Although retailers are slating some outstanding deals for Black Friday, the shine of the once-feverish shopping day has diminished, as product discounts have started to appear earlier and earlier in the holiday season. Discounts formerly found exclusively on Black Friday -- and on its online equivalent, Cyber Monday -- gradually have migrated to earlier in the fall.

When I read the book Ready Player One, I really got excited about the future of virtual reality, but the movie really didn't do the book justice. Some blockbusters have succeeded in interspersing computer graphics with real people and making it hard to tell the difference. Still, a totally rendered movie still looks like animation and you just don't get the film quality you get from, well, film.

Nvidia has announced a powerful new graphics architecture with the potential to blur the line between virtual and actual reality. Nvidia CEO Jensen Huang unveiled the new chips at the company's SIGGRAPH 2018 event in Vancouver, Canada. The Turing architecture enables a new generation of hybrid rendering that can be used to create cinematic-quality interactive experiences.

Samsung unveiled its much-anticipated Galaxy Note9 Thursday at its Unpacked event in New York City. The company made several other announcements as well, as it presented its vision for a seamlessly connected world. "We are creating a galaxy of experiences that span not just devices and locations but platforms and brands," said DJ Koh, CEO of Samsung Electronics, at the event.

A major "sporting event" aired on ESPN, Disney XD and ABC last weekend. It wasn't the recently completed FIFA World Cup, the finale of the Tour de France or the MLB All-Star Game. It was the Overwatch League Grand Finals -- the biggest e-sports championship to date. Much of the competition was "broadcast" via the online service Twitch, but on July 11 the Overwatch League announced a new deal.

It's interesting to compare Google and Amazon -- two of the most incredibly powerful companies in the world. Amazon brings out product after product, with more successes than failures. Google largely buys companies and then loses interest in what they do. Profit is built into Amazon's retail efforts, while Google largely lives off selling users' information and providing access to content.

E3 had the usual hits and misses this year, and more drama than most of the games on the screens. With a strong lineup of first-party titles plus better third-party support, Nintendo is the comeback king. However, the battle for hardcore gamer dollars continues to be fought between Microsoft and Sony. With no new hardware news from the companies, this was another year about the games.

Nintendo called in fan favorites, including Mario and Smash Bros., at this year's Electronic Entertainment Expo in Los Angeles. Super Mario Party will be heading to the Nintendo Switch this October, joined by Fire Emblem: Three Houses and the giant robot combat game Daemon x Machina. However, it was Fortnite that arguably stole Nintendo's E3 Direct show.

Sony gave PlayStation fans a hefty sampling of what's coming to its gaming consoles this year at E3. It gave them a long look at a relatively few offerings -- a marked contrast from Microsoft's deluge of titles. "Sony's E3 event was a break with tradition, an experiment to test the way it could present its first-party output to the media," said Piers Harding-Rolls, head of games at IHS Technology.

Microsoft made a big splash at the Electronic Entertainment Expo in Los Angeles with its announcement of more than 50 games for its Xbox One gaming console. Among the games unveiled by the company were 18 designed to run exclusively on Xbox, including Forza Horizon 4, Halo Infinite, Gears 5, Session, Below and Ashen.

The popular first-person shooter video game franchise Battlefield, which made its debut almost 16 years ago, will return to its World War II roots this summer. Battlefield V was unveiled this week in an online presentation hosted by comedian Trevor Noah, who sat down with the game's development team and discussed what gamers can expect when the title arrives this fall.

Microsoft has introduced its new Xbox Adaptive Controller, designed specifically for gamers with disabilities. The new hardware can be used for game play with an Xbox One console or Windows 10 PC, and it offers Bluetooth plug-and-play compatibility. It supports Xbox Wireless Controller features such as button remapping, and it connects to external buttons, switches, joysticks and mounts.

Devices built on Nvidia's Tegra X-1 mobile processor are at risk of attack from a flaw security researchers have revealed. The exploit chain discovered by Katherine Temkin and others affects any device running the chip, including the Nintendo Switch gaming console. Called "Fusée Gelée," the vulnerability allows anyone to run code on the chip by overloading a critical buffer when a system boots.

Valve has been working to reassure members of its community that it has not yet thrown in the towel on SteamOS and Linux gaming systems that have been hampered over the years due to performance issues, soaring sales on mainstream rival platforms, and generally weak demand. Valve recently withdrew SteamOS machines from its direct online sales portal.

Intel has unveiled its latest family of 8th generation Core processors. "As with previous new-gen Core launches, these initial solutions are aimed at customers who value high-end performance and dynamic market segments," said Pund-IT's Charles King. The 8th Gen processors incorporate Intel Octane memory, a smart and adaptable system accelerator for desktop and mobile platforms.

