Technology companies tend to have very fickle relationships. For instance, Microsoft helped launch Apple, worked to kill the company, provided money to save it, and then got its butt kicked by it. Dell first partnered with EMC, then competed with it, then bought it -- and the CEOs remained friends throughout. Dell and HP have had a rather interesting relationship as well.

What would it take to cause Apple to fail? While Steve Jobs was alive, the prevalent belief was that it would take his removal from the company. That has happened, but Apple's valuation and reserves are higher. Although the foundational element was removed, no one really went after Apple hard until last week, when Google launched a comprehensive strategy that clearly targeted the company.

Google on Wednesday launched a bevy of new products into its growing hardware and software ecosystem at its Made by Google event. Many of the new devices are infused with artificial intelligence capabilities. "Since last year and since Google I/O, we've been working hard, continuing our shift from a mobile-first to an AI-first world," Google CEO Sundar Pichai told the gathering.

RoboCyberWall has launched its proprietary precision firewall solution bearing the same name. RoboCyberWall is designed to protect HTTP and HTTPS ports on Linux-based Apache2 and NGINX Web servers. The patent-pending firewall blocks all known exploits and zero-day attacks on Apache2 and NGINX Web servers, according to the developer. The Linux server firewall solution targets small and mid-sized business users.

In this age of tech industry consolidation, one has to wonder what will happen with the pace of innovation as a few large companies begin to dominate. In personal computers, the WinTel marriage continues to control the technology, while Dell, HP and Lenovo control the devices. Similarly, in smartphones, Apple and Samsung, which both design their own chips and devices, dominate the market, especially in North America.

Microsoft on Monday announced the general availability of SQL Server 2017, now with support for Linux, at its Ignite conference in Orlando. The company first announced its plans for the newest iteration of its database software a year and a half ago. This is the first version of SQL Server to run on Windows Server, Linux and Docker, noted Scott Guthrie, EVP, cloud and enterprise, at Microsoft.

Reviews of Apple's new iPhone 8 and 8 Plus have been laudatory. However, the reviewers can't seem to get their minds off the jewel of the Apple universe, the iPhone X. Both the iPhone 8 and 8 Plus are "awesome" and better than last year's models -- but iPhone shoppers who want to be part of the future will save their money and buy an iPhone X later in the year, suggested reviewer David Pierce.

IBM has launched LinuxOne Emperor II, the second generation of its open source mainframe computer system. The new model has a layer of security and privacy not seen in a Linux-based platform before, the company said. "We saw in our success stories for Emperor that security was a recurring theme attracting new customers to the platform," noted Mark Figley, director of LinuxOne Offerings at IBM.

Linux is now the dominant operating system on Amazon's AWS cloud service and is growing rapidly on Microsoft's Azure platform this year, according to a report on public cloud adoption trends Sumo Logic released on Tuesday. The company's second annual State of Modern Apps report reveals usage trends on AWS, Azure and Google clouds, and how they impact the use of modern apps in the enterprise.

Apple has made its long-awaited iPhone splash, accompanied by announcements of major upgrades to Apple Watch and Apple TV. The company launched two new generations of mobile phones -- iPhone 8 and 8 Plus, and iPhone X -- with enhancements in photography and device security in all models. The iPhone 8 and iPhone 8 Plus are built for durability with a new glass back design.

The SIGGRAPH conference is a year event that focuses on the latest in computer graphics and other interactive arts. It is a multidiscipline show, mixing computer imaging with other physical creations. It is also a crossroads for the film, video game, commercial, research and education industries. It has a forward-looking vision while celebrating the recent and not-so-recent past.

HP is the new turnaround king -- but is it better than Apple? IBM was the king of tech in the 1980s, but in the 1990s it was the king of turnarounds, after almost going under but coming back from a negative brand equity, which occurs when folks will pay more for a no-name product than one with a negative brand. Apple, at the end of the 90s, was in much the same shape IBM was at the beginning.

Microsoft and Red Hat this week expanded their nearly 2-year-old alliance to bridge the gap between Windows and open source computing with the launch of several new initiatives to help enterprise customers more easily adopt container solutions. The announcement bolsters an alliance that began in 2015, when Microsoft began offering Red Hat Enterprise Linux as the preferred choice for enterprise Linux workloads on Microsoft Azure.

Microsoft has unveiled a new deep learning acceleration platform designed for real-time AI, codenamed "Project Brainwave." The platform has three main layers: a high-performance, distributed system architecture; a hardware deep neural network engine synthesized onto field programmable gate arrays; and a compiler and runtime for low-friction deployment of trained models.

Google appears to be planning a Pixel-branded Chromebook and a downsized version of its Home smart speaker, following in the steps of Microsoft and Amazon respectively. Along with two expected new Pixel phones, Google this fall will unveil a Pixel-branded Chromebook and smaller, lower-priced version of its Home smart speaker, according to a report.

