Attention B2B Marketers: Access 30 Million IT Decision Makers with a Custom Lead Generation Program Click to Learn More!
Welcome Guest | Sign In
TechNewsWorld.com
At-Home Eldercare Goes High Tech
August 11, 2018
The call came in less than an hour before the 8 a.m. shift was scheduled to start: A family emergency meant the regular caregiver for an elderly client couldn't make her shift that day, so a replacement caregiver was needed ASAP. Homewatch CareGivers of San Juan Capistrano had to quickly send a substitute from its pool of licensed, trained and security-bonded caregivers.
The Internet's Truth vs. Fake News Showdown
August 10, 2018
Facebook earlier this week pulled the plug on the official page for Alex Jones, host of Infowars and noted conspiracy theorist. YouTube quickly followed, removing Infowars and Jones' videos. Facebook's move followed Apple's decision to pull five of Infowars' six podcasts -- including the "Alex Jones Show" and "War Room" -- from the iTunes and Podcasts apps.
The Wiggly Line Between Journalism and PR
August 9, 2018
The line between journalism and public relations can be fuzzy, and news organizations have wrestled with that problem for some time. However, that line recently has become more blurred than ever, with some publications enlisting armies of nonprofessional scribes to satisfy an insatiable appetite for content. It's easy to understand why the problem has mushroomed.
5 Practical Tips for Crowdfunding Success
August 7, 2018
"Crowdfunding is more than just the money," remarked Justin Giddings, CEO of The Kickstarter Guy. "In some ways, it is the perfect laboratory to explore and develop the market viability of your project. If you can launch a new brand and attract thousands of people within a short time frame, it becomes a mile marker of the consumer readiness of the product."
Leveraging Blockchain for B2B E-Commerce
August 6, 2018
Worldwide spending on blockchain will hit $1.5 billion this year -- twice as much as in 2017 -- and it will total nearly $12 billion in 2022, according to IDC. The technology is expected to have a five-year compound annual growth rate of 73.2 percent. Cross-business collaboration and interoperability have emerged as key aspects in the technology's growth.
E-Sports Pioneers Are Making It Up as They Go
August 3, 2018
A major "sporting event" aired on ESPN, Disney XD and ABC last weekend. It wasn't the recently completed FIFA World Cup, the finale of the Tour de France or the MLB All-Star Game. It was the Overwatch League Grand Finals -- the biggest e-sports championship to date. Much of the competition was "broadcast" via the online service Twitch, but on July 11 the Overwatch League announced a new deal.
How Online Businesses Must Comply With New California, EU Privacy Laws
July 27, 2018
Governor Jerry Brown last month signed into law the California Consumer Privacy Act. The CCPA is the state's response to a growing concern that consumers need stronger means to protect their personal information. The issue came to a head in part due to recent breaches that exposed the personal data of millions of American consumers. However, the CCPA also addresses other privacy incidents.
Gamification and E-Commerce: Play Your Way to Success
July 23, 2018
Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to engage customers and employees alike -- using an activity that has appealed to humankind since its beginnings. "Humans have been playing games for thousands of years. Some argue that games predate culture," said Brandon Marsala, creative director of content and strategy at Mindspace.
The Pain and Potential of Making a 180-Degree Policy Shift
July 20, 2018
Photo-hosting service Photobucket in May quietly restored third-party hosting of photos, reversing its unpopular year-old policy that required users to pay nearly $400 for hosting privileges. Many irate users claimed their photos were "taken hostage." Hosted photos on blogs, forums and other sites were replaced by an image of a dial indicating the hosted data quota had been surpassed.
How E-Commerce SMBs Can Weather Political, Social Firestorms
July 17, 2018
A national debate over civility erupted after Stephanie Wilkinson, a co-owner of a Red Hen restaurant in Virginia, asked White House Press Secretary Sarah Huckabee Sanders to leave. That wasn't the only consequence of the incident, though. Restaurant owners in various parts of America whose businesses had the words "red hen" in their name were deluged with a storm of angry reactions.
3 Smart Ways to Use Video in E-Commerce
July 16, 2018
Video is often how stories get told in the 21st century, so it's a good idea for e-commerce business owners to consider ways they can use this trend to their advantage. "Today we are constantly bombarded by content, and video is one of the best ways to cut through that noise," said Chris Lueck, CEO of FastSpring. "It pays to take the extra time and effort to incorporate video into your strategy."
What Net Neutrality's Repeal Means to E-Commerce SMBs
June 27, 2018
E-commerce SMBs are likely to be hit hard by the United States Federal Communications Commission's repeal of Net neutrality earlier this month. The move will let Internet service providers block and manipulate Internet usage and discriminate against users at will, according to critics. Various public interest groups have challenged the FCC's repeal of Net neutrality in the U.S. Court of Appeals.
7 Keys to Global E-Commerce Success
June 26, 2018
If you operate an e-commerce company, the world is at your fingertips, and global markets offer the enticing promise of increased visibility and sales. "International expansion is a great way to mitigate risk and reliance on a single market for all your sales," noted Chris Vincent, global CEO of Practicology. How to get started may seem murky, though.
The Dismal State of Healthcare IoT Security
June 25, 2018
The healthcare industry has been moving toward medical equipment connectivity to speed up data entry and recording, as well as improve data accuracy. At the same time, there has been a shift toward incorporating consumer mobile devices, including wearables. "The demand for connected devices has increased rapidly in recent years," noted Leon Lerman, CEO of Cynerio.