Google plans to open its Maps APIs to video game developers, which could result in far more realistic settings in augmented reality games. With access to real-time map updates and rich location data, developers will have many choices of settings for their games. The APIs will provide devs with what Google has described as a "living model of the world" to use as a foundation for game worlds.

President Donald Trump on Thursday met behind closed doors with several top video game industry executives, association representatives, politicians and others to discuss video game violence in the aftermath of the fatal shootings at Stoneman Douglas High School in Parkland, Florida, last month. Among the scheduled attendees were Strauss Zelnick, CEO of TakeTwo Interactive Software.

Nintendo, riding high off of record-shattering sales of its Switch gaming console, on Wednesday announced an out-of-the-box addition to the family, Nintendo Labo. With its Toy-Con creations, Labo could rewrite the script on the way gaming companies expand their audience to the children's market. Nintendo Labo, a do-it-yourself cardboard kit, offers five different Toy-Con projects kids can use to learn and interact with the Switch.

Roader's Time Machine Camera is designed to hang around your neck and, for up to seven hours of battery life, constantly capture what it sees. When you hit a button, it saves the last 10 seconds of footage and the following 10. You can send a low-resolution version of that 20-second clip to your smartphone immediately, and if you'd like to save a high-resolution version, you can grab that too.

OK, I hate CES. It really is a horrible event, largely because of the timing -- and particularly this year, Las Vegas making it a nightmare to get around -- but man did they have cool stuff at the show. Among presentation highlights were Nvidia showcasing a whopping 65-inch gaming monitor TV. Lowlights included Intel showcasing a human-carrying drone as something out of a horror movie.

Nintendo on Thursday revealed its upcoming Switch games for 2018 via a Nintendo Direct Mini video. Riding high after its major comeback last year, Nintendo announced a number of game titles that will be released in the first half of the year, including Mario Tennis Aces, Dark Souls, Donkey Kong Country and Kirby Star Allies, plus a new mode for Super Mario Odyssey.

The iPhone 8 and iPhone X ranked No. 2 and No. 3 respectively in overall searches on Google this year, and No. 1 and No. 2 respectively in the consumer tech search category on the Google Trends Year in Search 2017 list released Tuesday. Bitcoin ranked No. 2 in global news searches, and "how to buy bitcoin" ranked No. 3 among how-to searches on Google in 2017.

Microsoft has released its long-anticipated and much-hyped Xbox One X console, promising to push the boundaries of modern gaming and video entertainment. It is the most powerful console in the world, with up to 40 percent more power than existing devices on the market, the company claimed. Xbox One X gamers can choose from 1,300 gaming titles -- the largest lineup in company history.

Activision's Call of Duty WWII has made its long-awaited debut with a splash, kicking off what is expected to be a robust holiday season for the gaming industry. The most anticipated multiplatform title of the season, based on the Nielsen Game Rank, Call of Duty WWII latest installment reaches back to the iconic gaming franchise's origins.

Razer has unveiled its Razer Phone, a handset that clearly targets gamers. It boasts the world's first 120 Hz Ultramotion display, which has the potential to deliver fast refresh rates and provide the smoothest graphics available on a mobile smartphone. "It's common knowledge that I'm obsessed with my smartphones. I play a ton of games on them," said Razer CEO Min-Liang Tan.

Nintendo appears to have knocked it out of the park with Thursday's offical launch of its new Super Mario Odyssey title, which appears to have won over video game critics and promises to drive Nintendo Switch sales well into the holidays. The reception is another lift for Nintendo, which has been riding high following strong reviews of the title at the E3 conference earlier this year.

Microsoft on Tuesday launched the Surface Book 2, positioning it as the laptop of the future. The device is powerful enough for the next wave of computing, characterized by mixed reality, artificial intelligence, machine learning and immersive gaming, said Microsoft Devices Corporate Vice President Panos Panay. Integration between the Surface Book 2 and the Adobe Creative Cloud has been improved.

Microsoft has learned a lot of very hard lessons over the last couple of decades, and it continues to surprise and annoy me that other firms seem to have the suicidal tendency to learn the same lessons the hard way. It is far better and cheaper to avoid the mistakes of others, but firms like Apple, Google and, most recently, Sony seem to want to experience past Microsoft disasters first hand.

LG Electronics last week unveiled its latest flagship smartphone, the LG V30, at IFA 2017 in Berlin. Among the LG V30's innovations: an F1.6 aperture camera lens; a glass Crystal Clear Lens; the first OLED FullVision display; Cine Video mode for producing movie-quality videos; and the Point Zoom feature, which lets users zoom in on any subject anywhere in the frame.

HP is the new turnaround king -- but is it better than Apple? IBM was the king of tech in the 1980s, but in the 1990s it was the king of turnarounds, after almost going under but coming back from a negative brand equity, which occurs when folks will pay more for a no-name product than one with a negative brand. Apple, at the end of the 90s, was in much the same shape IBM was at the beginning.