Advancements in 5G connectivity and accelerated digital transformation of business operations creates heightened risk and expanded attack surfaces for security teams to harden and protect. Now, efforts by several internet industry groups are focused on new measures to fix inherent security weaknesses with the rapidly expanded use of IoT devices for enterprises and consumers.

Livestream shopping delivers an interactive experience for brands, influencers, or celebrities to promote and sell products; and for consumers to participate by asking questions and shopping during the event. The E-Commerce Times checked in with experts in the field to see what's driving this shopping phenomenon.

A survey of more than 200 CEOs maintains that poor digital marketing practices and meaningless metrics are "putting the board to sleep." According to the study, 62 percent of the CEOs believe that too much of marketing budgets is wasted on activities that don't deliver meaningful results, while nearly as many -- 60 percent -- think that the marketing potential of social media has been exaggerated.

TrovaPage helps creators and other entrepreneurs focus on marketing without detracting from their creativity. The internet marketplace provides a complete e-commerce platform that allows entrepreneurs to build, market, and bill for services. Users' businesses range from yoga instruction and guitar lessons, to small restaurants, personalized astrology, and nonprofits.

DuckDuckGo has announced an add-on to the Chrome browser that blocks Google's new scheme to provide marketers with information for targeting advertising at Internet users. The scheme called FLoC -- Federated Learning of Cohorts -- is being tested in Chrome, in some cases without the knowledge of the browser's users.

GTC21, this year's Nvidia GPU Technology Conference, was terrific as always. The alleged focus was on AI and autonomous cars. But, as I watched presentation after presentation from folks out of the entertainment industry, I realized that if you started putting some of these various elements together, they effectively predicted the end of movies as stand-alone, costly entertainment.

A recent study from Consumer Reports' Digital Lab reveals that 96 percent of Americans agree that more should be done to protect consumer privacy. But don't expect to see a whole new alternative Internet emerging any year soon. Instead, you will see a focus on software offerings built around privacy and security rather than hardware.

A set of flaws in a widely used network communication protocol that could affect millions of devices has been revealed by Forescout Research Labs and JSOF Research. The nine vulnerabilities discovered by security researchers dramatically increase the attack surface of at least 100 million Internet of Things devices, exposing them to potential attacks that could take the devices offline or to be hijacked by threat actors.

Social media has become the home of fake news, unscrupulous advertising, places to dole out abuse, and disseminate alternative history. Let's talk about what is likely to happen to social media companies; and how they might work to prevent that outcome. We'll close with the product of the week, a category-busting new smartwatch from OnePlus.

Businesses fearful their workers may be targeted by fraudsters will want to take a look at the free Tax Scam Awareness Kit offered by Proofpoint. The kit, for both Windows and macOS, includes materials for an employee education campaign about tax fraud, three educational videos, an infographic, answers to frequently asked questions about tax scams, and a tax scam flyer.

A rich cache of data on some 533 million Facebook users was posted to a hacker forum over the weekend and is available to download for practically free. In a statement provided to TechNewsWorld by Facebook, the company said it is confident the posted information is old data that originated from a weakness in its contact importer feature that was discovered and fixed in August 2019.

Collaboration between employees, teams, and clients is more important than ever before, and new technologies and platforms are available to facilitate communication and group work. The E-Commerce Times checked in with experts in collaboration software and technologies to hear more about how people are now working together, both remotely and in person.

The arts have seen a shift in the last year away from in-person gatherings, but that doesn't mean that performances, showings, and other creative activities have stopped. Rather, they've been transformed, becoming increasingly virtual and digital. We spoke with experts in the arts, design, and marketing to see how these fields have changed and might continue to evolve.

Nearly one-in-five rural Americans don't have broadband Internet access, but that could change with the use of carefully targeted subsidies through a process known as a reverse auction. A big, one-time capital expenditure administered through a reverse-auction program would attract larger, more efficient firms to the problem, noted ITIF Director of Broadband and Spectrum Policy Doug Brake.

A new social media platform called Swell is based on voice messaging. According to its developers, Swell is the first social platform to focus exclusively on asynchronous audio conversations, where audio clips up to five minutes in length can be posted to the site. Any Swell member can host a conversation and has control over who may participate in it, as well as make posts.

