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AMD Athlon Chip Is Not Child's Play

By Jennifer LeClaire
Jun 27, 2005 10:25 AM PT

AMD today launched its AMD Athlon 64 FX-57 processor, a chip designed to provide realistic graphics resolutions and enhanced PC performance on 3D games and other intense applications.

AMD Athlon Chip Is Not Child's Play

As PC gaming continues to escalate, AMD has been on a mission to provide the fastest processor on the market. The company claims its Athlon 64 FX family of processors perform up to 20 percent faster than competitive products on 3D games.

Because today's games are single-threaded, AMD said 3D gamers who seek to break the limits on application performance will be best served in the foreseeable future with its single-core AMD Athlon 64 FX processor. The company plans to introduce a dual-core version of the AMD Athlon 64 FX processor when multi-threaded software games are available to take advantage of its benefits.

"AMD recognizes that today's games are single-threaded. Users who crave the absolute best performance on 3D games and extreme applications can experience realistic physics and lighting, as well as gripping artificial intelligence and sound, with the single-core AMD Athlon 64 FX-57 processor," said Bob Brewer, corporate vice president, Desktop Business, Microprocessor Solutions Sector for AMD.

AMD Scores with Gamers

The AMD Athlon FX processor is now in its fourth iteration. Like past chips, the AMD Athlon 64 FX family of processors is designed to provide gamers with reduced memory latency and increased performance. PC and game makers are giving the new processor a thumbs up.

"Velocity Micro understands what gamers want and strives to deliver the ultimate gaming experience, going above and beyond gamers' expectations," said Randy Copeland, president and CEO of Velocity Micro. "By offering systems based on the AMD Athlon 64 FX-57 processor, [we] further confirm our dedication to deliver gaming PCs optimized for performance with single-threaded games."

"The AMD Athlon 64 FX-55 processor is the fastest CPU available for running 'Half-Life 2,' and the AMD Athlon 64 FX-57 processor will be even faster," said Gabe Newell, founder and president of Valve. "I have an AMD Athlon 64 FX-55 processor in my personal gaming system, and I look forwarding to upgrading to the AMD Athlon 64 FX-57 processor."

Gaming King

Enderle Group principal analyst Rob Enderle told TechNewsWorld that gamers, and those pushing the performance envelope on PCs, have clearly seen AMD continue to deliver the most powerful set of processors in their class.

"AMD has been dominating the high end of the market now for a while," Enderle said. "The company has the fastest performing processor in the market both in a single-core and in a dual-core processor. This sets the benchmark with regard to the performance gaming crowd."

Gaming chips are one area in which AMD has the undisputed upper hand over Intel. Analyst said AMD's focus on gaming applications and its unique architecture have allowed the company to move into the lead and hold the lead in this sector for a significant period of time.

"The AMD Athlon 64 FX-57 processor is the highest performing single-core processor in the consumer market and I believe that at least for the next 18 months, it is this single-core performance that will be most important to the most competitive players of PC games," Enderle said. "With the AMD Athlon 64 FX-57 processor, AMD is, once again, showcasing that they know and embrace this segment better then anyone else."


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