Last week we ran a survey asking people which of the CEOs that were questioned by Congress last month is the most trustworthy. Facebook's Mark Zuckerberg took the dubious prize for last place. Tim Cook of Apple was voted the most trustworthy. There shouldn't be any competition; Facebook has the tools and information access to assure it is beloved. Yet Apple, which doesn't have anywhere near that level of reach nor engagement, has a far better image. Let's talk about ironic incompetence.

Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strategies -- and how and why they work.

During the pandemic, increasing numbers of people have pulled out their sewing machines and knitting needles and gotten to work. A massive resurgence in sewing and crafts has taken place, as makers around the world have been sewing masks and creating other much-needed items for themselves and others.

There has been a lot of debate in the public sphere around the degree and kind of legal regulation a society should apply to online speech. While the dialogue has become more intense and urgent in the last few years, the effort to impose limits on Internet speech has been contentious from the start. At present, Section 230 of the Communications Decency Act is undergoing reconsideration.

For understandable reasons, people feel worn down by the volume and composition of the media coming at them. This fatigue stems from a few compounding factors. There is a strong perception that the character of the information presented by the media is warped by highly polarized players. Media consumers are concerned about how the invisible hand of algorithms influences the content they see.

I'm a member of what is likely a reasonably sizable informal group of people who trained to be a CEO but declined the job -- in my case, several times. So I don't envy the position that Twitter CEO Jack Dorsey is in as he tries to figure out a way to do the right thing concerning the spread of false information and defend his company against an attack by the designated leader of the free world.

A new virtual reality headset designed for mobility will serve as an entry point into a new virtual world. The $599 Mova headset from XRSpace, founded by former HTC chief Peter Chou, will support 5G and be the exclusive on-ramp to Manova, a social reality platform that aims to defy the boundaries of space and time to bring people together. Users can roam Manova as full-body avatars.

Facebook has announced Facebook Shops, which will let small businesses set up a single online store accessible from both Instagram and Facebook. Businesses can choose products they want to feature and customize the look and feel of their online shop. Consumers can find Facebook Shops on a business' Facebook page or Instagram profile, or through stories or ads.

Far-right groups and individuals in the United States are exploiting the COVID-19 pandemic to promote disinformation, hate, extremism and authoritarianism. "COVID-19 has been seized by far-right groups as an opportunity to call for extreme violence," states a report from ISD, based on a combination of natural language processing, network analysis and ethnographic online research.

With measures to stem the spread of COVID-19 putting a chokehold on their filming capabilities, advertising agencies are enhancing old content with new tech, including deepfakes. Deepfakes typically blend one person's likeness, or parts thereof, with the image of another person. Ad agencies are so restricted in how they can generate content, they'll explore anything that can be computer-generated.

Facebook has launched a free standalone app for creating and watching live video game play on Android devices. Some 700 million users already engage in gaming on the platform, but with its dedicated app Facebook is locking horns with the leaders in the market -- Amazon, Google and Microsoft. "Live streaming was a growth opportunity before the pandemic," noted Strategy Analytics' Michael Goodman.

Facebook and YouTube are cracking down on the pervasive conspiracy theories linking the spread of coronavirus to 5G wireless technology. Facebook has begun actively removing false claims that could lead to physical harm. WhatsApp has reduced the number of accounts users can forward chats to from five to one. Meanwhile, YouTube has banned all videos promoting 5G-coronavirus conspiracy theories.

As the coronavirus pandemic worsened in the U.S., Zoom Video Communications offered free access to its videoconferencing platform and demand skyrocketed. "Zoom has quickly become the de facto for teleconferencing during the COVID-19 pandemic," said James McQuiggan, security awareness advocate at KnowBe4. "A lot of organizations are using it to keep in contact with their employees."

Instagram has announced a slew of new capabilities to combat misinformation about the coronavirus, along with a co-watching feature that helps users feel less isolated while sheltering at home. Efforts to clamp down on misinformation include removing COVID-19 accounts from recommendations unless they are posted by a credible health organization, and removing false claims that could cause harm.

We are up to our armpits in COVID-19, also known as "coronavirus," concerns. While the technology market could be devastated by it, there are several things tech players could do to mitigate the damage. Aside from having people work from home and stand six feet apart, the industry could take several innovative steps to mitigate the first manageable pandemic in the world's history.

Twitter applied its "manipulative media" label to a deceptively edited video showing presidential hopeful Joe Biden saying, "re-elect Donald Trump" -- the first time the service enforced rules adopted to control synthetic and manipulated media. The flagged video was posted to Twitter by Dan Scavino, White House director of social media, and retweeted by the president.

