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SEO: How Important Is It to Make the First Page?
April 12, 2019
In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough, they wanted to see more.
Google Presents a Cornucopia of Cloud Goodies
April 11, 2019
Google announced a host of new services, features and partners at Google Cloud Next '19 Day 2 in San Francisco. The new unveilings followed its announcement of Anthos, an open source platform powered by Kubernetes, on Day 1. Anthos is "a single platform for developers and operations; it is for on-premise and multicloud installations," said Google SVP Urs Hölzle.
Google Images Now Display Shoppable Ads
March 7, 2019
Google wants to become your digital shopping catalog through shoppable ads. The company on Tuesday said it is testing a new format on a small percentage of traffic with select retailers. Merchants can highlight multiple products available for sale within a sponsored ad among Google Images results. Google is testing this approach on broad queries surfacing on searches like "home office ideas," "shower tile designs" and "abstract art."
Google Reveals Its Game Plan for Fighting Disinformation
February 20, 2019
Google has unveiled its game plan for fighting disinformation on its search, news, YouTube and advertising platforms in a 30-page document presented at a security conference in Europe. "Providing useful and trusted information at the scale that the Internet has reached is enormously complex and an important responsibility," noted Google Vice President for Trust and Safety Kristie Canegallo.
Dutch Doc Wins 'Forget My Suspension' Case
January 23, 2019
Google must remove search results about medical regulators' conditional suspension of a Dutch physician in the first "right to be forgotten" case of its kind in the European Union. After Google and Dutch data privacy watchdog Autoriteit Persoonsgegevens rebuffed the doctor's initial attempts to get disciplinary actions purged from online search results, a district court in Amsterdam sided with the surgeon.
Pichai Puts Kibosh on Google Search Engine for China
December 12, 2018
Google is not working on a bespoke search engine that caters to China's totalitarian tastes, and it has no plans to develop one, CEO Sundar Pichai told lawmakers on Capitol Hill. "Right now, we have no plans to launch in China," he told members of the U.S. House Judiciary Committee at a public hearing on Google's data collection, use and filtering practices.
Google Hasn't Kept Promise to Stop Bubble-Wrapping Users: Report
December 6, 2018
Google hasn't released consumers from its filter bubble -- the package of personalized search results it delivers -- despite having promised to do so, according to study results from DuckDuckGo. Most participants saw results unique to them, the researchers found, which could not be explained by changes in location, time, by being logged into Google, or by Google testing algorithm changes.
How to Protect Your Online Privacy: A Practical Guide
November 7, 2018
Do you take your online privacy seriously? Most people don't. They have an ideal scenario of just how private their online activities should be, but they rarely do anything to actually achieve it. The problem is that bad actors know and rely on this fact, and that's why there's been a steady rise in identity theft cases from 2013 to 2017, often resulting in loss of reputation or financial woes.
Where Online Shopping Search Has Gone Wrong
October 17, 2018
While online shopping has exploded over the last decade and innovation around e-commerce has skyrocketed, there has been very little development around quality improvements in product search, navigation or discovery, notwithstanding the success of generic and open source search solutions, such as Elastic. That is ironic, as great search can make all the difference for an etailer's bottom line. Here's the problem: Define exactly what "great search" is.
Death Watch Begins for Google
September 17, 2018
The EU has been stretching its wings. In the shadow of Brexit, it apparently has decided it has the real enemy of the people in its sights: social media companies and Google. France is even more aggressive, suggesting that the EU's "right to be forgotten" law should apply worldwide. Given that it actually does fall within the legitimate purview of government, it is hard not to agree.
Google Digs In Heels Over Global Expansion of EU's 'Right to Be Forgotten'
September 14, 2018
Google took on French lawyers at the European Union Court of Justice this week, in an effort to fend off expansion of the EU's "right to be forgotten" judgment. The EU's attempts to broaden the scope of that judgment would be "completely unenvisagable," and it could result in impositions on the values of different countries around the world, Google argued.
Senators Bash Google at Russian Election Meddling Hearing
September 6, 2018
An empty chair reserved for Google became the focal point for harsh criticism Wednesday at the U.S. Senate Intelligence Committee's hearing on Russian meddling in the 2016 elections. Facebook Chief Operating Officer Sheryl Sandberg and Twitter CEO Jack Dorsey testified at the forum. Several senators lambasted the absent company for being unwilling to answer important questions.
Of Course Google Is Biased
September 3, 2018
I once took a market research class that focused on the identification and elimination of bias. My final paper was on an intentionally biased piece of research. It was far easier to introduce bias and then talk about the bias than it would have been to attempt to do unbiased work and defend it as unbiased. For that reason alone, it's almost certainly true that Google's search engine is biased.
Google Gives Vets New Job Search, Business Promotion Tools
August 29, 2018
Google has announced several new online tools designed to help former members of the military find jobs or attract new customers to their businesses. One tool allows vets to type in the search term "jobs for veterans" followed by specific military job codes to see civilian jobs with skill requirements that match their service experience. Another tool identifies businesses as veteran owned or led.
How to Plan Your E-Commerce and SEO Migration
July 30, 2018
So you've just migrated your e-commerce platform. A few weeks into the launch, you discover something shocking: Despite performing technical due diligence, hiring the best development agency, and spending a fortune on the migration, your traffic and Google rankings have dropped significantly. If this sounds familiar, you'll want to keep reading for a summary of 12 critical tasks to be implemented.
Google to Ding Sluggish Sites in Mobile Search Rankings
January 19, 2018
Google has announced that page speed will be a ranking factor for mobile searches, starting in July. Speed already has been a factor in desktop search rankings. Soon, as part of Google's new "Speed Update," page loading time will be factored in when ranking mobile search results as well. The change will affect only pages that deliver the slowest experience to users, according to Google.
