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4 Ways SMB Etailers Can Manage Facebook Fears
April 3, 2018
Many SMBs, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy-one percent of 351 U.S. businesses with 500 employees or less used social media, a Clutch survey found.
The Power of Social Media and the Coming Repeal of the 2nd Amendment
April 2, 2018
One of the most powerful political organizations in the U.S. is the National Rifle Association. The president of the United States recently claimed he wasn't afraid of the NRA, only to have an NRA spokesperson -- not the president himself -- later announce that the president had changed his mind. It was painful to watch the most powerful man in the free world be treated like a small child.
Snapchat May Risk Connecting Apps, Despite Facebook Uproar
March 31, 2018
Snapchat soon may have a Connected Apps feature that is similar to the functionality at the heart of the Cambridge Analytica brouhaha, which has sparked congressional scrutiny and consumer backlash. The latest beta features a new tab within the setting page. The page displays the following text: "These apps are connected to your Snapchat account. Choose an app to control what it has access to."
Facebook Takes Baby Steps Toward Rebuilding Trust
March 29, 2018
Facebook has introduced a set of changes designed to empower members to protect their account information. The company has been at the center of an unrelenting firestorm following revelations that it allowed Cambridge Analytica to mine private data belonging to 50 million of its users without permission, which Cambridge Analytica then leveraged for political purposes.
New Firefox Extension Builds a Wall Around Facebook
March 28, 2018
Mozilla has announced Facebook Container, a Firefox browser extension that is designed to segregate users' activity on Facebook from their other Web activity, limiting Facebook's ability to track them and gather personal data. The extension is the culmination of more than two years of research into developing a more private browsing experience, Mozilla said.
How to Safeguard Your Firm's Online Reputation
March 28, 2018
When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpless as a victim of false accusations, ratings, or wrongful attacks on your company's character, however.
Facebook Phone-Scraping Takes Users by Surprise
March 27, 2018
Facebook on Sunday confirmed that its Messenger and Lite apps for Android smartphones routinely collect call and text histories. The call and text history logging are opt-in features for people using Messenger or Facebook Lite on Android devices, the company said in a post. The feature is designed to help users stay connected, and it improves the Facebook experience, according to the company.
Women-Owned Firms More Active on Social Nets
March 27, 2018
Small businesses use social media extensively, suggest the results of a recent Clutch survey of 351 U.S. firms with fewer than 500 employees. Overall, 71 percent of the respondents used social media for business purposes, and those affiliated with firms owned by women reported heavier use. "By nature, women tend to be more social," observed Rob Enderle, principal analyst at the Enderle Group.
Chaos Threatens Tech Takeover
March 26, 2018
The tech world experienced more insanity last week. We finally got confirmation from AMD that the CTS Labs security report was a tempest in a teapot, but the big question remained unanswered. A self-driving Uber vehicle killed a pedestrian, but we didn't ask the right questions. Facebook admitted that it gave our information to a bad actor, and we forgot what really would wake up Zuckerberg.
The Social Utility
March 24, 2018
If you study economic cycles, you can watch the evolution of a disruptive technology throughout its lifecycle, from a specific product to a competitive industry. The last phase in the evolutionary chain is the formation of a utility. For example, over a couple of centuries we've seen the evolution of electricity from a curiosity, to a business, to a group of public companies.
Brit Lawmakers Want Cambridge Analytica's Nix to Explain a Few Things
March 23, 2018
British lawmakers want Alexander Nix, the suspended chief executive of Cambridge Analytica, to return to Parliament for additional questioning in its fake news inquiry. The Parliament's probe led to disclosures that Facebook had allowed Cambridge Analytica unauthorized access to up to 50 million user records, igniting a firestorm over user data privacy and possible U.S. voter manipulation.
YouTube to Enforce Broad Ban on Gun-Related Videos
March 23, 2018
YouTube has announced that it will ban videos related to the sale or assembly of firearms, as well as certain gun accessories including bump stocks. Under the new rules, all videos that show how to construct or even repair a firearm are banned -- even those from long-established YouTube channels. The new policy also bans videos that show how to reload ammunition.
Facebook Swelters in Cambridge Analytica Heat
March 22, 2018
CEO Mark Zuckerberg broke Facebook's mysterious silence following news of investigations into Cambridge Analytica's access to personal data belonging to 50 million Facebook users. Facing the wrath of everyone from U.S. and European regulators to shareholders, customers and employees, Zuckerberg conceded that Facebook must make several changes if it expects to be taken seriously in the future.
#DeleteFacebook Movement Gathers Steam
March 21, 2018
Many Facebook members reportedly have shuttered their accounts following reports that Cambridge Analytica, a voter profiling company working for Donald Trump's presidential campaign, harvested data from 50 million users, unbeknownst to them. Indignation over Facebook's role in the data leak has mushroomed, and some users have taken to Twitter to announce their liberation from the social network.
Facebook Faces Multiple Government Probes in Massive Data Scandal
March 20, 2018
EU, UK and U.S. officials have ratcheted up the pressure on Facebook over a user data scandal that threatens to engulf the company. The president of the European Parliament, Antonio Tajani, summed up the stakes in a tweet on Tuesday: "Facebook needs to clarify before the representatives of 500 million Europeans that personal data is not being used to manipulate democracy."