YouTube's efforts to reduce the spread of conspiracy theories on the platform appear to be bearing fruit. YouTube "significantly reduced the overall volume of recommended conspiratorial content," three researchers wrote in a study from the University of California, Berkeley. The team spent 15 months studying 8 million recommendations from the platform's next-watch algorithm.

Facebook is clamping down on ads and misinformation relating to coronavirus. Criticism of social media platforms for spreading fear and confusion about coronavirus is rife. Still, Facebook's decision-making has raised a few eyebrows, as the coronavirus ad restrictions could be interpreted as limiting free speech in a way that is inconsistent with Facebook's general practices.

Can social media be saved? Can democracy be saved? The first question may seem less compelling than the second, but to some very worried observers, they are intimately entwined. Social networking -- on Facebook, Twitter, YouTube and a host of other online networks -- is the root of all current cultural evils, in the eyes of some critics. Undeniably, social networks offer positive experiences too.

There were 4,521,480,071 Internet users as of Dec. 1, 2019. A month later it was closer to 5 billion users. A decade ago there were fewer than a billion social network users. That's worldwide. That user growth has been a leading indicator of the rise of alternative social networking platforms. Marketers -- and consumers -- are always on the lookout for the newest thing with which to engage.

Facebook recently promised that it would increase efforts to remove so-called "deepfake" videos, including content that included "misleading manipulated media." In addition to fears that deepfakes -- altered videos that appear to be authentic -- could impact the upcoming 2020 general election in the United States, there are growing concerns that they could ruin reputations and impact businesses.

Cybersecurity is a very serious issue for 2020 -- and the risks stretch far beyond the alarming spike in ransomware. In addition to the daily concerns of malware, stolen data and the cost of recovering from a business network intrusion, there is the very real danger of nefarious actors using cyberattacks to influence or directly impact the outcome of the 2020 U.S. general election.

PR companies long have been known for reshaping perceptions for their clients. Some now engage in "black PR" -- the calculated spread of misinformation online. Entrepreneur Peng Kuan Chin's company harvests online posts written in Chinese, reshapes them, and posts them on websites under its control. Thousands of fake social media accounts then spread this manipulated content across the Internet.

Facebook has promised to remove certain "misleading manipulated media": videos edited or synthesized in ways that likely would mislead viewers to believe that video subjects said words they did not say; products of artificial intelligence or machine learning that merge, combine, replace, or superimpose content onto a video, creating a fake video that appears to be authentic.

Facebook has rejected a request from the U.S., the UK and Australia for a "backdoor" in its encrypted messenger apps to help law enforcement agencies combat crime and terrorism. "Cybersecurity experts have repeatedly proven that when you weaken any part of an encrypted system, you weaken it for everyone, everywhere," wrote WhatsApp head Will Cathcart and Facebook Messenger head Stan Chudnovsky.

Twitter's new Privacy Center will give users more clarity on what it does to protect the information people share. The center will host everything relevant to Twitter's privacy and data protection work, including initiatives, announcements, new privacy products and communication about security incidents, noted Twitter Data Protection Officer Damien Kieran and Product Lead Kayvon Beykpour.

The European Union has launched a probe into how Google and Facebook gather, process, use and monetize data for advertising purposes. The European Commission has begun distributing questionnaires as part of a preliminary investigation into Google's and Facebook's data practices. Facebook and Google join Amazon as targets of the EU's "digital czar," Margrethe Vestager.

Google has published changes to YouTube's Terms of Service Agreement that have stoked fears among some users. "YouTube may terminate your access, or your Google account's access to all or part of the Service if YouTube believes, in its sole discretion, that provision of the Service to you is no longer commercially viable," the new ToSA states. Many creators are deeply concerned over the prospect of YouTube changing its practices.

There recently has been a lot of rumbling about Twitter deciding not to take political ads, and Facebook deciding -- and this was stupid -- that it would run political ads even if they were untrue. I'm becoming convinced that Zuckerberg is trying to put Facebook out of business. There are some real differences between the firms. Facebook does far more political advertising than Twitter.

A controversy has erupted over YouTube's practice of taking down videos with graphically violent content, which also may be evidence of recent war crimes. YouTube's policy -- similar to other social media platforms -- has been to remove content that contains hate speech, disinformation or disturbing images. In the past, social media services have been called out for failing to do enough.