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During Facebook's most recent earnings call, Sheryl Sandberg, chief operating officer of Meta Platforms, which operates Facebook, acknowledged that Apple's actions had created some "headwinds" for the social network which, by some estimates, depends on targeted advertising for 98 percent of its reve...
For e-commerce businesses that are seriously considering a new source for brand awareness and customer acquisition, TikTok can be an unbeatable advertising investment, according to Dariya Smailova senior digital media buyer manager at Vendo. The platform allows e-commerce brands to remain visible an...
The impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast. These developments are issuing a real blow to advertisers seeking to leverage third-party data. At issue now is how brands will regroup from these substantial changes t...
Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and per...
Most businesses today that want an app have an app. But having one is not the entire process. The app maker and the business behind the mobile application still need to get it to actually work effectively. Because more people are using apps, many businesses are focusing on the bells and whistles to ...
More than 90 percent of U.S. users of the latest version of Apple's mobile operating system iOS 14.5 are taking advantage of a new feature to block an application's ability to track their activity on their phones. Worldwide, 88 percent of users shut down app tracking on their iPhones. This is bad ne...
Many digital marketers spend too much on targeting an already loyal customer base rather than tapping into new streams. Dr. Jorge Barraza, professor of applied psychology at the University of Southern California, has a plan to help advertisers reach consumers that would not normally buy their produc...
For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by allowing people to discover your brand and make purchases ...
Apple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation...
An Illinois consumer says that on Sept. 26 he received a number of text messages on his cellphone from a company named DoNotPay, Inc., attempting to solicit his business. The messages allegedly urged him to sign up for the DoNotPay app, a service chatbot that its maker bills as "The World's First Ro...
Seven scamware apps found in Google Play and Apple's App Store corralled more than half a million dollars for their developers, according to Avast. The company discovered the malicious apps after a 12-year-old girl flagged a suspicious app promoted on a TikTok profile through its "Be Safe Online" pr...
Google's domination of the online ad market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the "messy middle" -- ...
Nintendo seems to be uncomfortable with the dominant business model in the mobile-gaming market, which allows players to download and start playing a game for free, then entices them to spend money on the software through in-app purchases. Those tactics have come under the increased scrutiny of regu...
Apple's Intelligent Tracking Prevention feature has made it difficult for online advertisers to use cookies to target Safari users based on their browsing habits. Third-party cookies "serve as the foundation for almost all advertising use cases," noted Jordan Mitchell, head of consumer privacy, iden...
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