Every time the "PC is dead" topic comes up, an old Monty Python movie comes to mind, and I'll bet you can guess which one. PCs are on almost every desk, and the installed base is measured not in the hundreds, thousands, or even tens of thousands -- it is measured in the hundred millions. Brian Krzanich last week announced a massive layoff at Intel, and once again the alarm sounded.

Apple on Tuesday announced a refreshed MacBook with some incremental improvements but nothing likely to dazzle even the staunchest Mac fans. The improved battery life and fanless design got the attention of tech analyst Eric Smith. "Battery life is always top of mind for consumers," he said. However, he was "a little disappointed" that there has been no improvement to display resolution.

Two interesting events took place this month. Tesla announced its Model 3, a relatively affordable electric car, and it attracted around 180K preorders on the same day. That was before the company actually revealed the car. There were more than 250K preorders in the first 36 hours. Oh, and the run rate is about 1,500 per hour of pre-orders for this car right now.

Amazon on Wednesday launched the Kindle Oasis -- the latest upgrade to its popular line of e-readers. Along with features that are arguably revolutionary, it comes with a price point that may shock more than a few customers. The Oasis is the thinnest and lightest e-reader it has ever produced, Amazon said. Without the cover, it weighs in at just 4.6 ounces and is only 3.4 mm at its thinnest point.

Following Apple's latest announcements, I noticed a number of reports on how disappointed customers were that there was nothing they wanted to wait in line for hours to buy. I personally thought they should have been excited about that, because I hate to stand in lines. I've never really figured out an Apple fanatic's penchant for pain. Still, it is very clear that today's Apple is very different.

When Apple unveiled its 9.7-inch iPad Pro earlier this week, it aimed the tablet squarely at the PC replacement market, with Senior VP Phil Schiller describing it as the "ultimate upgrade for existing iPad users and replacement for PC users." More than 600 million PCs in use are 5 years old or more, he said. The Pro's 64-bit A9X processor rivals that of most portable PCs, Apple said.

The U.S. Supreme Court on Monday agreed to hear an appeal from Samsung regarding its patent dispute with Apple. The case stems from a 2011 lawsuit by Apple that alleged Samsung copied certain design elements and features from the iPhone and iPad and used them in Samsung Galaxy phones and tablet computers. A jury in 2012 awarded $1 billion to Apple.

Apple on Monday announced a pair of new products in old sizes -- the 4-inch iPhone SE and the 9.7-inch iPad Pro -- banking on user preferences for the familiar form factors to lessen their hesitancy to upgrade. Although Apple's hour-long "Loop You In" event was short on surprises, it was slimmer on filler as well. Among the notable extras, Apple announced a price cut bringing the Apple Watch to $300.

Apple on Thursday sent out media invitations to a March 21 event at its Cupertino, California, headquarters, with the cryptic teaser, "Let us loop you in." Speculation is rife that the company will unveil a new 4-inch iPhone called the "iPhone SE." A 9.7-inch iPad Air also is expected, as well as some new Apple Watch bands and minor hardware and software updates.

Amazon last week announced that it had reversed a previous decision to drop support for local encryption on version 5 of its Fire tablet operating system. The disclosure came one day after the company joined 14 others to support Apple in its fight against the FBI, which wants the company to create a tool or code to unlock an iPhone that belonged to one of the San Bernardino, California, terrorists.

Apple reportedly has changed the date for the launch event for its 4-inch iPhone and new iPad Air from March 15 to March 21. If the rumor is correct, Apple will be holding the event the day before it appears in a federal court in California to contest a controversial court order. "The timing seems to be a miscalculation on Apple's part," said John Carroll, a professor at Boston University.

Anyone who went to business school recognizes the basic tenet that you use marketing to build demand in order to sell products. Through the 1990s, there was impressive marketing surrounding laptops. Apple aggressively marketed this class, as did Microsoft, and it seemed every other brand on TV was trying to convince us we needed a new PC. PC marketing dropped off a cliff in the last decade.

Apple will begin selling new models of its iPad tablets and iPhones in mid-March, according to a report published last week. It will debut a 4-inch iPhone, called the "iPhone 5se," as well as a new iPad Air at a March 15 event, followed by a retail and online sales launch three days later, said the report. Apple is not expected to offer its usual preorder sales event.

Canonical on Thursday launched the Aquaris M10 Ubuntu Edition tablet, developed in partnership with BQ. The tablet is the first fully converged Ubuntu device, the company said. It will ship with the latest Ubuntu software and is the first tablet with the Ubuntu OS. The tablet has a 10.1-inch multitactile FHD screen made from Asahi's Dragontrail glass, which is similar to Gorilla Glass.

Apple is planning an event to unveil a refresh of its iPhone 5s and its Apple Watch, as well as to introduce a new version of its iPad Air, according to a Tuesday report. However, the event date could change, or the company could opt for an online announcement. The 4-inch Phone 5se reportedly will look similar to the 5s and sell at the same price point: $450.

