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Results 1-2 of 2 for Scott Brave

The Seven Deadly Consumer Biases

More is better, right? Wrong. In The Paradox of Choice: Why More is Less, Barry Schwartz explains how too many options actually cause more psychological distress than good. And nowhere is the overabundance of choice more prevalent than the Internet, where any given Web site can present us with an overwhelming number of alternatives at once ...

Looking for the Human Element in Enterprise Search

George Orwell didn't specifically mention enterprise search in his visionary book 1984, but he made a statement that still resonates today. When it comes to relevant search query results, "it's not about the statistics." Sanity comes from the human element ...

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