Microsoft on Monday reported that multiple malicious actors were taking advantage of vulnerabilities in its Exchange software last week to attack systems at organizations that have failed to patch the flaws. The company attributed the attacks "with high confidence" to Hafnium, a group believed to be state-sponsored and operating out of China.

Last week was particularly interesting. Microsoft had two big announcements with Mesh and Viva, while Huawei showcased a strategy for a universal OS that covers PCs, smartphones, tablets, TVs, and IoT devices to perfect integration across them all. Let's talk about both this week -- and work in Microsoft Mesh as the product of the week.

I participated in a group analyst event several weeks ago about companies converting their offices into collections of meeting rooms. We couldn't picture people who have been meeting remotely for so many months suddenly concluding that the long commute to and from the office was worth meeting in person; given they are now okay with using solutions like Webex or Microsoft Teams.

The E-Commerce Times discussed with Steve Wiideman, president and CEO of Wiideman Consulting Group, the essentials of how to build an SEO strategy for 2021. Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton and the SEO Tools and Analytics course at University of California San Diego.

Canonical on Feb. 2 made available Ubuntu Core 20. This new Ubuntu Core version boasts notable new device security innovations. Given the increasing numbers and sophistication of attacks by individual and state-sponsored cybercriminals, Canonical's efforts should be welcomed by both IoT device makers and their customers, according to Charles King, principal analyst at Pund-IT.

Microsoft is set to step in with its Bing search engine should Google make good on its promise to cut service to Australia in response to a proposed law to make tech firms pay for news content produced by the country's media companies. Australia's Prime Minister Scott Morrison said he has spoken to Microsoft CEO Satya Nadella, who is confident Bing could meet the needs of Australians should Google exit.

Search-as-a-service company Algolia on Monday announced its acquisition of Google DNI-funded machine learning startup MorphL to fuel Algolia's new artificial intelligence offering. The company hopes the new service will eliminate barriers to AI implementation and help businesses drive website conversion and personalization.

Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. "FLoC" will be available for public testing with the March release of Chrome.

While it was already underway prior to the pandemic, the worldwide shift to digital payments has been accelerated by the crisis. This new cashless concept and the related back-end changes by banks to adopt real-time payments are becoming increasingly popular; and have set into motion the potential for a ripple effect throughout the e-commerce ecosystem.

DuckDuckGo reached a significant milestone last week when it racked up more than 100 million searches in a single day. While still a paltry number compared to the more than five billion daily searches performed by Google, the milestone is a major one for the search engine that doesn't store any of its users' personal information, archive their search histories, or track their search activity.

Smart devices, the cornerstone of the home of the future, can't seem to capture the imagination or open the wallets of a large number of Americans. Some 46.7 million broadband households aren't ready to buy a smart home device, according to a survey released this week by Parks Associates, a market research and consulting company specializing in consumer technology products.

For the majority of consumers, cutting the cable TV cord is a mixed bag for a variety of reasons. The big misconception is that you will drastically lower your cable bill. That is not the case unless you can also pickup free TV reception from an antenna. Otherwise, you will need to use a video streaming service to help lower your costs.

Eight of the top 10 states for mobile Internet coverage are in the Northeast, according to an analysis released by consumer product and services comparison website WhistleOut. However, the best mobile Internet coverage isn't in a state at all -- but in the District of Columbia. To rank the states, 75 percent of the score was based on median mobile download speeds and 25 percent by 5G coverage.

The Federal Trade Commission seeks to obtain information on how many users certain social media companies have, how active the users are, what the companies know about them, how they got that information, and what steps the companies take to continue to engage users. The FTC also is gathering information on the companies' business models and how they target children and families.

Two new Web browsing alternatives widen the field of browser choices for Linux users. The recent introduction of Microsoft Edge for Linux, and the Dec. 8 release of Vivaldi version 3.5 offer the freedom to experience a Google-free vehicle to navigate the Internet. Edge on Linux has the potential for widespread adoption. Proprietary Vivaldi is already well established on Linux and other platforms.