ClickAction, Inc. (Nasdaq: CLAC) rose 13 1/4 to 55 1/2 Wednesday on news that BroadVisionInc. (Nasdaq: BVSN) will take an equity stake in the e-mail marketing company. BroadVision provides personalized e-business solutions to such clients as Home Depot, American Airlines and Xerox.
“This partnership allows us to unify our e-mail strengths with BroadVision’s one-to-one application so that marketers can easily deploy enterprise-consistent e-marketing campaigns,” said ClickAction Chief Executive Officer Gregory Slayton. Those campaigns can begin in the second quarter, ClickAction said.