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Google Offers New Mobile Story Tech to Publishers
February 14, 2018
Google has rolled out a developer preview of its new AMP story format, which is designed to give content publishers an easy way to deliver news and information on mobile devices with visually rich, tap-through stories. "On mobile devices, users browse lots of articles, but engage with few in-depth," noted Rudy Galfi, product manager for AMP at Google.
Former Execs Team Up to Fight the Tech Addiction Monster
February 7, 2018
A group of former Facebook, Google and Mozilla executives have joined forces to establish the Center for Humane Technology, a new organization dedicated to combating the growing problem of addictive behavior among social media users. The new center, along with the children's advocacy group Common Sense, has announced a campaign to help change the social media model.
Facebook Is Gobbling Less of Users' Time
February 1, 2018
The social media industry may have to struggle to rehydrate in light of some surprising and troubling metrics Facebook released on Wednesday. In addition to a pause in user growth, there have been signs that user engagement may have reversed course. The decline may have something to do with Facebook's efforts to recover from accusations that it has provided fertile ground for fake news.
Facebook's Move to Dial Back News Ratchets Up Drama
January 17, 2018
Facebook once again has found itself at the center of a media storm, following Mark Zuckerberg's recent announcement of plans to shift its focus away from news and business content and toward interactions between friends and family. The shift follows more than a year of heavy criticism directed against Facebook, including blame for failing to combat fake news during the 2016 presidential election.
The End of Silicon Valley
January 8, 2018
A recent article on the institutionalized sexual exploitation going on in tech companies is eye-opening. It comes on top of the realization that social media companies like Facebook are destroying the U.S., and former Facebook executives have been dissociating themselves from the company. Further, news recently broke of a big, industry-wide security problem.
5 Ways E-Commerce SMBs Can Cool Social Media Complaints
January 6, 2018
SMBs should "be proactive and ready to help [customers] right at the moment they need it," said Linda Crawford, CEO of Helpshift. Companies must streamline support systems to resolve issues faster and more efficiently, she said. An up-to-date knowledge base enables instant self-service, "but SMBs must also offer channels for customers to communicate directly with support agents."
Germany Cracks Whip Against Hate Speech on Social Media
January 3, 2018
Germany on Monday began enforcing its new Network Enforcement Act, or NetzDG, which imposes a fine of up to $60 million on social media networks that fail to remove hate-inciting posts promptly. The controversial law, adopted in mid 2017, is designed to help combat hate and fake news at a time when ISIS-linked terror and anti-immigrant extremism have been on the rise in Germany.
Big Players Scored in the E-Commerce Battles of 2017
January 2, 2018
Moves that allowed major e-commerce players to jockey for position both off and on the Internet made headlines in 2017. "The year was a triumph for market leaders," said Mike Comstock, a senior adviser at GrandCanals. "Leading companies like Amazon, Target and Walmart just got stronger, as they have the resources to either build or buy whatever they need to win."
Social Media or Social Disease?
December 19, 2017
Is social media evolving into an antisocial medium? Days after one of its former execs argued that the answer is yes, Facebook published a post addressing the issue. "I think we have created tools that are ripping apart the social fabric of how society works," said Chamath Palihapitiya, who once served as vice president for growth at Facebook. There is a lack of civil discourse, he added.
Snapchat Draws Bright Line Between 'Social' and 'Media'
November 30, 2017
Snap aims to combat fake news on Snapchat by separating content from professional creators from postings by friends and family. Stories and Chats from friends will appear on the left side of the camera, while Stories from content creators, publishers and other members of the community will appear on the right side. Snapchat aims to disentangle "social" from "media," noted Snap CEO Evan Spiegel.
Why Are Tech Companies Trying to Kill Us?
November 13, 2017
This is the question that keeps me up at night after seeing the news of Russian influence through social media, and the rapid rise of road deaths due to smartphone use. I wonder if the executives in these firms understand not only that dead customers don't generate revenue, but also that some of the victims could end up being their own kids, spouses or parents.
Facebook Messenger Jumps to Business Websites
November 8, 2017
Facebook on Tuesday announced that it was preparing a plugin to its popular Messenger platform that will allow a website's visitors to chat with a human or bot without leaving the location. Customer Chat is one of a number of changes in the version 2.2 update of Messenger platform revealed at the Web Summit in Lisbon, Portugal. The chat plugin will be available on desktop and mobile devices.
Taking the News Out of Facebook's News Feed Could Hurt Publishers
October 25, 2017
A new feature that Facebook recently has been testing in a handful of countries could hurt publishers everywhere if it should roll out globally. The feature removes users' Liked pages from their main News Feed and aggregates them in a separate space called "Explore." In the six countries where Facebook has been testing the idea, traffic to news outlets reportedly has dropped 60-80 percent.
PayPal Lets Messenger Users Send Money to Buddies
October 20, 2017
PayPal has announced the immediate availability of its peer-to-peer payment service on Facebook Messenger, making it easy to exchange money between friends and family. PayPal also introduced its first-ever customer service bot. Payments can be made in Messenger by pressing the blue plus icon when composing a message and then tapping the green payments button.
Report Probes Social Media's Threat to Democracy
October 13, 2017
Social media platforms like Facebook, Twitter and YouTube may pose a threat to American democracy, suggests a new report from The Omidyar Group. The report follows recent disclosures about targeted dark post advertising, fake news and other abuses propagated by Russian troll farms during the 2016 election. Among the questions the report raises is whether the U.S. government may need to step in.
