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Results 1-2 of 2 for Robert Bergquist

How to Defend Your Direct Marketing Budget

Have you watched the news lately? "Credit markets deteriorate." "Housing foreclosures at 25 year high." "Unemployment on the rise." "Weakest U.S. dollar in decades." "Consumer confidence declining." It's pretty clear there could be some nasty surprises for businesses, and marketers in particular, if the economy continues down this path ...


Three Steps to Maximize Search Campaign Efficiency

The explosive growth of pay-per-click (PPC) search advertising has created an US$8.2 billion industry led by Google, according to JupiterResearch. More than 60 percent of companies recently surveyed by JupiterResearch stated they intend to increase their spending on search advertising ...

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