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Social Media Ads, Chat Apps Pegged to Power Summer Sales
June 18, 2021
Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and performance marketers, underscores the role social media plays in influencing shoppers in a world changed by the pandemic.
App Designing Factors That Make or Break the Mobile Commerce Experience
May 27, 2021
Most businesses today that want an app have an app. But having one is not the entire process. The app maker and the business behind the mobile application still need to get it to actually work effectively. Because more people are using apps, many businesses are focusing on the bells and whistles to help them stand out -- instead of designing the apps to reach optimal efficiency.
Mobile Devices Under Siege by Cyberattackers
May 18, 2021
Cybercriminals are deliberately targeting phones, tablets, and Chromebooks to increase their odds of finding a vulnerable entry point. The Financial Services Threat Report from Lookout disclosed that 20 percent of mobile banking customers had a trojanized app on their devices when trying to sign into their personal mobile banking account.
Allow App to Track? Most iOS 14.5 Users Tap Fuggedaboutit!
May 11, 2021
More than 90 percent of U.S. users of the latest version of Apple's mobile operating system iOS 14.5 are taking advantage of a new feature to block an application's ability to track their activity on their phones. Worldwide, 88 percent of users shut down app tracking on their iPhones. This is bad news for advertisers.
Digital Payments Lead March Toward a Cashless Society
April 22, 2021
From coin shortages and curbside operations to contactless transactions, how consumers pay for their purchases has been completely transformed during the pandemic. Marketers expect that transformation to continue and expand. It is not just family staples that are seeing a jump in consumer digital payment options. The retail and gaming sectors are also leading the digital charge.
New Social Platform Seeks to Swell Ranks With Talk in Displaced Time
March 17, 2021
A new social media platform called Swell is based on voice messaging. According to its developers, Swell is the first social platform to focus exclusively on asynchronous audio conversations, where audio clips up to five minutes in length can be posted to the site. Any Swell member can host a conversation and has control over who may participate in it, as well as make posts.
Social Commerce Is Changing How Brands Sell Online
March 4, 2021
For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by allowing people to discover your brand and make purchases without leaving the platform, social commerce can boost revenue.
Apple's New Privacy Framework Pressures the Digital Ad Market
February 26, 2021
Apple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation Research, told the E-Commerce Times that "at least 40 percent of consumers will say no."
How to Deploy an Effective Mobile CX Strategy for E-Commerce
January 28, 2021
As the pandemic continues to keep shoppers out of brick-and-mortar stores, new shopping behaviors continue to include smartphones to nudge products into consumers' digital shopping carts. CRM Buyer discussed with Dennis Reno, SVP and head of customer experience at Cyara, how mobile CX is influencing e-commerce, and how these changes can help to improve the customer's overall experience.
KrowdFit Gives Fitness Trackers a New Motivational Dimension
January 28, 2021
Do you welcome physical fitness like a fish in water, or does it take a trip to the clothing store for larger sizes to get you moving? If you need a push, perhaps a new motivational tool called KrowdFit will be more to your liking. It pays you cash to put your fitness tracking devices on. The KrowdFit wellness app uses a novel twist to a childhood motivational method. It pays you cash to keep physically active.
Robot Lawyer Faces Legal Troubles of Its Own
December 18, 2020
An Illinois consumer says that on Sept. 26 he received a number of text messages on his cellphone from a company named DoNotPay, Inc., attempting to solicit his business. The messages allegedly urged him to sign up for the DoNotPay app, a service chatbot that its maker bills as "The World's First Robot Lawyer."
Clickwrap Technology Brings Speed, Efficiency to Digital Transactions
December 11, 2020
Clickwrap transaction platforms, which serve to replace electronic signatures, are emerging as a valuable tool to help businesses navigate the increased volume of online transactions. Instead of signing, users click to check a box, or click on a button with a label such as 'I Agree' or 'Accept'. That action authorizes the included consent language.
Contact-Tracing Apps Flop in the US
December 8, 2020
Americans seem to have little interest in using contact-tracing applications used to identify people who have come into contact with a person infected with COVID-19. Adoption rates in areas using an app based on technology introduced by Google and Apple six months ago are higher, but even in the most successful of those states -- Connecticut -- only about 20 percent of residents have chosen to activate the software.
The Rise of Mobile Shopping Apps
December 5, 2020
Mobile shopping apps have in the midst of the pandemic become central to online retail operations, and they're clearly here to stay. The E-Commerce Times spoke with m-commerce specialists to find out what's behind the rapid growth of consumers shopping on mobile devices, what mobile shoppers require from shopping apps, and how retailers can provide a better experience for their customers who shop on mobile devices.
Snap's Spotlight Ups Ante on TikTok With $1M Daily Fund for Top Videos
November 24, 2020
Spotlight, a new short video service launched by Snap on Monday, is set to take on the leaders in the space. Moreover, it has pledged to prime the creative engines of Snapchatters making videos by divvying up a daily pool of US$1 million for the day's best content. Many Snapchatters will earn each day, and those who create the top Snaps will earn the most for their creativity.
Student Inventor Wins Prize for Breast Cancer Screening Device
November 19, 2020
A 23-year-old biomedical engineering student is one of two first-place winners in the 2020 James Dyson Award. Her invention aims to help women around the world afford the cost of early testing for breast cancer. Judit Giró Benet captured the $35,000 cash prize for developing The Blue Box, an at-home reusable breast cancer screening device. Her mother's diagnosis of breast cancer inspired Benet to find an affordable and effective screening mechanism.