FTC Tightens Screws on Social Media Influencers
October 12, 2017
Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, but the implication is that the endorsements are voluntary.
Zuckerberg Pays Virtual Visit to Hurricane-Ravaged Puerto Rico
October 10, 2017
Facebook CEO Mark Zuckerberg on Monday used virtual reality tech to "teleport" to hurricane-ravaged Puerto Rico and soon was dubbed a "heartless billionaire" by critics who felt he had exploited the dire situation in the U.S. territory. That likely isn't what Zuckerberg intended when he provided the Facebook Spaces video demonstration.
Twitter to Test Drive Double-Wide Tweets
September 28, 2017
Twitter has announced a limited test to double the maximum tweet size to 280 characters. Twitter has been struggling to boost user engagement, and its tweet character limitation has been the subject of a longstanding debate among customers and company insiders. One reason for the possible change is to correct for the information imbalance between Asian and western language characters.
5 Ways to Use Snapchat to Target Millennials
September 18, 2017
Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you're trying to reach a younger demographic, it's somewhere you probably want to be. "Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active users," said Melissa Sanchot, head of marketing at MakeMeReach.
Russia, Fake News and Facebook: 24/7 Manipulation
September 11, 2017
Back when the Internet first came to be, there was the belief that the result would be more facts, less censorship, more intelligent discourse and less successful manipulation. Being able to converse with each other would lead people to be more honest, and our world increasingly would resemble a utopian ideal of peace and prosperity. Now, decades later, "fake news" has proliferated.
Ad Tech's Future Beyond Facebook and Google
August 24, 2017
Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value and grow? Advertising has gone through wave after wave of change over the decades.
What Tech Companies Are Doing Wrong With Extremists
August 21, 2017
It is starting to worry me how little the responses by tech firms will do to fix the problem of extreme views instead of just driving them underground. This is largely due to the excessive focus firms now have on how they are run. Companies tend to be run tactically, with officials more likely to make decisions that will seem to make a problem go away but do not deal with the cause of the problem.
Facebook Takes Another Stab at Neutralizing Fake News
August 4, 2017
Stung by charges that it allowed fake news stories to proliferate during the 2016 election cycle, Facebook on Thursday began rolling out broadly a feature meant to regain the trust of its members. The tool effectively will surround questionable stories with related news stories offering different perspectives -- a strategy intended to help readers discern where the truth lies.
Why Facebook's Willow Beats Apple's Saucer
July 31, 2017
Facebook knocked it out of the park with its financials last week, and a lot of its success comes from Zuckerberg's unique focus. Unlike other firms that jump from project to project, ranging widely from what makes them money -- like Google -- Facebook stays close to what made it successful. There is no stronger evidence than when you compare the two office projects from Apple and Facebook.
Facebook Adds Hardware, Software Vetting and 4K to 360 Live
July 26, 2017
Facebook has announced several updates to its live-streaming platform, including a new hardware and software vetting program used to create 360-degree video. Through its new Live 360 Ready Program, Facebook will review hardware and software and approve products that work well with its Live 360 offering. Products deemed "ready" for Live 360 will be allowed to display a Facebook Live logo.
Facebook to Launch Paywall in Response to Publisher Pushback
July 26, 2017
Facebook last week confirmed its plan to launch a paywall for content providers, a move that could ease longstanding tensions with traditional publishers who objected to giving away their print stories for free. Campbell Brown, former CNN and NBC News journalist and current head of Facebook's news partnerships unit, announced the plan at a New York digital media forum.
SEO, SEM Rule Retailers' Marketing Budgets
July 21, 2017
Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers. Enterprise retailers with at least $500 million in annual revenues participated in the study, which was a joint effort of Adam Software, an Aprimo company; WBR Digital; and ChannelAdvisor.
Facebook Launches 'Discover Growth' Global B2B Ad Campaign
July 20, 2017
Facebook on Wednesday launched "Discover Growth," a global ad campaign targeting B2B marketers. The 30-day U.S. ad campaign, which will target direct-response marketers as well as traditional brands, will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network.
Hootsuite Adds New Social Selling Tool
June 21, 2017
Hootsuite on Monday launched Amplify for Selling, a mobile-first solution that helps sales teams succeed on social by generating leads and fostering revenue-driving relationships. The new tool is an extension of Hootsuite's Amplify employee advocacy product, which is focused on the business-to-business market. Amplify for Selling integrates with Salesforce and Microsoft Dynamics CRM.
Google Launches Go-To Job Aggregation Site
June 21, 2017
Google has announced the launch of new job search aggregation technology. The new initiative will allow Google users to search for jobs either on mobile devices or personal computers, and to use a set of filters to obtain highly targeted results pulled from many different sites across the Web. Google aims to use its machine learning capabilities to make an immediate impact on people's lives.
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If the FAA approved the use of autonomous drones as passenger "air taxis" for short commutes, how interested would you be in riding in them?
Very -- too much of my life is wasted in clogged traffic.
Not interested -- even if they were safe, they would be ridiculously expensive.
I'm looking forward to them -- smart machines will save human lives.
I'm skeptical -- but if they proved reasonably safe, I'd get on board.
I'd use them -- human pilots could take over remotely if necessary.
No way -- I would want a human on board to take over in an emergency.