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Where Online Shopping Search Has Gone Wrong
October 17, 2018
While online shopping has exploded over the last decade and innovation around e-commerce has skyrocketed, there has been very little development around quality improvements in product search, navigation or discovery, notwithstanding the success of generic and open source search solutions, such as Elastic. That is ironic, as great search can make all the difference for an etailer's bottom line. Here's the problem: Define exactly what "great search" is.
Top 3 E-Commerce Trends That Will Drive Sales in 2019
October 16, 2018
When it comes to e-commerce, it seems like one day you are in and the next you are out. With online shopping now more accessible than ever, customers steadily are becoming harder to please, and they are considering it a given that their rising expectations be met every time. Just having an online version of a physical store isn't enough anymore, as consumers don't want to grab and go.
How to Avoid 10 Mobile E-Commerce Conversion Killers
October 15, 2018
Just five years ago, mobile e-commerce was a minor part of the e-commerce landscape. Today, most online searches are carried out from mobile devices, and 40 percent of all e-commerce is carried out from smartphones. This has forever changed the e-commerce industry. The smartphone is the most important lead channel. Smartphones are an extended part of our brains and social life.
4 Ways SMBs Can Compete With Amazon on Cyber Monday
October 12, 2018
E-commerce companies compete with Amazon for shoppers year-round, but especially around the holidays when Q4 earnings are made. More than 75 percent of U.S. consumers shop on Amazon despite endless e-commerce options. Amazon commands more than 49.1 percent of all online sales and has more than 300 million active consumer accounts, making it a competitor that can't be ignored.
5 Tech Advances That Can Deepen Customer Engagement
October 11, 2018
Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment. It should be no surprise that customers prefer companies that treat them as valued individuals.
The Fine Art of Winning Over Gen Z Consumers
October 9, 2018
From generation to generation, retail has evolved into a global business. Gone are the days of the local corner store. Today's consumers have access to products from across the world with a simple click of a button. Even brick-and-mortar stores are adapting to e-commerce as retailers find innovative ways to incorporate online orders into the storefront to accommodate their shoppers' expectations.
How to Position Your Brand for Holiday Success on Amazon
October 8, 2018
The holiday season presents a significant opportunity for sellers to capture unprecedented sales on Amazon. Cyber Week alone, the seven-day period beginning the Tuesday prior to Thanksgiving and running through Cyber Monday, is expected to account for 40 percent of all e-commerce sales during the holidays. The bulk of those holiday sales are likely to occur in one place: Amazon.com.
How I Grew My E-Commerce Business From 0-$100K in Less Than 4 Months
October 5, 2018
Over the past 10 years, I've been a part of at least that many startups. The tools of the trade have changed rapidly, but the core elements of successful entrepreneurship remain relatively unchanged. When I first started out, "social media marketing" was a brand new concept. Now entrepreneurs have a slew of tools to amplify their brand and grow their e-commerce revenue.
6 Surefire Ways Etailers Can Boost Customer Loyalty
October 4, 2018
Given today's data and technological advancements, coupled with an abundance of choices for consumers, the importance of loyalty has never been greater. The marketing landscape has shifted as power has moved from sellers to buyers, and businesses have realized a heightened need for customer loyalty. Market fragmentation has dramatically increased competition, magnifying the need for loyalty.
The Best of Both Worlds: Converging Online and Offline Shopping
September 27, 2018
Online and offline shopping businesses have to work together to improve customer engagement and retention. Although some brick-and-mortar stores are suffering revenue loss to online retailers, there is still an important space for them in the shopping experience. By joining forces, brick-and-mortar and online stores can meet the emerging needs of today's customers.
The New Brick-and-Mortar: Shopping's Blended Future
September 26, 2018
With the advent of digital technologies and the radical growth of online shopping, it might seem that brick-and-mortar stores are on the way out, but that's not so. Physical stores are likely to remain far into the foreseeable future. However, the nature of those stores will be fundamentally transformed. Only those that become capable omnichannel retailers are likely to survive.
Poor Website Designs Could Trigger Legal Actions
September 21, 2018
Internet marketing has become so popular that e-commerce retail sales in the United States are on pace to double between 2009 and 2018. The transaction value of e-commerce service industry contracts reached $600 billion in 2016. Despite the rush to digital commerce, the rules for business transactions are still the same, whether they are concluded on paper or electronically.
7-Eleven Gives Nod to Apple Pay, Google Pay
September 12, 2018
7-Eleven has begun accepting Apple Pay, and Google Pay at participating U.S. stores. The stores will add support for the services throughout this month. The convenience store chain has more than 66,000 stores in 17 countries worldwide; 11,800 are in the United States. "A 7-Eleven is a 'hit-and-get' kind of experience," noted Michael Jude, program manager at Stratecast/Frost & Sullivan.
5 Tips for Creating a Gen-Z Friendly Website
September 8, 2018
Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32 percent of the world's population. This powerful group of 7.7 billion consumers was born into a digital world. A much-reported claim is that Generation Z has an attention span of 8 seconds. It may seem that your website should mirror this lightning-quick attention span.
User Experiences That Convert - The Do's and Don'ts
August 27, 2018
In tech parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers.
Square's Cash App Supports Bitcoin in All US States
August 15, 2018
Square on Monday announced that Cash App users could buy and sell bitcoin in all 50 U.S. states. Square began testing Cash App's bitcoin purchasing option last fall and officially launched the option early this year. However, it was not available in four states -- New York, Georgia, Hawaii and Wyoming -- because of their more restrictive regulation of bitcoin transactions.
