Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment. It should be no surprise that customers prefer companies that treat them as valued individuals.

There is a well-known joke among security professionals: Q: "What does IoT stand for?" A: "Internet of Threats." Sadly, this joke is our reality. An estimated 20.4 billion Internet of Things devices will be deployed by 2020, according to Gartner, in what some have dubbed "the fourth industrial revolution." These connected devices are being manufactured to streamline everything we do.

An increasing number of healthcare professionals have become alert to the need for well-rounded medical device security in recent years, and players throughout the industry have started putting more effort into raising the bar. Developers have become aware of the most glaring holes, and more information security researchers have been brought into the fold.

The healthcare cloud has been growing incredibly, becoming an ever-more-important element of health information technology, or HIT. There are many reasons why the HIT cloud has been becoming more prominent, such as research and development and collaboration. Since the cloud has been expanding so rapidly, this may be a good time to reconsider security.

"If you think about Internet threats like phishing and botnets and malware -- all of those start with a DNS -- a domain name system. And so every kind of nefarious act leaves footprints and fingerprints in the DNS. That's something that cannot be faked," said Farsight Security COO Alexa Raad. For example, "a lot of the new domain names that are registered are typically registered with bad intent."

The Internet of Things may be in its infancy, but the U.S. government has been gearing up to determine what the proper federal role should be, both for encouraging and for regulating the use of IoT technology. Two recent developments have underscored the government's interest in IoT. On the regulatory front, the CPSC has launched an initiative to determine a framework for regulation.

One of the loudest buzzes in the Internet of Things is around smart homes. Vendors have rushed to connect everything imaginable within a house, including lights, appliances, entertainment systems, windows, shades, door locks, ceiling fans, faucets, smoke detectors, security systems, furniture -- basically anything with a battery or power cord now can be connected.

The healthcare industry has been moving toward medical equipment connectivity to speed up data entry and recording, as well as improve data accuracy. At the same time, there has been a shift toward incorporating consumer mobile devices, including wearables. "The demand for connected devices has increased rapidly in recent years," noted Leon Lerman, CEO of Cynerio.

Worldwide IoT spending will total nearly $773 billion this year, IDC has predicted. The IoT will sustain a compound annual growth rate of 14.4 percent, and spending will hit $1.1 trillion by 2021, according to the firm's forecast. Consumer IoT spending will total $62 billion this year, making it the fourth largest industry segment, after manufacturing, transportation and utilities.

Apple has released iOS 11.4, the latest version of its mobile operating system, with some beefed-up features for its HomePod wireless smart speaker. The update allows users to create a stereo pair with two HomePods. It also supports multiroom streaming through AirPlay 2 connections. Music can be played in every room with a HomePod. It can be the same music in every room or tailored for each room.

The cloud offers a host of potential uses, according to the healthcare industry and academic medical center representatives who participated in a Healthcare Information and Management Systems Society survey. Application hosting was the top use, identified by 90 percent of the respondents. Disaster recovery and backup, and hosting application data were among other uses cited.

Microsoft CEO Satya Nadella has sounded a call for computing to empower everyone. "The world is becoming a computer," Nadella said in the opening keynote address at Build 2018, the company's premiere event for developers in Seattle. "Computing is getting embedded in every person, place and thing. That's the opportunity that we have. It's in some sense endless," he added.

Fitbit and Google on Monday announced a new partnership on healthcare. Fitbit will develop consumer and enterprise health solutions that will use Google's new Cloud Healthcare application programming interface. Fitbit also will move to the Google Cloud Platform to innovate and advance its products and services. Fitbit will leverage Google Cloud's infrastructure and security features.

Smart home and consumer IoT solutions promise significant opportunities for the insurance industry in terms of reducing costs, alleviating risks, deepening customer engagement, and creating new services and revenue streams. There are many barriers ahead to overcome, but given the tremendous upside, insurance companies have begun attacking these challenges with a multi-tiered strategy.

Canonical has released the Ubuntu 18.04 LTS platform for desktop, server, cloud and Internet of Things use. Its debut followed a two-year development phase that led to innovations in cloud solutions for enterprises, as well as smoother integrations with private and public cloud services, and new tools for container and virtual machine operations.

Microsoft has opted to use its own version of a Linux operating system instead of Windows 10 to drive its new Azure Sphere solution for securely connecting Internet of Things devices. Microsoft introduced Azure Sphere last week at the RSA security conference in San Francisco. Azure Sphere is a platform that connects microcontroller units, or MCUs, embedded in cloud-connected devices.

