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5 Ways E-Commerce SMBs Can Cool Social Media Complaints

"The worst thing a brand can do is not respond at all," cautioned Joshua March, CEO of Conversocial. "Whether it's because [you] lack the technology or the strategy, the effect is the same," he said. "Customers will leave."


Building a Social Customer Service All-Star Team

Customers are increasingly turning to company Facebook pages and Twitter accounts when they have questions or problems, rather than emailing or phoning their inquiries. A recent report from independent analysis firm thinkJar shows that 86 percent of organizations are using Facebook or Twitter for customer service. To deal with the problems properly, and sufficiently resolve customer issues, it's imperative to have real customer service agents in place -- trained in how to respond publicly via social channels...

How often do you receive an email that you suspect is fraudulent?
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