Shares of online retailer Onsale (Nasdaq: ONSL) climbed 1-1/8 to 25-3/8 on Monday after the company announced a deal to provide updated auction feeds on Computershopper.com. Users of the computer shopping service will now be able to bid on items auctioned on Onsale directly via Computershopper.com. The auction data will be updated every 15 minutes.
This kind of innovation is what makes Onsale an investment worth considering. Onsale stock has been pounded recently, and shares are currently trading at less than 1/4 of their 52-week high. Low profit margins are a concern with any online retailer of computers and computer products, but Onsale looks like it could have staying power.