Microsoft Gives Productivity Tools More AI Chops
December 15, 2017
Microsoft has announced new AI features and functionality for several of its flagship products and services. Harry Shum, EVP of Microsoft AI and Research, recently demonstrated some of the new capabilities. Building on the progress the company has made in integrating AI over the past year, the new enhancements are designed to help users perform increasingly complex and complicated tasks.
Google Reveals What Searchers Wanted in 2017
December 14, 2017
The iPhone 8 and iPhone X ranked No. 2 and No. 3 respectively in overall searches on Google this year, and No. 1 and No. 2 respectively in the consumer tech search category on the Google Trends Year in Search 2017 list released Tuesday. Bitcoin ranked No. 2 in global news searches, and "how to buy bitcoin" ranked No. 3 among how-to searches on Google in 2017.
Google Gives Job Searchers Salary, Location Details
November 16, 2017
Google on Wednesday announced the addition of new functionality for its recently launched job search portal, including features that display salary range and street-level location information. Salary information -- among the things users have requested most, according to Google -- will improve the likelihood of matching qualified applicants with the jobs they desire.
Google Connects Mobile Searchers to Depression Assessment Tool
August 25, 2017
The National Alliance on Mental Illness on Wednesday announced that Google on mobile now provides people who search for the term "clinical depression" with a direct link to the PHQ-9 questionnaire used by medical professionals in the United States to evaluate patients for the disorder. People can conduct a self-assessment by filling in the questionnaire online.
Facebook Takes Another Stab at Neutralizing Fake News
August 4, 2017
Stung by charges that it allowed fake news stories to proliferate during the 2016 election cycle, Facebook on Thursday began rolling out broadly a feature meant to regain the trust of its members. The tool effectively will surround questionable stories with related news stories offering different perspectives -- a strategy intended to help readers discern where the truth lies.
Will Record Fine Cramp Google's Style in Europe?
June 29, 2017
The European Commission has walloped Google unit with a record $2.7 billion for giving its own shopping comparison site preference above smaller competitors, and thus abusing its dominant position as a search engine. Google must end the conduct within 90 days or face penalties of 5 percent of its average daily global revenue, the EC said. Google expressed disagreement with the EC's findings.
Google Launches Go-To Job Aggregation Site
June 21, 2017
Google has announced the launch of new job search aggregation technology. The new initiative will allow Google users to search for jobs either on mobile devices or personal computers, and to use a set of filters to obtain highly targeted results pulled from many different sites across the Web. Google aims to use its machine learning capabilities to make an immediate impact on people's lives.
Alphabet Jumps on the $1K-a-Share Train
June 5, 2017
Alphabet shares reached a new record high on Monday, surpassing the $1,000 benchmark just a week after Amazon accomplished the feat. Investors placed bets that Google's core search and emerging AI technology will help maintain the company's dominance over rivals. The stock price surged after securities analyst Andy Hargreaves advised investors to get out of Apple and invest in Alphabet.
Internet Giants Ramp Up Fake News Defenses
April 27, 2017
Three major Internet brands this week announced initiatives to combat "fake news" online. Google revealed that it had tweaked its search processes to help bring high-quality content to the top of search result pages. Wikipedia founder Jimmy Wales announced a new online publication that aims to fight fake news by pairing professional journalists with legions of volunteer community contributors.
Google Mulls Ways to Banish Bad Ads
April 22, 2017
Google reportedly has been working on a plan to install an ad blocker onto its Chrome browser. It also has been considering a collaboration with Microsoft, Facebook and other firms to develop a set of standards that would determine which types of advertising to block from websites. That effort presumably would aim at blocking abusive ads without jeopardizing ads from legitimate firms.
Google's Fact Check Labeling System Goes Global
April 8, 2017
Google has extended the Fact Check feature it introduced last fall. Publishers now can display a Fact Check tag in news stories everywhere that Google News is available. The company also has introduced the Fact Check feature globally in Google Search, in all of the languages it supports. Not all stories will be fact checked, though, and only certain publishers will be able to participate.
Apple's Cook Blasts 'Mind Killing' Fake News
February 15, 2017
Apple CEO Tim Cook has called for a campaign against fake news. Its purveyors -- largely interested only in getting the most clicks -- are defeating the people who are trying to tell the most truth, he said. Fake news is "killing people's minds in a way," Cook remarked. The worldwide epidemic of fake news requires a crackdown by both government and tech, he suggested.
Calling Facebook Customer Service? Beware of Fraudsters
February 2, 2017
Googling for a Facebook customer support phone number may connect users with fraudsters. A fraudulent number reportedly appeared not only as top result in a Google search, but also as a featured snippet -- that is, highlighted in a box at the top of the search results. An investigator who called the number, posing as a Facebook customer who had been locked out of his account.
Google Clamps Down on Sneaky Malicious Sites
November 16, 2016
Sites that repeatedly violate Google's safe browsing policies will be classified as repeat offenders, the company said. A small number of websites take corrective actions after Google displays alerts on their landing pages warning visitors that they're harmful. However, they typically revert to violating the policies after Google verifies that they're safe and removes the warnings.
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Rakuten Super Logistics
Is "too much screen time" really a problem?
Yes -- smartphone addiction is ruining relationships.
Yes -- but primarily due to parents' failure to regulate kids' use.
Possibly -- long-term effects on health are not yet known.
Not really -- lack of self-discipline and good judgement are the problems.
No -- angst over "screen time" is just the latest overreaction to technology.
No -- what matters is the quality of content, not the time spent viewing it.