For much of this year, technology companies have been showcased in a very poor light. Several firms have been moving aggressively to buck this trend, however. HP's latest effort, in conjunction with the Clooney Foundation for Justice, is an impressive initiative to supply and fund schools in places like war-torn Syria. HP also has provided substantial support to the Girl Rising movement.

Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment. It should be no surprise that customers prefer companies that treat them as valued individuals.

Salesforce has been very good at skating to where the puck will be, to paraphrase the great Wayne Gretzky. As a result, the company has a long line of firsts, beginning with its initial disruption and continuing through its early adoption of social media and analytics. So it's no surprise that it is pursuing some very different issues now than it did almost 20 years ago -- or even five.

I watched last week's Senate Judiciary Committee hearings, and I was struck by the fact that they seemed to be more about the Democrats fighting with Republicans to see which party could corrupt the Supreme Court more effectively than they were about senators doing their jobs. What bothers me most about that is if you corrupt the highest court in the land you effectively destroy the country.

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to reach 47 percent among U.S. broadband households by 2022. New entrants in the connected consumer electronics market are likely to make announcements about new voice-controlled speakers at CES 2019

I've followed several female CEOs over the years. Most failed, largely because they were both unqualified for the job and their boards didn't back them up. In several cases, the board and the CEO seemed to be in conflict, or the board failed to act. That has created the impression that female CEOs are a bad bet. However, I believe the real problem is that boards haven't been doing their jobs.

Internet marketing has become so popular that e-commerce retail sales in the United States are on pace to double between 2009 and 2018. The transaction value of e-commerce service industry contracts reached $600 billion in 2016. Despite the rush to digital commerce, the rules for business transactions are still the same, whether they are concluded on paper or electronically.

Since the industrial revolution, technology has changed society continually. Largely due to innovations in semiconductor electronics, software and computer technology, the pace of technological development has continued to accelerate over the past 50 years. Personal computers now fit into your pocket. You have access to people and information all over the world through the Internet.

If there's one thing that can be said with certainty about AI in the field of sales, it's this: It's coming. Solutions for sales leaders, account executives and business development reps tout various AI-enabled features and the benefits they offer to sales. Writers breathlessly forecast the loss of millions of jobs due to AI, including the decimation of most professions, sales included.

Amazon will unveil eight new Alexa-powered devices for the car and home before the end of the year, according to a report. They include a microwave oven, an amplifier, a receiver, a subwoofer and an in-car gadget. Amazon is expected to reveal some of the devices at an event later this month. All the devices will connect easily to Alexa, and some will have the voice assistant built in.

The ACLU has filed charges of unlawful gender-based discrimination with the U.S. Equal Employment Opportunity Commission against Facebook and 10 employers accused of targeting job ads at males only. The ACLU, Outten & Golden, a Washington, D.C. law firm, and the Communications Workers of America brought the class action. The complaint alleges that Facebook delivers job ads selectively.

Netflix had a very good showing on Monday, winning 23 Emmy Awards and tying longtime Emmy-winning powerhouse HBO. Netflix, an over-the-top streaming service, claimed 112 nominations this year, four more than its premium pay-TV channel rival HBO, which had dominated the Emmys for nearly two decades. Although the Emmy wins were good news for Netflix, other recent news has been far less rosy.

Apple aimed to stretch its lead in the smartwatch market when it introduced its Apple Watch Series 4 last week. The redesigned and re-engineered line features a bigger display, thinner and smaller case, an interface with richer detail, and some innovative health applications. "There's a lot of cool things to like about this," said Ramon T. Llamas, senior research analyst at IDC.

More often than you might think, disruptive innovations travel in pairs -- at least until they are separated by the markets, which decide one is useful and the other no so much. Sometimes they're symbiotic. Both may be useful or even necessary -- like hardware and software -- but that's not always the case. Consider the strange pairing of blockchain technology and cryptocurrency.

The EU has been stretching its wings. In the shadow of Brexit, it apparently has decided it has the real enemy of the people in its sights: social media companies and Google. France is even more aggressive, suggesting that the EU's "right to be forgotten" law should apply worldwide. Given that it actually does fall within the legitimate purview of government, it is hard not to agree.

