PurchasePro (Nasdaq: PPRO) rose 6 7/8 to 46 1/2 Friday following a reported recommendation from Prudential Volpe Technology Group.
Prudential analyst Tim Getz believes the stock is undervalued, the reports said. Earlier in the week, the B2B company won a contract to help USAutoNews.com set up a group of online exchanges for auto dealers.
PurchasePro’s online exchange serves more than 25,000 businesses. The company also provides browser-based services to about 160 private-label online marketplaces.