CVS Offers Doc Visits via Smartphone Video
August 9, 2018
CVS Health'a retail MinuteClinic on Wednesday announced MinuteClinic Video Visits, a new virtual healthcare offering designed to assist people with minor illnesses and injuries, skin conditions, and other wellness needs. The telehealth offering will provide 24/7 access to healthcare services via mobile devices. It is available for both Android and iOS in nine states and Washington, D.C.
E-Sports Pioneers Are Making It Up as They Go
August 3, 2018
A major "sporting event" aired on ESPN, Disney XD and ABC last weekend. It wasn't the recently completed FIFA World Cup, the finale of the Tour de France or the MLB All-Star Game. It was the Overwatch League Grand Finals -- the biggest e-sports championship to date. Much of the competition was "broadcast" via the online service Twitch, but on July 11 the Overwatch League announced a new deal.
Kroger Gets Into Online Grocery Shopping Act
August 2, 2018
The Kroger Co. has launched Kroger Ship, a direct-to-consumer e-commerce platform. Ship debuted in four markets: Cincinnati; Houston; Louisville, Kentucky; and Nashville, Tennessee. The service will be rolled out to additional markets over the next few months. During the first phase of Kroger Ship, customers will be able to shop from a curated selection of thousands of products.
eBay Adds New Seller Financing, Customer Payment Options
July 25, 2018
eBay and Square Capital have entered a partnership to provide eBay sellers business financing of up to $100,000. The funds can be made available in as little as one day. Square Capital will email select eBay sellers invitations to apply for a loan in Q3, the companies said. Square will determine eligibility and risk, and determine the size of the loan offered.
3 Smart Ways to Use Video in E-Commerce
July 16, 2018
Video is often how stories get told in the 21st century, so it's a good idea for e-commerce business owners to consider ways they can use this trend to their advantage. "Today we are constantly bombarded by content, and video is one of the best ways to cut through that noise," said Chris Lueck, CEO of FastSpring. "It pays to take the extra time and effort to incorporate video into your strategy."
What Net Neutrality's Repeal Means to E-Commerce SMBs
June 27, 2018
E-commerce SMBs are likely to be hit hard by the United States Federal Communications Commission's repeal of Net neutrality earlier this month. The move will let Internet service providers block and manipulate Internet usage and discriminate against users at will, according to critics. Various public interest groups have challenged the FCC's repeal of Net neutrality in the U.S. Court of Appeals.
Companies Team to Give Hard-Pressed Sales Reps a Boost
June 20, 2018
Mobile sales and business-to-business e-commerce platform Handshake has teamed up with Square to provide easy B2B ordering and payments via an app that enables a seamless workflow between the two companies' products. Using the app, B2B sellers can accept all major credit cards and see their money deposited in their bank accounts in one to two business days.
Cryptocurrency Basics for E-Commerce Businesses
June 4, 2018
With all the talk about cryptocurrencies, you might be wondering whether your e-commerce business should start accepting them as a form of payment. There is no simple answer to that question. It all depends on the type of business you have and your tolerance for volatility and risk. In any case, it's a good idea to understand what cryptocurrencies are and how they work.
Fresh Funds Help BorderX Open Chinese E-Commerce Market to West
May 10, 2018
BorderX Lab, which was founded in 2014 by three former Google computer scientists, has raised $20 million in a financing round led by Kleiner Perkins. BorderX Lab offers the Beyond App mobile marketplace solution to facilitate cross-border e-commerce for global brands and merchants seeking access to the burgeoning Chinese consumer market. Beyond App is available for Android and iOS.
Google Makes It Super Easy to Subscribe to Premium Content
March 23, 2018
Google has launched Subscribe with Google and several other journalism initiatives. Subscribe with Google lets consumers store credit card information with Google, which can be used to access participating publishers' subscription services. Google takes care of billing, payment security and account management. Subscribe with Google soon will be available for use with several launch partners.
5 Steps to a Painless Checkout Process
March 21, 2018
Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. "Checkout is not only key to driving revenue -- it's key to user satisfaction, order size and retention," said Zephrin Lasker, head of ecommerce at Viber. "A good process can allow for optimal conversion, data collection and speed."
Mobile Pay, Smart Speaker Brand Confusion Means No Winners
March 1, 2018
Google Pay launched last week, becoming the latest entry in the world of master-brand confusion. The new Google Pay combines features of Android Pay and Google Wallet, brands that each had different brand relationships with customers. That means the master brand message, which should be simple and clean, and which Google should have been building all along, is shaky at best.
FutureProof Retail President Di Di Chan: Combine Your Strengths
February 27, 2018
FutureProof Retail aims to redefine the in-store checkout experience. "From the consumer point of view, when you go shopping you have people who help you and service you, and you walk away happy," said President Di Di Chan. "What we're doing is bringing the online offline, to centralize that service. It's not just the top VIP shopper who can enjoy that experience -- everyone can."
Google Pay to Challenge Apple, Amazon
February 21, 2018
Google has launched its long-anticipated Google Pay app, which combines the features of the former Android Pay and Google Wallet into one platform, with new benefits designed to accelerate mobile payment use and retailer participation. The change, first announced last month, represents a bid to expand the use of Google's growing ecosystem to take on both Apple and Amazon in the e-commerce space.
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What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.