Apple has made a retro version of iTunes available, 12.6.3, reviving features removed by the mammoth 12.7 overhaul it released last month. News of the release surfaced Monday in a post on Reddit by user vista980622. Apple was low key about the release, saying in an online post dated Sept. 23 that the retro version was for business partners who needed iTunes to mass deploy apps on iOS devices.

Watching Apple's product announcement showcase is a bit like celebrating New Year's. People from all over the world are drawn to this annual event with the promise of something new and exciting, a vision of tomorrow and untold promise. Yet the more it comes around, the more disappointed we are. That promised kiss from a stranger at midnight is a dud. Our best intentions fall by the wayside.

Roku has introduced five new streaming media players designed to provide viewers with new and improved ways to connect to content. The five players range in price from $29.99 to $99.99, and offer a variety of features and functionality. The introductory-level Roku Express targets new cord cutters who want to stream TV content, or those who want to extend their Roku experience throughout the house.

Amazon has unveiled five new Echo products that raise the bar in the automated home market. Among other things, Amazon has improved the sound quality in its second-generation Echo speaker to compete with several new competitors in the high-end audio segment. The new Echo, which is more compact and comes in a variety of shell colors and finishes, offers more immersive sound.

Nvidia on Thursday announced that its Shield TV now includes Google Assistant as part of its Shield Experience Upgrade 6.0 update. The update also lets the Shield device work as a SmartThings Hub when paired with a SmartThinks Link. The SmartThings Link, which can be used to connect Shield TV as a SmartThings Hub, will be released in the coming months with a promotional launch price of $14.99.

Showtime Networks apparently has mined the websites of online viewers using the same Coinhive technology that The Pirate Bay recently used in a test run on its site. A subsidiary of CBS, Showtime is a premium television network that offers professional boxing, feature films, original scripted television shows like Ray Donovan and other programming.

As home video viewing patterns continue to evolve, one common prediction is that packaged media is on its last legs. Streaming services have been gaining market share. In fact, streaming media sales eclipsed sales of DVDs and Blu-ray discs for the first time in Q4 2016 -- with discs accounting for $5.4 billion in annual U.S. sales compared to the $6.2 billion haul for SVOD providers.

Apple has made its long-awaited iPhone splash, accompanied by announcements of major upgrades to Apple Watch and Apple TV. The company launched two new generations of mobile phones -- iPhone 8 and 8 Plus, and iPhone X -- with enhancements in photography and device security in all models. The iPhone 8 and iPhone 8 Plus are built for durability with a new glass back design.

Alexa has a new musical talent, Amazon announced Tuesday. "Today, we're making Alexa even smarter with an all-new feature that lets you play music synchronized on multiple Echo devices to provide room-filling music throughout your home," said Amazon Alexa Vice President Toni Reid. Setting up the syncing is easy. Using the Alexa app, you give a group of devices a name, such as "first floor."

Apple plans to refresh its iPhone, TV and watch lines at an event scheduled Sept. 12. In addition to upgrading its iPhone 7 models, the company is expected to debut the "iPhone 8" to celebrate the 10th anniversary of the brand. It reportedly will have an OLED display with barely any bezel, a fingerprint scanner at the rear of the phone, and support for facial recognition and wireless charging.

Apple reportedly has decided to put more than $1 billion toward the acquisition and development of original programming, part of a long-awaited rollout of a new television and film experience. The investment will leverage Apple's thus far underwhelming Apple TV business, bolstering its core video and music library to fulfill the promise of disrupting traditional television and film studios.

There recently has been an erosion in penetration of pay-TV subscriptions in the United States. They have fallen from a high of 86 percent in 2014 to 83 percent in early 2017, based on Parks Associates recent consumer research. Despite signs in late 2015 and early 2016 that the U.S. cable TV industry finally had reversed years of subscriber losses, the numbers declined again.

Verizon last week completed its US$4.5 billion acquisition of Yahoo's operating business assets, merging it with its existing AOL business to create Oath. The new subsidiary encompasses more than 50 media and technology brands -- including HuffPost; Yahoo Sports, Finance and Mail; AOL.com; Makers; Tumblr; TechCrunch; Flickr; and Build Studios.

Nintendo previewed an impressive lineup of gaming content at E3 2017 this week, by many accounts. Its collection of new titles and targeted versions of some of the industry's hottest third-party content seemed to validate surprisingly strong sales of the Nintendo Switch console. Moving easily from a living room big screen to a mobile gaming device, the Switch already has gained a significant following.

The Tech Museum of Innovation last month debuted an exhibit that includes numerous installations with an interactive component. Visitors can don Occulus VR headsets to appreciate classical works of art in virtual reality -- a completely new museum experience. There long has been a debate on what constitutes "art" -- and opinions have differed as to how music, film, radio and TV fit in.