Fake News Has Become an Existential Threat
March 19, 2018
The scene in A Few Good Men with Jack Nicholson going off on handling the truth has been coming to mind way too often of late. Sadly, this is the world we are living in right now, and social media is at the heart of it. I recently noticed a headline that implied a lot of people had taken exception to something Gal Gadot tweeted about Stephen Hawking.
YouTube Aims to Put the Brakes on Online Conspiracies
March 16, 2018
YouTube intends to ramp up its efforts to combat conspiracy mongers, perhaps in response to the rash of conspiracy videos that trended following the school shooting in Parkland, Florida, last month. Among other things, YouTube will supply links to relevant Wikipedia pages and other credible websites to provide viewers with a counter narrative, according to CEO Susan Wojcicki.
German Court's Privacy Ruling Against Facebook Will Have Far-Reaching Effects
March 14, 2018
Facebook has millions of users in the European Union, and a German court recently ruled against the company in a case involving its Privacy Policy. Few ever read privacy policies except judges, who must examine them when challenges arise. The new EU General Data Protection Regulations, which go into effect on May 25, will make things even more complicated. If you have any customers who are EU residents, the new GDPR will impact you.
Russians Pose as Americans to Steal Data on Social Media
March 8, 2018
Americans have been targeted on social media by Russian agents on a mission to harvest personal information. The agents pretended to work for organizations promoting African-American businesses as a ruse to obtain personal information from black business owners during the 2016 presidential election campaign. Using names like "BlackMattersUS," the agents set up hundreds of social media accounts.
Facebook's Vulnerabilities Surface
March 7, 2018
Adam Smith famously referred to "the invisible hand" of the free market in his landmark book The Wealth of Nations, and with that made himself one of the very first political economists. Smith's observation was so on point that most of us assume markets run through the agency of individuals pursuing their enlightened self-interests, which helped drive the evolution of CRM as a tracking tool.
Facebook Under Fire for Bizarre Child Predator Survey Question
March 5, 2018
Facebook has come under fire after posing a survey question on how it should deal with predatory sexual behavior against children over the weekend. Survey participants were asked whether sexual predators should be allowed to request photographic images from 14-year-old girls online. Further, users were queried about how Facebook should handle such a request if it learned about it.
Disaffected Social Media Users Flock to Vero
March 1, 2018
Vero, a relatively unknown social network, has been enjoying a surge in user engagement in recent weeks, a trend that may be tied to growing user discontent over recent changes to Instagram's algorithm, along with an assortment of other objections that have been driving users away from the leading social platforms. Vero has rapidly moved up in the App Store and Google Play rankings.
Right Blasts Twitter's Bot Takedown
February 23, 2018
Conservatives on Twitter have been fulminating over their losses of followers measured in the thousands, a consequence of the network's unannounced lockout earlier this week of suspected bot accounts. Among those objecting to the move are conspiracy theorist Michael Flynn Jr., white supremacist Richard Spencer, Infowars editor Paul Joseph Watson, and NRA TV host Dan Bongino.
AI's Malicious Potential Front and Center in New Report
February 22, 2018
As beneficial as AI can be, it has its dark side, too. That dark side is the focus of a new 100-page report. AI will be used by threat actors to expand the scale and efficiency of their attacks, it predicts. They will employ it to compromise physical systems and to broaden their privacy invasion and social manipulation capabilities. Novel attacks are to be expected.
Russian Twitter Trolls Exploit Florida School Shooting
February 21, 2018
Within an hour of the shooting at a Florida High School last week, divisive messages began pouring out of Twitter accounts believed to be controlled by Russia. At a rapid speed, messages reportedly began flooding Twitter using popular hashtags to exploit the rampage by a lone gunman with an assault rifle at the Marjory Stoneman Douglas High School in Parkland, Florida.
Google Offers New Mobile Story Tech to Publishers
February 14, 2018
Google has rolled out a developer preview of its new AMP story format, which is designed to give content publishers an easy way to deliver news and information on mobile devices with visually rich, tap-through stories. "On mobile devices, users browse lots of articles, but engage with few in-depth," noted Rudy Galfi, product manager for AMP at Google.
Former Execs Team Up to Fight the Tech Addiction Monster
February 7, 2018
A group of former Facebook, Google and Mozilla executives have joined forces to establish the Center for Humane Technology, a new organization dedicated to combating the growing problem of addictive behavior among social media users. The new center, along with the children's advocacy group Common Sense, has announced a campaign to help change the social media model.
Facebook Is Gobbling Less of Users' Time
February 1, 2018
The social media industry may have to struggle to rehydrate in light of some surprising and troubling metrics Facebook released on Wednesday. In addition to a pause in user growth, there have been signs that user engagement may have reversed course. The decline may have something to do with Facebook's efforts to recover from accusations that it has provided fertile ground for fake news.
Facebook's Move to Dial Back News Ratchets Up Drama
January 17, 2018
Facebook once again has found itself at the center of a media storm, following Mark Zuckerberg's recent announcement of plans to shift its focus away from news and business content and toward interactions between friends and family. The shift follows more than a year of heavy criticism directed against Facebook, including blame for failing to combat fake news during the 2016 presidential election.
The End of Silicon Valley
January 8, 2018
A recent article on the institutionalized sexual exploitation going on in tech companies is eye-opening. It comes on top of the realization that social media companies like Facebook are destroying the U.S., and former Facebook executives have been dissociating themselves from the company. Further, news recently broke of a big, industry-wide security problem.
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What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.