911gifts.com has expanded its relationship with America Online and will now be featured as the premier provider for last minute gifts on AOL’s Shopping Channel, in the Quick Gifts area. With AOL’s broad reach, 911gifts expects to see a big boost in traffic and sales from the additional exposure and promotional tie-ins.
This expanded agreement reflects a recent trend in e-commerce, as we watch the big get bigger, by partnering with the biggest.
Online stores that have proven themselves over the past year have become attractive partners and buy-out opportunities for the real power players, like AOL, Yahoo!, GeoCities, and the new GO network backed by Disney and Infoseek.
As part of the expanded relationship, 911gifts.com will be promoted through AOL’s Gift Reminder — a free, personalized e-mail service that AOL offers its members. The deal also adds 911gifts.com as a tenant in the Flowers, Cards & Candy department on the AOL Shopping Channel.
911gifts focuses on convenience — a key motivator for online shoppers. In related news last month, the company introduced fulfillment capabilities that enable shoppers to purchase gifts until midnight and still get delivery the next day.
911gifts.com, Inc. is based in San Franciso, California, and positioned as an emergency source for last-minute gifts. The “911” part of the company’s name is a reference to the U.S. nationwide telephone number (911) for reporting emergencies. The site can be found under the AOL keyword: 911GIFTS or at www.911gifts.com.