Microsoft earlier this week announced the next version of its Xbox line of gaming consoles, ahead of E3 2017, now ongoing in Los Angeles. The new Xbox One X, which goes on sale Nov. 7 for $499, is slimmer than previous models and packed with power. With a 6-teraflop Scorpio engine, the One X has 40 percent faster graphics performance than its chief rival, Sony's PS4 Pro.

The battle for your home just got a little more intense as Apple pulled back the curtain on HomePod, its smart speaker that seeks to hold dominion over your home empire and all the gadgets that reside within. HomePod holds a 4-inch woofer and seven tweeters, and it has six microphones to pick up your voice commands for Siri, wherever you happen to be in the room.

Arms, the highly anticipated fighting game for Nintendo's Switch, will be available next Friday, and based on the early reviews, the company just may have found the magic bullet. Nintendo's Switch console, launched earlier this year, has been something of a surprise success. Prior to its launch, it seemed like a risky play for the company, which has been bobbing and weaving in recent years.

All of the major video game developers, publishers and console hardware makers, as well as many retail buyers and the gaming press, will descend on Los Angeles for E3 2017 next week. The annual event -- a showcase for computer, video and mobile games and related products -- will kick off officially on Tuesday and run through Thursday at the Los Angeles Convention Center.

Video streaming service Plex on Thursday announced the availability of a beta version of its Plex Live TV. The live-TV streaming launch follows last year's introduction of the Plex DVR, which provides users with free over-the-air access to 86 of Nielsen's 100 most watched shows in the United States. Plex Live TV currently is available only on Android TV and iOS devices.

Facebook last week signed agreements with several content firms -- among them Vox, Buzzfeed, ATTN and Group Nine Media, according to reports. The deals are widely viewed as part of the company's strategy to attract millennials to its live-streaming Web content. Facebook will offer multi-tiered programming, according to a report that cited sources familiar with the plans.

Microsoft on Thursday announced Mixer, a rebranded version of its game-streaming service previously known as "Beam." In addition to the name change, the service will include a number of new features designed to attract more gamers. The added features will unlock new possibilities for social streaming, while also helping viewers find specific content across the service, according to Microsoft.

Hulu has announced a new live-streaming television service for $39.99 per month, which will place the company in direct competition with newly launched services from DirecTV Now, YouTube and other OTT content providers. The Hulu with Live TV beta will offer 50 channels of live-streaming television -- including sports, news, entertainment, children's programming and local network affiliates.

Twitter has announced a partnership with Bloomberg to launch a 24-hour streaming news service -- one of a dozen new content deals Twitter has entered to drive user engagement. CEO Jack Dorsey and a group of top executives announced the slate of programming agreements -- which include concerts from Live Nation, sports from Major League Baseball and the WNBA, and a morning news show from BuzzFeed.

Call of Duty will return to its World War II roots when the latest title arrives this November, publisher Activision Blizzard has announced. The franchise has been a steady hit maker since its 2003 debut. Various titles in the series have become regular staples in e-sports tournaments and Major League Gaming. Call of Duty is one of the most popular series in video game history.

Google on Thursday announced compatibility of its WebVR on Chrome with its low-cost Google Cardboard virtual reality system. It also launched WebVR Experiments, an online showcase for virtuality reality content in development. WebVR became available on Daydream-ready phones earlier this year. The newly launched WebVR Experiments are essentially proof-of-concept offerings.

As a market, we seem to have trouble learning that three key elements are necessary for a new technology to take hold: It has to appear complete, it has to be compelling, and it has to seem like a value -- that is, be affordable. Compared to what we have today, the car that opened up the automotive market in the U.S. was none of those things -- yet it was incredibly successful.

YouTube has jumped headfirst into the growing market for live streaming television with the announcement of YouTube TV, a service aimed squarely at cord cutters. The $35-a-month service will offer live sitcoms, dramas, news and sports from ABC, NBC, CBS, FOX, ESPN, CW, Telemundo and other networks. It will include local TV stations offering news and sports in broadcast areas where customers live.

Facebook this week announced new features for News Feeds videos, along with an app for TV. News Feed videos now have sound turned on by default in mobile devices. This can be disabled in the Settings menu. A larger format to present vertical videos now is standard on iOS and Android devices. The feature became available as a preview last year. A Watch and Scroll feature lets users minimize the video they're watching and drag it to any corner of the screen.

Apple has hired Tim Twerdahl, the former head of Amazon's Fire TV unit, in an effort to revive its struggling Apple TV business, which has been losing market share to rival streaming content services. Twerdahl reportedly joined Apple this month as VP in charge of product marketing for Apple TV, and the company shifted the unit's former head to a post responsible for negotiating content deals.