Social Media Upstart Parler Tops App Store Charts
November 10, 2020
A social media platform that bills itself as a "non-biased, free speech" alternative to outfits like Twitter and Facebook has seen a surge in interest in its mobile app over the last week that culminated Sunday in it becoming the top free app at the Apple App Store. According to Fox Business, the Parler app has been downloaded 310,000 times in the last week alone.
Chat Commerce Driving Higher Revenue, Better CX
November 6, 2020
More consumers are shopping via phones and other mobile devices, and companies that use chat with commerce are reaping rewards while improving the customer experience. New commerce research reveals that at least two-thirds of firms using chat apps such as WhatsApp and WeChat see greater commerce gains than competitors that do not.
High-Tech Workouts With Activ5: No Gym, No Problem
November 4, 2020
This Bluetooth-enabled portable workout and strength training device coaches users through five-minute full body workouts and measures data such as strength, precision, and other personal metrics. No sweat and no gym required. That phrase piqued my interest to try this new approach to strength building.
Hucksters Rake In $500K With Android, iOS Adware Scam Apps
September 23, 2020
Seven scamware apps found in Google Play and Apple's App Store corralled more than half a million dollars for their developers, according to Avast. The company discovered the malicious apps after a 12-year-old girl flagged a suspicious app promoted on a TikTok profile through its "Be Safe Online" project.
Apple Reveals New Watches, Muscular Tablet at Online Event
September 16, 2020
Apple pulled the wraps off two new Apple Watches, two iPads and several services bundles at an event Tuesday held online. The new watches include the Series 6, which boasts performance improvements over the previous generation of the product, and the SE, an economy watch model. Apple also refreshed its basic iPad and the iPad Air, which is now based on the new A14 processor, a five-nanometer fabricated powerhouse.
How to Protect Mobile Apps Against Sneaker Bots
September 16, 2020
Automated purchasing bots, also known as "sneaker bots," "click bots," "Instacart bots" and other names, are ruining the online shopping and gig economy experience for both consumers and workers. These bots can cause considerable damage to a mobile business' reputation and bottom line. There are a number of measures that e-tailers should take a to protect their mobile apps from sneaker bots.
TikTok Enlists Oracle to Evade Trump's Executive Order
September 14, 2020
A proposal to avoid the banning of the popular social media app TikTok was submitted to the U.S. Treasury Department over the weekend. The plan submitted by ByteDance, which owns TikTok, calls for the company to enlist Oracle as a "trusted technology provider" in order to address national security concerns raised about the video-sharing software by the Trump administration.
Google's New Phone App Feature ID's Legit Business Calls
September 9, 2020
Google has taken a step toward controlling spam voice calls on Android devices with a new addition to its phone app. The "Verified Calls" feature will display a caller's name, logo, reason for calling and a verification symbol indicating a business has been verified by Google. The service will initially roll out in the United States, Mexico, Brazil, Spain and India, with more countries to follow.
Credential Harvesting Attacks Take Aim at Video Meeting Apps
August 27, 2020
Users of video conference tools should be aware of the growing risk of impersonation attacks. Cybercriminals are capitalizing on the exponential increase of users turning to Zoom and other platforms to collaborate across work and friend networks. Researchers have identified attacks stemming from Australia, Germany, the U.S. and elsewhere.
Retailers to Consumers: Let's Get 'Phygital'
August 20, 2020
The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but they also crave in-person experiences. This era has also made clear that there's an answer to this conundrum: to provide shopping experiences that combine both physical and digital elements. Also known as "phygital" experiences, these strive to give customers the best of both the online and in-person worlds.
Health and Fitness App Exercises AI for Competitive Advantage
August 20, 2020
In-person workout sessions these days might seem like a thing of the past, while solitary workouts at home replace gym visits as an ongoing result of the pandemic. The use of artificial intelligence is not yet a common feature in fitness apps, but it is a main component in a popular India-based app now focused on growing users in the U.S. and Canada.
In-Store Commerce Kicked to the Curb
August 13, 2020
Curbside service is one of the more popular strategies that businesses and consumers now use to navigate the 'new normal'. Ideally, it's a contactless, convenient experience for all involved. For curbside pickup to be successful, however, it needs to be as quick and easy as possible for consumers -- and a large part of that ease of use requires adequate business planning and management.
California's Early Warning Quake Alerts to Be Standard on Android Phones
August 12, 2020
Earthquake alerts are being incorporated into Android, Google's mobile operating system. The feature will be included in a refresh of Google Mobile Services, so a full operating system upgrade won't be necessary. That means the new addition will be available to most Android users -- except those in China, which doesn't use GMS.
Apple, Microsoft, Facebook Rumble Over Game Streaming Apps
August 11, 2020
Apple's "Walled Garden" was built to protect consumers from malicious applications, but it can also protect the company from competition, as Microsoft and Facebook discovered recently. Late last week, Apple refused to allow Microsoft to offer its xCloud streaming gaming app for iOS and iPadOS at the Apple App Store. At the same time, it approved a scaled-down version of Facebook's gaming app, sans streaming gaming, into the store.
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Contact Center AI Explained by Pop Culture
When booking travel this summer, which is most important to you?
Cancelation Policy -- I must be able to change my plans conveniently and economically.
Cost -- I want the best deal my money can buy.
Covid-19 Protocol -- My transportation and lodging providers must employ strict health and safety procedures.
Travel Time -- The more time in transit, the higher the probability that something can go wrong.
I'm still too worried about the pandemic to consider traveling this summer.