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Facebook Unfazed by $5B FTC Settlement
July 18, 2019
The Federal Trade Commission this week announced its approval of a $5 billion settlement with Facebook, ending a long-running investigation into the company's privacy practices. The commission's 3-2 vote was along party lines. The United States Department of Justice must finalize the settlement before the matter is closed. The DoJ's action will end the investigation that began early last year.
Twitter Tweaks Desktop Design
July 17, 2019
Twitter has unveiled a fresh new look for its desktop website that mimics the look and feel of its mobile platforms. The company has been testing a new version of its desktop website since the beginning of the year. The most noticeable change is the organization and layout of the Twitter home screen itself. The upgraded design simplifies navigation with a new and larger left-hand sidebar.
Mnuchin Sounds Alarm Over Facebook's Money-Minting Plan
July 17, 2019
The Treasury Department has "very serious concerns" about Facebook's new Libra cryptocurrency, according to Secretary Steve Mnuchin. "Libra could be misused by money launderers and terrorist financiers. Cryptocurrencies, such as Bitcoin, have been exploited to support billions of dollars of illicit activity, like cybercrime, tax evasion, extortion, ransomware, illicit drugs, human trafficking."
Social Media, Crafters, Gamers and the Online Censorship Debate
July 12, 2019
Ravelry, an online knitting community that has more than 8 million members, last month announced that it would ban forum posts, projects, patterns and even profiles from users who supported President Trump or his administration. "We cannot provide a space that is inclusive of all and also allow support for open white supremacy," the administrators of Ravelry posted on the site.
The Growing Menace of Weaponized Deepfakes
June 27, 2019
The U.S. House Intelligence Committee recently heard expert testimony on the growing threat posed by "deepfakes" -- altered videos and other AI-generated false information -- and what it could mean for the 2020 general elections, as well as the country's national security overall. The technologies collectively known as "deepfakes" can be used to manipulate and falsify images and videos.
LinkedIn Tweaks Its Algorithms to Skew Feeds to User Interests
June 26, 2019
LinkedIn has disclosed algorithm changes designed to favor conversations catering to niche professional interests. The criteria for posts showing up in members' feeds can be summed up as "people you know, talking about things you care about," said LinkedIn Senior Director of Product Management Pete Davies. LinkedIn tested 100 variations of its feed models through online A/B testing last year.
In Zuck We Trust: Facebook to Launch Own Cryptocurrency
June 19, 2019
Facebook's plans to mint its own digital coin will test the company's consumer credibility. After being savaged for months for its cavalier attitude toward users' privacy, the social network will be asking those same users to trust its new cryptocurrency. The currency, called "Libra," will be stashed in a digital wallet, the first product of new Facebook financial services subsidiary Calibra.
Facebook's Libra Cryptocurrency May Revolutionize E-Commerce
June 19, 2019
Facebook has released details about Libra, its long-rumored cryptocurrency. The company outlined plans "for a new decentralized blockchain, a low-volatility cryptocurrency, and a smart contract platform that together aim to create a new opportunity for responsible financial services innovation." The aim is to help people worldwide gain access to a cheaper, more connected global financial system.
Instagram Targets Account Hijacking
June 18, 2019
Account hijacking has become a nettlesome problem at Instagram so it has decided to do something about it. The social media company has begun testing a simpler method for users to reclaim their compromised accounts. It allows users locked out of their hacked accounts to ask for a six-digit code to be sent to the email address or phone number originally used to open the account.
For Brands the Future Is Facebook
June 7, 2019
Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the Facebook family of apps. It includes a whole new world of opportunities.
Dodging Facebook's 'Like' Trap for Small Businesses
June 7, 2019
Despite complaints about user privacy and the sharing of personal data, Facebook remains the de facto social media powerhouse. It may have started out as a place to connect with friends, but with 2.23 billion users worldwide it isn't hard to see why it matters to marketers. For the past decade Facebook has been a proven way for small businesses to connect with customers -- at least in theory.
YouTube Punishes Homophobic, Racist Pundit Following Internet Furor
June 6, 2019
YouTube on Wednesday demonetized the account of right-wing commentator Steven Crowder following widespread indignation over its initial response to his attacks on Vox host Carlos Maza. Crowder for years has attacked Maza, host of Vox's Strikethrough series. Crowder's homophobic and racist comments often spurred mass social media attacks and other abuse against Maza.
Leveraging Live Video Streaming, the Great Democratizer
June 1, 2019
When live streaming first started to roll out across multiple social media platforms, it remained pretty unclear how this new technology would interface with Internet users. More often a source for friends to include one another on events they're missing out on, frequent uses of live video streaming felt experimental in nature. What was it all about?
The Biggest Customer Service Mistakes Brands Make on Social Media
May 29, 2019
Social media has become a part of everyday life. Case in point: Eighty-one percent of people in the U.S. have a social networking profile, and the number of worldwide users is expected to reach 3.02 billion by 2021. Consumers also have been devoting more of their time to engaging with social media sites. One-seventh of the average user's waking life is spent on social media.
