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China’s Woes Could Take a Bite Out of Apple’s Bottom Line

Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City, explained that the carriers' iPhone inventory was produced before problems in China began to escalate "Those problems could have more impact on the carriers as we appro...

Mozilla Antes Up $35M To Save the Soul of High Tech

Has the tech industry lost its soul is one of those questions that inside observers think about, added Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City "Most consumers focus on utility and whether something does something ...

Metaverse Maybe a Moneymaker for Enterprises by 2027

Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City, also sees some challenges that could impede the spread of the metaverse into the enterprise "On a core level, we need improvements in device size and power efficiency a...

ANALYSIS

Color, Android Apps Change the Game for E-Paper Tablets

It has been 15 years since Amazon debuted the first Kindle, introducing many readers to the benefits of electronic paper (e-ink) technology, including long battery life and excellent sunlight readability ...

New AI-Powered Service Turns Portraits Into Talking Heads

"The service is an evolution of the avatars and emojis people use today, but it can be used over a longer discussion or presentation," observed Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City "The idea is to save time...

Apple Refreshes Product Lines, Introduces New Ultra Watch

Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City, called the Ultra a "statement product." "It shows that the Apple Watch can be used in harsh environments by people engaged in extreme activities," he told TechNewsWorld...

Cloud Gaming Poised for Takeoff

One place a new player may get the infrastructure it needs is at Google, noted Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City. "Google's decision to focus on white label offerings indicates it thinks there are better prospects in partnering than going it alone as a first-party service," he told TechNewsWorld...

Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games

However, it's likely gaming will be on a back burner for a while. "I wouldn't expect to see a lot of aggressive movement on the games front until they stabilize the subscription tier and are seeing some momentum from the ad-supported tier," Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City, told TechNewsWorld...

Amazon Lawsuit Fingers Facebook Groups Recruiting Fake Reviewers

"Most consumers don't have time to dig deep into the reviews," observed Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City "They take the star rating as a way to instill trust in a product and if people are getting com...

Study Finds Sports Is King Among Livestreamers

"Streaming is getting more attention from Netflix because it's having a hard time competing against companies with vast troves of intellectual property like Disney and Warner Bros. It could be a way to diversify a bit," observed Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City...

PC Shipments Decline, Revenues Rise During Q1 2022

"We've gone through this cycle where people were buying anything they could get their hands on because it was necessary to stay in touch with their colleagues and friends and family," observed Ross Rubin, principal analyst with Reticle Research, a consumer technology advisory firm in New York City...

Crypto Firms Offered Insurance To Cover Cloud Crashes

"While our research took place before the barrage of crypto-related commercials at the Super Bowl, it's more likely that those advertisements increased cryptocurrency awareness versus comprehension," wrote Reticle's principal analyst, Ross Rubin "Given that conventional curren...

Wing Picks DFW for First Commercial Drone Deliveries in Major US Metro Area

Suburbia is a good place to start a drone delivery service, observed Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City "It's a good testbed because you want a certain amount of density, a certain level of critical custo...

Amazon Puts High-Tech Spin on Play Dates With Kiddie Video-Calling Device

If Glow becomes a hit, it could be copied by others. "It would not at all be surprising to see toy and game companies like Mattel or Hasbro release something similar, especially with a content partner such as Disney or Nickelodeon," mused Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City...

Apple Refreshes iPhone SE, iPad Air, Debuts Studio Desktop

"The two chips not only act as one, but they appear as one to developers so they don't have to do any special coding to take advantage of what is essentially double the capabilities," Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City, explained to TechNewsWorld...

Edge on Heels of Safari for Second Place in Desktop Browser Market

Falling in line with the leader in the market has helped Edge, agreed Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City. "Ever since Microsoft adopted the new code base, there has been much better compatibility with Chrome-optimized websites and with Chrome extensions," he told TechNewsWorld...

Google Rolls Out DIY Chromebook Repair Program for Schools

Google's program is a bit of a throwback to the old days of computing, noted Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City "In the early days of the PC, it was very easy to swap out components," he told TechNewsW...

Play-To-Earn Gaming Faces Hurdles To Rapid Growth

Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City, explained that over the years, there have been a number of experiments with paying people to do all kinds of things, such as watching ads or playing games "Usually, ...

Apple MR Specs Will Shun Metaverse: Report

"Over time, everyone expects these virtual reality headsets will become lighter, less conspicuous and have longer battery life, but for the foreseeable future, they're going to be devices for session-driven experiences," observed Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City...

Apple Wearables Holiday Sales Knock It Out of the Park

In addition to the AirPods Pro refresh, there's still a lot of headroom in the smartwatch market, observed Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City "The AirPods Max is a very expensive headphone product," he...

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