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Facebook's Ad Library API Draws Fire
May 1, 2019
Facebook has come under fire for its Ad Library API, which lets users perform customized keyword searches of all active and inactive ads related to politics or issues of national importance stored there. Released in beta last summer, the archive became available to everyone in March, following pressure from Mozilla ahead of the EU's upcoming parliamentary elections.
Mobile Chrome Hoax Could Target Android Users
April 30, 2019
A new method for hiding the true location of a website from users of the mobile Chrome Web browser has come to light. Phishers can trick users into revealing their credentials for a legitimate website to operators of a malicious one, security researcher James Fisher reported. Scammers can exploit mobile Chrome's feature that hides the address bar when users are scrolling on a Web page.
What Social Can Learn From CRM
April 25, 2019
There's been a chorus of calls from all corners for social media regulation -- from pundits like me to the halls of Congress and even from Facebook CEO Mark Zuckerberg himself. The social media community seems tied up in knots over what to do about the abuse happening within their communities, but if you look elsewhere you might see signs of solutions that could solve some fundamental problems.
Disney Goes Over the Top: How Does Its Streaming Service Stack Up?
April 19, 2019
The Walt Disney Corporation officially announced Disney+, its direct-to-consumer streaming service, during its Investor Day webcast last week. The new over-the-top service will become available on Nov. 12 for a $6.99 month subscription. Disney+ will arrive with more than 25 new TV programs, as well as more than 10 new movies. The service will expand to include Disney classics and other IP.
Hackers Use Microsoft Help Desk to Pull Off Massive Email Breach
April 16, 2019
Hackers piggybacked onto a Microsoft customer support portal between Jan. 1 and March 28 to gain access to the emails of noncorporate account holders on webmail services Microsoft manages, including MSN.com, Hotmail.com and Outlook.com. Microsoft has confirmed that a "limited" number of customers who use its Web service had their accounts compromised.
EU's New Copyright Directive Could Break the Internet
April 16, 2019
A copyright directive that some fear could break the Internet has cleared the final hurdle in the European Union. The directive makes platforms for user-uploaded content -- like Google and Facebook -- legally liable for violations of the rights of copyright holders. It requires them to obtain the permission of the holders before posting content to their sites.
Qualcomm: Rethinking AI in a 5G Quantum World
April 15, 2019
It is expected that 5G will move aggressively into the market, with near-complete major metropolitan coverage by the end of the year. This technology is a game-changer, but it doesn't come without issues, one of which is the massive change in network loading. 5G will shift the bottlenecks from the wireless networks to the backhaul, where the expected massive increase in traffic will force some rather impressive network upgrades.
SEO: How Important Is It to Make the First Page?
April 12, 2019
In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough, they wanted to see more.
Google Presents a Cornucopia of Cloud Goodies
April 11, 2019
Google announced a host of new services, features and partners at Google Cloud Next '19 Day 2 in San Francisco. The new unveilings followed its announcement of Anthos, an open source platform powered by Kubernetes, on Day 1. Anthos is "a single platform for developers and operations; it is for on-premise and multicloud installations," said Google SVP Urs Hölzle.
Microsoft's Edge Goes With the Chromium Flow
April 10, 2019
Microsoft has released the first Dev and Canary channel builds of the next version of Microsoft Edge, based on the Chromium open source project. The company last year revealed that it was reworking its browser to be based on Chromium. Now the latest developments are ready for early testers on several versions of Windows and macOS. So far, however, no support is available for Linux.
Social Media's Next Act
April 9, 2019
A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper forecasting that social networking and analytics would be tightly interwoven into the fabric of the vendor-customer relationship.
Snapchat Refreshes App to Revive Prospects
April 9, 2019
New augmented reality features, an SDK for Stories, and a games platform highlighted Snapchat's first developer's conference. AR features announced at Snap's first Partner Summit: solving math problems by pointing the app's camera at them; AR effects for monuments, pets and people; buying what the camera sees through Amazon; and identifying songs through Shazam.
Zuckerberg Tries, Tries Again
April 6, 2019
Mark Zuckerberg's most recent effort to change the conversation about Facebook seems like just another attempt at self-justification. In a recent op-ed, he places the onus squarely on the shoulders of government to regulate how social media works. "I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability," Zuckerberg wrote.
What Lies Beneath Facebook's Sudden Embrace of Government Regulation
April 5, 2019
Facebook CEO Mark Zuckerberg called for greater government oversight and even regulation of the Internet in an op-ed piece published last weekend. Zuckerberg, who famously built the social network by playing by his own rules, said it was time for government and regulators around the world to step up and help rein in the Internet. The main point was to regulate what he called "harmful content."
The Power of Influencer Marketing
April 5, 2019
Influencer marketing uses the popularity of people who have many followers and a wide reach to sway opinions. It's very much a strategy for the social media age. "Influencer marketing is one of the fastest-growing marketing channels today," said digital strategist Shane Barker. "It involves leveraging social media influencers or key leaders to get more people to trust your brand."
With More Than 8 Billion Things, Where Are the IoT Privacy Laws?
April 4, 2019
No one knows for sure how many "things" are connected to the Internet, but the Federal Trade Commission reported last year that it was more than 8 billion, and that it would exceed 20 billion by the end of 2020! Astonishing as it seems, it turns out that U.S. privacy laws do not apply to all of those devices and the data they collect. So, for the third time in three years, the Senate has proposed a new law.