EU's Counterattack on Junk News May Help Protect Elections
May 22, 2019
Government efforts to minimize the effects of junk and fake news circulating on social media ahead of this week's EU parliamentary elections may have succeeded, suggest results of a study conducted by Oxford University's Computational Propaganda Project. The European Commission undertook targeted actions to counter junk news last year.
Facebook's Ad Library API Draws Fire
May 1, 2019
Facebook has come under fire for its Ad Library API, which lets users perform customized keyword searches of all active and inactive ads related to politics or issues of national importance stored there. Released in beta last summer, the archive became available to everyone in March, following pressure from Mozilla ahead of the EU's upcoming parliamentary elections.
How to Succeed With Micro-Influencer Marketing
April 30, 2019
Influencer marketing continues to build steam, and more companies, large and small are getting involved. As powerful and as helpful as influencers can be, it's important to realize that not every influencer is right for every company. Selection of the right influencers to work with your company and your brand is an important key to success. Let's face it -- people don't trust companies.
What Social Can Learn From CRM
April 25, 2019
There's been a chorus of calls from all corners for social media regulation -- from pundits like me to the halls of Congress and even from Facebook CEO Mark Zuckerberg himself. The social media community seems tied up in knots over what to do about the abuse happening within their communities, but if you look elsewhere you might see signs of solutions that could solve some fundamental problems.
SEO: How Important Is It to Make the First Page?
April 12, 2019
In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough, they wanted to see more.
Social Media's Next Act
April 9, 2019
A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper forecasting that social networking and analytics would be tightly interwoven into the fabric of the vendor-customer relationship.
Snapchat Refreshes App to Revive Prospects
April 9, 2019
New augmented reality features, an SDK for Stories, and a games platform highlighted Snapchat's first developer's conference. AR features announced at Snap's first Partner Summit: solving math problems by pointing the app's camera at them; AR effects for monuments, pets and people; buying what the camera sees through Amazon; and identifying songs through Shazam.
Zuckerberg Tries, Tries Again
April 6, 2019
Mark Zuckerberg's most recent effort to change the conversation about Facebook seems like just another attempt at self-justification. In a recent op-ed, he places the onus squarely on the shoulders of government to regulate how social media works. "I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability," Zuckerberg wrote.
What Lies Beneath Facebook's Sudden Embrace of Government Regulation
April 5, 2019
Facebook CEO Mark Zuckerberg called for greater government oversight and even regulation of the Internet in an op-ed piece published last weekend. Zuckerberg, who famously built the social network by playing by his own rules, said it was time for government and regulators around the world to step up and help rein in the Internet. The main point was to regulate what he called "harmful content."
The Power of Influencer Marketing
April 5, 2019
Influencer marketing uses the popularity of people who have many followers and a wide reach to sway opinions. It's very much a strategy for the social media age. "Influencer marketing is one of the fastest-growing marketing channels today," said digital strategist Shane Barker. "It involves leveraging social media influencers or key leaders to get more people to trust your brand."
With More Than 8 Billion Things, Where Are the IoT Privacy Laws?
April 4, 2019
No one knows for sure how many "things" are connected to the Internet, but the Federal Trade Commission reported last year that it was more than 8 billion, and that it would exceed 20 billion by the end of 2020! Astonishing as it seems, it turns out that U.S. privacy laws do not apply to all of those devices and the data they collect. So, for the third time in three years, the Senate has proposed a new law.
Report: YouTube Too Fixated on Engagement to Curb Toxic Content
April 3, 2019
YouTube executives have been unable or unwilling to rein in toxic content because it could reduce engagement on their platform, according to a report that maintained the company has spent years chasing one goal: engagement. The problem YouTube now faces is how to create an effective mechanism to handle problematic content, observed Cayce Myers, an assistant professor at Virginia Tech.
Instagram Launches In-App Shopping Experiment
March 20, 2019
Instagram has introduced Checkout on Instagram -- an in-app purchasing tool -- as a closed beta for consumers in the U.S. Among the 20 participating brands are Adidas, Nike, Burberry, Dior, Huda Beauty, Prada and Michael Kors. "Users in the U.S. can buy from a majority of these brands starting today, with all of them coming on board over the coming weeks," said Instagram spokesperson Paige Cohen.
Boosting E-Commerce Sales Through Storytelling
March 18, 2019
Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked Samantha Reynolds, president of Echo Storytelling Agency. "We decide what to buy based on emotion."
How to Rein In Powerful Companies Without Ruining the US Tech Industry
March 18, 2019
Elizabeth Warren's desire to curtail Facebook, Amazon and other companies that have misused their massive power -- or may do so in the future -- is well founded. The U.S. appears to be trending toward civil war, and I'd place social media in general on the wrong side of this trend. However, we need a plan that will cure the problem without killing the patient.
Can Facebook Solve Its Worsening Privacy Problem?
March 14, 2019
The good news is that of the many troubles Facebook has, privacy seems to be front and center for both CEO Mark Zuckerberg and COO Sheryl Sandberg. The question is, will the actions they take to address the company's privacy issues be enough? If not, this is the kind of problem that can and will cause long-term damage to the Facebook brand. Its leaders need to come up with an immediate fix.
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