Their fears confirmed, investors were bearish on Apple Wednesday, the day after the company reported its slowest-growth quarter ever. The company's shares closed the day at $93.44, down 6.55 percent. In its Q1 earnings report, Apple prepared investors for what may come next: its weakest quarter for iPhone sales in 13 years. Even worse is its gloomy forecast for next quarter's iPhone sales.

Amnesty International and African Resources Watch on Tuesday issued a report alleging that the supply chains of major electronics companies -- including Apple, Sony and Samsung -- included cobalt mined by child laborers in Africa. The companies have failed to make basic checks to halt the practice, the report claims. The report traces the harvesting and sale of cobalt in the poverty-stricken DRC.

IDC last week reported worldwide PC shipments totaled nearly 72 million units in the fourth quarter of 2015, down 10.6 percent year over year -- the largest YoY decline ever. While shipments in Q4 were slightly higher than in Q3, 2015 was the first year since 2008 that fewer than 300 million PCs were shipped. Longer PC life cycles and economic issues contributed to the poor results.

Next week is CES, and I am so looking forward to coming home from that show. It used to be a lot of fun, but it covers such a massive amount of space that just getting around takes up much of the time. Given that most folks do prebriefings if they are smart, and that most of the really cool stuff is behind closed doors and not on the show floor, every year I question the intelligence of going.

I'm kind of surprised it took us so long to figure out that an iPod-like product with a Siri-like voice interface would be a massive hit in the home. As I write this, the numbers suggest the breakout product this holiday is the Amazon Echo. It once again showcases that if you create something that is plug-and-play easy and does at least one thing folks want to do well, it will be a hit.

Chances are, you know an Apple fanatic -- someone whose iPhone, Mac or iPad is a prized possession. If you don't know a true fanatic, you probably know a fan -- or barring that, someone who might appreciate an Apple-made gift this holiday season. To help you cut through the chaff, from one Apple fanatic to... someone else entirely, I've put together a list of the best Apple gifts.

Despite all the talk about the customer journey, the increasing use of CRM, the omnichannel approach, and the seamless customer experience, stores still don't have technology down pat for the holiday rush, according to the "2015 Connected Shoppers Report" Salesforce released last month. In-store shoppers want associates to know their purchase history, but only 10 percent believe this will happen.

Nvidia this week revealed a refreshed Shield Tablet K1 and indicated that it isn't done updating the gaming slate. One of the biggest parts of the refresh is a cut of $100 off the price of the 16-GB tablet. The original Shield Tablet was available in a $299 16-GB version and a $399 32-GB variant. A new battery replaces the fire-prone cells that caused a recall of the original Shield Tablets.

Given that it is basically a big iPad with a better keyboard option and stylus support, the iPad Pro has been getting decent reviews. It can be classified as a first-generation product -- and as such, it does far better than most. However, there have been a huge number of companies in Apple's space that have gone under or stalled when they broadened their focus from the consumer to target IT.

Apple this week began selling its iPad Pro, but the newly introduced device is failing to evoke the enthusiasm the company's line of tablets traditionally has seen. Reviewers gave the device high marks for its battery life, screen, speakers, light weight and Pen, but panned the keyboard, the lack of a touchpad and 3D Touch, its long charging times and its price.

Boy, we really have gone full circle on tablets -- and not just once. Back when the Windows tablets first came to market, a whole bunch of us predicted it wouldn't be long before they replaced all of the notebooks. I don't think they even made it to 10 percent before the tablet market collapsed, and the pre-existing forms reclaimed their shares. Then the iPad launched.

Samsung certainly is testing the boundaries of what a tablet can be with its latest device, the Galaxy View. The Galaxy View houses an octa-core, 1.6-GHz processor, 2 GB of RAM, and either 32 GB or 64 GB of storage, which is expandable through a microSD slot. That all sounds well and good, but consider the following: This Android device is an absolute monster.

Global demand for tablets continued a year-long slide, as shipments fell for the fourth consecutive quarter amid signs of market saturation in North America, Asia and Western Europe, IDC noted in a report released Thursday. Worldwide shipments fell 12.6 percent year-over-year to 48.6 million during the third quarter, according to IDC's Worldwide Quarterly Tablet Tracker.

The Library of Congress, which oversees the U.S. Copyright Office, on Wednesday published new rules to replace a set of controversial -- and for many, outdated -- measures. Consumers now may hack their own tablet computers, automobile software and Blu-ray devices without fear of being sued. The ruling upgrades certain provisions of the Digital Millennium Copyright Act.

Microsoft on Monday opened its flagship store in Manhattan. At more than 22,000 square feet, it's the company's largest store and its 113th brick-and-mortar retail establishment. It's also the first Microsoft store that's two stories high. The company gutted a 1930s building that was previously a Fendi store and replaced the street-facing facade with giant glass panes.