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Gartner Predicts 25% Dip in Search Volumes by 2026

Brands are already rethinking their strategies, maintained Joe Karasin, CMO and founder of Karasin PPC, a marketing agency that specializes in Google ads, in Lapeer, Mich "This has been a known issue for some time now, and companies have reacted by investing more in alternativ...

AI With Attitude: Musk Venture Raises Curtain on ChatGPT Competitor ‘Grok’

The rebellious and humorous bot approach may get some play in some sectors, noted Joe Karasin, a social media marketing specialist with Karasin PPC in Lapeer, Mich. “It may even be a window into how AI can be more accessible or acceptable to consumers,” he told TechNewsWorld...

Gen Z, Millennials Turning to TikTok for Career Advice

The fact that Gen Zers are going to TikTok for career advice is no surprise, added Joe Karasin, a social media marketing specialist with Karasin PPC in Lapeer, Mich “TikTok has essentially become a search engine for younger users that have found Google and other search engin...

Spotify AI-Powered Translation Tool Has Podcasters Speaking in Global Tongues

Spotify has made some high-profile deals in recent years, including a US$200 million multi-year exclusive pact with podcaster Joe Rogan, $196 million for the Ringer sports and pop culture site, and $56 million for the Parcast production company, known for its true crime podcasts...

Blue Chip Ads Feeding Unreliable AI-Generated News Websites

For brands engaged in programmatic advertising, landing on unsavory websites is largely unavoidable, maintained Joe Karasin, CMO and founder of Karasin PPC, a marketing agency in Lapeer, Mich., that specializes in Google Ads "Essentially all programmatic is sold in batches, so...

Gen AI Fueling Surge of Sophisticated Email Attacks

Joey Stanford, head of global security and privacy at Platform.sh, a global platform as a service provider, noted that email attacks crafted with generative AI might appear more realistic and convincing because they use sophisticated linguistic techniques and large datasets of phishing emails...

ChatGPT’s Arrival on iPhone Sparks Reprise of Privacy Concerns

Anonymization, though, is no ticket to privacy. Anonymized chats are stripped of information that can link them to particular users. "However, anonymization may not be an adequate measure to protect consumer privacy because anonymized data can still be re-identified by combining it with other sources of information," Joey Stanford, vice president of privacy and security at Platform.sh, a maker of a cloud-based services platform for developers based in Paris, told TechNewsWorld...

Clickbait News Sites Turn to AI for Content

It cited one website, CelebritiesDeaths.com, that published an article titled "Biden dead. Harris acting President, address 9 am ET." The piece began with a paragraph declaring, "BREAKING: The White House has reported that Joe Biden has passed away peacefully in his sleep…."

How Puppy Linux Saved the Day

Puppy Linux uses the combination of the JWM (Joe's Window Manager) and ROX-Filer to create a uniquely fast and easy-to-use desktop environment, making FossaPup -- and other Puppy Linux versions -- one of the most lightweight Linux OSes ...

CEO Fired Over Employee Monitoring Among Forrester Privacy Predictions for 2023

"People in the C-suite need to be cognizant of what they monitor and people's privacy, and ideally, they'll have a third-party audit behind them to make sure they're compliant with applicable regulations," observed Joey Stanford, head of global security and privacy for Platform.sh, a global platform as a service provider...

STUDY

Denmark Tops in Digital Quality of Life, US in Fifth Place

"That may be warranted relative to other countries, but our research has found the U.S. still has a lot of room for improvement in providing electronic government services," observed Joe Kane, director of spectrum and broadband policy at the Information Technology and Innovation Foundation (ITIF), a science and technology think tank in Washington, D.C

EXCLUSIVE INTERVIEW

Security Demands Shifting Business Backups Away From On-Prem Boxes

U.S. President Joe Biden has emphasized the private sector must step up and lock its "digital doors" to defend critical infrastructure. Sir Jeremy Fleming, director of GCHQ -- the U.K.'s intelligence, cyber, and security agency -- warned the Russian regime is identifying institutions and organizations to bring down, making it just a matter of time before the attacks come...

OPINION

John Deere, Russian Thieves, and the Double-Edged Sword of Vendor Lock-In

Recently there was a fun story about how John Deere used their tractor kill switch to turn $5 million tractors stolen by the Russians into junk. I'm good with what they did to those thieves, but the fact that a "kill switch" exists and how John Deere and others use technology like this isn't good news ...

OSS NEWS

New Cloud Cybersafety, Malware Miseries, Snap Snafus Lavish Linux

Cloud and cloud-native technologies have changed the way enterprises manage resources. This creates an opportunity for innovative performance and optimization solutions, according to Joe Daly, director of community at FinOps Foundation "StormForge is among a very select group ...

EXPERT ADVICE

AI-Powered Search Turns E-Commerce Queries Into Conversions

It's a common refrain from both technologists and laypeople alike, but the past two years have reshaped the digital landscape. While many people are probably a bit tired of hearing this phrase -- and other similar phrases -- it is particularly important for companies with e-commerce platforms ...

Cars.com Event Addresses FAQs, Concerns About EV Ownership

"Cars.com bought its first plug-ins a decade ago, a Nissan Leaf and Chevrolet Volt, and we have since continued to evaluate scores of other electric models. Expanding beyond just how the cars drive, we live with EVs and test the range, as well as the cost and setup associated with home charging," said Joe Wiesenfelder, Cars.com executive editor and EV expert...

Big Picture Marketing Advice for E-Tailers This Holiday Season

"Optimize your commerce page and make any necessary brand page updates," Joe Wu, general manager of Oceanwing, told the E-Commerce Times. "Your brand page can get far more customers during the holiday season than at any other time of the year." Seize the Moment, Marketers...

INSIGHTS

CRM’s Virtuous Circle

First, in the Atlantic, "Kill the 5-Day Work Week" by Joe Pinsker. As you might deduce from the title, the piece provides solid evidence that some leading companies reduced employee hours to a four-day schedule during the pandemic. The result? Little downside and lots of positives like increased productivity...

The Linux Foundation Tackles Safe Open Standards for AI Voice Assistants

Target continuously explores and embraces new technologies that can help provide joyful, easy, and convenient experiences for its shoppers, added Joel Crabb, vice president for architecture at Target Corporation "We look forward to working with the Open Voice Network community...

Consumers, Marketers, All Ears on Podcast Advertising

1. The Joe Rogan Experience2. The Daily3. Crime Junkie4. This American Life5. My Favorite Murder6. Stuff You Should Know7. Office Ladies8. Pod Save America9. Planet Money10. Wait Wait...Don't Tell Me! The top 10 podcasts for 2021 tracked by Podtrac rank many of the same shows ...

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