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Results 20-27 of 27 for Brett Sappington

Qplay Puts a Personal Spin on Internet TV

Qplay's interface and social features "should be appealing" to users, Brett Sappington, director of research for Parks Associates, told TechNewsWorld The key, however, is always content, he added....

10 New Pilots Sweeten Amazon’s Prime Proposition

Amazon's approach of making the pilot episodes free and encouraging consumer feedback and interaction "should play well with audiences," Brett Sappington, director of research for Parks Associates, told the E-Commerce Times "The free access will encourage thousands to watch, ...

ANALYSIS

TV Apps: New Markets, New Revenue Possibilities

The TV industry has been quick to move into the app market, and these offerings may foster a new era for television services ...

Google May Crash Game Console Party

"The console is the device in the living room that is most often connected to the Internet," Brett Sappington, director of research at Parks Associates, told TechNewsWorld. "This is a smart move for Google, as they want to get connected to the TV." How game makers feel about t...

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Cloud Atlas: Defining and Categorizing the Personal Cloud

The definition and makeup of the "personal cloud" are areas of intense debate. A variety of companies with a stake in cloud-based engagement have very different perspectives on what is and is not included as part of a consumer's personal cloud. ...

ANALYSIS

Gamification Brings In Serious Business

More than just a marketing gimmick, gamification has the potential to inject new life into a variety of industries and broaden the appeal of many new and existing offerings ...

ANALYSIS

Continental Divide: The Forces Shaping Broadband in Western and Eastern Europe

The global marketplace for broadband services is dynamic and growing. At the end of 2011, approximately 660 million households subscribed to an Internet service, and about 580 million -- 32 percent of all global households -- received broadband service ...

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