Defending against foreign interference in American elections is one of the priorities Facebook CEO Mark Zuckerberg said he has been focusing on this year. The issue is highly sensitive, and it is one that has garnered a great deal of discussion in media reports and on the Web. Special counsel Robert Mueller warned in a court filing this spring that foreign interference efforts were still going on.

Google took on French lawyers at the European Union Court of Justice this week, in an effort to fend off expansion of the EU's "right to be forgotten" judgment. The EU's attempts to broaden the scope of that judgment would be "completely unenvisagable," and it could result in impositions on the values of different countries around the world, Google argued.

Apple unveiled three new iPhones at a Wednesday in Cupertino. Along with the iPhone Xs, iPhone Xs Max and iPhone XR, Apple introduced the Apple Watch 4. "Our mission started with personalizing technology for the desktop," said CEO Tim Cook, and it's "now personalizing it for every aspect of our lives." Apple aims "to put the customer at the center of everything we do," he added.

The European Parliament on Wednesday approved a directive aimed at protecting the intellectual property of copyright holders on the Internet. It would require online platforms to scrutinize content their users post online and enter licensing agreements with rights holders. The Parliament approved the copyright directive with a vote of 438-226, with 39 abstentions.

Getting Sonos' top-shelf speakers to play nice with other connected devices in the home has been challenging in the past, but that's about to change. The company has announced the Sonos Sound Platform, which includes new APIs, developer tools and documentation to make it easier for Sonos products to operate with third-party hardware and software. Sonos also announced integration with IFTTT.

An increasing number of healthcare professionals have become alert to the need for well-rounded medical device security in recent years, and players throughout the industry have started putting more effort into raising the bar. Developers have become aware of the most glaring holes, and more information security researchers have been brought into the fold.

As summer winds die down here's hoping one of the season's most ridiculous and unnecessary fads goes with them. Bird and Lime e-scooters are just the latest twist on the foot-powered Razor Scooters that took America by storm in 2000. Unlike Razor, which introduced electric-power models back in 2003, Bird and Lime utilize a subscription model instead of ownership.

"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to understand the consumer. Location measurement is becoming a much more important part of advertising."

Leaders from Human Rights Watch and Harvard Law School's International Human Rights Clinic last week issued a dire warning that nations around the world haven't been doing enough to ban the development of autonomous weapons -- so-called "killer robots." The groups issued a joint report that calls for a complete ban on these systems before it becomes too late to act.

Apple will release three new iPhones in September, according to a Monday report citing unnamed knowledgeable sources about the company's plans. Although all the phones will have edge-to-edge displays, like the iPhone X, only two reportedly will have OLED screens. Some Apple insiders have been referring to 2018 as an "S" year. Most of the phone's significant changes will be on the inside.

If Tesla should go under, it would set back the electric car industry a decade or more. Early in the last century, electric, steam and gas all competed for the automotive industry, resulting in far more advancements in gas cars than electric over the decades. Thankfully, no one has brought back steam. Some recent breakthroughs actually could make gas cars more efficient than many electrics.

There's an emerging theme in sales and marketing that I expect could influence some of the messaging associated with upcoming events like Salesforce's Dreamforce and Oracle's OpenWorld. Each company will have lots to say about security, analytics and machine learning, the IoT, and blockchain, but what's under the radar is the practical application of much of this to marketing and sales.

AdTheorent, which offers a machine learning platform for advertisers, has announced AdTheorent Relationship Targeting. This new product allows advertisers to harness the power of relationships with family members, cohabitants or friends to influence a consumer to take desired actions. Word of mouth is the primary factor behind 20-50 percent of all purchasing decisions, AdTheorent noted.

Shopping: It's not what it once was. Forget the long drive to the mall and countless hours of browsing. Customers now simply log in from the comfort of their own home to have the world at their fingertips. The massive uptake of e-commerce is an unprecedented shift in consumer behavior, expectations and purchases. The evidence is clear: Internet shopping is the most popular online activity.

There's a rumor in circulation that Amazon has been working on a DVR that would allow users to record live TV, and then stream that content to a smartphone and other mobile devices. Amazon aims to mount a direct challenge to DVR pioneer TiVo -- a company that was at the forefront of digital video recording 20 years ago -- according to reports. The Amazon DVR is codenamed "Frank."