Voice computing is replacing the graphical user interface, Shawn DuBravac, chief economist of the Consumer Technology Association, said early this year at CES. Digital assistants will be integrated into many household objects, he noted. About 5 million voice-activated digital voice products had been sold as of January, and Bravac estimated 5 million more would be sold this year.

The next version of Microsoft's HoloLens may be better at navigating reality than the current version of the mixed-reality headset, thanks to a new coprocessor the company announced Sunday. The second version of HoloLens' custom multiprocessor -- called a "holographic processing unit," or HPU -- will incorporate artificial intelligence technology, Harry Shum, executive vice president of the Artificial Intelligence and Research Group.

Microsoft has announced the availability of its first public release candidate for SQL Server 2017, which includes full support for Linux. SQL Server on Linux improves on earlier previews with several key enhancements, including active directory authentication; transport layer security to encrypt data; and SQL Server Integration Services that add support for Unicode ODBC drivers.

HP just took over the PC market lead worldwide. You probably don't get how incredible this is, so here's an analogy: It's as if a crooked referee put a bunch of lead on a racer who already was overweight and shuffled him to the back of the pack, but in the end, the guy finished first. You'd seriously want to look under his T-Shirt to see if you'd find Superman's costume.

Malware targeting Linux systems is growing, largely due to a proliferation of devices created to connect to the Internet of Things. That is one of the findings in a report WatchGuard Technologies released last week. The report, which analyzes data gathered from more than 26,000 appliances worldwide, found three Linux malware programs in the top 10 for the first quarter of the year.

I hope that, like me, you are off this long holiday weekend and have a chance to think about the drama that now surrounds the U.S. administration. What I find fascinating isn't that the government is a bit of a mess but that the accidental transparency of this administration is focusing us more on the visibility of the problems rather than on the problems themselves.

Apple celebrated the 10th anniversary of its iconic iPhone on Thursday. Since former CEO Steve Jobs debuted the original device, the company has gone on to sell more than a billion handsets worldwide, and the iPhone has become one of the most successful product categories in the electronics industry. The iPhone proved to be a major disrupter in the mobile phone category after its unveiling.

Microsoft has decided to expand its support for Linux containers in the next release of Windows Server. Linux containers and workloads will work natively on Windows Server, said Erin Chapple, general manager for the server operating system. The company also will extend Window Server's Hyper-V isolation capability, which was introduced in the 2016 release of the operating system.

Microsoft earlier this week announced the next version of its Xbox line of gaming consoles, ahead of E3 2017, now ongoing in Los Angeles. The new Xbox One X, which goes on sale Nov. 7 for $499, is slimmer than previous models and packed with power. With a 6-teraflop Scorpio engine, the One X has 40 percent faster graphics performance than its chief rival, Sony's PS4 Pro.

The battle for your home just got a little more intense as Apple pulled back the curtain on HomePod, its smart speaker that seeks to hold dominion over your home empire and all the gadgets that reside within. HomePod holds a 4-inch woofer and seven tweeters, and it has six microphones to pick up your voice commands for Siri, wherever you happen to be in the room.

I didn't attend Computex this year, and that was sad for everything but my budget, because there was a ton of cool stuff announced at the show. Dell, HP and Lenovo showed off new designs that were both attractive and compelling. Mixed-reality headsets hit; based on Intel and Microsoft technology, they were far more affordable than the strong virtual reality stuff already in market.

Just when PCs looked to be dying a slow, painful death, they became interesting again. As expected, this week's news coming from Computex is flush with new PCs and PC technologies, but is it enough to reinvigorate a market that has faced declining sales since 2011? The market peaked at just over 365 million units annually, and fell to 269 million units last year. So, why all the excitement?

Microsoft on Tuesday announced a refresh of its Surface Pro tablet-laptop computer. Although Microsoft said the fifth generation of the unit has been redesigned from the inside out with more than 800 new custom parts, the Surface Pro looks similar to its predecessor. "If you were looking for a major redesign of Surface, this isn't it," said Ross Rubin, principal analyst at Reticle Research.

Nvidia recently announced that Toyota will use its Drive PX AI car computer platform for advanced autonomous vehicles slated for introduction over the next few years. Nvidia is combining breakthroughs in AI and high-performance computing to build Nvidia Drive PX, the brain of the autonomous car, said CEO Jensen Huang at Nvidia's GPU Technology Conference earlier this month.

Addressing thousands of developers at the annual Google I/O conference on Wednesday, Google CEO Sundar Pichai outlined the company's new strategy to transition from mobile first to artificial intelligence and machine learning. The goal is to equip the company's line of digital assistant products and services to anticipate the needs of users, and comprehend sights and sounds in new ways.