What the GDPR Means for Small US Etailers
June 21, 2018
Large corporations are not the only businesses governed by the European General Data Protection Regulation, or GDPR, which became effective last month. Small and mid-sized businesses also are subject to its provisions. The regulation applies to the processing of personal data of individuals in the EU by an individual, a company or an organization engaged in professional or commercial activities.
How a Newsletter Can Boost Your Business
June 20, 2018
Newsletters are one of the primary means of communicating with both existing and potential customers. For small e-commerce business owners, however, putting together a regular newsletter may seem daunting. It might seem that creating and sending out a newsletter would involve spending more time and energy than you have, taking valuable resources away from sales and marketing.
The IoT's Perplexing Security Problems
June 19, 2018
Worldwide IoT spending will total nearly $773 billion this year, IDC has predicted. The IoT will sustain a compound annual growth rate of 14.4 percent, and spending will hit $1.1 trillion by 2021, according to the firm's forecast. Consumer IoT spending will total $62 billion this year, making it the fourth largest industry segment, after manufacturing, transportation and utilities.
Hits, Misses and Drama at E3 2018
June 15, 2018
E3 had the usual hits and misses this year, and more drama than most of the games on the screens. With a strong lineup of first-party titles plus better third-party support, Nintendo is the comeback king. However, the battle for hardcore gamer dollars continues to be fought between Microsoft and Sony. With no new hardware news from the companies, this was another year about the games.
How B2B Sellers Can Keep Buyers Engaged
June 12, 2018
The gap between B2B buyers and sellers has been growing. More than 70 percent of B2B buyers preferred to wait to engage a seller until the latter demonstrated a clear understanding of its needs, a CSO Insights survey found. Nearly 58 percent of buyers saw little difference among sellers, and more than 10 percent saw no difference at all among sellers.
Cryptocurrency Basics for E-Commerce Businesses
June 4, 2018
With all the talk about cryptocurrencies, you might be wondering whether your e-commerce business should start accepting them as a form of payment. There is no simple answer to that question. It all depends on the type of business you have and your tolerance for volatility and risk. In any case, it's a good idea to understand what cryptocurrencies are and how they work.
The Cloud's Hazy Security
May 31, 2018
A significant percentage of IT systems are cloud-based, according to a recent survey. The cloud is a key enabler for emerging technology, suggests the CompTIA poll, which was conducted last month. Cloud computing was one of four trends respondents expected to feature heavily in IT conversations over the next 12 to 18 months, the survey found. Others were AI, the IoT and cybersecurity.
Cloud Health Services, Part 2: Privacy and Security
May 23, 2018
Health services vendors have been partnering with various organizations to gain a foothold in the cloud and to test out their solutions. One of the cloud's major selling points is security -- but it is not as safe as it's made out to be. Google Cloud "recently announced a significant expansion in HIPAA compliance across our portfolio of cloud products," noted Google Cloud's Joe Corkery.
Cloud Health Services, Part 1: Benefits and Complications
May 22, 2018
The cloud offers a host of potential uses, according to the healthcare industry and academic medical center representatives who participated in a Healthcare Information and Management Systems Society survey. Application hosting was the top use, identified by 90 percent of the respondents. Disaster recovery and backup, and hosting application data were among other uses cited.
Reining In Data-Crazed Tech Companies, Part 2
May 15, 2018
Several countries -- including the United States, France and Germany -- have pointed a finger at Russia for meddling in their elections. Russia used social media as a big part of that effort. Facebook has been scrambling to win back the public's trust since the Russia and Cambridge Analytica scandal. However, it's not clear what exactly hostile nation states have been up to on social media.
How to Come Up With a Logo That Speaks Volumes About Your Business
May 7, 2018
A key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit and purpose of your brand is vital. "A company needs a logo to stand out from the crowd," said 99designs' Pamela Webber.
5 Ways to Build Community Around Your Brand
April 24, 2018
Building a community around a brand is an important part of being successful in e-commerce. "Community solidifies the relationship between your brand and your customer," said e-commerce consultant Ian Rhodes. "It creates loyalty. Whilst the majority of retail brands are seeking people to buy from them, the community-minded brand invites people to buy into their brand."
Reining In Data-Crazed Tech Companies
April 16, 2018
Facebook has been in seriously hot water for its data monetization model almost from the firm's beginning. The Cambridge Analytica, election meddling and fake news scandals have turned up the heat. Facebook's problems aren't limited to the public and government backlash that spans several countries; the firm faces potentially devastating legal threats too.
Model-Based Structure: Key to Success in a Data-Driven World
April 10, 2018
Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunching it; companies have to map data against their business model in order to get the most out of it.
No Cure for Cyber Insecurity?
April 6, 2018
An alarming number of major U.S. retailers, industrial firms, government agencies and other organizations have been hit in a recent wave of cyberbreaches that may signal increasing vulnerability for consumers and businesses alike. The attacks have exposed millions of consumer payment cards to fraud. Cyberthieves have used a variety of methods to infiltrate corporate computer systems.
4 Ways SMB Etailers Can Manage Facebook Fears
April 3, 2018
Many SMBs, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy-one percent of 351 U.S. businesses with 500 employees or less used social media, a Clutch survey found.
See More Articles in Spotlight Features Section >>
Facebook Twitter LinkedIn Google+ RSS
Which tech social media influencer has the greatest influence on your thinking?
Blogger Robert Scoble
Facebook's Mark Zuckerberg
Recode's Kara Swisher
Tech Evangelist Guy Kawasaki
Tesla and SpaceX's Elon Musk
Twitter's Jack Dorsey
Someone else