Links from Amazon.com have greatly helped drive traffic to Drugstore.com, and now Dell Computer (Nasdaq: DELL) looks to benefit from a similar arrangement.
Amazon.com and Dell announced a strategic partnership today. Both companies will start linking to the other company’s site today through co-branded pages. This is a win-win situation, because it will drive many more eyeballs to Dell’s online store, while it aligns Amazon.com with a respected retailer with a long track record. Amazon.com could eventually end up being a one-stop shop for many consumers.