Anyone who has attempted to adopt Salesforce cloud solutions in an enterprise environment knows that it may not be as easy as expected because of the additional effort typically required to integrate data sources. This is a common problem that has plagued the enterprise application industry since its inception. In fact, it spawned an entire subsegment of integration vendors and service providers.

Sony Semiconductor Solutions, Nikon, Foxconn, Scenera and Wistron have formed an alliance to create standards that allow surveillance and IP cameras to play well with each other. The NICE Alliance, unveiled Monday, aims to create a new smart camera ecosystem, along the lines of the mobile ecosystems that have become so familiar. The "NICE" acronym stands for "Network of Intelligent Camera Ecosystem."

Millions of smart TVs from Samsung and some streaming devices from Roku recently were found to be vulnerable to cyberattacks, allowing intruders to take control and remotely change channels and volume settings, among other things, according to Consumer Reports research. Vulnerabilities were discovered not only in Samsung televisions, but also in TVs from TCL and other Roku-compatible brands.

The 5G standards target billions of new devices that will connect to operators' networks over the next decade and beyond. Each device type serves a use case that can be high-volume with low throughput requirements, or low-volume but high-value from a customer's point of view. The list of use cases keeps growing as new types of devices are added to the network, and as existing devices find new use cases with embedded mobile connectivity.

2017 may be the year that developments in the tech world truly were overshadowed by other world events: deepening divisions in the United States and the looming threat of war with North Korea; numerous sexual misconduct scandals; terrorist attacks in Europe; and another royal wedding. With all of that going on, it would be easy to overlook Apple's latest iPhone or Nintendo's comeback.

AWS shone a spotlight on IoT and machine learning technologies earlier this week, with the announcement of a new operating system and several new services designed to encourage radical expansion of their deployment and use across multiple industries. The new OS, Amazon FreeRTOS, simplifies development, deployment, security and maintenance of microcontroller-based edge devices, according AWS.

If you are like many, when you saw this headline you likely were surprised BlackBerry was still around. As BlackBerry phones left the market, the company fell out of sight. However, behind the scenes it has been moving into industries like automotive. Also, it remains the leading vendor providing mobile security to our politicians, military personnel and major corporations.

Billions of voice-activated IoT devices may be subject to external attack due to BlueBorne vulnerabilities, Armis revealed. Hackers could exploit BlueBorne to mount an airborne attack, using Bluetooth to spread malware and access critical data, including sensitive personal information. More than 20 million Amazon Echo and Google Home smart speakers could have been impacted by the flaws.

Amazon has begun shipping its latest smart home product, a security camera that works with its Alexa personal assistant and Echo speakers. The Amazon Cloud Cam allows customers to live-stream activity inside their home 24/7. It features 1080p full HD resolution, two-way audio for communicating with family members or pets, night vision technology, and sophisticated identification algorithms.

Amazon has announced a new service that will allow Prime members to receive in-home delivery of packages with the help of high-tech smart locks that allow drivers to open their front doors. Amazon Key will launch officially on Nov. 8 in 37 U.S. cities and surrounding communities, with additional locations to be added over time. The service will be available at no extra cost to Prime members.

Apple and General Electric on Wednesday announced a new software development kit for iOS that enables developers to create applications for Predix, an Internet of Things platform made by GE. Applications developed with the new SDK could give industrial operators more insight and visibility into the performance of their equipment and operations on an iPhone or iPad.

Salesforce is a large and well-disciplined development company. It's pretty good at marketing too. It continues to innovate in all product areas, from core platform to applications, and the one criticism I'd make is that it's information overload at times. Lately Salesforce has made a big deal of adding its AI product, Einstein, to every application area to provide insights and stack rank options.

It can be a full-time job trying to keep up with Salesforce's newest cloud offerings. However, it is always worth the effort, because the company's pronouncements are often early bellwethers of the future direction of the software industry. This has become particularly true with respect to the company's evolving efforts to penetrate and gain a prominent position in the AI and IoT markets.

Hologram on Thursday launched Nova, the first open source modem for cellular connectivity. Nova is a USB cellular modem purpose-built for Internet of Things development. Its Hologram software tools are compatible with most single board computers, such as Raspberry Pi. The Nova modem is open source and unlocked, so its use is not limited to Hologram's SIMs.