Following Protests, Google Cuts Temps, Vendors, Contractors a Fairer Deal
April 4, 2019
Google has unveiled new minimum standards for temps, vendors and contractors in the United States, in response to demands from an employee coalition that included full-time Google staffers as well as temporary workers and contractors. "Yesterday, we shared an update on some new initiatives to support our extended U.S. workforce," Google spokesperson Jenn Kaiser said Wednesday.
Walmart Lets Customers Use Google Assistant to Voice-Order Groceries
April 3, 2019
Walmart has launched a limited beta of Walmart Voice Order, which lets consumers order groceries by voice using Google Assistant. The service can be used with a number of devices: tablets, watches and TV sets running Android 6.0+; smartphones running Android 5.0+; iOS 10.0+ devices; Google Home; and more. "This announcement is huge," said Ray Wang, principal analyst at Constellation Research.
Report: YouTube Too Fixated on Engagement to Curb Toxic Content
April 3, 2019
YouTube executives have been unable or unwilling to rein in toxic content because it could reduce engagement on their platform, according to a report that maintained the company has spent years chasing one goal: engagement. The problem YouTube now faces is how to create an effective mechanism to handle problematic content, observed Cayce Myers, an assistant professor at Virginia Tech.
Apple's Path to Destruction
April 1, 2019
One of the things I mention very infrequently is that I was groomed to be a CEO from a very early age. My educational background and two programs at IBM gave me a unique view of what kills a company. One of the big company killers -- and Chrysler before Lee Iacocca is a leading example -- is excess product breadth. That is what we just saw from Apple last week.
WiFi, Managed Services and the Home Network: Solving In-Home Connectivity
March 30, 2019
Home networks are a key building block for today's connected home systems and products, and wireless is the dominant method of connectivity for a variety of smart home, computing and entertainment devices. As a result, loss of wireless connectivity can be disruptive to the user experience and seriously impair the value proposition of computing and entertainment devices.
Apple TV+ Is Much More Than a 'Netflix Killer'
March 29, 2019
Apple announced several new services earlier this week. Apple TV+, the star of the lineup, will launch this fall with some high-profile original content -- something that has become key to the success of any OTT streaming service. Apple also announced Apple TV Channels. With this announcement it could be argued that Apple is hedging its bets. channels, as well as other OTT services.
FTC Eyeballs ISPs' Data Privacy Practices
March 28, 2019
The United States Federal Trade Commission has announced an investigation into the privacy policies, procedures and practices of seven Internet broadband providers and related entities: AT&T Inc., AT&T Mobility LLC, Comcast Cable Communications doing business as Xfinity, Google Fiber Inc., T-Mobile US Inc., Verizon Communications Inc., and Cello Partnership dba Verizon Wireless.
EU Parliament's OK of Online Copyright Rules Fuels Dissent
March 27, 2019
The European Parliament plenary has adopted the "Directive on Copyright in the Digital Single Market" by a vote of 348-274 with 36 abstentions. Member states will have two years to adopt the directive's rules under their national laws. The directive will require certain online platforms to establish licensing agreements with rights holders for the use of copyright-protected content.
Apple Presents Its Spin on Entertainment and News
March 26, 2019
Apple announced a raft of new services, including original TV programming and news and magazine offerings, at an event held at the Steve Jobs Theater in Cupertino, California. The Apple TV+ service, which will launch in the fall, already has a number of high-profile shows in its lineup, including Amazing Stories, a science fiction anthology produced by Steven Spielberg.
Instagram Launches In-App Shopping Experiment
March 20, 2019
Instagram has introduced Checkout on Instagram -- an in-app purchasing tool -- as a closed beta for consumers in the U.S. Among the 20 participating brands are Adidas, Nike, Burberry, Dior, Huda Beauty, Prada and Michael Kors. "Users in the U.S. can buy from a majority of these brands starting today, with all of them coming on board over the coming weeks," said Instagram spokesperson Paige Cohen.
Google Stadia: Future of Gaming or Pie in the Cloud?
March 20, 2019
Google has pulled the wraps off Stadia, a new cloud-based gaming platform. Using the power of Google's global information infrastructure, Stadia can stream the highest-quality games to any screen, Google CEO Sundar Pichai said in announcing the platform, which is expected to come online later this year. Stadia represents Google's vision for the future of gaming.
New Chrome Extension Aims to Make the Web Less Toxic
March 14, 2019
Jigsaw has released Tune, an experimental Chrome extension that lets users hide comments its algorithms identify as toxic. It is available for Mac, Windows, Linux and the Chrome OS. Tune builds on the same machine learning models that power Jigsaw's Perspective API to rate the toxicity of comments. Tune users can adjust the volume of comments from zero to anything goes.
Mozilla Offers Free Secure File-Sharing Service
March 13, 2019
Mozilla has announced Firefox Send, a free encrypted file-sharing service that works in any browser. To share a file, you simply visit the Send site and drag your file to a box on the Web page. Unregistered users may upload up to 1 gigabyte in files, while registered users have a 2.5 GB allowance. After uploading your files, you choose an expiration time for the link used to share them.
Structural Shifts in Semiconductor Industry Spawn New Trends
March 8, 2019
Long-term trends in the technology segment are often the result of structural change. One such change in the semiconductor space was the shift to outsourcing specialized functions, including technology development in the form of intellectual property, chip design, fabrication, and packaging and test. That change has sparked a trend toward customization.
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Which type of cybersecurity threat concerns you the most?
Theft of my personal assets
A serious privacy invasion affecting me or a close family member
Reputation damage affecting my business
Child pornography, drug and weapon sales, and other Dark Web crimes
Activities that might compromise free and fair elections
A life-threatening attack on the nation's infrastructure